Abstract: Advertising is one of the important marketing
strategies and the choice of media is an important aspect of
effectiveness of advertising media. The two most popular advertising
media, TV and web media are highly effective in creating successful
advertisements as they influence the purchase decision of the
viewers. Although TV and web are electronic media, they are unique
in their features and traits of advertising. Hence, the present study
attempts to analyze the influence of these two media towards buying
behavior of the viewers. The two media are analyzed separately to
determine its level of influence towards buying behavior and finally a
comparative analysis of these media is attempted to find the
difference in their level of influence.
Abstract: These paper, we approximate the average run length
(ARL) for CUSUM chart when observation are an exponential first
order moving average sequence (EMA1). We used Gauss-Legendre
numerical scheme for integral equations (IE) method for approximate
ARL0 and ARL1, where ARL in control and out of control,
respectively. We compared the results from IE method and exact
solution such that the two methods perform good agreement.
Abstract: The aim of the study was to investigate phytochemical
properties, antimicrobial activity and cytotoxicity of Aloe vera. The
phytochemical screening of the extracts of leaves of A. vera revealed
the presence of bioactive compounds such as alkaloids, tannins,
flavonoids phenolic compounds, and etc. with absence of cyanogenic
glycosides. Three different solvents such as methanol, ethanol and
Di-Methyl sulfoxide were used to screen the antimicrobial activity of
A. vera leaves against four human clinical pathogens by agar well
diffusion method. The maximum antibacterial activities were
observed in methanol extract followed by ethanol and Di-Methyl
sulfoxide. It was also found that remarkable antibacterial activities
with methanolic and ethanolic extracts of A. vera compared with the
standard antibiotic, tetracycline that was not active against E. coli
and S. boydii and supported the view that A. vera is a potent
antimicrobial agent compared with the conventional antibiotic.
Moreover, the brine shrimps (Artemia salina) toxicity test exhibited
LC50 value was 569.52 ppm. The resulting data indicated that the A.
vera plant have less toxic effects on brine shrimp. Hence, it is
signified that Aloe vera plant extract is safe to be used as an
antimicrobial agent.
Abstract: There are few studies on eggshell of leatherback turtle
which is endangered species in Thailand. This study was focusing on
the ultrastructure and elemental composition of leatherback turtle
eggshells collected from Andaman Sea Shore, Thailand during the
nesting season using scanning electron microscope (SEM). Three
eggshell layers of leatherback turtle; the outer cuticle layer or
calcareous layer, the middle layer or middle multistrata layer and the
inner fibrous layer were recognized. The outer calcareous layer was
thick and porosity which consisted of loose nodular units of various
crystal shapes and sizes. The loose attachment between these units
resulted in numerous spaces and openings. The middle layer was
compact thick with several multistrata and contained numerous
openings connecting to both outer cuticle layer and inner fibrous
layer. The inner fibrous layer was compact and thin, and composed of
numerous reticular fibers. Energy dispersive X-ray microanalysis
detector revealed energy spectrum of X-rays character emitted from
all elements on each layer. The percentages of all elements were
found in the following order: carbon (C) > oxygen (O) > calcium
(Ca) > sulfur (S) > potassium (K) > aluminum (Al) > iodine (I) >
silicon (Si) > chlorine (Cl) > sodium (Na) > fluorine (F) >
phosphorus (P) > magnesium (Mg). Each layer consisted of high
percentage of CaCO3 (approximately 98%) implying that it was
essential for turtle embryonic development. A significant difference
was found in the percentages of Ca and Mo in the 3layers. Moreover,
transition metal, metal and toxic non-metal contaminations were
found in leatherback turtle eggshell samples. These were palladium
(Pd), molybdenum (Mo), copper (Cu), aluminum (Al), lead (Pb), and
bromine (Br). The contamination elements were seen in the outer
layers except for Mo. All elements were readily observed and
mapped using Smiling program. X-ray images which mapped the
location of all elements were showed. Calcium containing in the
eggshell appeared in high contents and was widely distributing in
clusters of the outer cuticle layer to form CaCO3 structure. Moreover,
the accumulation of Na and Cl was observed to form NaCl which was
widely distributing in 3 eggshell layers. The results from this study
would be valuable on assessing the emergent success in this
endangered species.
Abstract: In this paper a novel algorithm is proposed that integrates the process of fuzzy hierarchy generation and rule discovery for automated discovery of Production Rules with Fuzzy Hierarchy (PRFH) in large databases.A concept of frequency matrix (Freq) introduced to summarize large database that helps in minimizing the number of database accesses, identification and removal of irrelevant attribute values and weak classes during the fuzzy hierarchy generation.Experimental results have established the effectiveness of the proposed algorithm.
Abstract: Micro droplet formation is considered as a growing
emerging area of research due to its wide-range application in
chemistry as well as biology. The mechanism of micro droplet
formation using two immiscible liquids running through a T-junction
has been widely studied.
We believe that the flow of these two immiscible phases can be of
greater important factor that could have an impact on out-flow
hydrodynamic behavior, the droplets generated and the size of the
droplets. In this study, the type of the capillary tubes used also
represents another important factor that can have an impact on the
generation of micro droplets.
The tygon capillary tubing with hydrophilic inner surface doesn't
allow regular out-flows due to the fact that the continuous phase
doesn't adhere to the wall of the capillary inner surface.
Teflon capillary tubing, presents better wettability than tygon
tubing, and allows to obtain steady and regular regimes of out-flow,
and the micro droplets are homogeneoussize.
The size of the droplets is directly dependent on the flows of the
continuous and dispersed phases. Thus, as increasing the flow of the
continuous phase, to flow of the dispersed phase stationary, the size
of the drops decreases. Inversely, while increasing the flow of the
dispersed phase, to flow of the continuous phase stationary, the size
of the droplet increases.
Abstract: The most widely used semiconductor memory types
are the Dynamic Random Access Memory (DRAM) and Static
Random Access memory (SRAM). Competition among memory
manufacturers drives the need to decrease power consumption and
reduce the probability of read failure. A technology that is relatively
new and has not been explored is the FinFET technology. In this
paper, a single cell Schmitt Trigger Based Static RAM using FinFET
technology is proposed and analyzed. The accuracy of the result is
validated by means of HSPICE simulations with 32nm FinFET
technology and the results are then compared with 6T SRAM using
the same technology.
Abstract: The objective of this paper is to present a research
study of the convectors that are used for heating or cooling of the
living room or industrial halls. The key points are experimental
measurement and comprehensive numerical simulation of the flow
coming throughout the part of the convector such as heat exchanger,
input from the fan etc.. From the obtained results, the components of
the convector are optimized in sense to increase thermal power
efficiency due to improvement of heat convection or reduction of air
drag friction. Both optimized aspects are leading to the more
effective service conditions and to energy saving. The significant part
of the convector research is a design of the unique measurement
laboratory and adopting measure techniques. The new laboratory
provides possibility to measure thermal power efficiency and other
relevant parameters under specific service conditions of the
convectors.
Abstract: In this paper, a new hybrid of genetic algorithm (GA)
and simulated annealing (SA), referred to as GSA, is presented. In
this algorithm, SA is incorporated into GA to escape from local
optima. The concept of hierarchical parallel GA is employed to
parallelize GSA for the optimization of multimodal functions. In
addition, multi-niche crowding is used to maintain the diversity in
the population of the parallel GSA (PGSA). The performance of the
proposed algorithms is evaluated against a standard set of multimodal
benchmark functions. The multi-niche crowding PGSA and normal
PGSA show some remarkable improvement in comparison with the
conventional parallel genetic algorithm and the breeder genetic
algorithm (BGA).
Abstract: In this paper we have proposed a novel dynamic least cost multicast routing protocol using hybrid genetic algorithm for IP networks. Our protocol finds the multicast tree with minimum cost subject to delay, degree, and bandwidth constraints. The proposed protocol has the following features: i. Heuristic local search function has been devised and embedded with normal genetic operation to increase the speed and to get the optimized tree, ii. It is efficient to handle the dynamic situation arises due to either change in the multicast group membership or node / link failure, iii. Two different crossover and mutation probabilities have been used for maintaining the diversity of solution and quick convergence. The simulation results have shown that our proposed protocol generates dynamic multicast tree with lower cost. Results have also shown that the proposed algorithm has better convergence rate, better dynamic request success rate and less execution time than other existing algorithms. Effects of degree and delay constraints have also been analyzed for the multicast tree interns of search success rate.
Abstract: The importance of nurturing, accumulating, and efficiently deploying knowledge resources through formal structures and organisational mechanisms is well understood. Recent trends in knowledge management (KM) highlight that the effective creation and transfer of knowledge can also rely upon extra-organisational channels, such as, informal networks. The perception exists that the role of informal networks in knowledge creation and performance has been underestimated in the organisational context. Literature indicates that many managers fail to comprehend and successfully exploit the potential role of informal networks to create value for their organisations. This paper investigates: 1) whether managers share work-specific knowledge with informal contacts within and outside organisational boundaries; and 2) what do they think is the importance of this knowledge collaboration in their learning and work outcomes.
Abstract: The traditional method for essential oil extraction from agarwood (Aquilaria Crassna) is to soak it in water and follow with hydrodistillation. The effect of various agarwood pretreatments: ethanol, acid, alkaline, enzymes, and ultrasound, and the effect of subcritical water extraction(SWE) was studied to compare with the traditional method. The major compositions of agarwood oil from hydrodistillation were aroma compounds as follow: aristol-9-en-8- one (21.53%), selina-3, 7(11)-diene (12.96%), τ-himachalene (9.28%), β-guaiene (5.79%), hexadecanoic acid (4.90%) and guaia- 3,9-diene (4.21%). Whereas agarwood oil from pretreatments with ethanol and ultrasound, and SWE got fatty acid compounds. Extraction of agarwood oil using these pretreatments could improve the agarwood oil yields up to 2 times that of the traditional method. The components of the pretreated sample with diluted acid (H2SO4) at pH 4 gave quite similar results as the traditional method. Therefore, the enhancement of essential oil from agarwood depends on requirement of type of extracted oil that involved extraction methods.
Abstract: Microwave energy is a superior alternative to several other thermal treatments. Extraction techniques are widely employed for the isolation of bioactive compounds and vegetable oils from oil seeds. Among the different and new available techniques, microwave pretreatment of seeds is a simple and desirable method for production of high quality vegetable oils. Microwave pretreatment for oil extraction has many advantages as follow: improving oil extraction yield and quality, direct extraction capability, lower energy consumption, faster processing time and reduced solvent levels compared with conventional methods. It allows also for better retention and availability of desirable nutraceuticals, such as phytosterols and tocopherols, canolol and phenolic compounds in the extracted oil such as rapeseed oil. This can be a new step to produce nutritional vegetable oils with improved shelf life because of high antioxidant content.
Abstract: In this paper, the noise maps for the area encircled by
the Second Ring Road in Riyadh city are developed based on real
measured data. Sound level meters, GPS receivers to determine
measurement position, a database program to manage the measured
data, and a program to develop the maps are used. A baseline noise
level has been established at each short-term site so subsequent
monitoring may be conducted to describe changes in Riyadh-s noise
environment. Short-term sites are used to show typical daytime and
nighttime noise levels at specific locations by short duration grab
sampling.
Abstract: In this paper, we have proposed a low cost optimized solution for the movement of a three-arm manipulator using Genetic Algorithm (GA) and Analytical Hierarchy Process (AHP). A scheme is given for optimizing the movement of robotic arm with the help of Genetic Algorithm so that the minimum energy consumption criteria can be achieved. As compared to Direct Kinematics, Inverse Kinematics evolved two solutions out of which the best-fit solution is selected with the help of Genetic Algorithm and is kept in search space for future use. The Inverse Kinematics, Fitness Value evaluation and Binary Encoding like tasks are simulated and tested. Although, three factors viz. Movement, Friction and Least Settling Time (or Min. Vibration) are used for finding the Fitness Function / Fitness Values, however some more factors can also be considered.
Abstract: In the present paper, disc loaded interaction structure
for potential application in wideband Gyro-TWT amplifier has been
analyzed, taking all the space and modal harmonics into
consideration, for the eigenwave solutions. The analysis has been
restricted to azimuthally symmetric TE0,n mode. Dispersion
characteristics have been plotted by varying the structure parameters
and have been validated against HFSS simulation results. The
variation of eigenvalue with respect to different structure parameters
has also been presented. It has been observed that disc periodicity
plays very important role for wideband operation of disc-loaded
Gyro-TWT.
Abstract: Breast motion and discomfort has been studied in
Australia, Britain and the United States, while little information was
known about the breast motion conditions of Chinese women. The aim
of this paper was to study the breast motion and discomfort of Chinese
women in no bra condition, daily bra condition and sports bra
condition. Breast motion and discomfort of 8 participants was assessed
during walking at 5km h-1 and running at 10km h-1. Statistical methods
were used to analyze the difference and relationship between breast
displacement, perceived breast motion and breast discomfort. Three
indexes were developed to evaluate the functions of bras on reducing
objective breast motion, subjective breast motion and breast
discomfort. The result showed that breast motion of Chinese women
was smaller than previous research, which may be resulted from
smaller breast size in Asian women.
Abstract: The paper considers a single-server queue with fixedsize
batch Poisson arrivals and exponential service times, a model
that is useful for a buffer that accepts messages arriving as fixed size
batches of packets and releases them one packet at time. Transient
performance measures for queues have long been recognized as
being complementary to the steady-state analysis. The focus of the
paper is on the use of the functions that arise in the analysis of the
transient behaviour of the queuing system. The paper exploits
practical modelling to obtain a solution to the integral equation
encountered in the analysis. Results obtained indicate that under
heavy load conditions, there is significant disparity in the statistics
between the transient and steady state values.
Abstract: An advanced composite flywheel rotor consisting of
intra and inter hybrid rims was designed to optimally increase the energy capacity, and was manufactured using filament winding with
in-situ curing. The flywheel has recently attracted considerable attention from many investigators since it possesses great potential in
many energy storage applications, including electric utilities, hybrid or
electric automobiles, and space vehicles. In this investigation, a comprehensive study was conducted with the intent to implement
composites in high performance flywheel applications.The inner two
intra-hybrid rims (rims 1 and 2) were manufactured as a whole part
through continuous filament winding under in-situ curing conditions,
and so were the outer two rims (rims 3 and 4). The outer surface of rim
2 and the inner surface of rim 3 were CNC-tapered for press-fitting. Machined rims were finally press-fitted using a hydraulic press with a
maximum compressive force of approximately 1000 ton.
Abstract: Mobile agent has motivated the creation of a new
methodology for parallel computing. We introduce a methodology
for the creation of parallel applications on the network. The proposed
Mobile-Agent parallel processing framework uses multiple Javamobile
Agents. Each mobile agent can travel to the specified
machine in the network to perform its tasks. We also introduce the
concept of master agent, which is Java object capable of
implementing a particular task of the target application. Master agent
is dynamically assigns the task to mobile agents. We have developed
and tested a prototype application: Mobile Agent Based Parallel
Computing. Boosted by the inherited benefits of using Java and
Mobile Agents, our proposed methodology breaks the barriers
between the environments, and could potentially exploit in a parallel
manner all the available computational resources on the network.
This paper elaborates performance issues of a mobile agent for
parallel computing.