Abstract: Although current competitive challenges induced by today-s digital economy place their main emphasis on organizational knowledge, customer knowledge has been overlooked. On the other hand, the business community has finally begun to realize the important role customer knowledge can play in the organizational boundaries of the corporate arena. As a result, there is an emerging market for the tools and utilities whose objective is to provide the intelligence for knowledge sharing between the businesses and their customers. In this paper, we present a conceptual model of customer knowledge management by identifying and analyzing the existing tools in the market. The focus will be upon the emerging British dotcom industry whose customer based B2C behavior has been an influential part of the knowledge based intelligence tools in existence today.
Abstract: In the current economy of increasing global
competition, many organizations are attempting to use knowledge as
one of the means to gain sustainable competitive advantage. Besides
large organizations, the success of SMEs can be linked to how well
they manage their knowledge. Despite the profusion of research
about knowledge management within large organizations, fewer
studies tried to analyze KM in SMEs.
This research proposes a new framework showing the determinant
role of organizational dimensions onto KM approaches. The paper
and its propositions are based on a literature review and analysis.
In this research, personalization versus codification,
individualization versus institutionalization and IT-based versus non
IT-based are highlighted as three distinct dimensions of knowledge
management approaches.
The study contributes to research by providing a more nuanced
classification of KM approaches and provides guidance to managers
about the types of KM approaches that should be adopted based on
the size, geographical dispersion and task nature of SMEs.
To the author-s knowledge, the paper is the first of its kind to
examine if there are suitable configurations of KM approaches for
SMEs with different dimensions. It gives valuable information, which
hopefully will help SME sector to accomplish KM.