Luxury is an identity, a philosophy and a culture
which requires understanding before the adoption of e-business
practices because of its intricacies and output are essentially different
from other types of goods. Factors such as culture, personal
characteristics, website quality, and vendor characteristics influence
the online purchasing behavior of consumers thus making it a
complex area of study. This paper explores the scope of e-retail for
luxury consumption in the U.A.E. by identifying what motivates and
de-motivates online purchase behavior of U.A.E. consumers and
necessary hypotheses have been drawn to reflect behavior between
online luxury preference consumers and non-online luxury preference
consumers.
<p>[1] UAE reports high website censorship. (2009, June 12). The National.
Retrieved March 15, 2012, from http://www.thenational.ae/news/uaenews/
uae-reports-high-website-censorship
[2] Stensgaard, A. (2006, undefined undefined). UAE emerges as most
promising market for luxury clothes and accessories says
ACNielsen. AMEinfo. Retrieved undefined undefined, undefined, from
http://www.ameinfo.com/cgi-bin/cms/page.cgi?page=print
[3] Okonkwo, U. (2009). Sustaining the luxury brand on the
Internet. Journal of Brand Management, 16, 302-310.
doi:10.1057/bm.2009.2
[4] Heine, K. (2011). The Concept of Luxury Brands. Luxury Brand
Management, Retrieved from http://www.conceptofluxurybrands.com
[5] Kapferer, J. N., &Bastein, V. (2009). The Specificity of Luxury
Management: Turning Marketing Upside Down. Journal of Brand
Management, 16(5/6), 311-322.
[6] Belz, O. (1994). Luxusmarkenstrategie. (pp. 645-652). Schäffer-
Poeschel, Stuttgart.
[7] Dubois, B., & Laurent, G. (1995). Luxury Possessions and Practices: An
Empirical Scale.European Advances in Consumer Research, 2, 69-77.
Retrieved from
http://www.acrwebsite.org/volumes/display.asp?id=11074
[8] Aaker, D. A. (1996). Building Strong Brands. New York:
[9] Kapferer, J. N. (2008). The new strategic brand management. (4th ed.).
London:
[10] Vigneron, F., & Johnson, L. W. (2004). Measuring Perceptions of Brand
Luxury. BRAND MANAGEMENT, 11(6), 484-506.
[11] Aaker, J. L. (1997). Dimensions of Brand Personality. Journal of
Marketing Research, 34(3), 347-356.
[12] Editorial: The Ideal Prince. (2004, November 3). Arabnews.com.
Retrieved February 21, 2012, from
http://archive.arabnews.com/?page=7§ion=0&article=53888&d=3&m=1
1&y=2004
[13] The World Factbook: Sex ratio. Retrieved February 21, 2012, from
https://www.cia.gov/library/publications/the-worldfactbook/
fields/2018.html
[14] Hofstede, G. (1980). Culture’s consequences: International differences
in work related values. London Sage Publications.
[15] Nicholls, J. (2010, July 31). Big brand nation sold on shopping. The
National. Retrieved March 20, 2012, from www.thenational.ae/artsculture/
big-brand-nation-sold-on-shopping#
[16] Hann, Y. (2011). Cross Cultural Understandings of “Face” and their
Influence on Luxury Brand Consumption: A Comparison of British and
Korean Attitudes and Practices. Journal of Global Fashion
Marketing, 2(1), 36-43.
[17] Sambridge, A. (2011, October 14). AE launches TRUSTae initiative to
boost e-commerce.Arabian Business. Retrieved March 25, 2012, from
www.arabianbusiness.com/uae-launches-trustae-initiative-boost-ecommerce-
425376.html
[18] Li, N., & Zhang, P. (2002). Consumer Online Shopping Attitudes and
Behaviour: An Assessment of Research. Eighth Americas Conference on
Information Systems, 508-516.
[19] Online shopping surges in the UAE - Survey. (2011, March
16). SachaOrloff Group News. Retrieved March 21, 2012, from
http://sachaorloff.wordpress.com/2011/03/16/online-shopping-surges-inthe-
uae-survey/
[20] Web should be in the lap of luxury. (2008, September 20). Marketing.</p>
<p>[1] UAE reports high website censorship. (2009, June 12). The National.
Retrieved March 15, 2012, from http://www.thenational.ae/news/uaenews/
uae-reports-high-website-censorship
[2] Stensgaard, A. (2006, undefined undefined). UAE emerges as most
promising market for luxury clothes and accessories says
ACNielsen. AMEinfo. Retrieved undefined undefined, undefined, from
http://www.ameinfo.com/cgi-bin/cms/page.cgi?page=print
[3] Okonkwo, U. (2009). Sustaining the luxury brand on the
Internet. Journal of Brand Management, 16, 302-310.
doi:10.1057/bm.2009.2
[4] Heine, K. (2011). The Concept of Luxury Brands. Luxury Brand
Management, Retrieved from http://www.conceptofluxurybrands.com
[5] Kapferer, J. N., &Bastein, V. (2009). The Specificity of Luxury
Management: Turning Marketing Upside Down. Journal of Brand
Management, 16(5/6), 311-322.
[6] Belz, O. (1994). Luxusmarkenstrategie. (pp. 645-652). Schäffer-
Poeschel, Stuttgart.
[7] Dubois, B., & Laurent, G. (1995). Luxury Possessions and Practices: An
Empirical Scale.European Advances in Consumer Research, 2, 69-77.
Retrieved from
http://www.acrwebsite.org/volumes/display.asp?id=11074
[8] Aaker, D. A. (1996). Building Strong Brands. New York:
[9] Kapferer, J. N. (2008). The new strategic brand management. (4th ed.).
London:
[10] Vigneron, F., & Johnson, L. W. (2004). Measuring Perceptions of Brand
Luxury. BRAND MANAGEMENT, 11(6), 484-506.
[11] Aaker, J. L. (1997). Dimensions of Brand Personality. Journal of
Marketing Research, 34(3), 347-356.
[12] Editorial: The Ideal Prince. (2004, November 3). Arabnews.com.
Retrieved February 21, 2012, from
http://archive.arabnews.com/?page=7§ion=0&article=53888&d=3&m=1
1&y=2004
[13] The World Factbook: Sex ratio. Retrieved February 21, 2012, from
https://www.cia.gov/library/publications/the-worldfactbook/
fields/2018.html
[14] Hofstede, G. (1980). Culture’s consequences: International differences
in work related values. London Sage Publications.
[15] Nicholls, J. (2010, July 31). Big brand nation sold on shopping. The
National. Retrieved March 20, 2012, from www.thenational.ae/artsculture/
big-brand-nation-sold-on-shopping#
[16] Hann, Y. (2011). Cross Cultural Understandings of “Face” and their
Influence on Luxury Brand Consumption: A Comparison of British and
Korean Attitudes and Practices. Journal of Global Fashion
Marketing, 2(1), 36-43.
[17] Sambridge, A. (2011, October 14). AE launches TRUSTae initiative to
boost e-commerce.Arabian Business. Retrieved March 25, 2012, from
www.arabianbusiness.com/uae-launches-trustae-initiative-boost-ecommerce-
425376.html
[18] Li, N., & Zhang, P. (2002). Consumer Online Shopping Attitudes and
Behaviour: An Assessment of Research. Eighth Americas Conference on
Information Systems, 508-516.
[19] Online shopping surges in the UAE - Survey. (2011, March
16). SachaOrloff Group News. Retrieved March 21, 2012, from
http://sachaorloff.wordpress.com/2011/03/16/online-shopping-surges-inthe-
uae-survey/
[20] Web should be in the lap of luxury. (2008, September 20). Marketing.</p>
@article{"International Journal of Business, Human and Social Sciences:54731", author = "Prakash Vel and Jocelyn Rodrigues", title = "Online Purchase of Luxury Products in the U.A.E.", abstract = "Luxury is an identity, a philosophy and a culture
which requires understanding before the adoption of e-business
practices because of its intricacies and output are essentially different
from other types of goods. Factors such as culture, personal
characteristics, website quality, and vendor characteristics influence
the online purchasing behavior of consumers thus making it a
complex area of study. This paper explores the scope of e-retail for
luxury consumption in the U.A.E. by identifying what motivates and
de-motivates online purchase behavior of U.A.E. consumers and
necessary hypotheses have been drawn to reflect behavior between
online luxury preference consumers and non-online luxury preference
consumers.
", keywords = "e-Retail, Luxury brands, U.A.E. consumer.", volume = "7", number = "7", pages = "2007-6", }
