Abstract: The study was a case study analysis about Thai Asia
Pacific Brewery Company. The purpose was to analyze the
company’s marketing objective, marketing strategy at company level,
and marketing mix before liquor liberalization in 2000. Methods used
in this study were qualitative and descriptive research approach
which demonstrated the following results of the study demonstrated
as follows: (1) Marketing objective was to increase market share of
Heineken and Amtel, (2) the company’s marketing strategies were
brand building strategy and distribution strategy. Additionally, the
company also conducted marketing mix strategy as follows. Product
strategy: The company added more beer brands namely Amstel and
Tiger to provide additional choice to consumers, product and
marketing research, and product development. Price strategy: the
company had taken the following into consideration: cost,
competitor, market, economic situation and tax. Promotion strategy:
the company conducted sales promotion and advertising. Distribution
strategy: the company extended channels its channels of distribution
into food shops, pubs and various entertainment places. This strategy
benefited interested persons and people who were engaged in the beer
business.
Abstract: In this paper the main objective is to analyze the
quality of service of the bus companies operating in the city of
Campos, located in the state of Rio de Janeiro, Brazil. This analysis,
based on the opinion of the bus customers, will help to determine
their degree of satisfaction with the service provided by the bus
companies. The result of this assessment shows that the bus
customers are displeased with the quality of service supplied by the
bus companies. Therefore, it is necessary to identify alternative
solutions to minimize the consequences of the main problems related
to customers- dissatisfaction identified in our evaluation and to help
the bus companies operating in Campos better fulfill their riders-
needs.
Abstract: This research presented in this paper is an on-going
project of an application of neural network and fuzzy models to
evaluate the sociological factors which affect the educational
performance of the students in Sri Lanka. One of its major goals is to
prepare the grounds to device a counseling tool which helps these
students for a better performance at their examinations, especially at
their G.C.E O/L (General Certificate of Education-Ordinary Level)
examination. Closely related sociological factors are collected as raw
data and the noise of these data are filtered through the fuzzy
interface and the supervised neural network is being utilized to
recognize the performance patterns against the chosen social factors.
Abstract: Despite so many years- development, the mainstream of workflow solutions from IT industries has not made ad-hoc workflow-support easy or inexpensive in MIS. Moreover, most of academic approaches tend to make their resulted BPM (Business Process Management) more complex and clumsy since they used to necessitate modeling workflow. To cope well with various ad-hoc or casual requirements on workflows while still keeping things simple and inexpensive, the author puts forth first the TSM design pattern that can provide a flexible workflow control while minimizing demand of predefinitions and modeling workflow, which introduces a generic approach for building BPM in workflow-aware MISs (Management Information Systems) with low development and running expenses.
Abstract: In this paper, the effect of width and height of the
model on the earthquake response in the finite element method is
discussed. For this purpose an earth dam as a soil structure under
earthquake has been considered. Various dam-foundation models are
analyzed by Plaxis, a finite element package for solving geotechnical
problems. The results indicate considerable differences in the seismic
responses.
Abstract: Dynamic Causal Modeling (DCM) functional
Magnetic Resonance Imaging (fMRI) is a promising technique to
study the connectivity among brain regions and effects of stimuli
through modeling neuronal interactions from time-series
neuroimaging. The aim of this study is to study characteristics of a
mirror neuron system (MNS) in elderly group (age: 60-70 years old).
Twenty volunteers were MRI scanned with visual stimuli to study a
functional brain network. DCM was employed to determine the
mechanism of mirror neuron effects. The results revealed major
activated areas including precentral gyrus, inferior parietal lobule,
inferior occipital gyrus, and supplementary motor area. When visual
stimuli were presented, the feed-forward connectivity from visual
area to conjunction area was increased and forwarded to motor area.
Moreover, the connectivity from the conjunction areas to premotor
area was also increased. Such findings can be useful for future
diagnostic process for elderly with diseases such as Parkinson-s and
Alzheimer-s.
Abstract: Towards the end of 19th century, the discovery of tin
and the growing importance of rubber, had led Malaya to once again
become the centre of attraction to western colonization, which later
on caused the region to be influxed by cheap labour from China and
India. One of the factors which attracted the alien communities was
the characteristics of social relation offered by the Malays. If one
analyzes the history of social relation of the Malays either among
themselves or their relation with alien communities, it is apparent that
the community places high regards to values such as tolerant,
cooperative, respectful and helpful with each other. In fact, all these
values are deeply rooted in the value of 'budi'. With the arrival of
Islam, the value of 'budi' had been well assimilated with Islamic
values thus giving birth to the value of 'budi-Islam'. Through 'budi-
Islam', the Malay conducted their dealings with British as well the
other communities during the time of peace or conflict. This value is
well nurtured due to the geographical circumstances like the fertile,
naturally rich land and bountiful marine life. Besides, a set of Malay
customs known as 'adat' custom contributed in enhancing the values
of budi.
Abstract: The primary purpose of this article is an attempt to
find the implication of globalization on education. Globalization has
an important role as a process in the economical, political, cultural
and technological dimensions in the life of the contemporary human
being and has been affected by it. Education has its effects in this
procedure and while influencing it through educating global citizens
having universal human features and characteristics, has been
influenced by this phenomenon too. Nowadays, the role of education
is not just to develop in the students the knowledge and skills
necessary for the new kinds of jobs. If education wants to help
students be prepared of the new global society, it has to make them
engaged productive and critical citizens for the global era, so that
they can reflect about their roles as key actors in a dynamic often
uneven, matrix of economic and cultural exchanges. If education
wants to reinforce and raise the national identity, the value system
and the children and teenagers, it should make them ready for living
in the global era of this century. The used method in this research is
documentary and analyzing the documents. Studies in this field show
globalization has influences on the processes of the production,
distribution and consuming of knowledge. The happening of this
event in the information era has not only provide the necessary
opportunities for the exchanges of education worldwide but also has
privileges for the developing countries which enables them to
strengthen educational bases of their society and have an important
step toward their future.
Abstract: The broadcast problem including the plan design is
considered. The data are inserted and numbered at predefined order
into customized size relations. The server ability to create a full,
regular Broadcast Plan (RBP) with single and multiple channels after
some data transformations is examined. The Regular Geometric
Algorithm (RGA) prepares a RBP and enables the users to catch their
items avoiding energy waste of their devices. Moreover, the
Grouping Dimensioning Algorithm (GDA) based on integrated
relations can guarantee the discrimination of services with a
minimum number of channels. This last property among the selfmonitoring,
self-organizing, can be offered by servers today
providing also channel availability and less energy consumption by
using smaller number of channels. Simulation results are provided.
Abstract: The vast rural landscape in the southern United States
is conspicuously characterized by the hedgerow trees or groves. The
patchwork landscape of fields surrounded by high hedgerows is a
traditional and familiar feature of the American countryside.
Hedgerows are in effect linear strips of trees, groves, or woodlands,
which are often critical habitats for wildlife and important for the
visual quality of the landscape. As landscape interfaces, hedgerows
define the spaces in the landscape, give the landscape life and
meaning, and enrich ecologies and cultural heritages of the American
countryside. Although hedgerows were originally intended as fences
and to mark property and townland boundaries, they are not merely
the natural or man-made additions to the landscape--they have
gradually become “naturalized" into the landscape, deeply rooted in
the rural culture, and now formed an important component of the
southern American rural environment. However, due to the ever
expanding real estate industry and high demand for new residential
development, substantial areas of authentic hedgerow landscape in
the southern United States are being urbanized. Using Hudson Farm
as an example, this study illustrated guidelines of how hedgerows can
be integrated into town planning as green infrastructure and
landscape interface to innovate and direct sustainable land use, and
suggest ways in which such vernacular landscapes can be preserved
and integrated into new development without losing their contextual
inspiration.
Abstract: This paper proposes an improvement method of classification
efficiency in a classification model. The model is used
in a risk search system and extracts specific labels from articles
posted at bulletin board sites. The system can analyze the important
discussions composed of the articles. The improvement method
introduces ensemble learning methods that use multiple classification
models. Also, it introduces expressions related to the specific labels
into generation of word vectors. The paper applies the improvement
method to articles collected from three bulletin board sites selected
by users and verifies the effectiveness of the improvement method.
Abstract: Roundabout work on the principle of circulation and
entry flows, where the maximum entry flow rates depend largely on
circulating flow bearing in mind that entry flows must give away to
circulating flows. Where an existing roundabout has a road hump
installed at the entry arm, it can be hypothesized that the kinematics
of vehicles may prevent the entry arm from achieving optimum
performance. Road humps are traffic calming devices placed across
road width solely as speed reduction mechanism. They are the
preferred traffic calming option in Malaysia and often used on single
and dual carriageway local routes. The speed limit on local routes is
30mph (50 km/hr). Road humps in their various forms achieved the
biggest mean speed reduction (based on a mean speed before traffic
calming of 30mph) of up to 10mph or 16 km/hr according to the UK
Department of Transport. The underlying aim of reduced speed
should be to achieve a 'safe' distribution of speeds which reflects the
function of the road and the impacts on the local community.
Constraining safe distribution of speeds may lead to poor drivers
timing and delayed reflex reaction that can probably cause accident.
Previous studies on road hump impact have focused mainly on speed
reduction, traffic volume, noise and vibrations, discomfort and delay
from the use of road humps. The paper is aimed at optimal entry and
circulating flow induced by road humps. Results show that
roundabout entry and circulating flow perform better in
circumstances where there is no road hump at entrance.
Abstract: Carbon nanotubes (CNTs) with their high mechanical,
electrical, thermal and chemical properties are regarded as promising
materials for many different potential applications. Having unique
properties they can be used in a wide range of fields such as
electronic devices, electrodes, drug delivery systems, hydrogen
storage, textile etc. Catalytic chemical vapor deposition (CCVD) is a
common method for CNT production especially for mass production.
Catalysts impregnated on a suitable substrate are important for
production with chemical vapor deposition (CVD) method. Iron
catalyst and MgO substrate is one of most common catalyst-substrate
combination used for CNT. In this study, CNTs were produced by
CCVD of acetylene (C2H2) on magnesium oxide (MgO) powder
substrate impregnated by iron nitrate (Fe(NO3)3•9H2O) solution. The
CNT synthesis conditions were as follows: at synthesis temperatures
of 500 and 800°C multiwall and single wall CNTs were produced
respectively. Iron (Fe) catalysts were prepared by with Fe:MgO ratio
of 1:100, 5:100 and 10:100. The duration of syntheses were 30 and
60 minutes for all temperatures and catalyst percentages. The
synthesized materials were characterized by thermal gravimetric
analysis (TGA), transmission electron microscopy (TEM) and Raman
spectroscopy.
Abstract: Twist drills are geometrical complex tools and thus various researchers have adopted different mathematical and experimental approaches for their simulation. The present paper acknowledges the increasing use of modern CAD systems and using the API (Application Programming Interface) of a CAD system, drilling simulations are carried out. The developed DRILL3D software routine, creates parametrically controlled tool geometries and using different cutting conditions, achieves the generation of solid models for all the relevant data involved (drilling tool, cut workpiece, undeformed chip). The final data derived, consist a platform for further direct simulations regarding the determination of cutting forces, tool wear, drilling optimizations etc.
Abstract: A high performance computer includes a fast
processor and millions bytes of memory. During the data processing,
huge amount of information are shuffled between the memory and
processor. Because of its small size and its effectiveness speed, cache
has become a common feature of high performance computers.
Enhancing cache performance proved to be essential in the speed up
of cache-based computers. Most enhancement approaches can be
classified as either software based or hardware controlled. The
performance of the cache is quantified in terms of hit ratio or miss
ratio. In this paper, we are optimizing the cache performance based
on enhancing the cache hit ratio. The optimum cache performance is
obtained by focusing on the cache hardware modification in the way
to make a quick rejection to the missed line's tags from the hit-or
miss comparison stage, and thus a low hit time for the wanted line in
the cache is achieved. In the proposed technique which we called
Even- Odd Tabulation (EOT), the cache lines come from the main
memory into cache are classified in two types; even line's tags and
odd line's tags depending on their Least Significant Bit (LSB). This
division is exploited by EOT technique to reject the miss match line's
tags in very low time compared to the time spent by the main
comparator in the cache, giving an optimum hitting time for the
wanted cache line. The high performance of EOT technique against
the familiar mapping technique FAM is shown in the simulated
results.
Abstract: The purpose of this study was to study postpartum breastfeeding mothers to determine the impact their psychosocial and spiritual dimensions play in promoting full-term (6 month duration) breastfeeding of their infants. Purposive and snowball sampling methods were used to identify and recruit the study's participants. A total of 23 postpartum mothers, who were breastfeeding within 6 weeks after giving birth, participated in this study. In-depth interviews combined with observations, participant focus groups, and ethnographic records were used for data collection. The Data were then analyzed using content analysis and typology. The results of this study illustrated that postpartum mothers experienced fear and worry that they would lack support from their spouse, family and peers, and that their infant would not get enough milk It was found that the main barrier mothers faced in breastfeeding to full-term was the difficulty of continuing to breastfeed when returning to work. 81.82% of the primiparous mothers and 91.67% of the non-primiparous mothers were able to breastfeed for the desired full-term of 6 months. Factors found to be related to breastfeeding for six months included 1) belief and faith in breastfeeding, 2) support from spouse and family members, 3) counseling from public health nurses and friends. The sample also provided evidence that religious principles such as tolerance, effort, love, and compassion to their infant, and positive thinking, were used in solving their physical, mental and spiritual problems.
Abstract: Logistics outsourcing is a growing trend and measuring its performance, a challenge. It must be consistent with the objectives set for logistics outsourcing, but we have found no objective-based performance measurement system. We have conducted a comprehensive review of the specialist literature to cover this gap, which has led us to identify and define these objectives. The outcome is that we have obtained a list of the most relevant objectives and their descriptions. This will enable us to analyse in a future study whether the indicators used for measuring logistics outsourcing performance are consistent with the objectives pursued with the outsourcing. If this is not the case, a proposal will be made for a set of financial and operational indicators to measure performance in logistics outsourcing that take the goals being pursued into account.
Abstract: This paper demonstrates the results when either
Shiftrows stage or Mixcolumns stage and when both the stages are
omitted in the well known block cipher Advanced Encryption
Standard(AES) and its modified version AES with Key Dependent
S-box(AES-KDS), using avalanche criterion and other tests namely
encryption quality, correlation coefficient, histogram analysis and
key sensitivity tests.
Abstract: Recently, wireless sensor networks have been paid
more interest, are widely used in a lot of commercial and military
applications, and may be deployed in critical scenarios (e.g. when a
malfunctioning network results in danger to human life or great
financial loss). Such networks must be protected against human
intrusion by using the secret keys to encrypt the exchange messages
between communicating nodes. Both the symmetric and asymmetric
methods have their own drawbacks for use in key management. Thus,
we avoid the weakness of these two cryptosystems and make use of
their advantages to establish a secure environment by developing the
new method for encryption depending on the idea of code
conversion. The code conversion-s equations are used as the key for
designing the proposed system based on the basics of logic gate-s
principals. Using our security architecture, we show how to reduce
significant attacks on wireless sensor networks.
Abstract: The investigating and assessing the effects of
relaxation training on the levels of state anxiety concerning first year
female nursing students at their initial experience in clinical setting.
This research is a quasi experimental study that was carried out in
nursing and midwifery faculty of Tehran university of medical
sciences .The sample of research consists 60 first term female
nursing students were selected through convenience and random
sampling. 30 of them were the experimental group and 30 of them
were in control group. The Instruments of data-collection has been a
questionnaire which consists of 3 parts. The first part includes 10
questions about demographic characteristics .the second part includes
20 question about anxiety (test 'Spielberg' ). The 3rd part includes
physiological indicators of anxiety (BP, P, R, body temperature). The
statistical tests included t-test and and fisher test, Data were
analyzed by SPSS software.