Abstract: Digital technologies offer many opportunities in the
design and implementation of brand communication and advertising.
Augmented reality (AR) is an innovative technology in marketing
communication that focuses on the fact that virtual interaction with a
product ad offers additional value to consumers. AR enables
consumers to obtain (almost) real product experiences by the way of
virtual information even before the purchase of a certain product.
Aim of AR applications in relation with advertising is in-depth
examination of product characteristics to enhance product knowledge
as well as brand knowledge. Interactive design of advertising
provides observers with an intense examination of a specific
advertising message and therefore leads to better brand knowledge.
The elaboration likelihood model and the central route to persuasion
strongly support this argumentation. Nevertheless, AR in brand
communication is still in an initial stage and therefore scientific
findings about the impact of AR on information processing and brand
attitude are rare. The aim of this paper is to empirically investigate
the potential of AR applications in combination with traditional print
advertising. To that effect an experimental design with different
levels of interactivity is built to measure the impact of interactivity of
an ad on different variables o advertising effectiveness.
Abstract: Device-to-device (D2D) communication is considered a
promising technique to provide wireless peer-to-peer communication
services. Due to increasing demand on mobile services, available
spectrum for radio frequency (RF) based communications becomes
scarce. Recently, visible light communications (VLC) has evolved
as a high speed wireless data transmission technology for indoor
environments with abundant available bandwidth. In this paper,
a novel VLC based D2D communication that provides wireless
peer-to-peer communication is proposed. Potential low operating
power devices for an efficient D2D communication over increasing
distance of separation between devices is analyzed. Optical repeaters
(OR) are also proposed to enhance the performance in an environment
where direct D2D communications yield degraded performance.
Simulation results show that VLC plays an important role in
providing efficient D2D communication up to a distance of 1 m
between devices. It is also found that the OR significantly improves
the coverage distance up to 3.5 m.
Abstract: The aim of this article is to identify the measures
companies undertake in order to adapt to the environment as well as
discussing their diversity and effectiveness. The research methods
used in the study include an in-depth analysis of the literature and a
case study, which helps to illustrate the issue in question. Referring to
the concept of agility, which is firmly embedded in the theory of
strategic management and has been developed with the aim of
adapting to the environment and its changes, the paper first examines
different types of adaptation measures for companies. Then the issue
under discussion is illustrated with the example of the company
Hortimex. This company is an eminent representative of the world’s
leading manufacturers of food additives and ingredients. The
company was established in 1988 and is a family business, which in
practice means that it conducts business in a responsible manner,
observing the law and respecting the interests of society and the
environment. The company’s mission is to develop a market in
Poland for the products and solutions offered by their partners and to
share their knowledge of additives in food production and
consumption.
Abstract: In this paper, a desiccant solar unit for air
conditioning and desalination is presented first. Secondly, a dynamic
modelling study of the desiccant wheel is developed. After that, a
simulation study and an experimental investigation of the behaviour
of desiccant wheel are developed. The experimental investigation is
done in the chamber of commerce in Freiburg-Germany. Indeed, the
variations of calculated and measured temperatures and specific
humidity of dehumidified and rejected air are presented where a good
agreement is found when comparing the model predictions with
experimental data under the considered range of operating conditions.
Finally, the study of the compartments of desalination and water
condensation shows that the unit can produce an acceptable quantity
of water at the same time of the air conditioning operation.
Abstract: This research provides a technical account of
estimating Transition Probability using Time-homogeneous Markov
Jump Process applying by South African HIV/AIDS data from the
Statistics South Africa. It employs Maximum Likelihood Estimator
(MLE) model to explore the possible influence of Transition
Probability of mortality cases in which case the data was based on
actual Statistics South Africa. This was conducted via an integrated
demographic and epidemiological model of South African HIV/AIDS
epidemic. The model was fitted to age-specific HIV prevalence data
and recorded death data using MLE model. Though the previous
model results suggest HIV in South Africa has declined and AIDS
mortality rates have declined since 2002 – 2013, in contrast, our
results differ evidently with the generally accepted HIV models
(Spectrum/EPP and ASSA2008) in South Africa. However, there is
the need for supplementary research to be conducted to enhance the
demographic parameters in the model and as well apply it to each of
the nine (9) provinces of South Africa.
Abstract: In military aviation, the use of flight simulators has proliferated recently in order to train fifth generation fighter pilots. With these simulators, pilots can carry out real-time flights resulting in seeing their faults and can perform emergency drills prior to real flights. Since we cannot risk losing the aircraft and the pilot himself/herself in the flight training process, flight simulators are of great importance to adapt the fighter pilots competently to real flights aboard the fifth generation aircraft. The real flights are impossible to simulate thoroughly on the ground. To some extent, the fixed-based simulators may assist the pilot to steer aircraft technically and visually but flight simulators can’t trick the pilot’s vestibular, sensory, and perceptual systems without motion platforms. This paper discusses the benefits of motion simulators for fifth generation fighter pilots’ training in preference to the fixed-based counterparts by analyzing their pros and cons.
Abstract: Comparing with prior studies mainly focused on the
effect of a certain event (it may be the initial announcement of bad
news or the repeated announcements of identical bad news) on stock
price, the aim of this study is to explore how investors react to
subsequent bad news with identical content. Empirical results show
that as a result of behavioral pitfalls, investors underreact to the initial
announcement of the bad news (i.e., unknown bad news) and overreact
to the repeated announcements of the identical bad news (i.e., known
bad news).
Abstract: The Flexible AC Transmission System (FACTS)
technology is a new advanced solution that increases the reliability
and provides more flexibility, controllability, and stability of a power
system. The Unified Power Flow Controller (UPFC), as the most
versatile FACTS device for regulating power flow, is able to control
respectively transmission line real power, reactive power, and node
voltage. The main purpose of this paper is to analyze the effect of the
UPFC on the load flow, the power losses, and the voltage stability
using NEPLAN software modules, Newton-Raphson load flow is
used for the power flow analysis and the modal analysis is used for
the study of the voltage stability. The simulation was carried out on
the IEEE 14-bus test system.
Abstract: Elastic scattering of α-particles from 9Be and 11B
nuclei at different alpha energies have been analyzed. Optical model
parameters (OMPs) of α-particles elastic scattering by these nuclei at
different energies have been obtained. In the present calculations, the
real part of the optical potential are derived by folding of nucleonnucleon
(NN) interaction into nuclear matter density distribution of
the projectile and target nuclei using computer code FRESCO. A
density-dependent version of the M3Y interaction (CDM3Y6), which
is based on the G-matrix elements of the Paris NN potential, has been
used. Volumetric integrals of the real and imaginary potential depth
(JR, JW) have been calculated and found to be energy dependent.
Good agreement between the experimental data and the theoretical
predictions in the whole angular range. In double folding (DF)
calculations, the obtained normalization coefficient Nr is in the range
0.70–1.32.
Abstract: Microstructure and fabric of soils play an important
role on structural properties e.g. stiffness and strength of compacted
earthwork. Traditional quality control monitoring based on moisturedensity
tests neither reflects the variability of soil microstructure nor
provides a direct assessment of structural property, which is the
ultimate objective of the earthwork quality control. Since stiffness
and strength are sensitive to soil microstructure and fabric, any
independent test methods that provide simple, rapid, and direct
measurement of stiffness and strength are anticipated to provide an
effective assessment of compacted earthen materials’ uniformity. In
this study, the soil stiffness gauge (SSG) and the dynamic cone
penetrometer (DCP) were respectively utilized to measure and
monitor the stiffness and strength in companion with traditional
moisture-density measurements of various earthen materials used in
Thailand road construction projects. The practical earthwork quality
control criteria are presented herein in order to assure proper
earthwork quality control and uniform structural property of
compacted earthworks.
Abstract: Community living adjacent to forests and Protected
Areas, especially in South Asian countries, have a common practice
in extracting resources for their living and livelihoods. This
extraction of resources, because the way it is done, destroys the biophysical
features of the area. Deforestation, wildlife poaching, illegal
logging, unauthorized hill cutting etc. are some of the serious issues
of concern for the sustainability of the natural resources that has a
direct impact on environment and climate as a whole. To ensure
community involvement in conservation initiatives of the state,
community based forest management, commonly known as Comanagement,
has been in practice in 6 South Asian countries. These
are -India, Nepal, Sri Lanka, Pakistan, Bhutan and Bangladesh.
Involving community in forestry management was initiated first in
Bangladesh in 1979 and reached as an effective co-management
approach through a several paradigm shifts. This idea of Comanagement
has been institutionalized through a Government Order
(GO) by the Ministry of Environment and Forests, Government of
Bangladesh on November 23, 2009. This GO clearly defines the
structure and functions of Co-management and its different bodies.
Bangladesh Forest Department has been working in association with
community to conserve and manage the Forests and Protected areas
of Bangladesh following this legal document. Demographically
young people constitute the largest segment of population in
Bangladesh. This group, if properly sensitized, can produce valuable
impacts on the conservation initiatives, both by community and
government. This study traced the major factors that motivate
community youths to work effectively with different tiers of comanagement
organizations in conservation of forests and Protected
Areas of Bangladesh. For the purpose of this study, 3 FGDs were
conducted with 30 youths from the community living around the
Protected Areas of Cox’s bazar, South East corner of Bangladesh,
who are actively involved in Co-management organizations. KII were
conducted with 5 key officials of Forest Department stationed at
Cox’s Bazar. 2 FGDs were conducted with the representatives of 7
Co-management organizations working in Cox’s Bazar region and
approaches of different community outreach activities conducted for
forest conservation by 3 private organizations and Projects have been
reviewed. Also secondary literatures were reviewed for the history
and evolution of Co-management in Bangladesh and six South Asian
countries. This study found that innovative community outreach
activities that are financed by public and private sectors involving
youths and community as a whole have played a pivotal role in
conservation of forests and Protected Areas of the region. This
approach can be replicated in other regions of Bangladesh as well as
other countries of South Asia where Co-Management exists in
practice.
Abstract: Solar water heating is a thermodynamic process of
heating water using sunlight with the help of solar water heater. Thus,
solar water heater is a device used to harness solar energy. In this
paper, a modified solar water heating system (MSWHS) has been
proposed over flat plate collector (FPC) and Evacuated tube collector
(ETC). The modifications include selection of materials other than
glass, and glass wool which are conventionally used for fabricating
FPC and ETC. Some modifications in design have also been
proposed. Its collector is made of double layer of semi-cylindrical
acrylic tubes and fibre reinforced plastic (FRP) insulation base. Water
tank is made of double layer of acrylic sheet except base and north
wall. FRP is used in base and north wall of the water tank. A concept
of equivalent thickness has been utilised for calculating the
dimensions of collector plate, acrylic tube and tank. A thermal model for the proposed design of MSWHS is developed
and simulation is carried out on MATLAB for the capacity of 200L
MSWHS having collector area of 1.6 m2, length of acrylic tubes of
2m at an inclination angle 25° which is taken nearly equal to the
latitude of the given location. Latitude of Allahabad is 24.45° N. The
results show that the maximum temperature of water in tank and tube
has been found to be 71.2°C and 73.3°C at 17:00hr and 16:00hr
respectively in March for the climatic data of Allahabad. Theoretical performance analysis has been carried out by varying
number of tubes of collector, the tank capacity and climatic data for
given months of winter and summer.
Abstract: HMS Industrial Networks AB has been recognized as
one of the most innovative companies in the industrial
communication industry worldwide. The creation of their Anybus
innovation during the 1990s contributed considerably to the
company’s success. From inception, HMS’ employees were
innovating for the purpose of creating new business (the creation
phase). After the Anybus innovation, they began the process of
internationalization (the commercialization phase), which in turn led
them to concentrate on cost reduction, product quality, delivery
precision, operational efficiency, and increasing growth (the growth
phase). As a result of this transformation, performing new radical
innovations have become more complicated. The purpose of our research was to explore the dynamics of
innovation at HMS from the aspect of key actors, activities, and
events, over the three phases, in order to understand what led to the
creation of their Anybus innovation, and why it has become
increasingly challenging for HMS to create new radical innovations
for the future. Our research methodology was based on a longitudinal,
retrospective study from the inception of HMS in 1988 to 2014, a
single case study inspired by the grounded theory approach. We
conducted 47 interviews and collected 1 024 historical documents for
our research. Our analysis has revealed that HMS’ success in creating the
Anybus, and developing a successful business around the innovation,
was based on three main capabilities – cultivating customer relations
on different managerial and organizational levels, inspiring business
relations, and balancing complementary human assets for the purpose
of business creation. The success of HMS has turned the management’s attention away
from past activities of key actors, of their behavior, and how they
influenced and stimulated the creation of radical innovations.
Nowadays, they are rhetorically focusing on creativity and
innovation. All the while, their real actions put emphasis on growth,
cost reduction, product quality, delivery precision, operational
efficiency, and moneymaking. In the process of becoming an
international company, HMS gradually refocused. In so doing they
became profitable and successful, but they also forgot what made
them innovative in the first place. Fortunately, HMS’ management
has come to realize that this is the case and they are now in search of
recapturing innovation once again. Our analysis indicates that HMS’ management is facing several
barriers to innovation related path dependency and other lock-in
phenomena. HMS’ management has been captured, trapped in their
mindset and actions, by the success of the past. But now their future has to be secured, and they have come to realize that moneymaking is
not everything. In recent years, HMS’ management have begun to
search for innovation once more, in order to recapture their past
capabilities for creating radical innovations. In order to unlock their
managerial perceptions of customer needs and their counter-innovation
driven activities and events, to utilize the full potential of
their employees and capture the innovation opportunity for the future.
Abstract: The rapid growth of the human population and the
environmental degradation associated with increased consumption of
resources raises concerns on sustainability. Social sustainability
constitutes one of the three dimensions of sustainability together with
environmental and economic dimensions. Even though there is not an
agreement on what social sustainability consists of, it is a well known
fact that it necessitates user participation. The fore, this study aims to
observe and analyze the role of user participation on social
sustainability. In this paper, the links between user participation and indicators of
social sustainability have been searched. In order to achieve this, first
of all a literature review on social sustainability has been done;
accordingly, the information obtained from researches has been used
in the evaluation of the projects conducted in the developing
countries considering user participation. These examples are taken as
role models with pros and cons for the development of the checklist
for the evaluation of the case studies. Furthermore, a case study over
the post earthquake residential settlements in Turkey have been
conducted. The case study projects are selected considering different building
scales (differing number of residential units), scale of the problem
(post-earthquake settlements, rehabilitation of shanty dwellings) and
the variety of users (differing socio-economic dimensions). Decisionmaking,
design, building and usage processes of the selected projects
and actors of these processes have been investigated in the context of
social sustainability. The cases include: New Gourna Village by
Hassan Fathy, Quinta Monroy dwelling units conducted in Chile by
Alejandro Aravena and Beyköy and Beriköy projects in Turkey
aiming to solve the problem of housing which have appeared after the
earthquake happened in 1999 have been investigated. Results of the
study possible links between social sustainability indicators and user
participation and links between user participation and the
peculiarities of place. Results are compared and discussed in order to find possible
solutions to form social sustainability through user participation.
Results show that social sustainability issues depend on communities'
characteristics, socio-economic conditions and user profile but user
participation has positive effects on some social sustainability
indicators like user satisfaction, a sense of belonging and social
stability.
Abstract: The exploitation of flow pulsation in micro- and
mini-channels is a potentially useful technique for enhancing cooling
of high-end photonics and electronics systems. It is thought that
pulsation alters the thickness of the hydrodynamic and thermal
boundary layers, and hence affects the overall thermal resistance
of the heat sink. Although the fluid mechanics and heat transfer
are inextricably linked, it can be useful to decouple the parameters
to better understand the mechanisms underlying any heat transfer
enhancement. Using two-dimensional, two-component particle image
velocimetry, the current work intends to characterize the heat transfer
mechanisms in pulsating flow with a mean Reynolds number of
48 by experimentally quantifying the hydrodynamics of a generic
liquid-cooled channel geometry. Flows circulated through the test
section by a gear pump are modulated using a controller to achieve
sinusoidal flow pulsations with Womersley numbers of 7.45 and
2.36 and an amplitude ratio of 0.75. It is found that the transient
characteristics of the measured velocity profiles are dependent on the
speed of oscillation, in accordance with the analytical solution for
flow in a rectangular channel. A large velocity overshoot is observed
close to the wall at high frequencies, resulting from the interaction
of near-wall viscous stresses and inertial effects of the main fluid
body. The steep velocity gradients at the wall are indicative of
augmented heat transfer, although the local flow reversal may reduce
the upstream temperature difference in heat transfer applications.
While unsteady effects remain evident at the lower frequency, the
annular effect subsides and retreats from the wall. The shear rate at
the wall is increased during the accelerating half-cycle and decreased
during deceleration compared to steady flow, suggesting that the flow
may experience both enhanced and diminished heat transfer during
a single period. Hence, the thickness of the hydrodynamic boundary
layer is reduced for positively moving flow during one half of the
pulsation cycle at the investigated frequencies. It is expected that the
size of the thermal boundary layer is similarly reduced during the
cycle, leading to intervals of heat transfer enhancement.
Abstract: In this paper, we present the design of the
super-ellipsoidal potential function (SEPF), that can be used for
autonomous collision avoidance of an unmanned aerial vehicle (UAV)
in a 3-dimensional space. In the design of SEPF, we have the
full control over the shape and size of the potential function. In
particular, we can adjust the length, width, height, and the amount
of flattening at the tips of the potential function so that the collision
avoidance motion vector generated from the potential function can
be adjusted accordingly. Based on the idea of the SEPF, we also
propose an approach for the local autonomy of a UAV for its collision
avoidance when the UAV is teleoperated by a human operator. In
our proposed approach, a teleoperated UAV can not only avoid
collision autonomously with other surrounding objects but also track
the operator’s control input as closely as possible. As a result, an
operator can always be in control of the UAV for his/her high-level
guidance and navigation task without worrying too much about
the UAVs collision avoidance while it is being teleoperated. The
effectiveness of the proposed approach is demonstrated through a
human-in-the-loop simulation of quadrotor UAV teleoperation using
virtual robot experimentation platform (v-rep) and Matlab programs.
Abstract: The cumulative costs for O&M may represent as
much as 65%-90% of the turbine's investment cost. Nowadays the
cost effectiveness concept becomes a decision-making and
technology evaluation metric. The cost of energy metric accounts for
the effect replacement cost and unscheduled maintenance cost
parameters. One key of the proposed approach is the idea of
maintaining the WTs which can be captured via use of a finite state
Markov chain. Such a model can be embedded within a probabilistic
operation and maintenance simulation reflecting the action to be
done. In this paper, an approach of estimating the cost of O&M is
presented. The finite state Markov model is used for decision
problems with number of determined periods (life cycle) to predict
the cost according to various options of maintenance.
Abstract: The railway transport is considered as a one of the
most environmentally friendly mode of transport. With future
prediction of increasing of freight transport there are lines facing
problems with demanded capacity. Increase of the track capacity
could be achieved by infrastructure constructive adjustments. The
contribution shows how the travel time can be minimized and the
track capacity increased by changing some of the basic infrastructure
and operation parameters, for example, the minimal curve radius of
the track, the number of tracks, or the usable track length at stations.
Calculation of the necessary parameter changes is based on the
fundamental physical laws applied to the train movement, and
calculation of the occupation time is dependent on the changes of
controlling the traffic between the stations.
Abstract: Strategic investment decisions are characterized by
high innovation potential and long-term effects on the
competitiveness of enterprises. Due to the uncertainty and risks
involved in this complex decision making process, the need arises for
well-structured support activities. A method that considers cost and
the long-term added value is the cost-benefit effectiveness estimation.
One of those methods is the “profitability estimation focused on
benefits – PEFB”-method developed at the Institute of Management
Cybernetics at RWTH Aachen University. The method copes with
the challenges associated with strategic investment decisions by
integrating long-term non-monetary aspects whilst also mapping the
chronological sequence of an investment within the organization’s
target system. Thus, this method is characterized as a holistic
approach for the evaluation of costs and benefits of an investment.
This participation-oriented method was applied to business
environments in many workshops. The results of the workshops are a
library of more than 96 cost aspects, as well as 122 benefit aspects.
These aspects are preprocessed and comparatively analyzed with
regards to their alignment to a series of risk levels. For the first time,
an accumulation and a distribution of cost and benefit aspects
regarding their impact and probability of occurrence are given. The
results give evidence that the PEFB-method combines precise
measures of financial accounting with the incorporation of benefits.
Finally, the results constitute the basics for using information
technology and data science for decision support when applying
within the PEFB-method.
Abstract: This article describes the implementation of an
experimental model for teaching ICT tools and digital environments
in teachers training college. In most educational systems in the
Western world, new programs were developed in order to bridge the
digital gap between teachers and students. In spite of their
achievements, these programs are limited due to several factors: The
teachers in the schools implement new methods incorporating
technological tools into the curriculum, but meanwhile the
technology changes and advances. The interface of tools changes
frequently, some tools disappear and new ones are invented. These
conditions require an experimental model of training the pre-service
teachers. The appropriate method for instruction within the domain of
ICT tools should be based on exposing the learners to innovations,
helping them to gain experience, teaching them how to deal with
challenges and difficulties on their own, and training them. This
study suggests some principles for this approach and describes step
by step the implementation of this model.