Abstract: Although current competitive challenges induced by today-s digital economy place their main emphasis on organizational knowledge, customer knowledge has been overlooked. On the other hand, the business community has finally begun to realize the important role customer knowledge can play in the organizational boundaries of the corporate arena. As a result, there is an emerging market for the tools and utilities whose objective is to provide the intelligence for knowledge sharing between the businesses and their customers. In this paper, we present a conceptual model of customer knowledge management by identifying and analyzing the existing tools in the market. The focus will be upon the emerging British dotcom industry whose customer based B2C behavior has been an influential part of the knowledge based intelligence tools in existence today.
Abstract: The use of Electronic Commerce (EC)
technologies enables Small Medium Enterprises (SMEs) to improve their efficiency and competitive position. Much of the literature proposes an extensive set of benefits for
organizations that choose to adopt and implement ECommerce
systems. Factors of Business –to-business (B2B)
E-Commerce adoption and implementation have been
extensively investigated. Despite enormous attention given to encourage Small Medium Enterprises (SMEs) to adopt and
implement E-Commerce, little research has been carried out in identifying the factors of Business-to-Consumer ECommerce adoption and implementation for SMEs. To conduct the study, Tornatsky and Fleischer model was adopted
and tested in four SMEs located in Christchurch, New
Zealand. This paper explores the factors that impact the
decision and method of adoption and implementation of ECommerce
systems in automobile industry. Automobile
industry was chosen because the product they deal with i.e.
cars are not a common commodity to be sold online, despite this fact the eCommerce penetration in automobile industry is
high. The factors that promote adoption and implementation of
E-Commerce technologies are discussed, together with the
barriers. This study will help SME owners to effectively
handle the adoption and implementation process and will also
improve the chance of successful E-Commerce
implementation. The implications of the findings for
managers, consultants, and government organizations engaged in promoting E-Commerce adoption and implementation in
small businesses and future research are discussed.