Abstract: As the advancement of technology, online shopping channel develops rapidly in recent years. According to the report of Taiwan Network Information Center, there are almost eighty percents of internet population shopping in online channel. Synthesizing insights from the previous research, this study develops the conceptual model to integrate Theory of Perceived Risk (TPR) and Technology Acceptance Model (TAM) to apply in online shopping. Using data collected from 637 respondents from online survey website, we use structural equation modeling to test measurement and structural models. The results suggest the need for consideration of perceived risk as an antecedent in the Technology Acceptance Model. The limitations and implications are discussed.
Abstract: The availability of broadband internet and increased
access to computers has been instrumental in the rise of internet
literacy in Malaysia. This development has led to the adoption of
online shopping by many Malaysians. On another note, the
Government has supported the development and production of local
herbal products. This has resulted in an increase in the production and
diversity of products by SMEs. The purpose of this study is to
evaluate the influence of the Malaysian demographic factors and
selected attitudinal characteristics in relation to the online purchasing
of herbal products. In total, 1054 internet users were interviewed
online and Chi-square analysis was used to determine the relationship
between demographic variables and different aspects of online
shopping for herbal products. The overall results show that the
demographic variables such as age, gender, education level, income
and ethnicity were significant when considering the online shopping
antecedents of trust, quality of herbal products, perceived risks and
perceived benefits.
Abstract: With the proliferation of Weblogs (blogs) use in
educational contexts, gaining a better understanding of why
students are willing to utilize blog systems has become an
important topic for practitioners and academics. While perceived
enjoyment has been found to have a significant influence on
behavioral intentions to use blogs or hedonic systems, few studies
have investigated the antecedents of perceived enjoyment in the
acceptance of blogging. The main purpose of the present study is to
explore the individual difference antecedents of perceived
enjoyment and examine how they influence behavioral intention to
blog through the mediation of perceived enjoyment. Based on the
previous literature, the Big Five personality traits (i.e.,
extraversion, agreeableness, conscientiousness, neuroticism, and
openness to experience), as well as computer self-efficacy and
personal innovation in information technology (PIIT), are
hypothesized as potential antecedents of perceived enjoyment in
the acceptance of blogging. Data collected from 358 respondents in
Taiwan are tested against the research model using the structural
equation modeling approach. The results indicate that extraversion,
agreeableness, conscientiousness, and PIIT have a significant
influence on perceived enjoyment, which in turn significantly
influences the behavioral intention to blog. These findings lead to
several important implications for future research.
Abstract: The present study was designed to test the influence
of confirmed expectations, perceived usefulness and perceived
competence on e-learning satisfaction among university teachers. A
questionnaire was completed by 125 university teachers from 12
different universities in Norway. We found that 51% of the variance
in university teachers- satisfaction with e-learning could be explained
by the three proposed antecedents. Perceived usefulness seems to be
the most important predictor of teachers- satisfaction with e-learning.
Abstract: This paper addresses a current problem that occurs among Thai internet service providers with regard to bandwidth network quality management. The IPSTAR department of Telecom Organization of Thailand public company (TOT); the largest internet service provider in Thailand, is the case study to analyze the problem that exists. The Internet bandwidth network quality management (iBWQM) framework is mainly applied to the problem that has been found. Bandwidth management policy (BMP) and quality of service (QoS) are two antecedents of iBWQM. This paper investigates internet user behavior, marketing demand and network operation views in order to determine bandwidth management policy (e.g. quota management, scheduling and malicious management). The congestion of bandwidth is also analyzed to enhance quality of service (QoS). Moreover, the iBWQM framework is able to improve the quality of service and increase bandwidth utilization, minimize complaint rate concerns to slow speed, and provide network planning guidelines through Thai Internet services providers.
Abstract: This study aimed to investigate the influence of selected antecedents, which were tourists’ satisfaction towards attractions in Bangkok, perceived value of the attractions, feelings of engagement with the attractions, acquaintance with the attractions, push factors, pull factors and motivation to seek novelty, on foreign tourist’s loyalty towards tourist attractions in Bangkok. By using multi stage sampling technique, 400 international tourists were sampled. After that, Semi Structural Equation Model was utilized in the analysis stage by LISREL. The Semi Structural Equation Model of the selected antecedents of tourist’s loyalty attractions had a correlation with the empirical data through the following statistical descriptions: Chi- square = 3.43, df = 4, P- value = 0.48893; RMSEA = 0.000; CFI = 1.00; CN = 1539.75; RMR = 0.0022; GFI = 1.00 and AGFI = 0.98. The findings indicated that all antecedents were able together to predict the loyalty of the foreign tourists who visited Bangkok at 73 percent.
Abstract: The main aim of this study was to examine whether
people understand indicative conditionals on the basis of syntactic
factors or on the basis of subjective conditional probability. The
second aim was to investigate whether the conditional probability of
q given p depends on the antecedent and consequent sizes or derives
from inductive processes leading to establish a link of plausible cooccurrence
between events semantically or experientially associated.
These competing hypotheses have been tested through a 3 x 2 x 2 x 2
mixed design involving the manipulation of four variables: type of
instructions (“Consider the following statement to be true", “Read the
following statement" and condition with no conditional statement);
antecedent size (high/low); consequent size (high/low); statement
probability (high/low). The first variable was between-subjects, the
others were within-subjects. The inferences investigated were Modus
Ponens and Modus Tollens. Ninety undergraduates of the Second
University of Naples, without any prior knowledge of logic or
conditional reasoning, participated in this study.
Results suggest that people understand conditionals in a syntactic
way rather than in a probabilistic way, even though the perception of
the conditional probability of q given p is at least partially involved in
the conditionals- comprehension. They also showed that, in presence
of a conditional syllogism, inferences are not affected by the
antecedent or consequent sizes. From a theoretical point of view these
findings suggest that it would be inappropriate to abandon the idea
that conditionals are naturally understood in a syntactic way for the
idea that they are understood in a probabilistic way.
Abstract: Tourism researchers have recently focused on repeat visitation as a part of destination loyalty. Different models have also considered satisfaction as the main determinant of revisit intention, while findings in many studies show it as a continuous issue. This conceptual paper attempts at evaluating recent empirical studies on satisfaction and revisit intention. Based on limitations and gaps in recent studies, the current paper suggests a new model that would be more comprehensive than those in previous studies. The new model offers new relationships between antecedents (destination image, perceived value, specific novelty seeking, and distance to destination) and both of satisfaction and revisit intention. Revisit intention in turn is suggested to be measured in a temporal approach.
Abstract: Team efficacy beliefs show promise in enhancing
team performance. Using a model-based quantitative research design,
we investigated the antecedents and performance consequences of
generalized team efficacy (potency) in a sample of 56 capital projects
executed by 15 Fortune 500 companies in the process industries.
Empirical analysis of our field survey identified that generalized
team efficacy beliefs were positively associated with an objective
measure of project cost performance. Regression analysis revealed
that team competence, empowering leadership, and performance
feedback all predicted generalized team efficacy beliefs. Tests of
mediation revealed that generalized team efficacy fully mediated
between these three inputs and project cost performance.
Abstract: Collaborative networked learning (hereafter CNL)
was first proposed by Charles Findley in his work “Collaborative
networked learning: online facilitation and software support" as part
of instructional learning for the future of the knowledge worker. His
premise was that through electronic dialogue learners and experts
could interactively communicate within a contextual framework to
resolve problems, and/or to improve product or process knowledge.
Collaborative learning has always been the forefront of educational
technology and pedagogical research, but not in the mainstream of
operations management. As a result, there is a large disparity in the
study of CNL, and little is known about the antecedents of network
collaboration and sharing of information among diverse employees in
the manufacturing environment. This paper presents a model to
bridge the gap between theory and practice. The objective is that
manufacturing organizations will be able to accelerate organizational
learning and sharing of information through various collaborative
Abstract: In today-s competitive global business environment,
the concept of supply chain management (SCM) continues to become
increasingly market-oriented, shifting the primary driver of the value
chain from supply to demand. Recent recommendations encourage
researchers to focus investigations on the supply chain process
integration (SCPI) capabilities that integrate a focal firm with its
network of suppliers and business customers to create value for it.
However, theoretical and empirical researches pertaining to the
antecedents and consequences of a focal firm-s SCPI capabilities have
been limited and piecemeal. The purpose of this study is to investigate
the critical determinants and consequences of a focal firm-s SCPI
capabilities. We test our proposed research framework using a sample
of 139 sales managers of manufacturing industries in Taiwan, our
research findings show that (1) both perceived business customer-s
power and focal firm-s market-oriented culture positively influences a
focal firm-s SCPI capabilities, and (2) SCPI capabilities positively
influence a focal firm-s SCM performance, both operational and
strategic benefits. Implications for practitioners and researchers and
suggestions for future research are also addressed in this study.
Abstract: Although considerable amount of research has attested to the link between work-to-family conflict (WFC) and family-to-work conflict (FWC) and psychological strain and wellbeing, there is a paucity of research investigating the phenomenon in the context of social workers. Moreover, very little is known about the impact of WFC and FWC in developing countries. The present study investigated the mediating effect of psychological strain on the relationship between WFC and FWC with wellbeing of social workers in India. Our findings show that WFC and FWC are influential antecedents of wellbeing; their influence is both direct on psychological strain, and indirect on wellbeing transmitted through psychological strain. Implications of the findings are discussed.
Abstract: Fuzzy logic can be used when knowledge is
incomplete or when ambiguity of data exists. The purpose of
this paper is to propose a proactive fuzzy set- based model for
reacting to the risk inherent in investment activities relative to
a complete view of portfolio management. Fuzzy rules are
given where, depending on the antecedents, the portfolio size
may be slightly or significantly decreased or increased. The
decision maker considers acceptable bounds on the proportion
of acceptable risk and return. The Fuzzy Controller model
allows learning to be achieved as 1) the firing strength of each
rule is measured, 2) fuzzy output allows rules to be updated,
and 3) new actions are recommended as the system continues
to loop. An extension is given to the fuzzy controller that
evaluates potential financial loss before adjusting the
portfolio. An application is presented that illustrates the
algorithm and extension developed in the paper.
Abstract: In recent methodological articles related to structural equation modeling (SEM), the question of how to measure endogenous formative variables has been raised as an urgent, unresolved issue. This research presents an empirical application from the CRM system development context to test a recently developed technique, which makes it possible to measure endogenous formative constructs in structural models. PLS path modeling is used to demonstrate the feasibility of measuring antecedent relationships at the formative indicator level, not the formative construct level. Empirical results show that this technique is a promising approach to measure antecedent relationships of formative constructs in SEM.
Abstract: Mobile marketing through mobile messaging service
has highly impressive growth as it enables e-business firms to
communicate with their customers effectively. Educational
institutions hence start using this service to enhance communication
with their students. Previous studies, however, have limited
understanding of applying mobile messaging service in education.
This study proposes a theoretical model to understand the drivers of
students- intentions to use the university-s mobile messaging service.
The model indicates that social influence, perceived control and
attitudes affect students- intention to use the university-s mobile
messaging service. It also provides five antecedents of students-
attitudes–perceived utility (information utility, entertainment utility,
and social utility), innovativeness, information seeking, transaction
specificity (content specificity, sender specificity, and time
specificity) and privacy concern. The proposed model enables
universities to understand what students concern about the use of a
mobile messaging service in universities and handle the service more
effectively. The paper discusses the model development and
concludes with limitations and implications of the proposed model.
Abstract: This study aims to explore the differences and
similarities in perceptions of affective climate antecedents at the
workplace (intimacy, flexibility, employment stability, and team)
among Japanese and Thai Generations X and Y. The samples in this
study were Thai and Japanese workers who completed a work
environment questionnaire and provided demographic information.
Generational differences in perceptions (beliefs) of what factors
contribute to affective climate were investigated using t-test analysis.
Mean scores for each antecedent were ranked to determine how each
generation in each group prioritized the importance of all affective
climate antecedents. Japanese Generation Y perceived the importance
of employment stability for affective climate of their workplaces to be
significantly higher than did Japanese Generation X. Thai Generation
Y considered flexibility with a higher priority than did Thai
Generation X. Intimacy was perceived as highly important across
generations and countries in regard to affective climate. Results
suggest that managers should design workplaces for a mixture of
diverse generations, resulting in a better affective climate. Differences
in the importance of antecedents for affective climate among
Generations X and Y in two countries were clarified. In addition,
different preferences regarding work environment across Japanese
Generations X and Y and Thai Generations X and Y were discussed.
Abstract: Discourse pronominal anaphora resolution must be part of any efficient information processing systems, since the reference of a pronoun is dependent on an antecedent located in the discourse. Contrary to knowledge-poor approaches, this paper shows that syntax-semantic relations are basic in pronominal anaphora resolution. The identification of quantified expressions to which pronouns can be anaphorically related provides further evidence that pronominal anaphora is based on domains of interpretation where asymmetric agreement holds.
Abstract: This study aims to examine the determinants of
purchase intention in C2C e-commerce. Specifically the role of
instant messaging in the C2C e-commerce contextis investigated. In
addition to instant messaging, we brought in two antecedents of
purchase intention - trust and customer satisfaction - to establish a
theoretical research model. Structural equation modeling using
LISREL was used to analyze the data.We discussed the research
findings and suggested some implications for researchers and
practitioners.
Abstract: This research investigates the factors that influence moral judgments when dealing with ethical dilemmas in the organizational context. It also investigates the antecedents of individual ethical ideology (idealism and relativism). A mixed method study, which combines qualitative (field study) and quantitative (survey) approaches, was used in this study. An initial model was developed first, which was then fine-tuned based on field studies. Data were collected from managers in Malaysian large organizations. The results of this study reveal that in-group collectivism culture, power distance culture, parental values, and religiosity were significant as antecedents of ethical ideology. However, direct effects of these variables on moral judgment were not significant. Furthermore, the results of this study confirm the significant effects of ethical ideology on moral judgment. This study provides valuable insight into evaluating the validity of existing theory as proposed in the literature and offers significant practical implications.
Abstract: Lurking behavior is common in information-seeking oriented communities. Transferring users with lurking behavior to be contributors can assist virtual communities to obtain competitive advantages. Based on the ecological cognition framework, this study proposes a model to examine the antecedents of lurking behavior in information-seeking oriented virtual communities. This study argues desire for emotional support, desire for information support, desire for performance-approach, desire for performance -avoidance, desire for mastery-approach, desire for mastery-avoidance, desire for ability trust, desire for benevolence trust, and desire for integrity trust effect on lurking behavior. This study offers an approach to understanding the determinants of lurking behavior in online contexts.