Direction to Manage OTOP Entrepreneurship Based on Local Wisdom
The OTOP Entrepreneurship that used to create
substantial source of income for local Thai communities are now in a
stage of exigent matters that required assistances from public sectors
due to over Entrepreneurship of duplicative ideas, unable to adjust
costs and prices, lack of innovation, and inadequate of quality
control. Moreover, there is a repetitive problem of middlemen who
constantly corner the OTOP market. Local OTOP producers become
easy preys since they do not know how to add more values, how to
create and maintain their own brand name, and how to create proper
packaging and labeling. The suggested solutions to local OTOP
producers are to adopt modern management techniques, to find
knowhow to add more values to products and to unravel other
marketing problems. The objectives of this research are to study the
prevalent OTOP products management and to discover direction to
manage OTOP products to enhance the effectiveness of OTOP
Entrepreneurship in Nonthaburi Province, Thailand. There were 113
participants in this study. The research tools can be divided into two
parts: First part is done by questionnaire to find responses of the
prevalent OTOP Entrepreneurship management. Second part is the
use of focus group which is conducted to encapsulate ideas and local
wisdom. Data analysis is performed by using frequency, percentage,
mean, and standard deviation as well as the synthesis of several small
group discussions. The findings reveal that 1) Business Resources:
the quality of product is most important and the marketing of product
is least important. 2) Business Management: Leadership is most
important and raw material planning is least important. 3) Business
Readiness: Communication is most important and packaging is least
important. 4) Support from public sector: Certified from the
government is most important and source of raw material is the least
important.
[1] Department of Community Development (2005). Report of the available
annual OTOP products.
[2] Kanlaya sriwong. (2007). Opinions on the standards community to
community enterprise. Research field of general management. Graduate
School. Lampang Rajabhat University.
[3] Karnjana kaethap (1987). Self-reliance: the potential for rural
development. Bangkok: Centre for its message type.
[4] Kuanrudee tantabundit (2008). The business development community.
Search for local development.
[5] Nattaya isaranukuntam (2006). The assessment of external
factors,consumers and small and medium enterprises in the project.
OTOP products with 3- 5 stars.Thesis of Industrial Education. Institute
of Industrial Science, Graduate School of Technology North
Bangkok.
[6] Tafsaneeporn prapatsorn. (2007). Knowledge management to improve
product design. And analysis of the potential of the business
community. Chiang Mai Province. Research and development.Chiang
Mai University.
[7] Radtiya Kongsompee (2008) To evaluate performance.One district.One
product, the Tur Sakorn province. Master of Science thesis of Public
Administration. Department of General Administration.College of
Public Administration. Burapha University.
[8] Wanna Srisarakorn (1991). To manage the knowledge of the coconut
farmers Samudsongkram Province.
[9] Waleerak sittisom. (2010). To study the development of OTOP SMEs
in traditional communities in the Capital Office. Small and medium
enterprises (SMEs Promotion).
[10] Witthaya mekhum (2007). The development of technologies and
processes. And development of OTOP products in nonthaburi
Commission on Higher Education J. Prince Bangkok Province.
[11] Suchitra Jomphot (2008). The business of manufacturers, OTOP
products. Job. Master of Arts thesis. Social sciences. Ubon Ratchathani
rajabhat University.
[12] Supaporn Dusadeephipat (2003) (2546). The research and development
of indigenous heritage for the development of textile products to the
East Sheen Mekong Basin development along the sufficiency economy
philosophy and theory. All rights reserved. National Research
Council.
[1] Department of Community Development (2005). Report of the available
annual OTOP products.
[2] Kanlaya sriwong. (2007). Opinions on the standards community to
community enterprise. Research field of general management. Graduate
School. Lampang Rajabhat University.
[3] Karnjana kaethap (1987). Self-reliance: the potential for rural
development. Bangkok: Centre for its message type.
[4] Kuanrudee tantabundit (2008). The business development community.
Search for local development.
[5] Nattaya isaranukuntam (2006). The assessment of external
factors,consumers and small and medium enterprises in the project.
OTOP products with 3- 5 stars.Thesis of Industrial Education. Institute
of Industrial Science, Graduate School of Technology North
Bangkok.
[6] Tafsaneeporn prapatsorn. (2007). Knowledge management to improve
product design. And analysis of the potential of the business
community. Chiang Mai Province. Research and development.Chiang
Mai University.
[7] Radtiya Kongsompee (2008) To evaluate performance.One district.One
product, the Tur Sakorn province. Master of Science thesis of Public
Administration. Department of General Administration.College of
Public Administration. Burapha University.
[8] Wanna Srisarakorn (1991). To manage the knowledge of the coconut
farmers Samudsongkram Province.
[9] Waleerak sittisom. (2010). To study the development of OTOP SMEs
in traditional communities in the Capital Office. Small and medium
enterprises (SMEs Promotion).
[10] Witthaya mekhum (2007). The development of technologies and
processes. And development of OTOP products in nonthaburi
Commission on Higher Education J. Prince Bangkok Province.
[11] Suchitra Jomphot (2008). The business of manufacturers, OTOP
products. Job. Master of Arts thesis. Social sciences. Ubon Ratchathani
rajabhat University.
[12] Supaporn Dusadeephipat (2003) (2546). The research and development
of indigenous heritage for the development of textile products to the
East Sheen Mekong Basin development along the sufficiency economy
philosophy and theory. All rights reserved. National Research
Council.
@article{"International Journal of Business, Human and Social Sciences:63789", author = "Witthaya Mekhum", title = "Direction to Manage OTOP Entrepreneurship Based on Local Wisdom", abstract = "The OTOP Entrepreneurship that used to create
substantial source of income for local Thai communities are now in a
stage of exigent matters that required assistances from public sectors
due to over Entrepreneurship of duplicative ideas, unable to adjust
costs and prices, lack of innovation, and inadequate of quality
control. Moreover, there is a repetitive problem of middlemen who
constantly corner the OTOP market. Local OTOP producers become
easy preys since they do not know how to add more values, how to
create and maintain their own brand name, and how to create proper
packaging and labeling. The suggested solutions to local OTOP
producers are to adopt modern management techniques, to find
knowhow to add more values to products and to unravel other
marketing problems. The objectives of this research are to study the
prevalent OTOP products management and to discover direction to
manage OTOP products to enhance the effectiveness of OTOP
Entrepreneurship in Nonthaburi Province, Thailand. There were 113
participants in this study. The research tools can be divided into two
parts: First part is done by questionnaire to find responses of the
prevalent OTOP Entrepreneurship management. Second part is the
use of focus group which is conducted to encapsulate ideas and local
wisdom. Data analysis is performed by using frequency, percentage,
mean, and standard deviation as well as the synthesis of several small
group discussions. The findings reveal that 1) Business Resources:
the quality of product is most important and the marketing of product
is least important. 2) Business Management: Leadership is most
important and raw material planning is least important. 3) Business
Readiness: Communication is most important and packaging is least
important. 4) Support from public sector: Certified from the
government is most important and source of raw material is the least
important.", keywords = "Management, OTOP Entrepreneurship, Local
Wisdom", volume = "6", number = "8", pages = "2318-4", }