Abstract: Authenticity in advertising is the cornerstone of
modern marketing. Despite research advances related to the role of
authenticity in marketing, it remains unclear why customers respond to
authentic brand stories. The results show that different personality
traits will moderate the influence of different authenticity on the levels
of emotion. Whether indexically authentic or iconically authentic
advertisements were shown to extroverts, open people and agreeable
people, they will evoke more positive emotions. When neurotic people
and conscientious people see the iconically authentic advertising
rather than the indexically authentic advertising, they will produce
more negative emotions. In addition, the emotion evoked by
advertising had significant positive impact on brand attitude evoked by
advertising had significant negative impact on brand attitude. These
findings provide some managerial implications and directions for
further research.
Abstract: In this paper, a summary of analytical and
experimental studies into the behavior of a new hysteretic damper,
designed for seismic protection of structures is presented. The Multidirectional
Torsional Hysteretic Damper (MRSD) is a patented
invention in which a symmetrical arrangement of identical cylindrical
steel cores is so configured as to yield in torsion while the structure
experiences planar movements due to earthquake shakings. The new
device has certain desirable properties. Notably, it is characterized by
a variable and controllable-via-design post-elastic stiffness. The
mentioned property is a result of MRSD’s kinematic configuration
which produces this geometric hardening, rather than being a
secondary large-displacement effect. Additionally, the new system is
capable of reaching high force and displacement capacities, shows
high levels of damping, and very stable cyclic response. The device
has gone through many stages of design refinement, multiple
prototype verification tests and development of design guide-lines
and computer codes to facilitate its implementation in practice.
Practicality of the new device, as offspring of an academic sphere, is
assured through extensive collaboration with industry in its final
design stages, prototyping and verification test programs.
Abstract: This paper describes an optimization tool-based
design strategy for a Current Mode Logic CML divide-by-2 circuit.
Representing a building block for output frequency generation in a
RFID protocol based-frequency synthesizer, the circuit was designed
to minimize the power consumption for driving of multiple loads
with unbalancing (at transceiver level). Implemented with XFAB
XC08 180 nm technology, the circuit was optimized through
MunEDA WiCkeD tool at Cadence Virtuoso Analog Design
Environment ADE.
Abstract: Roles of the vegetation to mitigate the erosion of the
stream bed or to facilitate the deposition of the fine sediments by the
species of the aquatic plants were presented. Field investigation on the
estimation of the change of the bed level and the estimation of the flow
characteristics were performed. The results showed that Phragmites
japonica has the mitigation function of 0.3m-0.4m of the erosion in the
range of higher than 1.0m/s of flow velocity at the vegetated region.
Phragmites communis has the mitigation function of 0.2m-0.3m of the
erosion in the range of higher than 0.7m/s of flow velocity at the
vegetated region. Salix gracilistyla has greater role than Phragmites
japonica and Phragmites communis to sustain the stable channel. It
has the mitigation function of 0.4m-0.5m of the erosion in the range of
higher than 1.4m/s of flow velocity. Miscanthus sacchariflorus has a
weak role compared with that of Phragmites japonica and Salix
gracilistyla, but it has still function for sustaining the stable bed. From
these results, the vegetation has effective roles to mitigate the erosion
or to facilitate the deposition of the stream bed.
Abstract: Software fault prediction models are created by using
the source code, processed metrics from the same or previous version
of code and related fault data. Some company do not store and keep
track of all artifacts which are required for software fault prediction.
To construct fault prediction model for such company, the training
data from the other projects can be one potential solution. Earlier we
predicted the fault the less cost it requires to correct. The training
data consists of metrics data and related fault data at function/module
level. This paper investigates fault predictions at early stage using the
cross-project data focusing on the design metrics. In this study,
empirical analysis is carried out to validate design metrics for cross
project fault prediction. The machine learning techniques used for
evaluation is Naïve Bayes. The design phase metrics of other projects
can be used as initial guideline for the projects where no previous
fault data is available. We analyze seven datasets from NASA
Metrics Data Program which offer design as well as code metrics.
Overall, the results of cross project is comparable to the within
company data learning.
Abstract: The concept of national security in Iran is a
permanently effective factor in acceptance or rejection of many
international obligations. These obligations had been defined
according to the type of legislation of Iran in many aspects.
Therefore, there are several treaties at international level which
requires Iran’s security to come in contact with obligations in these
treaties in a way that an obstacle to join to them and their passage in
parliament. This issue is a typical category which every country pays
attention to be accepted in treaties or to include their national
security in that treaties and also they can see the related treaties from
this perspective, but this issue that 'what is the concept of Iran’s
national security', and 'To what extent it is changed in recent years,
especially after Islamic Revolution' are important issues that can be
criticized. Thus, this study is trying to assess singed treaties from the
perspective of Iran’s national security according of the true meaning
of treaty and to investigate how the international treaties may be in
conflict with Iran’s national security.
Abstract: Extracting and determining chlorophyll pigments
(chlorophyll a and b) in green leaves are the procedures based on the
solvent extraction of pigments in samples using N,Ndimethylformamide
as the extractant. In this study, two species of
soluble inorganic selenium forms, selenite (SeIV) and selenate (SeVI)
at different concentrations were investigated on maize plants that
were growing in nutrient solutions during 2 weeks and at the end of
the experiment, amounts of chlorophyll a and b for first and second
leaves of maize were measured. In accordance with the results we
observed that our regarded Se concentrations in both forms of SeIV
and SeVI were not effective on maize plants’ chlorophyll a and b
significantly although high level of 3 mg.kg-1 SeIV had negative affect
on growth of the samples that had been treated by it but about SeVI
samples we did not observe this state and our different considered
SeVI concentrations were not toxic for maize plants.
Abstract: The paper deals with the classical fiber bundle model
of equal load sharing, sometimes referred to as the Daniels’ bundle
or the democratic bundle. Daniels formulated a multidimensional
integral and also a recursive formula for evaluation of the
strength cumulative distribution function. This paper describes
three algorithms for evaluation of the recursive formula and also
their implementations with source codes in the Python high-level
programming language. A comparison of the algorithms are provided
with respect to execution time. Analysis of orders of magnitudes of
addends in the recursion is also provided.
Abstract: This article presents two methods for the
compensation of harmonics generated by a nonlinear load. The first is
the classic method P-Q. The second is the controller by modern
method of artificial intelligence specifically fuzzy logic. Both
methods are applied to a shunt Active Power Filter (sAPF) based on a
three-phase voltage converter at five levels NPC topology. In
calculating the harmonic currents of reference, we use the algorithm
P-Q and pulse generation, we use the intersective PWM. For
flexibility and dynamics, we use fuzzy logic. The results give us clear
that the rate of Harmonic Distortion issued by fuzzy logic is better
than P-Q.
Abstract: Mass media campaigns against obesity are often
designed to impact large audiences. This usually means that their
audience is defined based on general demographic characteristics like
age, gender, occupation etc., not taking into account psychographics
like behavior, motivations, wants, etc. Using psychographics, as the
base for the audience segmentation, is a common practice in case of
successful campaigns, as it allows developing more relevant
messages. It also serves a purpose of identifying key segments, those
that generate the best return on investment. For a health campaign,
that would be segments that have the best chance of being converted
into healthy lifestyle at the lowest cost. This paper presents the
limitations of the demographic targeting, based on the findings from
the reception study of IMSS (Mexican Social Security Institute) antiobesity
TV commercials and proposes mothers as the first level of
segmentation, in the process of identifying the key segment for these
campaigns.
Abstract: Purpose: The study aimed to assess the depressant or
antidepressant effects of several Nonsteroidal Anti-Inflammatory
Drugs (NSAIDs) in mice: the selective cyclooxygenase-2 (COX-2)
inhibitor meloxicam, and the non-selective COX-1 and COX-2
inhibitors lornoxicam, sodium metamizole, and ketorolac. The
current literature data regarding such effects of these agents are
scarce.
Materials and methods: The study was carried out on NMRI mice
weighing 20-35 g, kept in a standard laboratory environment. The
study was approved by the Ethics Committee of the University of
Medicine and Pharmacy „Carol Davila”, Bucharest. The study agents
were injected intraperitoneally, 10 mL/kg body weight (bw) 1 hour
before the assessment of the locomotor activity by cage testing (n=10
mice/ group) and 2 hours before the forced swimming tests (n=15).
The study agents were dissolved in normal saline (meloxicam,
sodium metamizole), ethanol 11.8% v/v in normal saline (ketorolac),
or water (lornoxicam), respectively. Negative and positive control
agents were also given (amitryptilline in the forced swimming test).
The cage floor used in the locomotor activity assessment was divided
into 20 equal 10 cm squares. The forced swimming test involved
partial immersion of the mice in cylinders (15/9cm height/diameter)
filled with water (10 cm depth at 28C), where they were left for 6
minutes. The cage endpoint used in the locomotor activity assessment
was the number of treaded squares. Four endpoints were used in the
forced swimming test (immobility latency for the entire 6 minutes,
and immobility, swimming, and climbing scores for the final 4
minutes of the swimming session), recorded by an observer that was
„blinded” to the experimental design. The statistical analysis used the
Levene test for variance homogeneity, ANOVA and post-hoc
analysis as appropriate, Tukey or Tamhane tests.
Results: No statistically significant increase or decrease in the
number of treaded squares was seen in the locomotor activity
assessment of any mice group. In the forced swimming test,
amitryptilline showed an antidepressant effect in each experiment, at
the 10 mg/kg bw dosage. Sodium metamizole was depressant at 100
mg/kg bw (increased the immobility score, p=0.049, Tamhane test),
but not in lower dosages as well (25 and 50 mg/kg bw). Ketorolac
showed an antidepressant effect at the intermediate dosage of 5
mg/kg bw, but not so in the dosages of 2.5 and 10 mg/kg bw,
respectively (increased the swimming score, p=0.012, Tamhane test).
Meloxicam and lornoxicam did not alter the forced swimming
endpoints at any dosage level.
Discussion: 1) Certain NSAIDs caused changes in the forced
swimming patterns without interfering with locomotion. 2) Sodium
metamizole showed a depressant effect, whereas ketorolac proved
antidepressant. Conclusion: NSAID-induced mood changes are not
class effects of these agents and apparently are independent of the
type of inhibited cyclooxygenase (COX-1 or COX-2).
Disclosure: This paper was co-financed from the European Social
Fund, through the Sectorial Operational Programme Human Resources Development 2007-2013, project number POSDRU /159
/1.5 /S /138907 "Excellence in scientific interdisciplinary research,
doctoral and postdoctoral, in the economic, social and medical fields
-EXCELIS", coordinator The Bucharest University of Economic
Studies.
Abstract: This paper examines the utilization of public-private
partnerships for the building and operation of wastewater treatment
plants. Our research focuses on risk allocation in this kind of projects.
Our analysis builds on more than hundred wastewater treatment
plants built and operated through PPP projects in Aragon (Spain).
The paper illustrates the consequences of an inadequate management
of construction risk and an unsuitable transfer of demand risk in
wastewater treatment plants. It also shows that the involvement of
many public bodies at local, regional and national level further
increases the complexity of this kind of projects and make time
delays more likely.
Abstract: Waste load allocation (WLA) policies may use multiobjective
optimization methods to find the most appropriate and
sustainable solutions. These usually intend to simultaneously
minimize two criteria, total abatement costs (TC) and environmental
violations (EV). If other criteria, such as inequity, need for
minimization as well, it requires introducing more binary
optimizations through different scenarios. In order to reduce the
calculation steps, this study presents value index as an innovative
decision making approach. Since the value index contains both the
environmental violation and treatment costs, it can be maximized
simultaneously with the equity index. It implies that the definition of
different scenarios for environmental violations is no longer required.
Furthermore, the solution is not necessarily the point with minimized
total costs or environmental violations. This idea is testified for Haraz
River, in north of Iran. Here, the dissolved oxygen (DO) level of river
is simulated by Streeter-Phelps equation in MATLAB software. The
WLA is determined for fish farms using multi-objective particle
swarm optimization (MOPSO) in two scenarios. At first, the trade-off
curves of TC-EV and TC-Inequity are plotted separately as the
conventional approach. In the second, the Value-Equity curve is
derived. The comparative results show that the solutions are in a
similar range of inequity with lower total costs. This is due to the
freedom of environmental violation attained in value index. As a
result, the conventional approach can well be replaced by the value
index particularly for problems optimizing these objectives. This
reduces the process to achieve the best solutions and may find better
classification for scenario definition. It is also concluded that decision
makers are better to focus on value index and weighting its contents
to find the most sustainable alternatives based on their requirements.
Abstract: The posterior reference for the ala tragal line is a
cause of confusion, with different authors suggesting different
locations as to the superior, middle or inferior part of the tragus. This
study was conducted on 200 subjects to evaluate if any correlation
exists between the variation of angulation of palatal throat form and
the relative parallelism of occlusal plane to ala-tragal line at different
tragal levels. A custom made Occlusal Plane Analyzer was used to
check the parallelism between the ala-tragal line and occlusal plane.
A lateral cephalogram was shot for each subject to measure the
angulation of the palatal throat form. Fisher’s exact test was used to
evaluate the correlation between the angulation of the palatal throat
form and the relative parallelism of occlusal plane to the ala tragal
line. Also, a classification was formulated for the palatal throat form,
based on confidence interval. From the results of the study, the
inferior part, middle part and superior part of the tragus were seen as
the reference points in 49.5%, 32% and 18.5% of the subjects
respectively. Class I palatal throat form (41degree-50 degree), Class
II palatal throat form (below 41 degree) and Class III palatal throat
form (above 50 degree) were seen in 42%, 43% and 15% of the
subjects respectively. It was also concluded that there is no
significant correlation between the variation in the angulations of the
palatal throat form and the relative parallelism of occlusal plane to
the ala-tragal line.
Abstract: Edge is variation of brightness in an image. Edge
detection is useful in many application areas such as finding forests,
rivers from a satellite image, detecting broken bone in a medical
image etc. The paper discusses about finding edge of multiple aerial
images in parallel. The proposed work tested on 38 images 37
colored and one monochrome image. The time taken to process N
images in parallel is equivalent to time taken to process 1 image in
sequential. Message Passing Interface (MPI) and Open Computing
Language (OpenCL) is used to achieve task and pixel level
parallelism respectively.
Abstract: The objectives of this study are to study Chinese
tourist’s Behaviors towards travel and shopping in Bangkok. The
research methodology was a quantitative research. The sample of this
research was 400 Chinese tourists in Bangkok chosen by the
accidental sampling and the purposive sampling. Inferential Statistics
Analysis by using the Chi-square statistics. As for the results of this
study the researcher found that differences between personal, social
and cultural information, i.e., gender, age, place of residence,
educational level, occupation, income, family, and main objectives of
tourism with behaviors of Chinese tourists in Bangkok towards travel
and shopping in Bangkok.
Abstract: Prosperity of electronic equipment in photocopying
environment not only has improved work efficiency, but also has
changed indoor air quality. Considering the number of photocopying
employed, indoor air quality might be worse than in general office
environments. Determining the contribution from any type of
equipment to indoor air pollution is a complex matter. Non-methane
hydrocarbons are known to have an important role on air quality due
to their high reactivity. The presence of hazardous pollutants in
indoor air has been detected in one photocopying shop in Novi Sad,
Serbia. Air samples were collected and analyzed for five days, during
8-hr working time in three time intervals, whereas three different
sampling points were determined. Using multiple linear regression
model and software package STATISTICA 10 the concentrations of
occupational hazards and microclimates parameters were mutually
correlated. Based on the obtained multiple coefficients of
determination (0.3751, 0.2389 and 0.1975), a weak positive
correlation between the observed variables was determined. Small
values of parameter F indicated that there was no statistically
significant difference between the concentration levels of nonmethane
hydrocarbons and microclimates parameters. The results
showed that variable could be presented by the general regression
model: y = b0 + b1xi1+ b2xi2. Obtained regression equations allow to
measure the quantitative agreement between the variables and thus
obtain more accurate knowledge of their mutual relations.
Abstract: The growth in the volume of text data such as books
and articles in libraries for centuries has imposed to establish
effective mechanisms to locate them. Early techniques such as
abstraction, indexing and the use of classification categories have
marked the birth of a new field of research called "Information
Retrieval". Information Retrieval (IR) can be defined as the task of
defining models and systems whose purpose is to facilitate access to
a set of documents in electronic form (corpus) to allow a user to find
the relevant ones for him, that is to say, the contents which matches
with the information needs of the user. This paper presents a new
semantic indexing approach of a documentary corpus. The indexing
process starts first by a term weighting phase to determine the
importance of these terms in the documents. Then the use of a
thesaurus like Wordnet allows moving to the conceptual level.
Each candidate concept is evaluated by determining its level of
representation of the document, that is to say, the importance of the
concept in relation to other concepts of the document. Finally, the
semantic index is constructed by attaching to each concept of the
ontology, the documents of the corpus in which these concepts are
found.
Abstract: Microscopic simulation tool kits allow for
consideration of the two processes of railway operations and the
previous timetable production. Block occupation conflicts on both
process levels are often solved by using defined train priorities. These
conflict resolutions (dispatching decisions) generate reactionary
delays to the involved trains. The sum of reactionary delays is
commonly used to evaluate the quality of railway operations, which
describes the timetable robustness. It is either compared to an
acceptable train performance or the delays are appraised
economically by linear monetary functions. It is impossible to
adequately evaluate dispatching decisions without a well-founded
objective function. This paper presents a new approach for the
evaluation of dispatching decisions. The approach uses mode choice
models and considers the behaviour of the end-customers. These
models evaluate the reactionary delays in more detail and consider
other competing modes of transport. The new approach pursues the
coupling of a microscopic model of railway operations with the
macroscopic choice mode model. At first, it will be implemented for
railway operations process but it can also be used for timetable
production. The evaluation considers the possibility for the customer
to interchange to other transport modes. The new approach starts to
look at rail and road, but it can also be extended to air travel. The
result of mode choice models is the modal split. The reactions by the
end-customers have an impact on the revenue of the train operating
companies. Different purposes of travel have different payment
reserves and tolerances towards late running. Aside from changes to
revenues, longer journey times can also generate additional costs.
The costs are either time- or track-specific and arise from required
changes to rolling stock or train crew cycles. Only the variable values
are summarised in the contribution margin, which is the base for the
monetary evaluation of delays. The contribution margin is calculated
for different possible solutions to the same conflict. The conflict
resolution is optimised until the monetary loss becomes minimal. The
iterative process therefore determines an optimum conflict resolution
by monitoring the change to the contribution margin. Furthermore, a
monetary value of each dispatching decision can also be derived.
Abstract: The aim of this exploratory research is to understand
further how organisations can evaluate their activities, which
generate knowledge creation, to meet changing stakeholder
expectations. A Scale of Knowledge (SoK) Framework is proposed
which links knowledge management and organisational activities to
changing stakeholder expectations. The framework was informed by
the knowledge management literature, as well as empirical work
conducted via a single case study of a multi-site hospital organisation
in Saudi Arabia. Eight in-depth semi-structured interviews were
conducted with managers from across the organisation regarding
current and future stakeholder expectations, organisational
strategy/activities and knowledge management. Data were analysed
using thematic analysis and a hierarchical value map technique to
identify activities that can produce further knowledge and
consequently impact on how stakeholder expectations are met.
The SoK Framework developed may be useful to practitioners as
an analytical aid to determine if current organisational activities
produce organisational knowledge which helps them meet
(increasingly higher levels of) stakeholder expectations. The
limitations of the research and avenues for future development of the
proposed framework are discussed.