Abstract: The objective of present research paper is to highlight
the importance of measuring advertisement effectiveness in print
media and to develop a conceptual model for advertisement
effectiveness. The developed model is based on dimensions on which
advertisement effectiveness depends and on the dimensions which are
used to measure the effectiveness. An in-depth and extensive
literature review is carried out to understand the concept of
advertisement effectiveness and its various determinants in context of
print media. Based on the insights gained, a conceptual framework
for advertisement effectiveness is presented. The model is an attempt
to uncover the relatively less explored area of advertisement
effectiveness in Indian advertising scenario. It is believed that present
work will encourage scholars and academicians to further explore the
area and will offer conceptual assistance and a fresh direction in the
domain of advertisement effectiveness.
Abstract: Image enhancement is a challenging issue in many applications. In the last two decades, there are various filters developed. This paper proposes a novel method which removes Gaussian noise from the gray scale images. The proposed technique is compared with Enhanced Fuzzy Peer Group Filter (EFPGF) for various noise levels. Experimental results proved that the proposed filter achieves better Peak-Signal-to-Noise-Ratio PSNR than the existing techniques. The proposed technique achieves 1.736dB gain in PSNR than the EFPGF technique.
Abstract: The article deals with the tool in Matlab GUI form
that is designed to analyse a mechatronic system sensitivity and
tolerance. In the analysed mechatronic system, a torque is transferred
from the drive to the load through a coupling containing flexible
elements. Different methods of control system design are used. The
classic form of the feedback control is proposed using Naslin method,
modulus optimum criterion and inverse dynamics method. The
cascade form of the control is proposed based on combination of
modulus optimum criterion and symmetric optimum criterion. The
sensitivity is analysed on the basis of absolute and relative sensitivity
of system function to the change of chosen parameter value of the
mechatronic system, as well as the control subsystem. The tolerance
is analysed in the form of determining the range of allowed relative
changes of selected system parameters in the field of system stability.
The tool allows to analyse an influence of torsion stiffness, torsion
damping, inertia moments of the motor and the load and controller(s)
parameters. The sensitivity and tolerance are monitored in terms of
the impact of parameter change on the response in the form of system
step response and system frequency-response logarithmic
characteristics. The Symbolic Math Toolbox for expression of the
final shape of analysed system functions was used. The sensitivity
and tolerance are graphically represented as 2D graph of sensitivity
or tolerance of the system function and 3D/2D static/interactive graph
of step/frequency response.
Abstract: The purposes of this study are 1) to study the effects
of participatory error correction process and 2) to find out the
students’ satisfaction of such error correction process. This study is a
Quasi Experimental Research with single group, in which data is
collected 5 times preceding and following 4 experimental studies of
participatory error correction process including providing coded
indirect corrective feedback in the students’ texts with error treatment
activities. Samples include 52 2nd year English Major students,
Faculty of Humanities and Social Sciences, Suan Sunandha Rajabhat
University. Tool for experimental study includes the lesson plan of
the course; Reading and Writing English for Academic Purposes II,
and tools for data collection include 5 writing tests of short texts and
a questionnaire. Based on formative evaluation of the students’
writing ability prior to and after each of the 4 experiments, the
research findings disclose the students’ higher scores with statistical
difference at 0.00. Moreover, in terms of the effect size of such
process, it is found that for mean of the students’ scores prior to and
after the 4 experiments; d equals 0.6801, 0.5093, 0.5071, and 0.5296
respectively. It can be concluded that participatory error correction
process enables all of the students to learn equally well and there is
improvement in their ability to write short texts. Finally the students’
overall satisfaction of the participatory error correction process is in
high level (Mean = 4.39, S.D. = 0.76).
Abstract: Verification of vented wooden façade system with
bonded joints is presented in this paper. The potential of bonded
joints is studied and described in more detail. The paper presents the results of an experimental and theoretical research about the effects of freeze cycling on the bonded joint. For the purpose of tests spruce
timber profiles were chosen for the load bearing substructure. Planks from wooden plastic composite and Siberian larch are representing facade cladding. Two types of industrial polyurethane adhesives intended for structural bonding were selected. The article is focused on the preparation as well as on the subsequent curing and conditioning of test samples. All test samples were subjected to 15 cycles that represents sudden temperature changes, i.e. immersion in a water bath at (293.15 ± 3) K for 6 hours and subsequent freezing to (253.15 ± 2) K for 18 hours. Furthermore, the retention of bond strength between substructure and cladding wastested and strength in shear was determined under tensile stress.Research data indicate that little, if any, damage to the bond results from freezingcycles. Additionally, the suitability of selected group of adhesives in combination with timber substructure was confirmed.
Abstract: Taking into account the significance of measuring the
daily use of the study space in the libraries in order to develop and
reorganize the space for enhancing the efficiency of the study space,
the current study aimed to apply GIS in analyzing the study halls of
the Central Library and Document Center of Tehran University in
order to determine how study desks and chairs were used by the
students. The study used a combination of survey-descriptive and
system design method. In order to gather the required data, surveydescriptive
method was used. For implementing and entering data
into ArcGIS and analyzing the data and displaying the results on the
maps of the study halls of the library, system design method was
utilized. The design of the spatial database of the use of the study
halls was measured through the extent of occupancy of the space by
the library users and the maps of the study halls of the central library
of Tehran University as the case study. The results showed that
Abooreyhan hall had the highest rate of occupancy of the desks and
chairs compared to the other halls. The Hall of Science and
Technology, with an average occupancy rate of 0.39 for the tables
represented the lowest number of users and Rashid al-Dins hall, and
Science and Technology hall with an average occupancy rate (0.40)
had the lowest number of users for seats. In this study, the
comparison of the space occupied at different periods in the morning,
evenings, afternoons, and several months was performed through
GIS. This system analyzed the space relationships effectively and
efficiently. The output of this study would be used by administrators
and librarians to determine the exact extent of use of the equipment
of the study halls and librarians can use the output map to design the
space more efficiently at the library.
Abstract: It is well known that in recent years magnetic
materials have received increased attention due to their properties.
For this reason a significant number of patents that were published
during the last decade are oriented towards synthesis and study of
such materials. The aim of this work is to create and study ferrite
nanocrystalline materials with spinel structure, using sol-gel
technology with participation of auto-combustion. This method is
perspective in that it is a cheap and low-temperature technique that
allows for the fine control on the product’s chemical composition.
Abstract: This exploratory study gives an overview of the
evolution of the main financial and performance indicators of the
Academic Spin-Off’s and High Growth Academic Spin-Off’s in year
3 and year 6 after its creation in the region of Catalonia in Spain. The
study compares and evaluates results of these different measures of
performance and the degree of success of these companies for each
University.
We found that the average Catalonian Academic Spin-Off is small
and have not achieved the sustainability stage at year 6. On the
contrary, a small group of High Growth Academic Spin-Off’s
exhibits robust performance with high profits in year 6. Our results
support the need to increase selectivity and support for these
companies especially near year 3, because are the ones that will bring
wealth and employment. University role as an investor has rigid
norms and habits that impede an efficient economic return from their
ASO investment.
Universities with high performance on sales and employment in
year 3 not always could sustain this growth in year 6 because their
ASO’s are not profitable. On the contrary, profitable ASO exhibit
superior performance in all measurement indicators in year 6. We
advocate the need of a balanced growth (with profits) as a way to
obtain subsequent continuous growth.
Abstract: This paper describes an Action Research project
which was undertaken to inform professional practice in order to
develop a newly created Centre for Student Success in the specific
context of transnational medical and nursing education in the Middle
East. The objectives were to enhance the academic performance,
persistence, integration and personal and professional development of
a multinational study body, in particular in relation to pre-clinical
medical students, and to establish a comfortable, friendly and
student-driven environment within an Irish medical university
recently established in Bahrain. The outcomes of the project resulted
in the development of a specific student success ‘signature’ for this
particular transnational higher education context.
Abstract: Cloud computing is a new technology in industry and
academia. The technology has grown and matured in last half decade
and proven their significant role in changing environment of IT
infrastructure where cloud services and resources are offered over the
network. Cloud technology enables users to use services and
resources without being concerned about the technical implications of
technology. There are substantial research work has been performed
for the usage of cloud computing in educational institutes and
majority of them provides cloud services over high-end blade servers
or other high-end CPUs. However, this paper proposes a new stack
called “CiCKAStack” which provide cloud services over unutilized
computing resources, named as commodity computers.
“CiCKAStack” provides IaaS and PaaS using underlying commodity
computers. This will not only increasing the utilization of existing
computing resources but also provide organize file system, on
demand computing resource and design and development
environment.
Abstract: International and domestic environmental law has
evolved quite rapidly in the last few decades. At the international
level the Stockholm and Rio Declarations paved the way for a broad
based consensus of the international community on environmental
issues and principles. At the Domestic level also many states have
incorporated environmental protection in their constitutions and even
more states are doing the same at least in their domestic legislations.
In this process of evolution environmental law has unleashed a
number of novel principles such as; the participatory principle, the
polluter pays principle, the precautionary principle, the intergenerational
and intra-generational principles, the prevention
principle, the sustainable development principle and so on.
Abstract: Recently, the competition between websites becomes
intense. How to make users “adopt” their websites is an issue of urgent
importance for online communities companies. Social procedures
(such as social influence) can possibly explain how and why users’
technologies usage behaviors affect other people to use the
technologies. This study proposes two types of social influences on the
initial usage of Facebook Check In-friends and group members.
Besides, this study combines social influences theory and social
network theory to explore the factors influencing initial usage of
Facebook Check In. This study indicates that Facebook friends’
previous usage of Facebook Check In and Facebook group members’
previous usage of Facebook Check In will positively influence focal
actors’ Facebook Check In adoption intention, and network centrality
will moderate the relationships among Facebook friends’ previous
usage of Facebook Check In, Facebook group members’ previous
usage of Facebook Check In and focal actors’ Facebook Check In
adoption intention. The article concludes with contributions to
academic research and practice.
Abstract: Peace education supports a holistic appreciation for
the value of life and the interdependence of all living systems. Peace
education aims to build a culture of peace. One way of building a
culture of peace is through environmental stewardship. This study
sought to find out the environmental stewardship practices in selected
Higher Education Institutions (HEIs) in the Philippines and how
these environmental stewardship practices lead to building a culture
of peace. The findings revealed that there is still room for
improvement in implementing environmental stewardship in schools
through academic service learning. In addition, the following
manifestations are implemented very satisfactorily in schools: 1)
waste reduction, reuse, and recycling, 2) community service, and 3)
clean and green surroundings. Administrators of schools in the study
lead their staff and students in implementing environmental
stewardship. It could be concluded that those involved in
environmental stewardship display an acceptable culture of peace,
particularly solidarity, respect for persons, and inner peace.
Abstract: This article discusses ways to implement a
differentiated approach to developing academic motivation for
mathematical studies which relies on defining the primary structural
characteristics of motivation. The following characteristics are
considered: features of realization of cognitive activity, meaningmaking
characteristics, level of generalization and consistency of
knowledge acquired by personal experience. The assessment of the
present level of individual student understanding of each component
of academic motivation is the basis for defining the relevant
educational strategy for its further development.
Abstract: In the past few decades, the field of chemistry
education has grown tremendously and researches indicated that after
traditional chemistry instruction students often lacked deep
conceptual understanding and failed to integrate their ideas into
coherent conceptual framework. For several concepts in chemistry,
students at all levels have demonstrated difficulty in changing their
initial perceptions. Their perceptions are most often wrong and don't
agree with correct scientific concepts. This study explored the
effectiveness of intervention discussion sections for a college general
chemistry course designed to apply research on students
preconceptions, knowledge integration and student explanation.
Three interventions discussions lasting three hours on bond energy
and spontaneity were done tested and intervention (treatment)
students’ performances were compared with that of control group
which did not use the experimental pedagogy. Results indicated that
this instruction which was capable of identifying students'
misconceptions, initial conceptions and integrating those ideas into
class discussion led to enhanced conceptual understanding and better
achievement for the experimental group.
Abstract: Advances in the use of health care technology have
resulted in increased adverse events (AEs) related to the use of
medical devices. The study focused on the existing reporting systems.
This study was conducted in a tertiary care public sector hospital.
Devices included Syringe infusion pumps, Cardiac monitors, Pulse
oximeters, Ventilators and Defibrillators. A total of 211 respondents
were recruited. Interviews were held with 30 key informants. Medical
records were scrutinized. Relevant statistical tests were used.
Resident doctors reported maximum frequency of AEs, followed
by nurses; and least by consultants. A significant association was
found between the cadre of health care personnel and awareness that
the patients and bystanders have a risk of sustaining AE. Awareness
regarding reporting of AEs was low, and it was generally done
verbally. Other critical findings are discussed in the light of the
barriers to reporting, reasons for non-compliance, recording system,
and so on.
Abstract: Background: The objectives of this study were to
assess patient’s knowledge of appropriate sublingual glyceryl
trinitrate (GTN) use as well as to investigate how patients commonly
store and carry their sublingual GTN tablets. Methodology: This was
a cross-sectional survey, using a validated researcher-administered
questionnaire. The study involved cardiac patients receiving
sublingual GTN attending the outpatient and inpatient departments of
Taiping Hospital, a non-academic public care hospital. The minimum
calculated sample size was 92, but 100 patients were conveniently
sampled. Respondents were interviewed on 3 areas, including
demographic data, knowledge and use of sublingual GTN. Eight
items were used to calculate each subject’s knowledge score and six
items were used to calculate use score. Results: Of the 96 patients
who consented to participate, majority (96.9%) were well aware of
the indication of sublingual GTN. With regards to the mechanism of
action of sublingual GTN, 73 (76%) patients did not know how the
medication works. Majority of the patients (66.7%) knew about the
proper storage of the tablet. In relation to the maximum number of
sublingual GTN tablets that can be taken during each angina episode,
36.5% did not know that up to 3 tablets of sublingual GTN can be
taken during each episode of angina. Fifty four (56.2%) patients were
not aware that they need to replace sublingual GTN every 8 weeks
after receiving the tablets. Majority (69.8%) of the patients
demonstrated lack of knowledge with regards to the use of sublingual
GTN as prevention of chest pain. Conclusion: Overall, patients’
knowledge regarding the self-administration of sublingual GTN is
still inadequate. The findings support the need for more frequent
reinforcement of patient education, especially in the areas of
preventive use, storage and drug stability.
Abstract: Over the past four decades, the fatigue behavior of
nickel-based alloys has been widely studied. However, in recent
years, significant advances in the fabrication process leading to grain
size reduction have been made in order to improve fatigue properties
of aircraft turbine discs. Indeed, a change in particle size affects the
initiation mode of fatigue cracks as well as the fatigue life of the
material. The present study aims to investigate the fatigue behavior of
a newly developed nickel-based superalloy under biaxial-planar
loading. Low Cycle Fatigue (LCF) tests are performed at different
stress ratios so as to study the influence of the multiaxial stress state
on the fatigue life of the material. Full-field displacement and strain
measurements as well as crack initiation detection are obtained using
Digital Image Correlation (DIC) techniques. The aim of this
presentation is first to provide an in-depth description of both the
experimental set-up and protocol: the multiaxial testing machine, the
specific design of the cruciform specimen and performances of the
DIC code are introduced. Second, results for sixteen specimens
related to different load ratios are presented. Crack detection, strain
amplitude and number of cycles to crack initiation vs. triaxial stress
ratio for each loading case are given. Third, from fractographic
investigations by scanning electron microscopy it is found that the
mechanism of fatigue crack initiation does not depend on the triaxial
stress ratio and that most fatigue cracks initiate from subsurface
carbides.
Abstract: The concentrations of cadmium and lead in sewage
sludge samples were determined by Atomic Absorption
Spectrometric Method. Samples of sewage sludge were obtained
from three sewage treatment plants localised in Middle Region of
Libya (Misrata, Msallata and Tarhünah cities).
The results shows that, the mean levels of Cadmium for all regions
are ranges from 81 to 123.4 ppm and these values are higher than the
limitations for the international standard which are not registered
more than 50 ppm (dry weight) in USA, Egypt and the EU countries.
While, the lead concentrations are ranged from 8.0 to 189.2 ppm and
all values are within the standard limits which graduated between
(275–613) ppm.
Abstract: Multi-Level Inverter technology has been developed in the area of high-power medium-voltage energy scheme, because of their advantages such as devices of lower rating can be used thereby enabling the schemes to be used for high voltage applications. Reduced Total Harmonic Distortion (THD).Since the dv/dt is low; the Electromagnetic Interference from the scheme is low. To avoid the switching losses Lower switching frequencies can be used. In this paper present a survey of various topologies, control strategy and modulation techniques used by these inverters. Here the regenerative and superior topologies are also discussed.