Abstract: There is no doubt that Internet technology is widely used by hotels and its demand is constantly booming. Hotels have largely adopted website information services through using different interactive tools, dimensions and attributes to achieve excellence in functionality and usability but these do not necessary equate with website effectiveness. One way to investigate the effectiveness of hotel website is from the perspective ofe-consumers. This exploratory research is to investigate the perceived importance of websites effectiveness of some selected independent small and medium-sized hotels (SMHs) located in Dubai, United Arab Emirates, from the perspective of Omanie-consumers by using non-random sampling method. From 400 questionnaire addressed to respondents in 27 organizations in Muscat the capital city of Oman, 173 are valid. Findings of this study assist SMHs management in Dubai with the reallocation of their resources and efforts in order to supportebusiness development and to sustain a competitive advantage.
Abstract: This paper presents an approach based on the
adoption of a distributed cognition framework and a non parametric
multicriteria evaluation methodology (DEA) designed specifically to
compare e-commerce websites from the consumer/user viewpoint. In
particular, the framework considers a website relative efficiency as a
measure of its quality and usability. A website is modelled as a black
box capable to provide the consumer/user with a set of
functionalities. When the consumer/user interacts with the website to
perform a task, he/she is involved in a cognitive activity, sustaining a
cognitive cost to search, interpret and process information, and
experiencing a sense of satisfaction. The degree of ambiguity and
uncertainty he/she perceives and the needed search time determine
the effort size – and, henceforth, the cognitive cost amount – he/she
has to sustain to perform his/her task. On the contrary, task
performing and result achievement induce a sense of gratification,
satisfaction and usefulness. In total, 9 variables are measured,
classified in a set of 3 website macro-dimensions (user experience,
site navigability and structure). The framework is implemented to
compare 40 websites of businesses performing electronic commerce
in the information technology market. A questionnaire to collect
subjective judgements for the websites in the sample was purposely
designed and administered to 85 university students enrolled in
computer science and information systems engineering
undergraduate courses.
Abstract: the purpose of this research is to identify and clarify
factors which have positive effect among user satisfaction and their
social networking through websites. The examined factors in this
research are; innovation, ease of use, trustworthy and customer
support which are defined as satisfaction factors. To obtain reliable
research approaches and to have better result in this research four
hypothesizes used to test. This hypothesis testing has been done by
correlation, regression and test of normality by using “SPSS16" also
the data which was analyzed by this software. this data was gathered
from prepaid questionnaire.
Abstract: Luxury is an identity, a philosophy and a culture
which requires understanding before the adoption of e-business
practices because of its intricacies and output are essentially different
from other types of goods. Factors such as culture, personal
characteristics, website quality, and vendor characteristics influence
the online purchasing behavior of consumers thus making it a
complex area of study. This paper explores the scope of e-retail for
luxury consumption in the U.A.E. by identifying what motivates and
de-motivates online purchase behavior of U.A.E. consumers and
necessary hypotheses have been drawn to reflect behavior between
online luxury preference consumers and non-online luxury preference
consumers.
Abstract: The fast technology and economic growth in China has
attracted global attention in its tourism development. This study makes
an effort on investigating China-s online tourism market and the
Chinese online travelers- perceptions of hotel websites. The findings
are expected to better understand Chinese customers- online
preference and identified the differences among online travelers from
different regions in the country. Empirical findings showed online
reservation information is the most important factor to Chinese
customers, and tourists from different regions of China have
perception difference on user-friendly factor. The findings benefit
hoteliers from understanding their websites development and
formulating more appropriate online strategies to meet the
requirements of Chinese travelers.
Abstract: Choosing the right metadata is a critical, as good
information (metadata) attached to an image will facilitate its
visibility from a pile of other images. The image-s value is enhanced
not only by the quality of attached metadata but also by the technique
of the search. This study proposes a technique that is simple but
efficient to predict a single human image from a website using the
basic image data and the embedded metadata of the image-s content
appearing on web pages. The result is very encouraging with the
prediction accuracy of 95%. This technique may become a great
assist to librarians, researchers and many others for automatically and
efficiently identifying a set of human images out of a greater set of
images.
Abstract: In our modern world, more physical transactions are being substituted by electronic transactions (i.e. banking, shopping, and payments), many businesses and companies are performing most of their operations through the internet. Instead of having a physical commerce, internet visitors are now adapting to electronic commerce (e-Commerce). The ability of web users to reach products worldwide can be greatly benefited by creating friendly and personalized online business portals. Internet visitors will return to a particular website when they can find the information they need or want easily. Dealing with this human conceptualization brings the incorporation of Artificial/Computational Intelligence techniques in the creation of customized portals. From these techniques, Fuzzy-Set technologies can make many useful contributions to the development of such a human-centered endeavor as e-Commerce. The main objective of this paper is the implementation of a Paradigm for the Intelligent Design and Operation of Human-Computer interfaces. In particular, the paradigm is quite appropriate for the intelligent design and operation of software modules that display information (such Web Pages, graphic user interfaces GUIs, Multimedia modules) on a computer screen. The human conceptualization of the user personal information is analyzed throughout a Cascaded Fuzzy Inference (decision-making) System to generate the User Ascribe Qualities, which identify the user and that can be used to customize portals with proper Web links.
Abstract: Today’s technology is heavily dependent on web applications. Web applications are being accepted by users at a very rapid pace. These have made our work efficient. These include webmail, online retail sale, online gaming, wikis, departure and arrival of trains and flights and list is very long. These are developed in different languages like PHP, Python, C#, ASP.NET and many more by using scripts such as HTML and JavaScript. Attackers develop tools and techniques to exploit web applications and legitimate websites. This has led to rise of web application security; which can be broadly classified into Declarative Security and Program Security. The most common attacks on the applications are by SQL Injection and XSS which give access to unauthorized users who totally damage or destroy the system. This paper presents a detailed literature description and analysis on Web Application Security, examples of attacks and steps to mitigate the vulnerabilities.
Abstract: E-tailing websites are often perceived to be static, impersonal and distant. However, with the movement of the World Wide Web to Web 2.0 in recent years, these online websites have been found to display personalities akin to 'humanistic' qualities and project impressions much like its retailing counterpart i.e. salespeople. This paper examines the personality of e-tailing websites and their impact on consumers- initial trust towards the sites. A total of 239 Internet users participated in this field experiment study which utilized 6 online book retailers- websites that the participants had not previously visited before. Analysis revealed that out of four website personalities (sincerity, competence, excitement and sophistication) only sincerity and competence are able to exert an influence in building consumers- trust upon their first visit to the website. The implications of the findings are further elaborated in this paper.
Abstract: There is a real threat on the VIPs personal pages on
the Social Network Sites (SNS). The real threats to these pages is
violation of privacy and theft of identity through creating fake pages
that exploit their names and pictures to attract the victims and spread
of lies. In this paper, we propose a new secure architecture that
improves the trusting and finds an effective solution to reduce fake
pages and possibility of recognizing VIP pages on SNS. The
proposed architecture works as a third party that is added to
Facebook to provide the trust service to personal pages for VIPs.
Through this mechanism, it works to ensure the real identity of the
applicant through the electronic authentication of personal
information by storing this information within content of their
website. As a result, the significance of the proposed architecture is
that it secures and provides trust to the VIPs personal pages.
Furthermore, it can help to discover fake page, protect the privacy,
reduce crimes of personality-theft, and increase the sense of trust and
satisfaction by friends and admirers in interacting with SNS.
Abstract: With the proliferation of World Wide Web,
development of web-based technologies and the growth in web
content, the structure of a website becomes more complex and web
navigation becomes a critical issue to both web designers and users.
In this paper we define the content and web pages as two important
and influential factors in website navigation and paraphrase the
enhancement in the website navigation as making some useful
changes in the link structure of the website based on the
aforementioned factors. Then we suggest a new method for
proposing the changes using fuzzy approach to optimize the website
architecture. Applying the proposed method to a real case of Iranian
Civil Aviation Organization (CAO) website, we discuss the results of
the novel approach at the final section.
Abstract: Machine-understandable data when strongly
interlinked constitutes the basis for the SemanticWeb. Annotating
web documents is one of the major techniques for creating metadata
on the Web. Annotating websitexs defines the containing data in a
form which is suitable for interpretation by machines. In this paper,
we present a better and improved approach than previous [1] to
annotate the texts of the websites depends on the knowledge base.
Abstract: Problem Statement:Rapid technological developments of the 21st century have advanced our daily lives in various ways. Particularly in education, students frequently utilize technological resources to aid their homework and to access information. listen to radio or watch television (26.9 %) and e-mails (34.2 %) [26]. Not surprisingly, the increase in the use of technologies also resulted in an increase in the use of e-mail, instant messaging, chat rooms, mobile phones, mobile phone cameras and web sites by adolescents to bully peers. As cyber bullying occurs in the cyber space, lesser access to technologies would mean lesser cyber-harm. Therefore, the frequency of technology use is a significant predictor of cyber bullying and cyber victims. Cyber bullies try to harm the victim using various media. These tools include sending derogatory texts via mobile phones, sending threatening e-mails and forwarding confidential emails to everyone on the contacts list. Another way of cyber bullying is to set up a humiliating website and invite others to post comments. In other words, cyber bullies use e-mail, chat rooms, instant messaging, pagers, mobile texts and online voting tools to humiliate and frighten others and to create a sense of helplessness. No matter what type of bullying it is, it negatively affects its victims. Children who bully exhibit more emotional inhibition and attribute themselves more negative self-statements compared to non-bullies. Students whose families are not sympathetic and who receive lower emotional support are more prone to bully their peers. Bullies have authoritarian families and do not get along well with them. The family is the place where the children-s physical, social and psychological needs are satisfied and where their personalities develop. As the use of the internet became prevalent so did parents- restrictions on their children-s internet use. However, parents are unaware of the real harm. Studies that explain the relationship between parental attitudes and cyber bullying are scarce in literature. Thus, this study aims to investigate the relationship between cyber bullying and parental attitudes in the primary school. Purpose of Study: This study aimed to investigate the relationship between cyber bullying and parental attitudes. A second aim was to determine whether parental attitudes could predict cyber bullying and if so which variables could predict it significantly. Methods:The study had a cross-sectional and relational survey model. A demographics information form, questions about cyber bullying and a Parental Attitudes Inventory were conducted with a total of 346 students (189 females and 157 males) registered at various primary schools. Data was analysed by multiple regression analysis using the software package SPSS 16.
Abstract: The use of Electronic Commerce (EC)
technologies enables Small Medium Enterprises (SMEs) to improve their efficiency and competitive position. Much of the literature proposes an extensive set of benefits for
organizations that choose to adopt and implement ECommerce
systems. Factors of Business –to-business (B2B)
E-Commerce adoption and implementation have been
extensively investigated. Despite enormous attention given to encourage Small Medium Enterprises (SMEs) to adopt and
implement E-Commerce, little research has been carried out in identifying the factors of Business-to-Consumer ECommerce adoption and implementation for SMEs. To conduct the study, Tornatsky and Fleischer model was adopted
and tested in four SMEs located in Christchurch, New
Zealand. This paper explores the factors that impact the
decision and method of adoption and implementation of ECommerce
systems in automobile industry. Automobile
industry was chosen because the product they deal with i.e.
cars are not a common commodity to be sold online, despite this fact the eCommerce penetration in automobile industry is
high. The factors that promote adoption and implementation of
E-Commerce technologies are discussed, together with the
barriers. This study will help SME owners to effectively
handle the adoption and implementation process and will also
improve the chance of successful E-Commerce
implementation. The implications of the findings for
managers, consultants, and government organizations engaged in promoting E-Commerce adoption and implementation in
small businesses and future research are discussed.
Abstract: The purpose of this paper is to introduce an interactive online case-study library website developed in a national project. The design goal of the website is to provide interactive, enhanced, case-based and online educational resource for educators through the purpose and within the scope of a national project. The ADDIE instructional design model was used in the development of the website for interactive case-based library. This library is developed on a web-based platform, which is important in terms of manageability, accessibility, and updateability of data. Users are able to sort the displayed case-studies by their titles, dates, ratings, view counts, etc. The usability test is used and the expert opinion is taken for the evaluation of the website. This website is a tool to integrate technology into education. It is believed that this website will be beneficial for pre-service and in-service teachers in terms of their professional developments.
Abstract: This study suggests a model of a new set of evaluation criteria that will be used to measure the efficiency of real-world E-commerce websites. Evaluation criteria include design, usability and performance for websites, the Data Envelopment Analysis (DEA) technique has been used to measure the websites efficiency. An efficient Web site is defined as a site that generates the most outputs, using the smallest amount of inputs. Inputs refer to measurements representing the amount of effort required to build, maintain and perform the site. Output is amount of traffic the site generates. These outputs are measured as the average number of daily hits and the average number of daily unique visitors.
Abstract: The purposes of this research were 1) to investigate
behavior of media exposure and participation in environmental
activities of King Mongkut-s University of Technology Thonburi
(KMUTT) dormitory students, 2) to compare the correlation between
faculties and participation in environmental activities of KMUTT
dormitory students, and 3) to compare the correlation between media
exposure and participation in environmental activities of KMUTT
dormitory students. The tool used for collecting data was
questionnaire. The research findings revealed that dormitory students
were mostly exposed to the environmental media via public relations
boards for general media and KMUTT dormitory media. Dormitory
students were daily exposed to media via websites on the internet and
weekly for other media. Dormitory students participation in the
environmental activities was at high level (x = 3.65) on an
individual basis and was at medium level (x = 2.76) on a collective
basis. Faculties did not correlate with the participation in
environmental activities of dormitory students at the .01 statistical
level and media exposure via various media correlated with
participation in environmental activities of dormitory students at the
.01 statistical level.
Abstract: With the rapid growth in business size, today's businesses orient towards electronic technologies. Amazon.com and e-bay.com are some of the major stakeholders in this regard. Unfortunately the enormous size and hugely unstructured data on the web, even for a single commodity, has become a cause of ambiguity for consumers. Extracting valuable information from such an everincreasing data is an extremely tedious task and is fast becoming critical towards the success of businesses. Web content mining can play a major role in solving these issues. It involves using efficient algorithmic techniques to search and retrieve the desired information from a seemingly impossible to search unstructured data on the Internet. Application of web content mining can be very encouraging in the areas of Customer Relations Modeling, billing records, logistics investigations, product cataloguing and quality management. In this paper we present a review of some very interesting, efficient yet implementable techniques from the field of web content mining and study their impact in the area specific to business user needs focusing both on the customer as well as the producer. The techniques we would be reviewing include, mining by developing a knowledge-base repository of the domain, iterative refinement of user queries for personalized search, using a graphbased approach for the development of a web-crawler and filtering information for personalized search using website captions. These techniques have been analyzed and compared on the basis of their execution time and relevance of the result they produced against a particular search.
Abstract: E-travel is travel agency-s companies employing internet and website as e-commerce context. This study presents numerous initial key factors of electronic travel model based on small travel agencies perspectives. Browsing previous studies related to website travel activities are conducted. Five small travel agencies in Indonesia has been deeply interviewed in case studies. The finding of this research is identifying numerous characteristics and dimension factors and travel website operations including ownermanager roles, business experiences, characteristically business, and technological aspects. This study is the preliminary research related to travel website adoption in Indonesia. The further study would be conducted in questionnaires of the quantitative research in Indonesia contexts as a developing country.
Abstract: Baseball is unique among other sports in Taiwan.
Baseball has become a “symbol of the Taiwanese spirit and Taiwan-s
national sport". Taiwan-s first professional sports league, the Chinese
Professional Baseball League (CPBL), was established in 1989.
Starters pitch many more innings over the course of a season and for
a century teams have made all their best pitchers starters. In this
study, we attempt to determine the on-field performance these
pitchers and which won the most CPBL games in 2009. We utilize
the discriminate analysis approach to solve the problem, examining
winning pitchers and their statistics, to reliably find the best starting
pitcher. The data employed in this paper include innings pitched (IP),
earned runs allowed (ERA) and walks plus hits per inning pitched
(WPHIP) provided by the official website of the CPBL. The results
show that Aaron Rakers was the best starting pitcher of the CPBL.
The top 10 CPBL starting pitchers won 14 games to 8 games in the
2009 season. Though Fisher Discriminant Analysis, predicted to top
10 CPBL starting pitchers probably won 20 games to 9 games, more
1 game to 7 games in actually counts in 2009 season.