Abstract: Sharing motivations of viral advertisements by
consumers and the impacts of these advertisements on the
perceptions for brand will be questioned in this study. Three
fundamental questions are answered in the study. These are
advertisement watching and sharing motivations of individuals,
criteria of liking viral advertisement and the impact of individual
attitudes for viral advertisement on brand perception respectively.
This study will be carried out via a viral advertisement which was
practiced in Turkey. The data will be collected by survey method and
the sample of the study consists of individuals who experienced the
practice of sample advertisement. Data will be collected by online
survey method and will be analyzed by using SPSS statistical
package program.
Recently traditional advertisement mind have been changing. New
advertising approaches which have significant impacts on consumers
have been argued. Viral advertising is a modernist advertisement
mind which offers significant advantages to brands apart from
traditional advertising channels such as television, radio and
magazines. Viral advertising also known as Electronic Word-of-
Mouth (eWOM) consists of free spread of convincing messages sent
by brands among interpersonal communication. When compared to
the traditional advertising, a more provocative thematic approach is
argued.
The foundation of this approach is to create advertisements that
are worth sharing with others by consumers. When that fact is taken
into consideration, in a manner of speaking it can also be stated that
viral advertising is media engineering.
The content worth sharing makes people being a volunteer
spokesman of a brand and strengthens the emotional bonds among
brand and consumer. Especially for some sectors in countries which
are having traditional advertising channel limitations, viral
advertising creates vital advantages.
Abstract: This paper aims to present the main instruments used
in the economic literature for measuring the price risk, pointing out
on the advantages brought by the conditional variance in this respect.
The theoretical approach will be exemplified by elaborating an
EGARCH model for the price returns of wheat, both on Romanian
and on international market. To our knowledge, no previous
empirical research, either on price risk measurement for the
Romanian markets or studies that use the ARIMA-EGARCH
methodology, have been conducted. After estimating the
corresponding models, the paper will compare the estimated
conditional variance on the two markets.
Abstract: A 3D industrial computed tomography (CT)
manufactured based on a first generation CT systems, single-source
– single-detector, was evaluated. Operation accuracy assessment of
the manufactured system was achieved using simulation in
comparison with experimental tests. 137Cs and 60Co were used as a gamma source. Simulations were achieved using MCNP4C code.
Experimental tests of 137Cs were in good agreement with the simulations
Abstract: The production of ethyl tert-butyl ether (ETBE) was
simulated through Aspen Plus. The objective of this work was to use
the simulation results to be an alternative platform for ETBE
production from naphtha cracking wastes for the industry to develop.
ETBE is produced from isobutylene which is one of the wastes in
naphtha cracking process. The content of isobutylene in the waste is
less than 30% weight. The main part of this work was to propose a
process to save the environment and to increase the product value by
converting a great majority of the wastes into ETBE. Various
processes were considered to determine the optimal production of
ETBE. The proposed process increased ETBE production yield by
100% from conventional process with the purity of 96% weight. The
results showed a great promise for developing this proposed process
in an industrial scale.
Abstract: This paper describes a novel projection algorithm, the Projection Onto Span Algorithm (POSA) for wavelet-based superresolution and removing speckle (in wavelet domain) of unknown variance from Synthetic Aperture Radar (SAR) images. Although the POSA is good as a new superresolution algorithm for image enhancement, image metrology and biometric identification, here one will use it like a tool of despeckling, being the first time that an algorithm of super-resolution is used for despeckling of SAR images. Specifically, the speckled SAR image is decomposed into wavelet subbands; POSA is applied to the high subbands, and reconstruct a SAR image from the modified detail coefficients. Experimental results demonstrate that the new method compares favorably to several other despeckling methods on test SAR images.
Abstract: This research deals with a flexible flowshop
scheduling problem with arrival and delivery of jobs in groups and
processing them individually. Due to the special characteristics of
each job, only a subset of machines in each stage is eligible to
process that job. The objective function deals with minimization of
sum of the completion time of groups on one hand and minimization
of sum of the differences between completion time of jobs and
delivery time of the group containing that job (waiting period) on the
other hand. The problem can be stated as FFc / rj , Mj / irreg which
has many applications in production and service industries. A
mathematical model is proposed, the problem is proved to be NPcomplete,
and an effective heuristic method is presented to schedule
the jobs efficiently. This algorithm can then be used within the body
of any metaheuristic algorithm for solving the problem.
Abstract: The prevalence of non organic constipation differs
from country to country and the reliability of the estimate rates is
uncertain. Moreover, the clinical relevance of subdividing the
heterogeneous functional constipation disorders into pre-defined
subgroups is largely unknown.. Aim: to estimate the prevalence of
constipation in a population-based sample and determine whether
clinical subgroups can be identified. An age and gender stratified
sample population from 5 Italian cities was evaluated using a
previously validated questionnaire. Data mining by cluster analysis
was used to determine constipation subgroups. Results: 1,500
complete interviews were obtained from 2,083 contacted households
(72%). Self-reported constipation correlated poorly with symptombased
constipation found in 496 subjects (33.1%). Cluster analysis
identified four constipation subgroups which correlated to subgroups
identified according to pre-defined symptom criteria. Significant
differences in socio-demographics and lifestyle were observed
among subgroups.
Abstract: This paper presented a modified efficient inductive
powering link based on ASK modulator and proposed efficient class-
E power amplifier. The design presents the external part which is
located outside the body to transfer power and data to the implanted
devices such as implanted Microsystems to stimulate and monitoring
the nerves and muscles. The system operated with low band
frequency 10MHZ according to industrial- scientific – medical (ISM)
band to avoid the tissue heating. For external part, the modulation
index is 11.1% and the modulation rate 7.2% with data rate 1 Mbit/s
assuming Tbit = 1us. The system has been designed using 0.35-μm
fabricated CMOS technology. The mathematical model is given and
the design is simulated using OrCAD P Spice 16.2 software tool and
for real-time simulation, the electronic workbench MULISIM 11 has
been used.
Abstract: In very narrow pathways, the speed of sound propagation and the phase of sound waves change due to the air viscosity. We have developed a new finite element method (FEM) that includes the effects of air viscosity for modeling a narrow sound pathway. This method is developed as an extension of the existing FEM for porous sound-absorbing materials. The numerical calculation results for several three-dimensional slit models using the proposed FEM are validated against existing calculation methods.
Abstract: Support Vector Domain Description (SVDD) is one of the best-known one-class support vector learning methods, in which one tries the strategy of using balls defined on the feature space in order to distinguish a set of normal data from all other possible abnormal objects. As all kernel-based learning algorithms its performance depends heavily on the proper choice of the kernel parameter. This paper proposes a new approach to select kernel's parameter based on maximizing the distance between both gravity centers of normal and abnormal classes, and at the same time minimizing the variance within each class. The performance of the proposed algorithm is evaluated on several benchmarks. The experimental results demonstrate the feasibility and the effectiveness of the presented method.
Abstract: Soil stabilization has been widely used to improve
soil strength and durability or to prevent erosion and dust generation.
Generally to reduce problems of clayey soils in engineering work and
to stabilize these soils additional materials are used. The most
common materials are lime, fly ash and cement. Using this materials,
although improve soil property , but in some cases due to financial
problems and the need to use special equipment are limited .One of
the best methods for stabilization clayey soils is neutralization the
clay particles. For this purpose we can use ion exchange materials.
Ion exchange solution like CBR plus can be used for soil
stabilization. One of the most important things in using CBR plus is
determination the amount of this solution for various soils with
different properties. In this study a laboratory experiment is conduct
to evaluate the ion exchange capacity of three soils with various
plasticity index (PI) to determine amount or required CBR plus
solution for soil stabilization.
Abstract: Finding the minimal logical functions has important applications in the design of logical circuits. This task is solved by many different methods but, frequently, they are not suitable for a computer implementation. We briefly summarise the well-known Quine-McCluskey method, which gives a unique procedure of computing and thus can be simply implemented, but, even for simple examples, does not guarantee an optimal solution. Since the Petrick extension of the Quine-McCluskey method does not give a generally usable method for finding an optimum for logical functions with a high number of values, we focus on interpretation of the result of the Quine-McCluskey method and show that it represents a set covering problem that, unfortunately, is an NP-hard combinatorial problem. Therefore it must be solved by heuristic or approximation methods. We propose an approach based on genetic algorithms and show suitable parameter settings.
Abstract: This work deals with unsupervised image deblurring.
We present a new deblurring procedure on images provided by lowresolution
synthetic aperture radar (SAR) or simply by multimedia in
presence of multiplicative (speckle) or additive noise, respectively.
The method we propose is defined as a two-step process. First, we
use an original technique for noise reduction in wavelet domain.
Then, the learning of a Kohonen self-organizing map (SOM) is
performed directly on the denoised image to take out it the blur. This
technique has been successfully applied to real SAR images, and the
simulation results are presented to demonstrate the effectiveness of
the proposed algorithms.
Abstract: Wind farms (WFs) with high level of penetration are
being established in power systems worldwide more rapidly than
other renewable resources. The Independent System Operator (ISO),
as a policy maker, should propose appropriate places for WF
installation in order to maximize the benefits for the investors. There
is also a possibility of congestion relief using the new installation of
WFs which should be taken into account by the ISO when proposing
the locations for WF installation. In this context, efficient wind farm
(WF) placement method is proposed in order to reduce burdens on
congested lines. Since the wind speed is a random variable and load
forecasts also contain uncertainties, probabilistic approaches are used
for this type of study. AC probabilistic optimal power flow (P-OPF)
is formulated and solved using Monte Carlo Simulations (MCS). In
order to reduce computation time, point estimate methods (PEM) are
introduced as efficient alternative for time-demanding MCS.
Subsequently, WF optimal placement is determined using generation
shift distribution factors (GSDF) considering a new parameter
entitled, wind availability factor (WAF). In order to obtain more
realistic results, N-1 contingency analysis is employed to find the
optimal size of WF, by means of line outage distribution factors
(LODF). The IEEE 30-bus test system is used to show and compare
the accuracy of proposed methodology.
Abstract: In our modern world, more physical transactions are being substituted by electronic transactions (i.e. banking, shopping, and payments), many businesses and companies are performing most of their operations through the internet. Instead of having a physical commerce, internet visitors are now adapting to electronic commerce (e-Commerce). The ability of web users to reach products worldwide can be greatly benefited by creating friendly and personalized online business portals. Internet visitors will return to a particular website when they can find the information they need or want easily. Dealing with this human conceptualization brings the incorporation of Artificial/Computational Intelligence techniques in the creation of customized portals. From these techniques, Fuzzy-Set technologies can make many useful contributions to the development of such a human-centered endeavor as e-Commerce. The main objective of this paper is the implementation of a Paradigm for the Intelligent Design and Operation of Human-Computer interfaces. In particular, the paradigm is quite appropriate for the intelligent design and operation of software modules that display information (such Web Pages, graphic user interfaces GUIs, Multimedia modules) on a computer screen. The human conceptualization of the user personal information is analyzed throughout a Cascaded Fuzzy Inference (decision-making) System to generate the User Ascribe Qualities, which identify the user and that can be used to customize portals with proper Web links.
Abstract: The need in cognitive radio system for a simple, fast, and independent technique to sense the spectrum occupancy has led to the energy detection approach. Energy detector is known by its dependency on noise variation in the system which is one of its major drawbacks. In this paper, we are aiming to improve its performance by utilizing a weighted collaborative spectrum sensing, it is similar to the collaborative spectrum sensing methods introduced previously in the literature. These weighting methods give more improvement for collaborative spectrum sensing as compared to no weighting case. There is two method proposed in this paper: the first one depends on the channel status between each sensor and the primary user while the second depends on the value of the energy measured in each sensor.
Abstract: Tourism and coastal lines are the business sectors
since centuries especially in the European Nations and Albania is one
such spots. However, in recent decades tourism is experienced as
vulnerability of the surrounding ecological conditions of air, soil,
water, land and the communities that are dependant and sharing the
ecosystem among flora and fauna. Experts opine that apart from the
maintenance of near-originality of ecological biodiversity the tourism
rather known as ecotourism an indigenous socio-cultural
maintenance of indigenous/traditional knowledge of the local people
must be well cared in order to sustain on sustainable grounds. As a
general tendency, growth of tourism has been affected by the deterioration in the economic conditions on one aspect and unsustainable ecological areas affected since human interventions
earlier to this has negative impact on futuristic tourist spots. However, tourism in Albania as of now is 11% of GDP and coastal regions accounting to 2-4%. An amicable Mediterranean
climate with 300 sunny days similar parameters of Greece and Spain
throws up sustainable ecotourism in future decades provided public services namely, transportation, road safety, lodging, food
availability, recreational regiments, banking accessibility are as per
the World Tourism Organizations- protocols. Thus as of Albanian
situation, classification of ecotourism activities to safe-guard the localities with its maintenance of ecological land, water and climate
has become a paramount importance with a wanting and satisfactory options through harnessing human energy for profit and fitness of
ecological flora and fauna. A check on anthropogenic wastes and
their safer utilizations inclusive of agricultural and industrial
operations in line with Lalzi Bay Coastal Line are of utmost importance for the reason that the Adriatic Sea Coast is the one long
stretch of Albanian Lifeline. The present work is based on the methodology of the sustainable management of the same issue.
Abstract: The aim of every software product is to achieve an
appropriate level of software quality. Developers and designers are
trying to produce readable, reliable, maintainable, reusable and
testable code. To help achieve these goals, several approaches have
been utilized. In this paper, refactoring technique was used to
evaluate software quality with a quality index. It is composed of
different metric sets which describes various quality aspects.
Abstract: The paper attempts a synthesis of problems relating to
municipal waste management in Nigeria and proposes a conceptual
knowledge management approach for tackling municipal waste
problems in cities across Nigeria. The application of knowledge
management approach and strategy is crucial for inculcating a change
of attitude towards improving the management of waste. The paper is
a review of existing literatures, information, policies and data on
municipal waste management in Nigeria. The inefficient management
of waste by individuals, households, consumers and waste
management companies can be attributed to inadequate information
on waste management benefits, lack of producers- involvement in
waste management as well as poor implementation of government
policies. The paper presents an alternative approach providing
solutions promoting efficient municipal waste management.
Abstract: Over the past decade, mobile has experienced a
revolution that will ultimately change the way we communicate.All
these technologies have a common denominator exploitation of
computer information systems, but their operation can be tedious
because of problems with heterogeneous data sources.To overcome
the problems of heterogeneous data sources, we propose to use a
technique of adding an extra layer interfacing applications of
management or supervision at the different data sources.This layer
will be materialized by the implementation of a mediator between
different host applications and information systems frequently used
hierarchical and relational manner such that the heterogeneity is
completely transparent to the VoIP platform.