Abstract: With the proliferation of World Wide Web,
development of web-based technologies and the growth in web
content, the structure of a website becomes more complex and web
navigation becomes a critical issue to both web designers and users.
In this paper we define the content and web pages as two important
and influential factors in website navigation and paraphrase the
enhancement in the website navigation as making some useful
changes in the link structure of the website based on the
aforementioned factors. Then we suggest a new method for
proposing the changes using fuzzy approach to optimize the website
architecture. Applying the proposed method to a real case of Iranian
Civil Aviation Organization (CAO) website, we discuss the results of
the novel approach at the final section.