Abstract: Knowledge is a key asset for any organisation to
sustain competitive advantages, but it is difficult to identify and
represent knowledge which is needed to perform activities in
business processes. The effective knowledge management and
support for relevant business activities definitely gives a huge impact
to the performance of the organisation as a whole. This is because
that knowledge have the functions of directing, coordinating and
controlling actions within business processes. The study has
introduced organisational morphology, a norm-based approach by
applying semiotic theories which emphasise on the representation of
knowledge in norms. This approach is concerned with the
identification of activities into three categories: substantive,
communication and control activities. All activities are directed by
norms; hence three types of norms exist; each is associated to a
category of activities. The paper describes the approach briefly and
illustrates the application of this approach through a case study of
academic activities in higher education institutions. The result of the
study shows that the approach provides an effective way to profile
business knowledge and the profile enables the understanding and
specification of business requirements of an organisation.
Abstract: Business and IT alignment has continued as a
top concern for business and IT executives for almost three
decades. Many researchers have conducted empirical studies on
the relationship between business-IT alignment and performance.
Yet, these approaches, lacking a social perspective, have had little
impact on sustaining performance and competitive advantage. In
addition to the limited alignment literature that explores
organisational learning that is represented in shared understanding,
communication, cognitive maps and experiences.
Hence, this paper proposes an integrated process that enables
social and intellectual dimensions through the concept of
organisational learning. In particular, the feedback and feedforward
process which provide a value creation across dynamic
multilevel of learning. This mechanism enables on-going
effectiveness through development of individuals, groups and
organisations, which improves the quality of business and IT
strategies and drives to performance.