Abstract: The objective of present research paper is to highlight
the importance of measuring advertisement effectiveness in print
media and to develop a conceptual model for advertisement
effectiveness. The developed model is based on dimensions on which
advertisement effectiveness depends and on the dimensions which are
used to measure the effectiveness. An in-depth and extensive
literature review is carried out to understand the concept of
advertisement effectiveness and its various determinants in context of
print media. Based on the insights gained, a conceptual framework
for advertisement effectiveness is presented. The model is an attempt
to uncover the relatively less explored area of advertisement
effectiveness in Indian advertising scenario. It is believed that present
work will encourage scholars and academicians to further explore the
area and will offer conceptual assistance and a fresh direction in the
domain of advertisement effectiveness.
Abstract: We report the microstructural and magnetic properties
of Ni50Mn39Sn11 and Ni50Mn36Sn14 ribbon Heusler alloys.
Experimental results were obtained by differential scanning
calorymetry, X-ray diffraction and vibrating sample magnetometry
techniques. The Ni-Mn-Sn system undergoes a martensitic structural
transformation in a wide temperature range. For example, for
Ni50Mn39Sn11 the start and finish temperatures of the martensitic and
austenite phase transformation for ribbon alloy were Ms=336K,
Mf=328K, As=335K and Af=343K whereas no structural
transformation is observed for Ni50Mn36Sn14 alloys. Magnetic
measurements show the typical ferromagnetic behavior with Curie
temperature 207 K at low applied field of 50 Oe. The complex
behavior exhibited by these Heusler alloys should be ascribed to the
strong coupling between magnetism and structure, being their
magnetic behavior determined by the distance between Mn atoms.
Abstract: The main objective of incorporating natural fibers such as Henequen microfibers (NF) into the High Density Polyethylene (HDPE) polymer matrix is to reduce the cost and to enhance the mechanical as well as other properties. The Henequen microfibers were chopped manually to 5-7mm in length and added into the polymer matrix at the optimized concentration of 8 wt %. In order to facilitate the link between Henequen microfibers (NF) and HDPE matrix, coupling agent such as Glycidoxy (Epoxy) Functional Methoxy Silane (GPTS) at various concentrations from 0.1%, 0.3%, 0.5%, 0.7%, 0.9% and 1% by weight to the total fibers were added. The tensile strength of the composite increased marginally while % elongation at break of the composites decreased with increase in silane loading by wt %. Tensile modulus and stiffness observed increased at 0.9 wt % GPTS loading. Flexural as well as impact strength of the composite decreased with increase in GPTS loading by weight %. Dielectric strength of the composite also found increased marginally up to 0.5wt % silane loading and thereafter remained constant.
Abstract: An innovative flooring underlayment was produced
and tested. The composite system is made of common OSB boards
and a layer of eco-friendly non-cement gypsum based material
(GeoGypTM). It was found that the shear bond between the two
materials is sufficient to secure the composite interaction between the
two. The very high compressive strength and relatively high tensile
strength of the non-cement based component together with its high
modulus of elasticity provides enough strength and stiffness for the
composite product to cover wider spacing between the joists. The
initial findings of this study indicate that with joist spacing as wide as
800 mm, the flooring system provides enough strength without
compromising the serviceability requirements of the building codes.
Abstract: This paper presents the design and fabrication of an
optical window for an optical modulator toward image sensing
applications. An optical window consists of micrometer-order SiO2
capillaries (porous solid) that can modulate transmission light
intensity by moving the liquid in and out of porous solid. A high
optical transmittance of the optical window can be achieved due to
refractive index matching when the liquid is penetrated into the
porous solid. Otherwise, its light transmittance is lower because of
light reflection and scattering by air holes and capillary walls. Silicon
capillaries fabricated by deep reactive ion etching (DRIE) process are
completely oxidized to form the SiO2 capillaries. Therefore, high
aspect ratio SiO2 capillaries can be achieved based on silicon
capillaries formed by DRIE technique. Large compressive stress of
the oxide causes bending of the capillary structure, which is reduced
by optimizing the design of device structure. The large stress of the
optical window can be released via thin supporting beams. A 7.2 mm
x 9.6 mm optical window area toward a fully integrated with the
image sensor format is successfully fabricated and its optical
transmittance is evaluated with and without inserting liquids (ethanol
and matching oil). The achieved modulation range is approximately
20% to 35% with and without liquid penetration in visible region
(wavelength range from 450 nm to 650 nm).
Abstract: All the software engineering researches and best
industry practices aim at providing software products with high
degree of quality and functionality at low cost and less time. These
requirements are addressed by the Component Based Software
Engineering (CBSE) as well. CBSE, which deals with the software
construction by components’ assembly, is a revolutionary extension
of Software Engineering. CBSE must define and describe processes
to assure timely completion of high quality software systems that are
composed of a variety of pre built software components. Though
these features provide distinct and visible benefits in software design
and programming, they also raise some challenging problems. The
aim of this work is to summarize the pertinent issues and
considerations in CBSE to make an understanding in forms of
concepts and observations that may lead to development of newer
ways of dealing with the problems and challenges in CBSE.
Abstract: Optical radiation emitted from a metal-coated fiber tip apex at liquid-air interface was measured. The intensity of the output radiation was strongly depend on the relative position of the tip to a liquid-air interface and varied with surface fluctuations. This phenomenon permits in-situ real-time investigation of nano-metric vibrations of the liquid surface and provides a basis for development of various origin ultrasensitive vibration detecting sensors. The described method can be used for detection of week seismic vibrations.
Abstract: The textile industry plays a major role in the economy
of India and on the other side of the coin it is the major source for
water pollution. As azo dyes is the largest dye class they are
extensively used in many fields such as textile industry, leather
tanning industry, paper production, food, color photography,
pharmaceuticals and medicine, cosmetic, hair colorings, wood
staining, agricultural, biological and chemical research etc. In
addition to these, they can have acute and/or chronic effects on
organisms depending on their concentration and length of exposure
when they discharged as effluent in the environment. The aim of this
study was to assess the genotoxic and histotoxic potentials of
environmentally relevant concentrations of C. I. Reactive Red 120
(RR 120) on Catla catla, important edible freshwater fingerlings. For
this, healthy Catla catla fingerlings were procured from the
Government Fish Farm and acclimatized in 100 L capacity and
continuously aerated glass aquarium in laboratory for 15 days.
According to APHA some physic-chemical parameters were
measured and maintained such as temperature, pH, dissolve oxygen,
alkalinity, total hardness. Water along with excreta had been changed
every 24 hrs. All fingerlings were fed artificial food palates once a
day @ body weight. After 15 days fingerlings were grouped in 5 (10
in each) and exposed to various concentrations of RR 120 (Control,
10, 20, 30 and 40 mg.l-1) and samples (peripheral blood and gills,
kidney) were collected and analyzed at 96 hrs. All results were
compared with the control. Micronuclei (MN), nuclear buds (NB),
fragmented-apoptotic (FA) and bi-nucleated (BN) cells in blood
smears and in tissues (gills and kidney cells) were observed.
Prominent histopathological alterations were noticed in gills such as
aneurism, hyperplasia, degenerated central axis, lifting of gill
epithelium, curved secondary gill lamellae etc. Similarly kidney
showed some detrimental changes like shrunken glomeruli with
increased periglomerular space, degenerated renal tubules etc. Both
haematological and histopathological changes clearly reveal the toxic
potential of RR 120. This work concludes that water pollution
assessment can be done by these two biomarkers which provide
baseline to the further chromosomal or molecular work.
Abstract: Verification of vented wooden façade system with
bonded joints is presented in this paper. The potential of bonded
joints is studied and described in more detail. The paper presents the results of an experimental and theoretical research about the effects of freeze cycling on the bonded joint. For the purpose of tests spruce
timber profiles were chosen for the load bearing substructure. Planks from wooden plastic composite and Siberian larch are representing facade cladding. Two types of industrial polyurethane adhesives intended for structural bonding were selected. The article is focused on the preparation as well as on the subsequent curing and conditioning of test samples. All test samples were subjected to 15 cycles that represents sudden temperature changes, i.e. immersion in a water bath at (293.15 ± 3) K for 6 hours and subsequent freezing to (253.15 ± 2) K for 18 hours. Furthermore, the retention of bond strength between substructure and cladding wastested and strength in shear was determined under tensile stress.Research data indicate that little, if any, damage to the bond results from freezingcycles. Additionally, the suitability of selected group of adhesives in combination with timber substructure was confirmed.
Abstract: Experimental production methods of Chevreul’s salt
being an intermediate stage product in copper recovery were
investigated on this article. Chevreul’s salt, Cu2SO3.CuSO3.2H2O,
being a mixed valence copper sulphite compound, has been obtained
by using different methods and reagents. Chevreul’s salt has an
intense brick-red color. It is highly stable and expensive. The
production of Chevreul’s salt plays a key role in hydrometallurgy.
Thermodynamic tendency on precipitation of Chevreul’s salt is
related to pH and temperature. Besides, SO2 gaseous is a versatile
reagent for precipitating of copper sulphites, Using of SO2 for
selective precipitation can be made by appropriate adjustments of pH
and temperature. Chevreul’s salt does not form in acidic solutions if
those solutions contains considerable amount of sulfurous acid. It is
necessary to maintain between pH 2–4.5, because, solubility of
Chevreul’s salt increases with decreasing of pH values. Also, the
region which Chevreul’s salt is stable can be seen from the potentialpH
diagram.
Abstract: This article focuses on upper-extremity musculoskeletal disorders risk assessment model at workplace. In this model are used risk factors that are responsible for musculoskeletal system damage. Based on statistic calculations the model is able to define what risk of MSD threatens workers who are under risk factors. The model is also able to say how MSD risk would decrease if these risk factors are eliminated.
Abstract: This article discusses event monitoring options for
heterogeneous event sources as they are given in nowadays
heterogeneous distributed information systems. It follows the central
assumption, that a fully generic event monitoring solution cannot
provide complete support for event monitoring; instead, event source
specific semantics such as certain event types or support for certain
event monitoring techniques have to be taken into account.
Following from this, the core result of the work presented here is
the extension of a configurable event monitoring (Web) service for a
variety of event sources. A service approach allows us to trade
genericity for the exploitation of source specific characteristics. It
thus delivers results for the areas of SOA, Web services, CEP and
EDA.
Abstract: In medical investigations, uncertainty is a major
challenging problem in making decision for doctors/experts to
identify the diseases with a common set of symptoms and also has
been extensively increasing in medical diagnosis problems. The
theory of cross entropy for intuitionistic fuzzy sets (IFS) is an
effective approach in coping uncertainty in decision making for
medical diagnosis problem. The main focus of this paper is to
propose a new intuitionistic fuzzy cross entropy measure (IFCEM),
which aid in reducing the uncertainty and doctors/experts will take
their decision easily in context of patient’s disease. It is shown that
the proposed measure has some elegant properties, which
demonstrates its potency. Further, it is also exemplified in detail the
efficiency and utility of the proposed measure by using a real life
case study of diagnosis the disease in medical science.
Abstract: The objective of this work is to study the effect of two
key factors - external magnetic field and applied current density
during template-based electrodeposition of nickel nanowires using an
electrode distance of 20 mm. Morphology, length, crystallite size and
crystallographic characterization of the grown nickel nanowires at an
electrode distance of 20mm are presented. For this electrode distance
of 20 mm, these two key electrodeposition factors when coupled was
found to reduce crystallite size with a higher growth length and
preferred orientation of Ni crystals. These observed changes can be
inferred to be due to coupled interaction forces induced by the
intensity of applied electric field (current density) and external
magnetic field known as magnetohydrodynamic (MHD) effect during
the electrodeposition process.
Abstract: This study was conducted Razakı grape variety (Vitis
vinifera L.) and its vine which was aged 19 was grown on 5 BB
rootstock in a vegetation period of 2014 in Afyon province in Turkey.
In this research, it was investigated whether the applications of
Control (C), 1/3 Cluster Tip Reduction (1/3 CTR), Shoot Tip
Reduction (STR), 1/3 CTR + STR, Boric Acid (BA), 1/3 CTR + BA,
STR + BA, 1/3 CTR + STR + BA on yield and yield components of
Razakı grape variety. The results were obtained as the highest fresh
grape yield (7.74 kg/vine) with C application; as the highest cluster
weight (244.62 g) with STR application; as the highest 100 berry
weight (504.08 g) with C application; as the highest maturity index
(36.89) with BA application; as the highest must yield (695.00 ml)
with BA and (695.00 ml) with 1/3 CTR + STR + BA applications; as
the highest intensity of L* color (46.93) with STR and (46.10) with
1/3 CTR + STR + BA applications; as the highest intensity of a*
color (-5.37) with 1/3 CTR + STR and (-5.01) with STR, as the
highest intensity of b* color (12.59) with STR application. The shoot
tip reduction to increase cluster weight and boric acid application to
increase maturity index of Razakı grape variety can be recommended.
Abstract: Experimental study on slicing of sapphire with fixed
abrasive diamond wire saw was conducted in this paper. The process
parameters were optimized through orthogonal experiment of three
factors and four levels. The effects of wire speed, feed speed and
tension pressure on the surface roughness were analyzed. Surface
roughness in cutting direction and feed direction were both detected.
The results show that feed speed plays the most significant role on the
surface roughness of sliced sapphire followed by wire speed and
tension pressure. The optimized process parameters are as follows:
wire speed 1.9 m/s, feed speed 0.187 mm/min and tension pressure
0.18 MPa. In the end, the results were verified by analysis of variance.
Abstract: In this paper, we will give a cryptographic application
over the integral closure O_Lof sextic extension L, namely L is an
extension of Q of degree 6 in the form Q(a,b), which is a rational
quadratic and monogenic extension over a pure monogenic cubic
subfield K generated by a who is a root of monic irreducible
polynomial of degree 2 andb is a root of irreducible polynomial of
degree 3.
Abstract: For optimal unbiased filter as mean-square and in the
case of functioning anomalous noises in the observation memory
channel, we have proved insensitivity of filter to inaccurate
knowledge of the anomalous noise intensity matrix and its
equivalence to truncated filter plotted only by non anomalous
components of an observation vector.
Abstract: Applications of the Hausdorff space and its mappings
into tangent spaces are outlined, including their fractal dimensions
and self-similarities. The paper details this theory set up and further
describes virtualizations and atomization of manufacturing processes.
It demonstrates novel concurrency principles that will guide
manufacturing processes and resources configurations. Moreover,
varying levels of details may be produced by up folding and breaking
down of newly introduced generic models. This choice of layered
generic models for units and systems aspects along specific aspects
allows research work in parallel to other disciplines with the same
focus on all levels of detail. More credit and easier access are granted
to outside disciplines for enriching manufacturing grounds. Specific
mappings and the layers give hints for chances for interdisciplinary
outcomes and may highlight more details for interoperability
standards, as already worked on the international level. The new rules
are described, which require additional properties concerning all
involved entities for defining distributed decision cycles, again on the
base of self-similarity. All properties are further detailed and assigned
to a maturity scale, eventually displaying the smartness maturity of a
total shopfloor or a factory. The paper contributes to the intensive
ongoing discussion in the field of intelligent distributed
manufacturing and promotes solid concepts for implementations of
Cyber Physical Systems and the Internet of Things into
manufacturing industry, like industry 4.0, as discussed in German-speaking
countries.
Abstract: Recently, the competition between websites becomes
intense. How to make users “adopt” their websites is an issue of urgent
importance for online communities companies. Social procedures
(such as social influence) can possibly explain how and why users’
technologies usage behaviors affect other people to use the
technologies. This study proposes two types of social influences on the
initial usage of Facebook Check In-friends and group members.
Besides, this study combines social influences theory and social
network theory to explore the factors influencing initial usage of
Facebook Check In. This study indicates that Facebook friends’
previous usage of Facebook Check In and Facebook group members’
previous usage of Facebook Check In will positively influence focal
actors’ Facebook Check In adoption intention, and network centrality
will moderate the relationships among Facebook friends’ previous
usage of Facebook Check In, Facebook group members’ previous
usage of Facebook Check In and focal actors’ Facebook Check In
adoption intention. The article concludes with contributions to
academic research and practice.