Abstract: The objective of present research paper is to highlight
the importance of measuring advertisement effectiveness in print
media and to develop a conceptual model for advertisement
effectiveness. The developed model is based on dimensions on which
advertisement effectiveness depends and on the dimensions which are
used to measure the effectiveness. An in-depth and extensive
literature review is carried out to understand the concept of
advertisement effectiveness and its various determinants in context of
print media. Based on the insights gained, a conceptual framework
for advertisement effectiveness is presented. The model is an attempt
to uncover the relatively less explored area of advertisement
effectiveness in Indian advertising scenario. It is believed that present
work will encourage scholars and academicians to further explore the
area and will offer conceptual assistance and a fresh direction in the
domain of advertisement effectiveness.
Abstract: Proposed paper dealt with the modelling and analysis of induction motor based on the mathematical expression using the graphical programming environment of Laboratory Virtual Instrument Engineering Workbench (LabVIEW). Induction motor modelling with the mathematical expression enables the motor to be simulated with the various required parameters. Owing to the invention of variable speed drives study about the induction motor characteristics became complex. In this simulation motor internal parameter such as stator resistance and reactance, rotor resistance and reactance, phase voltage, frequency and losses will be given as input. By varying the speed of motor corresponding parameters can be obtained they are input power, output power, efficiency, torque induced, slip and current.
Abstract: The first part of the paper analyzes the dynamics of
the total fertility rate both at the national and regional level, pointing
out the regional disparities in the distribution of this indicator. At the
same time, we also focus on the collapse of the number of live births,
on the changes in the fertility rate by birth rank, as well as on the
failure of acquiring the desired number of children. The second part
of the study centres upon a survey applied to urban families with 3
and more than 3 offspring. The preliminary analysis highlights the
fact that an increased fertility (more than 3rd rank) is triggered by the
parents’ above the average material condition and superior education.
The current situation of Romania, which is still passing through a
period of relatively rapid demographic changes, marked by numerous
convulsions, requires a new approach, in compliance with the recent
interpretations appropriate to a new post-transitional demographic
regime.
Abstract: Transmission shafts are affected by various forces, for
example, during acceleration or sudden breaks, bending during
transportation, vertical forces that lead to cuts. One of the main
failures in combines is breaking shaft which repairmen refer it.
Structural resistance of canal against torque is very important in the
beginning of the movement. For analyzing stress, a typical sample
from a type of combine was selected, called JD955 combine. Long
shaft in this combine was analyzed with finite element method by
Ansys13 generic package under static load. Conducted analysis
showed that there is a maximum stress in contact surfaces of
indentations and also in place of changing diameter. Safety factor
value is low in parts of the shaft and this increases the probability of
failure at these points. To improve the conditions with the least cost
and an approach of product improvement, using alternative alloy is
important.
Abstract: Coal is an important non-renewable energy source of
and can be associated with radioactive elements. In Figueira city,
Paraná state, Brazil, it was recorded high uranium activity near the
coal mine that supplies a local thermoelectric power plant. In this
context, the radon activity (Rn-222, produced by the Ra-226 decay in
the U-238 natural series) was evaluated in groundwater, river water
and effluents produced from the acid mine drainage in the coal reject
dumps. The samples were collected in August 2013 and in February
2014 and analyzed at LABIDRO (Laboratory of Isotope and
Hydrochemistry), UNESP, Rio Claro city, Brazil, using an alpha
spectrometer (AlphaGuard) adjusted to evaluate the mean radon
activity concentration in five cycles of 10 minutes. No radon activity
concentration above 100 Bq.L-1, which was a previous critic value
established by the World Health Organization. The average radon
activity concentration in groundwater was higher than in surface
water and in effluent samples, possibly due to the accumulation of
uranium and radium in the aquifer layers that favors the radon
trapping. The lower value in the river waters can indicate dilution and
the intermediate value in the effluents may indicate radon absorption
in the coal particles of the reject dumps. The results also indicate that
the radon activities in the effluents increase with the sample
acidification, possibly due to the higher radium leaching and the
subsequent radon transport to the drainage flow. The water samples
of Laranjinha River and Ribeirão das Pedras stream, which,
respectively, supply Figueira city and receive the mining effluent,
exhibited higher pH values upstream the mine, reflecting the acid
mine drainage discharge. The radionuclides transport indicates the
importance of monitoring their activity concentration in natural
waters due to the risks that the radioactivity can represent to human
health.
Abstract: The emerging markets of post-USSR countries have
attracted Western multinational companies; however, weak
institutions and unstable host country environments have hindered the
implementation of successful management practices. The Ukrainian
market, in light of recent events, is particularly interesting to study
for its compatibility with Western businesses. This paper focuses on
factors that can facilitate or inhibit the transfer of human resource
management practices from Western headquarters to Ukrainian
subsidiaries. To explain the national context’s effects better, a
business systems approach has been applied to a qualitative study of
16 wholly owned Western subsidiaries, dissecting the reasons for a
weak integration of Western practices in Ukraine. Results show that
underdeveloped institutions have forced companies to develop
additional practices that compensate for national weaknesses, as well
as to adjust to a constantly changing environment. Flexibility and
local responsiveness were observed as vital for success in Ukraine.
Abstract: This study is about the structural transformations of
aluminium examining with the Dynamic Mechanical Thermal
Analyzer (DMTA). It is a faster and simpler measuring method to
make consequence about the metal’s structural transformations. The
device measures the changing of the mechanical characteristics
depending on the heating rate, and concludes certain transformations.
This measuring method fast and shows clean-cut results comparing
the conventional ways.
Applying polymer measuring devices for metal investigations is
not widespread method. One of the adaptable ways is shown in this
study. The article compares the results of the small specimen test and
the DMTA method, considering the temperature and the forming
dependence of recrystallization temperature.
Abstract: Grid is an environment with millions of resources
which are dynamic and heterogeneous in nature. A computational
grid is one in which the resources are computing nodes and is meant
for applications that involves larger computations. A scheduling
algorithm is said to be efficient if and only if it performs better
resource allocation even in case of resource failure. Resource
allocation is a tedious issue since it has to consider several
requirements such as system load, processing cost and time, user’s
deadline and resource failure. This work attempts in designing a
resource allocation algorithm which is cost-effective and also targets
at load balancing, fault tolerance and user satisfaction by considering
the above requirements. The proposed Budget Constrained Load
Balancing Fault Tolerant algorithm with user satisfaction (BLBFT)
reduces the schedule makespan, schedule cost and task failure rate
and improves resource utilization. Evaluation of the proposed
BLBFT algorithm is done using Gridsim toolkit and the results are
compared with the algorithms which separately concentrates on all
these factors. The comparison results ensure that the proposed
algorithm works better than its counterparts.
Abstract: Availability of different genetic tests after completion
of Human Genome Project increases the physicians’ responsibility to
keep themselves update on the potential implementation of these
genetic tests in their daily practice. However, due to numbers of
barriers, still many of physicians are not either aware of these tests or
are not willing to offer or refer their patients for genetic tests. This
study was conducted an anonymous, cross-sectional, mailed-based
survey to develop a primary data of Malaysian physicians’ level of
knowledge and perception of gene profiling. Questionnaire had 29
questions. Total scores on selected questions were used to assess the
level of knowledge. The highest possible score was 11. Descriptive
statistics, one way ANOVA and chi-squared test was used for
statistical analysis. Sixty three completed questionnaires were
returned by 27 general practitioners (GPs) and 36 medical specialists.
Responders’ age ranges from 24 to 55 years old (mean 30.2 ± 6.4).
About 40% of the participants rated themselves as having poor level
of knowledge in genetics in general whilst 60% believed that they
have fair level of knowledge; however, almost half (46%) of the
respondents felt that they were not knowledgeable about available
genetic tests. A majority (94%) of the responders were not aware of
any lab or company which is offering gene profiling services in
Malaysia. Only 4% of participants were aware of using gene profiling
for detection of dosage of some drugs. Respondents perceived greater
utility of gene profiling for breast cancer (38%) compared to the
colorectal familial cancer (3%). The score of knowledge ranged from
2 to 8 (mean 4.38 ± 1.67). Non- significant differences between score
of knowledge of GPs and specialists were observed, with score of
4.19 and 4.58 respectively. There was no significant association
between any demographic factors and level of knowledge. However,
those who graduated between years 2001 to 2005 had higher level of
knowledge. Overall, 83% of participants showed relatively high level
of perception on value of gene profiling to detect patient’s risk of
disease. However, low perception was observed for both statements
of using gene profiling for general population in order to alter their
lifestyle (25%) as well as having the full sequence of a patient
genome for the purpose of determining a patient’s best match for
treatment (18%). The lack of clinical guidelines, limited provider
knowledge and awareness, lack of time and resources to educate
patients, lack of evidence-based clinical information and cost of tests
were the most barriers of ordering gene profiling mentioned by
physicians. In conclusion Malaysian physicians who participate in
this study had mediocre level of knowledge and awareness in gene
profiling. The low exposure to the genetic questions and problems
might be a key predictor of lack of awareness and knowledge on
available genetic tests. Educational and training workshop might be useful in helping Malaysian physicians incorporate genetic profiling
into practice for eligible patients.
Abstract: Coal fly ash is formed as a solid waste product from
the combustion of coal in coal fired power stations. Huge amounts of
fly ash are produced globally every year and are predicted to
increase. Nowadays, less than half of the fly ash is used as a raw
material for cement manufacturing, construction and the rest of it is
disposed as a waste causing yet another environmental concern. For
this reason, the recycling of this kind of slurries into useful materials
is quite important in terms of economical and environmental aspects.
The purpose of this study is to evaluate the Orhaneli and
Tuncbilek coal fly ashes for utilization in some industrial
applications. Therefore the mineralogical and chemical compositions
of these fly ashes were analyzed by X-ray fluorescence spectroscopy,
ourier-transform infrared spectrometer, and X-ray diffraction. The
silicon (Si) and aluminum (Al) in the fly ashes were activated by
alkali fusion technique with sodium hydroxide. The obtained extracts
were analyzed for Si and Al content by inductively coupled plasma
optical emission spectrometry.
Abstract: The present research work investigates the seismic
response of reinforced concrete (RC) frame building considering the
effect of modeling masonry infill (MI) walls. The seismic behavior of
a residential 6-storey RC frame building, considering and ignoring
the effect of masonry, is numerically investigated using response
spectrum (RS) analysis. The considered herein building is designed
as a moment resisting frame (MRF) system following the Egyptian
code (EC) requirements. Two developed models in terms of bare
frame and infill walls frame are used in the study. Equivalent
diagonal strut methodology is used to represent the behavior of infill
walls, whilst the well-known software package ETABS is used for
implementing all frame models and performing the analysis. The
results of the numerical simulations such as base shear,
displacements, and internal forces for the bare frame as well as the
infill wall frame are presented in a comparative way. The results of
the study indicate that the interaction between infill walls and frames
significantly change the responses of buildings during earthquakes
compared to the results of bare frame building model. Specifically,
the seismic analysis of RC bare frame structure leads to
underestimation of base shear and consequently damage or even
collapse of buildings may occur under strong shakings. On the other
hand, considering infill walls significantly decrease the peak floor
displacements and drifts in both X and Y-directions.
Abstract: Pipa is one of the most important Chinese traditional
plucked instruments, but its directivity has never been measured
systematically. In western, directivity of loudness for western
instruments is deeply researched through analysis of sound pressure
level, whereas the directivity of timbre is seldom studied. In this paper,
a new method for directivity of timbre was proposed, and horizontal
directivity patterns of loudness and timbre of Pipa were measured.
Directivity of Pipa radiation was measured in an anechoic room. The
sound of Pipa played by a musician was recorded simultaneously by
32 microphones with Pipa in the center. The measuring results were
examined through listening test. According to the measurement of
Pipa directivity radiation, we put forward the best localization of Pipa
in the Chinese traditional orchestra and the optimal recording region.
Abstract: The Aptima® HIV-1 Quant Dx Assay is a fully
automated assay on the Panther system. It is based on Transcription-
Mediated Amplification and real time detection technologies. This
assay is intended for monitoring HIV-1 viral load in plasma
specimens and for the detection of HIV-1 in plasma and serum
specimens.
Nine-hundred and seventy nine specimens selected at random
from routine testing at St Thomas’ Hospital, London were
anonymised and used to compare the performance of the Aptima
HIV-1 Quant Dx assay and Roche COBAS® AmpliPrep/COBAS®
TaqMan® HIV-1 Test, v2.0. Two-hundred and thirty four specimens
gave quantitative HIV-1 viral load results in both assays. The
quantitative results reported by the Aptima Assay were comparable to
those reported by the Roche COBAS AmpliPrep/COBAS TaqMan
HIV-1 Test, v2.0 with a linear regression slope of 1.04 and an
intercept on -0.097.
The Aptima assay detected HIV-1 in more samples than the
COBAS assay. This was not due to lack of specificity of the Aptima
assay because this assay gave 99.83% specificity on testing plasma
specimens from 600 HIV-1 negative individuals. To understand the
reason for this higher detection rate a side-by-side comparison of low
level panels made from the HIV-1 3rd international standard
(NIBSC10/152) and clinical samples of various subtypes were tested
in both assays. The Aptima assay was more sensitive than the
COBAS assay.
The good sensitivity, specificity and agreement with other
commercial assays make the HIV-1 Quant Dx Assay appropriate for
both viral load monitoring and detection of HIV-1 infections.
Abstract: 600 schools going adolescents and 100 teachers from
16 schools of Dhemaji and Lakhimpur district of Assam, India were
surveyed to assess and compare their awareness regarding AIDS and
AIDS Education. An awareness test was administered containing 38
items for adolescents and 40 items for teachers in the test.
Observations revealed that the majority of school-going adolescents
are poor in their HIV/AIDS and AIDS education awareness. It shows
that the school going adolescents of Dhemaji district are better in
HIV/AIDS and AIDS education awareness than the school going
adolescents of Lakhimpur district while comparing the gender,
settlement, steam and district wise variables.
Abstract: Introduction: Researchers globally have strived to explore diverse factors that augment the continuation and uptake of family planning methods. Clients’ satisfaction is one of the core determinants facilitating continuation of family planning methods. There is a major debate yet scanty evidence to contrast public and private sectors with respect to client satisfaction. The objective of this study is to compare quality-of-care provided by public and private sectors of Pakistan through a client satisfaction lens. Methods: We used Pakistan Demographic Heath Survey 2012-13 dataset on 3133 women. Ten different multivariate models were made. to explore the relationship between client satisfaction and dependent outcome after adjusting for all known confounding factors and results are presented as OR and AOR (95% CI). Results: Multivariate analyses showed that clients were less satisfied in contraceptive provision from private sector as compared to public sector (AOR 0.92, 95% CI 0.63-1.68) even though the result was not statistically significant. Clients were more satisfied from private sector as compared to the public sector with respect to other determinants of quality-of-care follow-up care (AOR 3.29, 95% CI 1.95-5.55), infection prevention (AOR 2.41, 95% CI 1.60-3.62), counseling services (AOR 2.01, 95% CI 1.27-3.18, timely treatment (AOR 3.37, 95% CI 2.20-5.15), attitude of staff (AOR 2.23, 95% CI 1.50-3.33), punctuality of staff (AOR 2.28, 95% CI 1.92-4.13), timely referring (AOR 2.34, 95% CI 1.63-3.35), staff cooperation (AOR 1.75, 95% CI 1.22-2.51) and complications handling (AOR 2.27, 95% CI 1.56-3.29). Discussion: Public sector has successfully attained substantial satisfaction levels with respect to provision of contraceptives, but it contrasts previous literature from a multi country studies. Our study though in is concordance with a study from Tanzania where public sector was more likely to offer family planning services to clients as compared to private facilities. Conclusion: In majority of the developing countries, public sector is more involved in FP service provision; however, in Pakistan clients’ satisfaction in private sector is more, which opens doors for public-private partnerships and collaboration in the near future.
Abstract: The use of energy dissipation systems for seismic applications has increased worldwide, thus it is necessary to develop practical and modern criteria for their optimal design. Here, a direct displacement-based seismic design approach for frame buildings with hysteretic energy dissipation systems (HEDS) is applied. The building is constituted by two individual structural systems consisting of: 1) a main elastic structural frame designed for service loads; and 2) a secondary system, corresponding to the HEDS, that controls the effects of lateral loads. The procedure implies to control two design parameters: a) the stiffness ratio (α=Kframe/Ktotal system), and b) the strength ratio (γ=Vdamper/Vtotal system). The proposed damage-controlled approach contributes to the design of a more sustainable and resilient building because the structural damage is concentrated on the HEDS. The reduction of the design displacement spectrum is done by means of a damping factor (recently published) for elastic structural systems with HEDS, located in Mexico City. Two limit states are verified: serviceability and near collapse. Instead of the traditional trial-error approach, a procedure that allows the designer to establish the preliminary sizes of the structural elements of both systems is proposed. The design methodology is applied to an 8-story steel building with buckling restrained braces, located in soft soil of Mexico City. With the aim of choosing the optimal design parameters, a parametric study is developed considering different values of હ and . The simplified methodology is for preliminary sizing, design, and evaluation of the effectiveness of HEDS, and it constitutes a modern and practical tool that enables the structural designer to select the best design parameters.
Abstract: The study discussed in this paper was conducted in an
attempt to investigate effects of different drying methods (line dry
and tumble dry) on viscose single jersey fabrics knitted with ring
yarn.
Abstract: Cortisol is essential to the regulation of the immune
system and yawning is a pathological symptom of multiple sclerosis
(MS). Electromyography activity (EMG) in the jaw muscles typically
rises when the muscles are moved and with yawning is highly
correlated with cortisol levels in healthy people. Saliva samples from
59 participants were collected at the start and after yawning, or at the
end of the presentation of yawning-provoking stimuli, in the absence
of a yawn, together with EMG data and questionnaire data: Hospital
Anxiety and Depression Scale, Yawning Susceptibility Scale,
General Health Questionnaire, demographic, health details. Exclusion
criteria: chronic fatigue, diabetes, fibromyalgia, heart condition, high
blood pressure, hormone replacement therapy, multiple sclerosis,
stroke. Significant differences were found between the saliva cortisol
samples for the yawners, t (23) = -4.263, p = 0.000, as compared with
the non-yawners between rest and post-stimuli, which was nonsignificant.
Significant evidence was found to support the Thompson
Cortisol Hypothesis suggesting that rises in cortisol levels are
associated with yawning. Further research is exploring the use of
cortisol as an early diagnostic tool for MS. Ethics approval granted
and professional code of conduct, confidentiality, and safety issues
are approved therein.
Abstract: Freelancing in IT has seen an increased popularity
during the last years mainly because of the fast Internet adoption in
the countries with emerging economies, correlated with the
continuous seek for reduced development costs as well with the rise
of online platforms which address planning, coordination and various
development tasks. This paper conducts an overview of the most
relevant Freelance Marketplaces available and studies the market
structure, distribution of the workforce and trends in IT freelancing.
Abstract: Family has a crucial role in maintaining the
physical, social and mental health of the children. Most of the
mental and anxiety problems of children reflect the complex
interpersonal situations among family members, especially parents.
In other words, anxiety problems of the children are correlated
with deficit relationships of family members and improper
childrearing styles. The parental child rearing styles leads to
positive and negative consequences which affect the children’s
mental health. Therefore, the present research was aimed to
compare the parental childrearing styles and anxiety of children
with stuttering and normal population. It was also aimed to study
the relationship between parental child rearing styles and anxiety
of children. The research sample included 54 boys with stuttering
and 54 normal boys who were selected from the children (boys) of
Tehran, Iran in the age range of 5 to 8 years in 2013. In order to
collect data, Baum-rind Childrearing Styles Inventory and Spence
Parental Anxiety Inventory were used. Appropriate descriptive
statistical methods and multivariate variance analysis and t test for
independent groups were used to test the study hypotheses.
Statistical data analyses demonstrated that there was a significant
difference between stuttering boys and normal boys in anxiety (t =
7.601, p< 0.01); but there was no significant difference between
stuttering boys and normal boys in parental childrearing styles (F =
0.129). There was also not found significant relationship between
parental childrearing styles and children anxiety (F = 0.135, p<
0.05). It can be concluded that the influential factors of children’s
society are parents, school, teachers, peers and media. So, parental
childrearing styles are not the only influential factors on anxiety of
children, and other factors including genetic, environment and
child experiences are effective in anxiety as well. Details are
discussed.