Abstract: Experiential marketing is one of the marketing
approaches that offer an exceptional framework to integrate elements
of experience and entertainment in a product or service. Experiential
marketing is defined as a memorable experience that goes deeply into
the customer’s mind. Besides that, customer satisfaction is defined as
an emotional response to the experiences provided by and associated
with particular products or services purchased. Thus, experiential
marketing activities can affect the level of customer satisfaction and
loyalty. In this context, the research aims to explore the relationship
among experiential marketing, customer satisfaction and customer
loyalty among the cosmetic products customers in Konya. The partial
least squares (PLS) method is used to analyze the survey data.
Findings of the present study revealed that experiential marketing has
been a significant predictor of customer satisfaction and customer
loyalty, and also experiential marketing has a significantly positive
effect on customer satisfaction and customer loyalty.
Abstract: The Composite Shear Walls (CSW) with steel encased
profiles can be used as lateral-load resisting systems for buildings
that require considerable large lateral-load capacity. The aim of this
work is to propose the experimental work conducted on CSW having
L section folded plate (L shape steel made-up sections) as
longitudinal reinforcement in boundary regions. The study in this
paper present the experimental test conducted on CSW having L
section folded plate as longitudinal reinforcement in boundary
regions. The tested 1/3 geometric scaled CSW has aspect ratio of 3.2.
L-shape structural steel materials with 2L-19x57x7mm dimensions
were placed in shear wall boundary zones. The seismic behavior of
CSW test specimen was investigated by evaluating and interpreting
the hysteresis curves, envelope curves, rigidity and consumed energy
graphs of this tested element. In addition to this, the experimental
results, deformation and cracking patterns were evaluated, interpreted
and suggestions of the design recommendations were proposed.
Abstract: Typical load-bearing biological materials like bone,
mineralized tendon and shell, are biocomposites made from both
organic (collagen) and inorganic (biomineral) materials. This
amazing class of materials with intrinsic internally designed
hierarchical structures show superior mechanical properties with
regard to their weak components from which they are formed.
Extensive investigations concentrating on static loading conditions
have been done to study the biological materials failure. However,
most of the damage and failure mechanisms in load-bearing
biological materials will occur whenever their structures are exposed
to dynamic loading conditions. The main question needed to be
answered here is: What is the relation between the layout and
architecture of the load-bearing biological materials and their
dynamic behavior? In this work, a staggered model has been
developed based on the structure of natural materials at nanoscale and
Finite Element Analysis (FEA) has been used to study the dynamic
behavior of the structure of load-bearing biological materials to
answer why the staggered arrangement has been selected by nature to
make the nanocomposite structure of most of the biological materials.
The results showed that the staggered structures will efficiently
attenuate the stress wave rather than the layered structure.
Furthermore, such staggered architecture is effectively in charge of
utilizing the capacity of the biostructure to resist both normal and
shear loads. In this work, the geometrical parameters of the model
like the thickness and aspect ratio of the mineral inclusions selected
from the typical range of the experimentally observed feature sizes
and layout dimensions of the biological materials such as bone and
mineralized tendon. Furthermore, the numerical results validated with
existing theoretical solutions. Findings of the present work emphasize
on the significant effects of dynamic behavior on the natural
evolution of load-bearing biological materials and can help scientists
to design bioinspired materials in the laboratories.
Abstract: In recent years, fire accidents have been steadily
increased and the amount of property damage caused by the accidents
has gradually raised. Damaging building structure, fire incidents bring
about not only such property damage but also strength degradation and
member deformation. As a result, the building structure undermines its
structural ability. Examining the degradation and the deformation is
very important because reusing the building is more economical than
reconstruction. Therefore, engineers need to investigate the strength
degradation and member deformation well, and make sure that they
apply right rehabilitation methods. This study aims at evaluating
deformation characteristics of fire damaged and rehabilitated normal
strength concrete beams through both experiments and finite element
analyses. For the experiments, control beams, fire damaged beams and
rehabilitated beams are tested to examine deformation characteristics.
Ten test beam specimens with compressive strength of 21MPa are
fabricated and main test variables are selected as cover thickness of
40mm and 50mm and fire exposure time of 1 hour or 2 hours. After
heating, fire damaged beams are air-recurred for 2 months and
rehabilitated beams are repaired with polymeric cement mortar after
being removed the fire damaged concrete cover. All beam specimens
are tested under four points loading. FE analyses are executed to
investigate the effects of main parameters applied to experimental
study. Test results show that both maximum load and stiffness of the
rehabilitated beams are higher than those of the fire damaged beams.
In addition, predicted structural behaviors from the analyses also show
good rehabilitation effect and the predicted load-deflection curves are
similar to the experimental results. For the further, the proposed
analytical method can be used to predict deformation characteristics of
fire damaged and rehabilitated concrete beams without suffering from
time and cost consuming of experimental process.
Abstract: Taiwanese composer Kuo Chih-Yuan (1921-2013)
studied composition at Tokyo University of the Arts and was
influenced by the musical nationalism prevailing in Japan at the time.
Determined to create world-class contemporary works to represent
Taiwan, he created music with elements of traditional Taiwanese
music in ways that had not been done before. The aims of this study
were to examine the traditional elements used in Kuo Chih-Yuan’s
Variations and Fugue on an Ancient Taiwanese Music (1972), and
how an understanding of these elements might guide pianists to
interpret a more proper performance of his work was also presented
in this study.
Abstract: In recent years, honeycomb fiber reinforced plastic
(FRP) sandwich panels have been increasingly used in various
industries. Low weight, low price and high mechanical strength are
the benefits of these structures. However, their mechanical properties
and behavior have not been fully explored. The objective of this
study is to conduct a combined numerical-statistical investigation of
honeycomb FRP sandwich beams subject to torsion load. In this
paper, the effect of geometric parameters of sandwich panel on
maximum shear strain in both face and core and angle of torsion in a
honeycomb FRP sandwich structures in torsion is investigated. The
effect of Parameters including core thickness, face skin thickness,
cell shape, cell size, and cell thickness on mechanical behavior of the
structure were numerically investigated. Main effects of factors were
considered in this paper and regression equations were derived.
Taguchi method was employed as experimental design and an
optimum parameter combination for the maximum structure stiffness
has been obtained. The results showed that cell size and face skin
thickness have the most significant impacts on torsion angle,
maximum shear strain in face and core.
Abstract: This paper describes a new approach which can be
used to interpret the experimental creep deformation data obtained
from miniaturized thin plate bending specimen test to the
corresponding uniaxial data based on an inversed application of the
reference stress method. The geometry of the thin plate is fully
defined by the span of the support, l, the width, b, and the thickness,
d. Firstly, analytical solutions for the steady-state, load-line creep
deformation rate of the thin plates for a Norton’s power law under
plane stress (b→0) and plane strain (b→∞) conditions were obtained,
from which it can be seen that the load-line deformation rate of the
thin plate under plane-stress conditions is much higher than that
under the plane-strain conditions. Since analytical solution is not
available for the plates with random b-values, finite element (FE)
analyses are used to obtain the solutions. Based on the FE results
obtained for various b/l ratios and creep exponent, n, as well as the
analytical solutions under plane stress and plane strain conditions, an
approximate, numerical solutions for the deformation rate are
obtained by curve fitting. Using these solutions, a reference stress
method is utilised to establish the conversion relationships between
the applied load and the equivalent uniaxial stress and between the
creep deformations of thin plate and the equivalent uniaxial creep
strains. Finally, the accuracy of the empirical solution was assessed
by using a set of “theoretical” experimental data.
Abstract: Numerical investigations were conducted to study the
influence of flexural reinforcement ratio on the diagonal cracking
strength and ultimate shear strength of reinforced concrete (RC)
beams without stirrups. Three-dimensional nonlinear finite element
analyses (FEAs) of the beams with flexural reinforcement ratios
ranging from 0.58% to 2.20% subjected to a mid-span concentrated
load were carried out. It is observed that the load-deflection and loadstrain
curves obtained from the numerical analyses agree with those
obtained from the experiments. It is concluded that flexural
reinforcement ratio has a significant effect on the shear strength and
deflection capacity of RC beams without stirrups. The predictions of
diagonal cracking strength and ultimate shear strength of beams
obtained by using the equations defined by a number of codes and
researchers are compared with each other and with the experimental
values.
Abstract: In present global scenario, aluminum alloys are
coining the attention of many innovators as competing structural
materials for automotive and space applications. Comparing to other
challenging alloys, especially, 7xxx series aluminum alloys have
been studied seriously because of benefits such as moderate strength;
better deforming characteristics and affordable cost. It is expected
that substitution of aluminum alloys for steels will result in great
improvements in energy economy, durability and recyclability.
However, it is necessary to improve the strength and the formability
levels at low temperatures in aluminum alloys for still better
applications. Aluminum–Zinc–Magnesium with or without other
wetting agent denoted as 7XXX series alloys are medium strength
heat treatable alloys. In addition to Zn, Mg as major alloying
additions, Cu, Mn and Si are the other solute elements which
contribute for the improvement in mechanical properties by suitable
heat treatment process. Subjecting to suitable treatments like age
hardening or cold deformation assisted heat treatments; known as low
temperature thermomechanical treatments (LTMT) the challenging
properties might be incorporated. T6 is the age hardening or
precipitation hardening process with artificial aging cycle whereas T8
comprises of LTMT treatment aged artificially with X% cold
deformation. When the cold deformation is provided after solution
treatment, there is increase in hardness related properties such as
wear resistance, yield and ultimate strength, toughness with the
expense of ductility. During precipitation hardening both hardness
and strength of the samples are increasing. The hardness value may
further improve when room temperature deformation is positively
supported with age hardening known as thermomechanical treatment.
It is intended to perform heat treatment and evaluate hardness, tensile
strength, wear resistance and distribution pattern of reinforcement in
the matrix. 2 to 2.5 and 3 to 3.5 times increase in hardness is reported
in age hardening and LTMT treatments respectively as compared to
as-cast composite. There was better distribution of reinforcements in
the matrix, nearly two fold increase in strength levels and up to 5
times increase in wear resistance are also observed in the present
study.
Abstract: In Electric Power Steering (EPS), spoke type
Brushless AC (BLAC) motors offer distinct advantages over other
electric motor types in terms torque smoothness, reliability and
efficiency. This paper deals with the shape optimization of spoke
type BLAC motor, in order to reduce cogging torque. This paper
examines 3 steps skewing rotor angle, optimizing rotor core edge and
rotor overlap length for reducing cogging torque in spoke type BLAC
motor. The methods were applied to existing machine designs and
their performance was calculated using finite- element analysis
(FEA). Prototypes of the machine designs were constructed and
experimental results obtained. It is shown that the FEA predicted the
cogging torque to be nearly reduce using those methods.
Abstract: Single angle connections, which are bolted to the beam
web and the column flange, are studied to investigate their
moment-rotation behavior. Elastic–perfectly plastic material behavior
is assumed. ABAQUS software is used to analyze the nonlinear
behavior of a single angle connection. The identical geometric and
material conditions with Lipson’s test are used for verifying finite
element models. Since Kishi and Chen’s Power model and Lee and
Moon’s Log model are accurate only for a limited range of mechanism,
simpler and more accurate hyperbolic function models are proposed.
Abstract: Studying stress and strain trends in the femur and
recognizing femur failure mechanism is very important for
preventing hip fracture in the elderly. The aim of this study was to
identify high stress and strain regions in the femur during normal
walking and falling to find the mechanical behavior and failure
mechanism of the femur. We developed a finite element model of the
femur from the subject’s quantitative computed tomography (QCT)
image and used it to identify potentially high stress and strain regions
during the single-leg stance and the sideways fall. It was found that
fracture may initiate from the superior region of femoral neck and
propagate to the inferior region during a high impact force such as
sideways fall. The results of this study showed that the femur bone is
more sensitive to strain than stress which indicates the effect of
strain, in addition to effect of stress, should be considered for failure
analysis.
Abstract: Contemporary theories of sustainability, concerning
the natural and built environment, have recently introduced an
environmental attitude towards the architectural design that, in turn,
affects the practice of conservation and reuse of the existing building
stock. This paper presents an environmentally friendly approach
towards the conservation of vernacular architecture and it is based on
the results of a research program which involved the investigation of
sustainable design elements of traditional buildings in Cyprus. The
research in question showed that Cypriot vernacular architecture gave
more emphasis on cooling rather than heating strategies. Another
notable finding of the investigation was the great importance given to
courtyards as they enhance considerably, and in various ways, the
microclimatic conditions of the immediate environment with
favorable results throughout the year. Moreover, it was shown that
the reduction in temperature fluctuation observed in the closed and
semi-open spaces, compared to the respective temperature fluctuation
of the external environment -due to the thermal inertia of the building
envelope- helps towards the achievement of more comfortable living
conditions within traditional dwellings. This paper concludes with a
proposal of a sustainable approach towards the conservation of the
existing environment and the introduction of new environmental
criteria for the conservation of traditional buildings, beyond the
aesthetic, morphological and structural ones that are generally
applied.
Abstract: Greenhouses offer us suitable conditions which can
be controlled easily for the growth of the plant and they are made by
using a covering material that allows the sun light entering into the
system. Covering material can be glass, fiber glass, plastic or another
transparent element. This study investigates the solar energy usability
rates and solar energy benefitting rates of a semi-spherical (modified
arch) type greenhouse system according to different orientations and
positions which exists under climatic conditions of Bayburt. In the
concept of this study it is tried to determine the best direction and
best sizes of a semi-spherical greenhouse to get best solar benefit
from the sun. To achieve this aim a modeling study is made by using
MATLAB. However, this modeling study is run for some determined
shapes and greenhouses it can be used for different shaped
greenhouses or buildings. The basic parameters are determined as
greenhouse azimuth angle, the rate of size of long edge to short and
seasonal solar energy gaining of greenhouse. The optimum azimuth
angles of 400, 300, 250, 200, 150, 100, 50 m2 modified arch
greenhouse are 90o, 90o, 35o, 35o, 34o, 33o and 22o while their
optimum k values (ratio of length to width) are 10, 10, 10, 10, 6, 4
and 4 respectively. Positioning the buildings in order to get more
solar heat energy in winter and less in summer brings out energy and
money savings and increases the comfort.
Abstract: Neural activity in the human brain starts from the
early stages of prenatal development. This activity or signals
generated by the brain are electrical in nature and represent not only
the brain function but also the status of the whole body. At the
present moment, three methods can record functional and
physiological changes within the brain with high temporal resolution
of neuronal interactions at the network level: the
electroencephalogram (EEG), the magnet oencephalogram (MEG),
and functional magnetic resonance imaging (fMRI); each of these has
advantages and shortcomings. EEG recording with a large number of
electrodes is now feasible in clinical practice. Multichannel EEG
recorded from the scalp surface provides very valuable but indirect
information about the source distribution. However, deep electrode
measurements yield more reliable information about the source
locations intracranial recordings and scalp EEG are used with the
source imaging techniques to determine the locations and strengths of
the epileptic activity. As a source localization method, Low
Resolution Electro-Magnetic Tomography (LORETA) is solved for
the realistic geometry based on both forward methods, the Boundary
Element Method (BEM) and the Finite Difference Method (FDM). In
this paper, we review the findings EEG- LORETA about epilepsy.
Abstract: It is a major challenge to build a bridge superstructure
that has long-term durability and low maintenance requirements. A
solution to this challenge may be to use new materials or to
implement new structural systems. Fiber Reinforced Polymer (FRP)
composites have continued to play an important role in solving some
of persistent problems in infrastructure applications because of its
high specific strength, light weight, and durability. In this study, the
concept of the hybrid FRP-concrete structural systems is applied to a
bridge superstructure. The hybrid FRP-concrete bridge superstructure
is intended to have durable, structurally sound, and cost effective
hybrid system that will take full advantage of the inherent properties
of both FRP materials and concrete. In this study, two hybrid FRP-concrete
bridge systems were investigated. The first system consists
of trapezoidal cell units forming a bridge superstructure. The second
one is formed by arch cells. The two systems rely on using cellular
components to form the core of the bridge superstructure, and an
outer shell to warp around those cells to form the integral unit of the
bridge. Both systems were investigated analytically by using finite
element (FE) analysis. From the rigorous FE studies, it was
concluded that first system is more efficient than the second.
Abstract: An Acoustic Micro-Energy Harvester (AMEH) is
developed to convert wasted acoustical energy into useful electrical
energy. AMEH is mathematically modeled using Lumped Element
Modelling (LEM) and Euler-Bernoulli beam (EBB) modelling. An
experiment is designed to validate the mathematical model and assess
the feasibility of AMEH. Comparison of theoretical and experimental
data on critical parameter value such as Mm, Cms, dm and Ceb showed
the variances are within 1% to 6%, which is reasonably acceptable.
Then, AMEH undergoes bandwidth tuning for performance
optimization. The AMEH successfully produces 0.9V/(m/s^2) and
1.79μW/(m^2/s^4) at 60Hz and 400kΩ resistive load which only
show variances about 7% compared to theoretical data. At 1g and
60Hz resonance frequency, the averaged power output is about
2.2mW which fulfilled a range of wireless sensors and
communication peripherals power requirements. Finally, the design
for AMEH is assessed, validated and deemed as a feasible design.
Abstract: Cloud computing has emerged as a promising
direction for cost efficient and reliable service delivery across data
communication networks. The dynamic location of service facilities
and the virtualization of hardware and software elements are stressing
the communication networks and protocols, especially when data
centres are interconnected through the internet. Although the
computing aspects of cloud technologies have been largely
investigated, lower attention has been devoted to the networking
services without involving IT operating overhead. Cloud computing
has enabled elastic and transparent access to infrastructure services
without involving IT operating overhead. Virtualization has been a
key enabler for cloud computing. While resource virtualization and
service abstraction have been widely investigated, networking in
cloud remains a difficult puzzle. Even though network has significant
role in facilitating hybrid cloud scenarios, it hasn't received much
attention in research community until recently. We propose Network
as a Service (NaaS), which forms the basis of unifying public and
private clouds. In this paper, we identify various challenges in
adoption of hybrid cloud. We discuss the design and implementation
of a cloud platform.
Abstract: This paper presents a rheological model for producing
shape-memory thermoplastic polymers. Shape-memory occurs as a
result of internal rearrangement of the structural elements of a
polymer. A non-linear viscoelastic model was developed that allows
qualitative and quantitative prediction of the stress-strain behavior of
shape-memory polymers during heating. This research was done to
develop a technique to determine the maximum possible change in
size of shape-memory products during heating. The rheological
model used in this work was particularly suitable for defining process
parameters and constructive parameters of the processing equipment.
Abstract: The phatic function of communication is a vital
element of any conversation. This research paper looks into this
function with respect to personal blogs maintained by Indian
bloggers. This paper is a study into the phenomenon of phatic
communication maintained by bloggers through their blogs. Based on
a linguistic analysis of the posts of twenty eight Indian bloggers,
writing in English, studied over a period of three years, the study
indicates that though the blogging phenomenon is not conversational
in the same manner as face-to-face communication, it does make
ample provision for feedback that is conversational in nature.
Ordinary day to day offline conversations use conventionalized
phatic utterances; those on the social media are in a perpetual mode
of innovation and experimentation in order to sustain contact with its
readers. These innovative methods and means are the focus of this
study. Though the personal blogger aims to chronicle his/her personal
life through the blog, the socializing function is crucial to these
bloggers. In comparison to the western personal blogs which focus on
the presentation of the ‘bounded individual self’, we find Indian
personal bloggers engage in the presentation of their ‘social selves’.
These bloggers yearn to reach out to the readers on the internet and
the phatic function serves to initiate, sustain and renew social ties on
the blogosphere thereby consolidating the social network of readers
and bloggers.