Abstract: There has been a growing emphasis in
communication management from simple coordination of
promotional tools to a complex strategic process. This study will
examine the current marketing communications and engagement
strategies used in addressing the key stakeholders. In the case of
fertilizer industry in Malaysia, there has been little empirical
research on stakeholder communication when major challenges
facing the modern corporation is the need to communicate its
identity, its values and products in order to distinguish itself from
competitors. The study will employ both quantitative and qualitative
methods and the use of Structural Equation Modeling (SEM) to
establish a causal relationship amongst the key factors of stakeholder
communication strategies and increment in consumers-
choice/acceptance and impact on financial performance. One of the
major contributions is a conceptual framework for communication
strategies and engagement in increasing consumers- acceptance level
and the firm-s financial performance.
Abstract: This study aims to examine the factors affecting
knowledge sharing behavior in knowledge-based electronic communities (e-communities) because quantity and quality of
knowledge shared among the members play a critical role in the community-s sustainability. Past research has suggested three
perspectives that may affect the quantity and quality of knowledge
shared: economics, social psychology, and social ecology. In this
study, we strongly believe that an economic perspective may be suitable to validate factors influencing newly registered members-
knowledge contribution at the beginning of relationship development.
Accordingly, this study proposes a model to validate the factors influencing members- knowledge sharing based on Transaction Cost
Theory. By doing so, we may empirically test our hypotheses in various types of e-communities to determine the generalizability of our research models.
Abstract: The objective of the present study was to examine the
dose-response relationships between antioxidant parameters and liver
contaminant levels of Kazakhstan light crude oil (KLCO) in albino
rats. The animals were repeatedly exposed, by intraperitoneal
injection, to low dosages (0.5–1.5 ml/kg) of KLCO. Rats exposed to
these doses levels did not show any apparent symptoms of
intoxication. Serum aminotransferases increased significantly
(p
Abstract: In recent years, there has been an increasing interest in using daylight to save energy in buildings. In tropical regions, daylighting is always an energy saver. On the other hand, daylight provides visual comfort. According to standards, it shows that many criteria should be taken into consideration in order to have daylight utilization and visual comfort. The current standard in Malaysia, MS 1525 does not provide sufficient guideline. Hence, more research is needed on daylight performance. If architects do not consider daylight design, it not only causes inconvenience in working spaces but also causes more energy consumption as well as environmental pollution. This research had surveyed daylight performance in 5 selected office buildings from different area of Malaysian through experimental method. Several parameters of daylight quality such as daylight factor, surface luminance and surface luminance ratio were measured in different rooms in each building. The result of this research demonstrated that most of the buildings were not designed for daylight utilization. Therefore, it is very important that architects follow the daylight design recommendation to reduce consumption of electric power for artificial lighting while the sufficient quality of daylight is available.
Abstract: Using a force balanced translational-radial dynamics,
phase space of the moving single bubble sonoluminescence (m-
SBSL) in 85% wt sulfuric acid has been numerically calculated. This
phase space is compared with that of single bubble sonoluminescence
(SBSL) in pure water which has been calculated by using the mere
radial dynamics. It is shown that in 85% wt sulfuric acid, in a general
agreement with experiment, the bubble-s positional instability
threshold lays under the shape instability threshold. At the onset of
spatial instability of moving sonoluminescing (SL) bubble in 85%
wt sulfuric acid, temporal effects of the hydrodynamic force on the
bubble translational-radial dynamics have been investigated. The
appearance of non-zero history force on the moving SL bubble is
because of proper condition which was produced by high viscosity of
acid. Around the moving bubble collapse due to the rapid contraction
of the bubble wall, the inertial based added mass force overcomes the
viscous based history force and induces acceleration on the bubble
translational motion.
Abstract: Subcritical water extraction was investigated as a
novel and alternative technology in the food and pharmaceutical
industry for the separation of Mannitol from olive leaves and its
results was compared with those of Soxhlet extraction. The effects of
temperature, pressure, and flow rate of water and also momentum
and mass transfer dimensionless variables such as Reynolds and
Peclet Numbers on extraction yield and equilibrium partition
coefficient were investigated. The 30-110 bars, 60-150°C, and flow
rates of 0.2-2 mL/min were the water operating conditions. The
results revealed that the highest Mannitol yield was obtained at
100°C and 50 bars. However, extraction of Mannitol was not
influenced by the variations of flow rate. The mathematical modeling
of experimental measurements was also investigated and the model is
capable of predicting the experimental measurements very well. In
addition, the results indicated higher extraction yield for the
subcritical water extraction in contrast to Soxhlet method.
Abstract: We present a Large-Eddy simulation of a vortex cell
with circular shaped. The results show that the flow field can be sub
divided into four important zones, the shear layer above the cavity,
the stagnation zone, the vortex core in the cavity and the boundary
layer along the wall of the cavity. It is shown that the vortex core
consits of solid body rotation without much turbulence activity. The
vortex is mainly driven by high energy packets that are driven into the
cavity from the stagnation point region and by entrainment of fluid
from the cavity into the shear layer. The physics in the boundary
layer along the cavity-s wall seems to be far from that of a canonical
boundary layer which might be a crucial point for modelling this
flow.
Abstract: With the presence of a uniform vertical magnetic field and suspended particles, thermocapillary instability in a horizontal liquid layer is investigated. The resulting eigenvalue is solved by the Galerkin technique for various basic temperature gradients. It is found that the presence of magnetic field always has a stability effect of increasing the critical Marangoni number.
Abstract: Sensors have been used in various kinds of academic
fields and applications. In this article, we propose the idea of
modularized sensors that combine multiple sensor modules into a
unique sensor. We divide a sensor into several units according to
functionalities. Each unit has different sensor modules, which share
the same type of connectors and can be serially and arbitrarily
connected each other. A user can combine different sensor modules
into a sensor platform according to requirements. Compared with
current modularized sensors, the proposed sensor platform is highly
flexible and reusable. We have implemented the prototype of the
proposed sensor platform, and the experimental results show the
proposed platform can work correctly.
Abstract: In this paper, a new dependable algorithm based on an adaptation of the standard variational iteration method (VIM) is used for analyzing the transition from steady convection to chaos for lowto-intermediate Rayleigh numbers convection in porous media. The solution trajectories show the transition from steady convection to chaos that occurs at a slightly subcritical value of Rayleigh number, the critical value being associated with the loss of linear stability of the steady convection solution. The VIM is treated as an algorithm in a sequence of intervals for finding accurate approximate solutions to the considered model and other dynamical systems. We shall call this technique as the piecewise VIM. Numerical comparisons between the piecewise VIM and the classical fourth-order Runge–Kutta (RK4) numerical solutions reveal that the proposed technique is a promising tool for the nonlinear chaotic and nonchaotic systems.
Abstract: From the beginning of creation, human being has ever
fought against the ecosystem by changes has made in environment.
The most environmental changes on the nature have been done after
starting the concentrated life in the same region. Dams are one of the
most important buildings in water resources and transferring. These
buildings have been made from old times without access to
hydrological, hydraulically, hydro mechanical information. Dams
have positive and negative effects on environment. Constructing a
dam relatively causes equal ecological consequences. According to
different criteria, environmental effects of dams can lead short term
and long term damages. These effects may influence on the situation
and treatment of meteorology, biology, culture, ancient works, etc
and severely causes to change and complicate it. So considering
importance of positive effects of dam construction, it is necessary to
minimize negative environmental effects of dams to achieve a stable
development. In this article the considered effects and their solutions
in influencing on assessment of destructive environmental effects of
dams construction have been surveyed and presented.
Abstract: The alterations in pancreas gland secretion hormones
following an aerobic and exhausting exercise was the purpose of this
study. Sixteen healthy men participated in the study. The blood
samples of these participants were taken in four stages under fasting
condition. The first sample was taken before Bruce exhausting and
aerobic test, the second sample was taken after Bruce exercise and
the third and forth stages samples were taken 24 and 48 hours after
the exercises respectively. The final results indicated that a strenuous
aerobic exercise can have a significant effect on glucagon and insulin
concentration of blood serum. The increase in blood serum insulin
was higher after 24 and 48 hours. It seems that an intensive exercise
has little effect on changes in glucagon concentration of blood serum.
Also, disorder in secretion in glucagon and insulin concentration of
serum disturbs athletes- exercise.
Abstract: In this paper a polymer electrolyte membrane (PEM)
fuel cell power system including burner, steam reformer, heat
exchanger and water heater has been considered to meet the
electrical, heating, cooling and domestic hot water loads of
residential building which in Tehran. The system uses natural gas as
fuel and works in CHP mode. Design and operating conditions of a
PEM fuel cell system is considered in this study. The energy
requirements of residential building and the number of fuel cell
stacks to meet them have been estimated. The method involved
exergy analysis and entropy generation thorough the months of the
year. Results show that all the energy needs of the building can be
met with 12 fuel cell stacks at a nominal capacity of 8.5 kW. Exergy
analysis of the CHP system shows that the increase in the ambient air
temperature from 1oC to 40oC, will have an increase of entropy
generation by 5.73%.Maximum entropy generates for 15 hour in 15th
of June and 15th of July is estimated to amount at 12624 (kW/K).
Entropy generation of this system through a year is estimated to
amount to 1004.54 GJ/k.year.
Abstract: Our results showed that treatment with both
cyclooxygenase (COX1 or COX2) inhibitors impair reproduction
parameters of the medaka. Resveratrol (COX1 inhibitor) caused an
decrease in the number of spawning females at the first week of
feeding fish with experimental diets. In the group treated with NS-
398 (COX2 inhibitor) we found the lowest sperm velocity parameters
and decreased linearity of movement. The ovaries of the medaka fed
feed supplemented with Resveratrol or NS-398 were confirmed to
have a lower share of matured oocytes however during the
experiment (four weeks) the number of eggs spawned by females was
similar. Both inhibitors in fish diet (20 mg/kg body weight/day)
caused a decrease in the embryo survival. Our results revealed that
for the medaka female reproduction, activity of both COX enzymes
might be necessary whereas males reproduction competence, as
expressed by sperm motility parameters, might be related to COX2
activity.
Abstract: Any decision-making is based on certain theory. Taking
the public rental housing in Chongqing municipality as an example,
this essay states that the stakeholder theory can provide innovative
criteria and evaluation methods for Public Private Partnership (PPP)
projects. It gives an analysis of how to choose decision-making criteria
for different stakeholders in the PPP model and what measures to take
to meet the criteria to form “symbiotic" decision-making mode
through contracts and to boost the application of PPP model in
large-scale public programs in China.
Abstract: This paper proposes a solution to the motion planning
and control problem of car-like mobile robots which is required to
move safely to a designated target in a priori known workspace
cluttered with swarm of boids exhibiting collective emergent
behaviors. A generalized algorithm for target convergence and
swarm avoidance is proposed that will work for any number of
swarms. The control laws proposed in this paper also ensures
practical stability of the system. The effectiveness of the proposed
control laws are demonstrated via computer simulations of an
emergent behavior.
Abstract: This paper describes a platform that faces the main
research areas for e-learning educational contents. Reusability tackles
the possibility to use contents in different courses reducing costs and
exploiting available data from repositories. In our approach the
production of educational material is based on templates to reuse
learning objects. In terms of interoperability the main challenge lays
on reaching the audience through different platforms. E-learning
solution must track social consumption evolution where nowadays
lots of multimedia contents are accessed through the social networks.
Our work faces it by implementing a platform for generation of
multimedia presentations focused on the new paradigm related to
social media. The system produces videos-courses on top of web
standard SMIL (Synchronized Multimedia Integration Language)
ready to be published and shared. Regarding interfaces it is
mandatory to satisfy user needs and ease communication. To
overcome it the platform deploys virtual teachers that provide natural
interfaces while multimodal features remove barriers to pupils with
disabilities.
Abstract: Subdivision surfaces were applied to the entire
meshes in order to produce smooth surfaces refinement from coarse
mesh. Several schemes had been introduced in this area to provide a
set of rules to converge smooth surfaces. However, to compute and
render all the vertices are really inconvenient in terms of memory
consumption and runtime during the subdivision process. It will lead
to a heavy computational load especially at a higher level of
subdivision. Adaptive subdivision is a method that subdivides only at
certain areas of the meshes while the rest were maintained less
polygons. Although adaptive subdivision occurs at the selected areas,
the quality of produced surfaces which is their smoothness can be
preserved similar as well as regular subdivision. Nevertheless,
adaptive subdivision process burdened from two causes; calculations
need to be done to define areas that are required to be subdivided and
to remove cracks created from the subdivision depth difference
between the selected and unselected areas. Unfortunately, the result
of adaptive subdivision when it reaches to the higher level of
subdivision, it still brings the problem with memory consumption.
This research brings to iterative process of adaptive subdivision to
improve the previous adaptive method that will reduce memory
consumption applied on triangular mesh. The result of this iterative
process was acceptable better in memory and appearance in order to
produce fewer polygons while it preserves smooth surfaces.
Abstract: This paper investigates the effect of replacing
crankshaft with cam on the indicated torque during compression and
power strokes in internal combustion engines. A Cycloidal cam
profile was used in Revetec engine to calculate and compare the
torque to a conventional engine, using a computational method.
Firstly, the cylinder pressure was calculated using Ferguson equation,
and then the torque calculated depending on cylinder pressure values
in every crank angle. the results showed that by using Cycloidal cam
profile in Revetec engine the torque can increased by 14% compared
with conventional engines, which means an increase in engine
efficiency.
Abstract: Clustering algorithms are attractive for the task of class identification in spatial databases. However, the application to large spatial databases rises the following requirements for clustering algorithms: minimal requirements of domain knowledge to determine the input parameters, discovery of clusters with arbitrary shape and good efficiency on large databases. The well-known clustering algorithms offer no solution to the combination of these requirements. In this paper, a density based clustering algorithm (DCBRD) is presented, relying on a knowledge acquired from the data by dividing the data space into overlapped regions. The proposed algorithm discovers arbitrary shaped clusters, requires no input parameters and uses the same definitions of DBSCAN algorithm. We performed an experimental evaluation of the effectiveness and efficiency of it, and compared this results with that of DBSCAN. The results of our experiments demonstrate that the proposed algorithm is significantly efficient in discovering clusters of arbitrary shape and size.