Abstract: This study extends research on the relationship
between marketing strategy and market segmentation by
investigating on market segments in the cement industry.
Competitive strength and rivals distance from the factory were used
as business environment. A three segment (positive, neutral or
indifferent and zero zones) were identified as strategic segments. For
each segment a marketing strategy (aggressive, defensive and
decline) were developed. This study employed data from cement
industry to fulfill two objectives, the first is to give a framework to
the segmentation of cement industry and the second is developing
marketing strategy with varying competitive strength. Fifty six
questionnaires containing close-and open-ended questions were
collected and analyzed. Results supported the theory that segments
tend to be more aggressive than defensive when competitive strength
increases. It is concluded that high strength segments follow total
market coverage, concentric diversification and frontal attack to their
competitors. With decreased competitive strength, Business tends to
follow multi-market strategy, product modification/improvement and
flank attack to direct competitors for this kind of segments. Segments
with weak competitive strength followed focus strategy and decline
strategy.
Abstract: Efficient utilization of existing water is a pressing
need for Pakistan. Due to rising population, reduction in present
storage capacity and poor delivery efficiency of 30 to 40% from
canal. A study to evaluate an irrigation system in the cotton-wheat
zone of Pakistan, after the watercourse lining was conducted. The
study is made on the basis of cropping pattern and salinity to evaluate
the system. This study employed an index-based approach of using
Geographic information system with field data. The satellite images
of different years were use to examine the effective area. Several
combinations of the ratio of signals received in different spectral
bands were used for development of this index. Near Infrared and
Thermal IR spectral bands proved to be most effective as this
combination helped easy detection of salt affected area and cropping
pattern of the study area. Result showed that 9.97% area under
salinity in 1992, 9.17% in 2000 and it left 2.29% in year 2005.
Similarly in 1992, 45% area is under vegetation it improves to 56%
and 65% in 2000 and 2005 respectively. On the basis of these results
evaluation is done 30% performance is increase after the watercourse
improvement.
Abstract: Along with forward supply chain organization needs
to consider the impact of reverse logistics due to its economic
advantage, social awareness and strict legislations. In this paper, we
develop a system dynamics framework for a closed-loop supply
chain with fuzzy demand and fuzzy collection rate by incorporating
product exchange policy in forward channel and various recovery
options in reverse channel. The uncertainty issues associated with
acquisition and collection of used product have been quantified using
possibility measures. In the simulation study, we analyze order
variation at both retailer and distributor level and compare bullwhip
effects of different logistics participants over time between the
traditional forward supply chain and the closed-loop supply chain.
Our results suggest that the integration of reverse logistics can reduce
order variation and bullwhip effect of a closed-loop system. Finally,
sensitivity analysis is performed to examine the impact of various
parameters on recovery process and bullwhip effect.
Abstract: The problem of updating damped gyroscopic systems using measured modal data can be mathematically formulated as following two problems. Problem I: Given Ma ∈ Rn×n, Λ = diag{λ1, ··· , λp} ∈ Cp×p, X = [x1, ··· , xp] ∈ Cn×p, where p
Abstract: Knowledge discovery from text and ontology learning
are relatively new fields. However their usage is extended in many
fields like Information Retrieval (IR) and its related domains. Human
Plausible Reasoning based (HPR) IR systems for example need a
knowledge base as their underlying system which is currently made
by hand. In this paper we propose an architecture based on ontology
learning methods to automatically generate the needed HPR
knowledge base.
Abstract: The current study describes a multi-objective optimization technique for positioning of houses in a residential neighborhood. The main task is the placement of residential houses in a favorable configuration satisfying a number of objectives. Solving the house layout problem is a challenging task. It requires an iterative approach to satisfy design requirements (e.g. energy efficiency, skyview, daylight, roads network, visual privacy, and clear access to favorite views). These design requirements vary from one project to another based on location and client preferences. In the Gulf region, the most important socio-cultural factor is the visual privacy in indoor space. Hence, most of the residential houses in this region are surrounded by high fences to provide privacy, which has a direct impact on other requirements (e.g. daylight and direction to favorite views). This investigation introduces a novel technique to optimally locate and orient residential buildings to satisfy a set of design requirements. The developed technique explores the search space for possible solutions. This study considers two dimensional house planning problems. However, it can be extended to solve three dimensional cases.
Abstract: In this paper the General Game problem is described.
In this problem the competition or cooperation dilemma occurs as the
two basic types of strategies. The strategy possibilities have been
analyzed for finding winning strategy in uncertain situations (no
information about the number of players and their strategy types).
The winning strategy is missing, but a good solution can be found by
simulation by varying the ratio of the two types of strategies. This
new method has been used in a real contest with human players,
where the created strategies by simulation have reached very good
ranks. This construction can be applied in other real social games as
well.
Abstract: Finger spelling is an art of communicating by signs
made with fingers, and has been introduced into sign language to serve
as a bridge between the sign language and the verbal language.
Previous approaches to finger spelling recognition are classified into
two categories: glove-based and vision-based approaches. The
glove-based approach is simpler and more accurate recognizing work
of hand posture than vision-based, yet the interfaces require the user to
wear a cumbersome and carry a load of cables that connected the
device to a computer. In contrast, the vision-based approaches provide
an attractive alternative to the cumbersome interface, and promise
more natural and unobtrusive human-computer interaction. The
vision-based approaches generally consist of two steps: hand
extraction and recognition, and two steps are processed independently.
This paper proposes real-time vision-based Korean finger spelling
recognition system by integrating hand extraction into recognition.
First, we tentatively detect a hand region using CAMShift algorithm.
Then fill factor and aspect ratio estimated by width and height
estimated by CAMShift are used to choose candidate from database,
which can reduce the number of matching in recognition step. To
recognize the finger spelling, we use DTW(dynamic time warping)
based on modified chain codes, to be robust to scale and orientation
variations. In this procedure, since accurate hand regions, without
holes and noises, should be extracted to improve the precision, we use
graph cuts algorithm that globally minimize the energy function
elegantly expressed by Markov random fields (MRFs). In the
experiments, the computational times are less than 130ms, and the
times are not related to the number of templates of finger spellings in
database, as candidate templates are selected in extraction step.
Abstract: Dielectric sheet perturbation to the dominant TE111
mode resonant frequency of a circular cavity is studied and presented
in this paper. The dielectric sheet, placed at the middle of the airfilled
cavity, introduces discontinuities and disturbs the configuration
of electromagnetic fields in the cavity. For fixed dimensions of cavity
and fixed thickness of the loading dielectric, the dominant resonant
frequency varies quite linearly with the permittivity of the dielectric.
This quasi-linear relationship is plotted using Maple software and
verified using 3D electromagnetic simulations. Two probes are used
in the simulation for wave excitation into and from the cavity. The
best length of probe is found to be 3 mm, giving the closest resonant
frequency to the one calculated using Maple. A total of fourteen
different dielectrics of permittivity ranging from 1 to 12.9 are tested
one by one in the simulation. The works show very close agreement
between the results from Maple and the simulation. A constant
difference of 0.04 GHz is found between the resonant frequencies
collected during simulation and the ones from Maple. The success of
this project may lead to the possibility of using the middle loaded
cavity at TE111 mode as a microwave non-destructive testing of solid
materials.
Abstract: This paper explored the use of Importance- Performance Analysis in assessing the competitiveness of China-s Macao Special Administrative Region as a city for international conventions. Determinants of destination choice for convention tourists are grouped under three factors, namely the convention factor, the city factor and the tourism factor. Attributes of these three factors were studied through a survey with the convention participants and exhibitors of Macao SAR. Results indicate that the city boasts of strong traditional tourist attractions and infrastructure, but is deficient in specialized convention experts and promotion mechanisms. A reflection on the findings suggests that an urban city such as the Macao SAR can co-develop its the convention and the traditional tourism for a synergistic effect. With proper planning and co-ordination, both areas of the city-s tourism industry will grow as they feed off each other.
Abstract: Company strategy expresses a basic idea of how to reach company objectives. A whole range of models of strategic management are used in practice. The concept of strategic management should fulfill some basic requirements to make it applicable for both the typical, but also more specific company environment. The financial strategy plays an important role in corporate strategy. The paper develops a methodology of strategic model implementing into the category of micro, small and medium-sized enterprises (SMEs). Furthermore, the methodology recommends procedures while solving an up-to-date worldwide task of the definition of the company strategy and its financial strategy.
Abstract: Localization is one of the critical issues in the field of
robot navigation. With an accurate estimate of the robot pose, robots will be capable of navigating in the environment autonomously and efficiently. In this paper, a hybrid Distributed Vision System (DVS)
for robot localization is presented. The presented approach integrates
odometry data from robot and images captured from overhead cameras
installed in the environment to help reduce possibilities of fail
localization due to effects of illumination, encoder accumulated errors,
and low quality range data. An odometry-based motion model is applied to predict robot poses, and robot images captured by overhead
cameras are then used to update pose estimates with HSV histogram-based measurement model. Experiment results show the
presented approach could localize robots in a global world coordinate system with localization errors within 100mm.
Abstract: A new stochastic algorithm called Probabilistic Global Search Johor (PGSJ) has recently been established for global optimization of nonconvex real valued problems on finite dimensional Euclidean space. In this paper we present convergence guarantee for this algorithm in probabilistic sense without imposing any more condition. Then, we jointly utilize this algorithm along with control
parameterization technique for the solution of constrained optimal control problem. The numerical simulations are also included to illustrate the efficiency and effectiveness of the PGSJ algorithm in the solution of control problems.
Abstract: The control of sprayer boom undesired vibrations pose a great challenge to investigators due to various disturbances and conditions. Sprayer boom movements lead to reduce of spread efficiency and crop yield. This paper describes the design of a novel control method for an active suspension system applying proportional-integral-derivative (PID) controller with an active force control (AFC) scheme integration of an iterative learning algorithm employed to a sprayer boom. The iterative learning as an intelligent method is principally used as a method to calculate the best value of the estimated inertia of the sprayer boom needed for the AFC loop. Results show that the proposed AFC-based scheme performs much better than the standard PID control technique. Also, this shows that the system is more robust and accurate.
Abstract: Sparse representation has long been studied and several
dictionary learning methods have been proposed. The dictionary
learning methods are widely used because they are adaptive. In this
paper, a new dictionary learning method for audio is proposed. Signals
are at first decomposed into different degrees of Intrinsic Mode
Functions (IMF) using Empirical Mode Decomposition (EMD)
technique. Then these IMFs form a learned dictionary. To reduce the
size of the dictionary, the K-means method is applied to the dictionary
to generate a K-EMD dictionary. Compared to K-SVD algorithm, the
K-EMD dictionary decomposes audio signals into structured
components, thus the sparsity of the representation is increased by
34.4% and the SNR of the recovered audio signals is increased by
20.9%.
Abstract: The purpose of this study is to revisit the concept of
rape as represented by professionals in the literature as well as its
perception (beliefs and attitudes) in the population at large and to
propose methodological improvements to its measurement tool. Rape
is a serious crime threatening its victim-s physical and mental health
and integrity; and as such is legally prosecuted in all modern
societies. The problem is not in accepting or rejecting rape as a
criminal act, but rather in the vagueness of its interpretations and
“justifications" maintained in the mentality of modern societies -
known in the literature as the phenomenon of "rape-myth". The rapemyth
can be studied from different perspectives: criminology,
sociology, ethics, medicine and psychology. Its investigation requires
rigorous scientific objectivity, free of passion (victims of rape are at
risk of emotional bias), free of activism (social activists, even if wellintentioned
are also biased), free of any pre-emptive assumptions or
prejudices. To apply a rigorous scientific procedure, we need a solid,
valid and reliable measurement. Rape is a form of heterosexual or
homosexual aggression, violently forcing the victim to give-in in the
sexual activity of the aggressor against her/his will. Human beings
always try to “understand" or find a reason justifying their acts.
Psychological literature provides multiple clinical and experimental
examples of it; just to mention the famous studies by Milgram on the
level of electroshock delivered by the “teacher" towards the “learner"
if “scientifically justifiable" or the studies on the behavior of
“prisoners" and the “guards" and many other experiments and field
observations. Sigmund Freud presented the phenomenon of
unconscious justification and called it rationalization. The multiple
justifications, rationalizations and repeated opinions about sexual
behavior contribute to a myth maintained in the society. What kind of
“rationale" our societies apply to “understand" the non-consensual
sexual behavior? There are many, just to mention few:
• Sex is a ludistic activity for both participants, therefore –
even if not consented – it should bring pleasure to both.
• Everybody wants sex, but only men are allowed to manifest
it openly while women have to pretend the opposite, thus men have
to initiate sexual behavior and women would follow.
• A person who strongly needs sex is free to manifest it and
struggle to get it; the person who doesn-t want it must not reveal
her/his sexual attraction and avoid risky situations; otherwise she/he
is perceived as a promiscuous seducer.
• A person who doesn-t fight against the sexual initiator
unconsciously accepts the rape (does it explain why homosexual
rapes are reported less frequently than rapes against women?).
• Women who are raped deserve it because their wardrobe is
very revealing and seducing and they ''willingly'' go to highly risky
places (alleys, dark roads, etc.).
• Men need to ventilate their sexual energy and if they are
deprived of a partner their urge to have sex is difficult to control.
• Men are supposed to initiate and insist even by force to have
sex (their testosterone makes them both sexual and aggressive).
The paper overviews numerous cultural beliefs about masculine
versus feminine behavior and their impact on the “rape myth".
Abstract: In the paper we submit the non-local modification of
kinetic Smoluchowski equation for binary aggregation applying to
dispersed media having memory. Our supposition consists in that that
intensity of evolution of clusters is supposed to be a function of the
product of concentrations of the lowest orders clusters at different
moments. The new form of kinetic equation for aggregation is
derived on the base of the transfer kernels approach. This approach
allows considering the influence of relaxation times hierarchy on
kinetics of aggregation process in media with memory.
Abstract: The notions of I-vague groups with membership and
non-membership functions taking values in an involutary dually
residuated lattice ordered semigroup are introduced which generalize
the notions with truth values in a Boolean algebra as well as those
usual vague sets whose membership and non-membership functions
taking values in the unit interval [0, 1]. Moreover, various operations
and properties are established.
Abstract: Transportation is of great importance in the current
life of human beings. The transportation system plays many roles,
from economical development to after-catastrophe aids such as
rescue operation in the first hours and days after an earthquake. In
after earthquakes response phase, transportation system acts as a
basis for ground operations including rescue and relief operation,
food providing for victims and etc. It is obvious that partial or
complete obstruction of this system results in the stop of these
operations. Bridges are one of the most important elements of
transportation network. Failure of a bridge, in the most optimistic
case, cuts the relation between two regions and in more developed
countries, cuts the relation of numerous regions. In this paper, to
evaluate the vulnerability and estimate the damage level of Tehran
bridges, HAZUS method, developed by Federal Emergency
Management Agency (FEMA) with the aid of National Institute of
Building Science (NIBS), is used for the first time in Iran. In this
method, to evaluate the collapse probability, fragility curves are
used. Iran is located on seismic belt and thus, it is vulnerable to
earthquakes. Thus, the study of the probability of bridge collapses, as
an important part of transportation system, during earthquakes is of
great importance. The purpose of this study is to provide fragility
curves for Gisha Bridge, one of the longest steel bridges in Tehran,
as an important lifeline element. Besides, the damage probability for
this bridge during a specific earthquake, introduced as scenario
earthquakes, is calculated. The fragility curves show that for the
considered scenario, the probability of occurrence of complete
collapse for the bridge is 8.6%.
Abstract: The knowledge of the nature of loading is very
important in order to hold account on the total behavior such as
vibration, shock, fatigue, etc. Fatigue present 90% of failure when
loadings fatigues are very complex. In this paper a study of double
through crack at hole for plate subjected to fatigue loading is
presented. Various modes loading are studied where the applied load
is the same one. The fatigue life is given where the effect of stress
ratio is highlighted. This work is conducted on aluminum alloy 2024
T351 used for much aerospace and aeronautics applications. The
fatigue crack growth behavior with constant amplitude is studied
using the AFGROW code when Forman model is applied. The
fatigue crack growth rate and fatigue life for different loading modes
are compared with variation of others geometrical parameter such as
thickness and dimensions of notch hole.