Abstract: The objective of this research was to study the
influence of marketing mix on customers purchasing behavior. A
total of 397 respondents were collected from customers who were the
patronages of the Chatuchak Plaza market. A questionnaire was
utilized as a tool to collect data. Statistics utilized in this research
included frequency, percentage, mean, standard deviation, and
multiple regression analysis. Data were analyzed by using Statistical
Package for the Social Sciences. The findings revealed that the
majority of respondents were male with the age between 25-34 years
old, hold undergraduate degree, married and stay together. The
average income of respondents was between 10,001-20,000 baht. In
terms of occupation, the majority worked for private companies. The
research analysis disclosed that there were three variables of
marketing mix which included price (X2), place (X3), and product
(X1) which had an influence on the frequency of customer
purchasing. These three variables can predict a purchase about 30
percent of the time by using the equation; Y1 = 6.851 + .921(X2) +
.949(X3) + .591(X1). It also found that in terms of marketing mixed,
there were two variables had an influence on the amount of customer
purchasing which were physical characteristic (X6), and the process
(X7). These two variables are 17 percent predictive of a purchasing
by using the equation: Y2 = 2276.88 + 2980.97(X6) + 2188.09(X7).
Abstract: This paper aimed to study the factors that relate to
working behavior of employees at Pakkred Municipality, Nonthaburi
Province. A questionnaire was utilized as the tool in collecting
information. Descriptive statistics included frequency, percentage,
mean and standard deviation. Independent- sample t- test, analysis of
variance and Pearson Correlation were also used. The findings of this
research revealed that the majority of the respondents were female,
between 25- 35 years old, married, with a Bachelor degree. The
average monthly salary of respondents was between 8,001- 12,000
Baht, and having about 4-7 years of working experience. Regarding
the overall working motivation factors, the findings showed that
interrelationship, respect, and acceptance were ranked as highly
important factors, whereas motivation, remunerations & welfare,
career growth, and working conditions were ranked as moderately
important factors. Also, overall working behavior was ranked as high.
The hypotheses testing revealed that different genders had a
different working behavior and had a different way of working as a
team, which was significant at the 0.05 confidence level, Moreover,
there was a difference among employees with different monthly
salary in working behavior, problem- solving and decision making,
which all were significant at the 0.05 confidence level. Employees
with different years of working experience were found to have work
working behavior both individual and as a team at the statistical
significance level of 0.01 and 0.05. The result of testing the
relationship between motivation in overall working revealed that
interrelationship, respect and acceptance from others, career growth,
and working conditions related to working behavior at a moderate
level, while motivation in performing duties and remunerations and
welfares related to working behavior towards the same direction at a
low level, with a statistical significance of 0.01.
Abstract: The OTOP Entrepreneurship that used to create
substantial source of income for local Thai communities are now in a
stage of exigent matters that required assistances from public sectors
due to over Entrepreneurship of duplicative ideas, unable to adjust
costs and prices, lack of innovation, and inadequate of quality
control. Moreover, there is a repetitive problem of middlemen who
constantly corner the OTOP market. Local OTOP producers become
easy preys since they do not know how to add more values, how to
create and maintain their own brand name, and how to create proper
packaging and labeling. The suggested solutions to local OTOP
producers are to adopt modern management techniques, to find
knowhow to add more values to products and to unravel other
marketing problems. The objectives of this research are to study the
prevalent OTOP products management and to discover direction to
manage OTOP products to enhance the effectiveness of OTOP
Entrepreneurship in Nonthaburi Province, Thailand. There were 113
participants in this study. The research tools can be divided into two
parts: First part is done by questionnaire to find responses of the
prevalent OTOP Entrepreneurship management. Second part is the
use of focus group which is conducted to encapsulate ideas and local
wisdom. Data analysis is performed by using frequency, percentage,
mean, and standard deviation as well as the synthesis of several small
group discussions. The findings reveal that 1) Business Resources:
the quality of product is most important and the marketing of product
is least important. 2) Business Management: Leadership is most
important and raw material planning is least important. 3) Business
Readiness: Communication is most important and packaging is least
important. 4) Support from public sector: Certified from the
government is most important and source of raw material is the least
important.
Abstract: The hard clam (meretrix lusoria) cultivated industry
has been developed vigorously for recent years in Taiwan, and
seawater quality determines the cultivated environment. The pH
concentration variation affects survival rate of meretrix lusoria
immediately. In order to monitor seawater quality, solid-state sensing
electrode of ruthenium-doped titanium dioxide (TiO2:Ru) is developed
to measure hydrogen ion concentration in different cultivated
solutions. Because the TiO2:Ru sensing electrode has high chemical
stability and superior sensing characteristics, thus it is applied as a pH
sensor. Response voltages of TiO2:Ru sensing electrode are readout by
instrument amplifier in different sample solutions. Mean sensitivity
and linearity of TiO2:Ru sensing electrode are 55.20 mV/pH and 0.999
from pH1 to pH13, respectively. We expect that the TiO2:Ru sensing
electrode can be applied to real environment measurement, therefore
we collect two sample solutions by different meretrix lusoria
cultivated ponds in the Yunlin, Taiwan. The two sample solutions are
both measured for 200 seconds after calibration of standard pH buffer
solutions (pH7, pH8 and pH 9). Mean response voltages of sample 1
and sample 2 are -178.758 mV (Standard deviation=0.427 mV) and
-180.206 mV (Standard deviation =0.399 mV), respectively. Response
voltages of the two sample solutions are between pH 8 and pH 9 which
conform to weak alkali range and suitable meretrix lusoria growth. For
long-term monitoring, drift of cultivated solutions (sample 1 and
sample 2) are 1.16 mV/hour and 1.03 mV/hour, respectively.
Abstract: For decades, the defense business has been plagued by
not having a reliable, deterministic method to know when the Kalman
filter solution for passive ranging application is reliable for use by the
fighter pilot. This has made it hard to accurately assess when the
ranging solution can be used for situation awareness and weapons
use. To date, we have used ad hoc rules-of-thumb to assess when we
think the estimate of the Kalman filter standard deviation on range is
reliable. A reliable algorithm has been developed at BAE Systems
Electronics & Integrated Solutions that monitors the Kalman gain
matrix elements – and a patent is pending. The “settling" of the gain
matrix elements relates directly to when we can assess the time when
the passive ranging solution is within the 10 percent-of-truth value.
The focus of the paper is on surface-based passive ranging – but the
method is applicable to airborne targets as well.
Abstract: In this paper, an Arabic letter recognition system based on Artificial Neural Networks (ANNs) and statistical analysis for feature extraction is presented. The ANN is trained using the Least Mean Squares (LMS) algorithm. In the proposed system, each typed Arabic letter is represented by a matrix of binary numbers that are used as input to a simple feature extraction system whose output, in addition to the input matrix, are fed to an ANN. Simulation results are provided and show that the proposed system always produces a lower Mean Squared Error (MSE) and higher success rates than the current ANN solutions.
Abstract: Precise frequency estimation methods for pulseshaped echoes are a prerequisite to determine the relative velocity between sensor and reflector. Signal frequencies are analysed using three different methods: Fourier Transform, Chirp ZTransform and the MUSIC algorithm. Simulations of echoes are performed varying both the noise level and the number of reflecting points. The superposition of echoes with a random initial phase is found to influence the precision of frequency estimation severely for FFT and MUSIC. The standard deviation of the frequency using FFT is larger than for MUSIC. However, MUSIC is more noise-sensitive. The distorting effect of superpositions is less pronounced in experimental data.
Abstract: ECG contains very important clinical information about the cardiac activities of the heart. Often the ECG signal needs to be captured for a long period of time in order to identify abnormalities in certain situations. Such signal apart of a large volume often is characterised by low quality due to the noise and other influences. In order to extract features in the ECG signal with time-varying characteristics at first need to be preprocessed with the best parameters. Also, it is useful to identify specific parts of the long lasting signal which have certain abnormalities and to direct the practitioner to those parts of the signal. In this work we present a method based on wavelet transform, standard deviation and variable threshold which achieves 100% accuracy in identifying the ECG signal peaks and heartbeat as well as identifying the standard deviation, providing a quick reference to abnormalities.
Abstract: Our objectives were to evaluate the effects of sire
breed, type of protein supplement, level of supplementation and sex
on wool spinning fineness (SF), its correlations with other wool
characteristics and prediction accuracy in F1 Merino crossbred lambs.
Texel, Coopworth, White Suffolk, East Friesian and Dorset rams
were mated with 500 purebred Merino dams at a ratio of 1:100 in
separate paddocks within a single management system. The F1
progeny were raised on ryegrass pasture until weaning, before forty
lambs were randomly allocated to treatments in a 5 x 2 x 2 x 2
factorial experimental design representing 5 sire breeds, 2
supplementary feeds (canola or lupins), 2 levels of supplementation
(1% or 2% of liveweight) and sex (wethers or ewes). Lambs were
supplemented for six weeks after an initial three weeks of adjustment,
wool sampled at the commencement and conclusion of the feeding
trial and analyzed for SF, mean fibre diameter (FD), coefficient of
variation (CV), standard deviation, comfort factor (CF), fibre
curvature (CURV), and clean fleece yield. Data were analyzed using
mixed linear model procedures with sire fitted as a random effect,
and sire breed, sex, supplementary feed type, level of
supplementation and their second-order interactions as fixed effects.
Sire breed (P
Abstract: The selection for plantation of a particular type of
mustard plant depending on its productivity (pod yield) at the stage
of maturity. The growth of mustard plant dependent on some
parameters of that plant, these are shoot length, number of leaves,
number of roots and roots length etc. As the plant is growing, some
leaves may be fall down and some new leaves may come, so it can
not gives the idea to develop the relationship with the seeds weight at
mature stage of that plant. It is not possible to find the number of
roots and root length of mustard plant at growing stage that will be
harmful of this plant as roots goes deeper to deeper inside the land.
Only the value of shoot length which increases in course of time can
be measured at different time instances. Weather parameters are
maximum and minimum humidity, rain fall, maximum and minimum
temperature may effect the growth of the plant. The parameters of
pollution, water, soil, distance and crop management may be
dominant factors of growth of plant and its productivity. Considering
all parameters, the growth of the plant is very uncertain, fuzzy
environment can be considered for the prediction of shoot length at
maturity of the plant. Fuzzification plays a greater role for
fuzzification of data, which is based on certain membership
functions. Here an effort has been made to fuzzify the original data
based on gaussian function, triangular function, s-function,
Trapezoidal and L –function. After that all fuzzified data are
defuzzified to get normal form. Finally the error analysis
(calculation of forecasting error and average error) indicates the
membership function appropriate for fuzzification of data and use to
predict the shoot length at maturity. The result is also verified using
residual (Absolute Residual, Maximum of Absolute Residual, Mean
Absolute Residual, Mean of Mean Absolute Residual, Median of
Absolute Residual and Standard Deviation) analysis.
Abstract: Implementation of response surface methodology (RSM) was employed to study the effects of two factor (rubber clearance and round per minute) in brown rice peeling machine of The optimal BROKENS yield (19.02, average of three repeats),.The optimized composition derived from RSM regression was analyzed using Regression analysis and Analysis of Variance (ANOVA). At a significant level α = 0.05, the values of Regression coefficient, R 2 (adj)were 97.35 % and standard deviation were 1.09513. The independent variables are initial rubber clearance, and round per minute parameters namely. The investigating responses are final rubber clearance, and round per minute (RPM). The restriction of the optimization is the designated.
Abstract: Multimedia security is an incredibly significant area of concern. The paper aims to discuss a robust image watermarking scheme, which can withstand geometric attacks. The source image is initially moment normalized in order to make it withstand geometric attacks. The moment normalized image is wavelet transformed. The first level wavelet transformed image is segmented into blocks if size 8x8. The product of mean and standard and standard deviation of each block is computed. The second level wavelet transformed image is divided into 8x8 blocks. The product of block mean and the standard deviation are computed. The difference between products in the two levels forms the watermark. The watermark is inserted by modulating the coefficients of the mid frequencies. The modulated image is inverse wavelet transformed and inverse moment normalized to generate the watermarked image. The watermarked image is now ready for transmission. The proposed scheme can be used to validate identification cards and financial instruments. The performance of this scheme has been evaluated using a set of parameters. Experimental results show the effectiveness of this scheme.
Abstract: The objective of this research was to study the career
success and the satisfaction of female executives working for schools
in Bangkok, Thailand. This paper drew upon the survey data
collected from 68 female executives. The survey conducted in on
Bangkok schools. The statistics utilized in this paper included
percentage, mean, standard deviation as well as t-test. The findings
revealed that the majority of samples had more than 30 years of
experience, held a master degree, and had an average income of less
than 40,000 baht. The majority of respondents worked not more than
50 hours per week. In addition, the mean score revealed career
development was ranked as their number one career satisfaction and
having a job related to education was ranked as their number one job
satisfaction. Also, the mean score of all categories of satisfaction was
4.61 with standard deviation of 1.677 which indicated that female
executive level of satisfaction was high. In terms of the subjectivity
career success, the hypothesis testing’s result disclosed that female
executives with different married status had a difference in their job
satisfaction which was significant at the 0.05 confidence level.
Abstract: The objective of this study was to determine the accuracy to estimation fetal weight by Johnson-s method and compares it with actual birth weight. The sample group was 126 infants delivered in Dan KhunThot hospital from January March 2012. Fetal weight was estimated by measuring fundal height according to Johnson-s method. The information was collected by studying historical delivery records and then analyzed by using the statistics of frequency, percentage, mean, and standard deviation. Finally, the difference was analyzed by a paired t-test.The results showed had an average birth weight was 3093.57 ± 391.03 g (mean ± SD) and 3,455 ± 454.55 g average estimated fetal weight by Johnson-s method higher than average actual birth weight was 384.09 grams. When classifying the infants according to birth weight found that low birth weight ( 4000 g) actual birth weight was more than estimated fetal weight. The difference was found between actual birth weight and estimation fetal weight of the minimum weight in high birth weight ( > 4000 g) , the appropriate birth weight (2500-3999g) and low birth weight (
Abstract: The purpose of this research was to study the
motivation factors to influence the decision to choose Thai Fabric. A
multiple-stage sample was utilized to collect 400 samples from
working women who had diverse occupations all over Thailand. This
research was a quantitative analysis and questionnaire was used a tool
to collect data. Descriptive statistics used in this research included
percentage, average, and standard deviation and inferential statistics
included hypothesis testing of one way ANOVA.
The research findings revealed that demographic factors and social
factors had an influence to the positive idea of wearing Thai fabric (F
= 5.377, P value < 0.05). The respondents who had the age over 41
years old had a better positive idea of wearing Thai fabric than other
groups. Moreover, the findings revealed that age had influenced the
positive idea of wearing Thai fabric (F = 3.918, P value < 0.05). The
respondents who had the age over 41 years old also had stronger
believe that wearing Thai fabric to work and social gatherings are
socially acceptable than other groups.
Abstract: The purpose of this research was to study the
influence of learning efficiency on local accountants’ job
performance effectiveness. This paper drew upon the survey data
collected from 335 local accountants survey conducted at Nakhon
Ratchasima province, Thailand. The statistics utilized in this paper
included percentage, mean, standard deviation, and regression
analysis. The findings revealed that the majority of samples were
between 31-40 years old, married, held an undergraduate degree, and
had an average income between 10,000-15,000 baht. The majority of
respondents had less than five years of accounting experience and
worked for local administrations. The overall learning efficiency
score was in the highest level while the local accountants’ job
performance effectiveness score was also in the high level. The
hypothesis testing’s result disclosed that learning efficiency factors
which were knowledge, Skill, and Attitude had an influence on local
accountants’ job the performance effectiveness.
Abstract: Computer based geostatistical methods can offer effective data analysis possibilities for agricultural areas by using
vectorial data and their objective informations. These methods will help to detect the spatial changes on different locations of the large
agricultural lands, which will lead to effective fertilization for optimal yield with reduced environmental pollution. In this study, topsoil (0-20 cm) and subsoil (20-40 cm) samples were taken from a
sugar beet field by 20 x 20 m grids. Plant samples were also collected
from the same plots. Some physical and chemical analyses for these
samples were made by routine methods. According to derived variation coefficients, topsoil organic matter (OM) distribution was more than subsoil OM distribution. The highest C.V. value of
17.79% was found for topsoil OM. The data were analyzed
comparatively according to kriging methods which are also used
widely in geostatistic. Several interpolation methods (Ordinary,Simple and Universal) and semivariogram models (Spherical,
Exponential and Gaussian) were tested in order to choose the suitable
methods. Average standard deviations of values estimated by simple
kriging interpolation method were less than average standard
deviations (topsoil OM ± 0.48, N ± 0.37, subsoil OM ± 0.18) of measured values. The most suitable interpolation method was simple
kriging method and exponantial semivariogram model for topsoil,
whereas the best optimal interpolation method was simple kriging
method and spherical semivariogram model for subsoil. The results
also showed that these computer based geostatistical methods should
be tested and calibrated for different experimental conditions and semivariogram models.
Abstract: This paper aims to improve a fine lapping process of
hard disk drive (HDD) lapping machines by removing materials from
each slider together with controlling the strip height (SH) variation to
minimum value. The standard deviation is the key parameter to
evaluate the strip height variation, hence it is minimized. In this
paper, a design of experiment (DOE) with factorial analysis by twoway
analysis of variance (ANOVA) is adopted to obtain a
statistically information. The statistics results reveal that initial stripe
height patterns affect the final SH variation. Therefore, initial SH
classification using a radial basis function neural network is
implemented to achieve the proportional gain prediction.
Abstract: The purpose of this research was to study five vital
factors related to employees’ job performance. A total of 250
respondents were sampled from employees who worked at a public
warehouse organization, Bangkok, Thailand. Samples were divided
into two groups according to their work experience. The average
working experience was about 9 years for group one and 28 years for
group two. A questionnaire was utilized as a tool to collect data.
Statistics utilized in this research included frequency, percentage,
mean, standard deviation, t-test analysis, one way ANOVA, and
Pearson Product-moment correlation coefficient. Data were analyzed
by using Statistical Package for the Social Sciences. The findings
disclosed that the majority of respondents were female between 23-
31 years old, single, and hold an undergraduate degree. The average
income of respondents was less than 30,900 baht. The findings also
revealed that the factors of organization chart awareness, job process
and technology, internal environment, employee loyalty, and policy
and management were ranked as medium level. The hypotheses
testing revealed that difference in gender, age, and position had
differences in terms of the awareness of organization chart, job
process and technology, internal environment, employee loyalty, and
policy and management in the same direction with low level.
Abstract: The objective of this research was to study the factors
related to the satisfaction of consumers who purchased a Toyota
SUV Fortuner. This paper was a survey data which collected 400
samples from 65 car dealerships. The survey was conducted mainly
in Bangkok, Thailand. The statistics utilized in this paper included
percentage, mean, standard deviation and Pearson Product-Moment.
The findings revealed that the majority of respondent were male with
an undergraduate degree, married and live together. The average
income of the respondents was between 20,001 - 30,000 baht. Most
of them worked for private companies. Most of them had a family
with the average of 4 members. The hypotheses testing revealed that
the factors of marketing mix in terms of product (ability, gas
mileage, and safety) were related to overall satisfaction at the
medium level. However, the findings also revealed that the factors of
marketing mix in terms of product (image), price, and promotion, and
service center were related to the overall satisfaction at the low level.