Abstract: With the proliferation of Weblogs (blogs) use in
educational contexts, gaining a better understanding of why
students are willing to utilize blog systems has become an
important topic for practitioners and academics. While perceived
enjoyment has been found to have a significant influence on
behavioral intentions to use blogs or hedonic systems, few studies
have investigated the antecedents of perceived enjoyment in the
acceptance of blogging. The main purpose of the present study is to
explore the individual difference antecedents of perceived
enjoyment and examine how they influence behavioral intention to
blog through the mediation of perceived enjoyment. Based on the
previous literature, the Big Five personality traits (i.e.,
extraversion, agreeableness, conscientiousness, neuroticism, and
openness to experience), as well as computer self-efficacy and
personal innovation in information technology (PIIT), are
hypothesized as potential antecedents of perceived enjoyment in
the acceptance of blogging. Data collected from 358 respondents in
Taiwan are tested against the research model using the structural
equation modeling approach. The results indicate that extraversion,
agreeableness, conscientiousness, and PIIT have a significant
influence on perceived enjoyment, which in turn significantly
influences the behavioral intention to blog. These findings lead to
several important implications for future research.
Abstract: With the proliferation of multi-channel retailing, developing a better understanding of the factors that affect customers- purchase behaviors within a multi-channel retail context has become an important topic for practitioners and academics. While many studies have investigated the various customer behaviors associated with brick-and-mortar retailing, online retailing, and brick-and-click retailing, little research has explored how customer shopping value perceptions influence online purchase behaviors within the TV-and-online retail environment. The main purpose of this study is to investigate the influence of TV and online shopping values on online patronage intention. Data collected from 116 respondents in Taiwan are tested against the research model using the partial least squares (PLS) approach. The results indicate that utilitarian and hedonic TV shopping values have indirect, positive influences on online patronage intention through their online counterparts in the TV-and-online retail context. The findings of this study provide several important theoretical and practical implications for multi-channel retailing.