Abstract: Mobile marketing through mobile messaging service
has highly impressive growth as it enables e-business firms to
communicate with their customers effectively. Educational
institutions hence start using this service to enhance communication
with their students. Previous studies, however, have limited
understanding of applying mobile messaging service in education.
This study proposes a theoretical model to understand the drivers of
students- intentions to use the university-s mobile messaging service.
The model indicates that social influence, perceived control and
attitudes affect students- intention to use the university-s mobile
messaging service. It also provides five antecedents of students-
attitudes–perceived utility (information utility, entertainment utility,
and social utility), innovativeness, information seeking, transaction
specificity (content specificity, sender specificity, and time
specificity) and privacy concern. The proposed model enables
universities to understand what students concern about the use of a
mobile messaging service in universities and handle the service more
effectively. The paper discusses the model development and
concludes with limitations and implications of the proposed model.
Abstract: The paper contains a review of the literature in terms of the critical analysis of methodologies of university ranking systems. Furthermore, the initiatives supported by the European Commission (U-Map, U-Multirank) and CHE Ranking are described. Special attention is paid to the tendencies in the development of ranking systems. According to the author, the ranking organizations should abandon the classic form of ranking, namely a hierarchical ordering of universities from “the best" to “the worse". In the empirical part of this paper, using one of the method of cluster analysis called k-means clustering, the author presents university classifications of the top universities from the Shanghai Jiao Tong University-s (SJTU) Academic Ranking of World Universities (ARWU).
Abstract: This paper proposes a method that discovers time series event patterns from textual data with time information. The patterns are composed of sequences of events and each event is extracted from the textual data, where an event is characteristic content included in the textual data such as a company name, an action, and an impression of a customer. The method introduces 7 types of time constraints based on the analysis of the textual data. The method also evaluates these constraints when the frequency of a time series event pattern is calculated. We can flexibly define the time constraints for interesting combinations of events and can discover valid time series event patterns which satisfy these conditions. The paper applies the method to daily business reports collected by a sales force automation system and verifies its effectiveness through numerical experiments.
Abstract: In this paper, we proposed a method to reduce
quantization error. In order to reduce quantization error, low pass
filtering is applied on neighboring samples of current block in
H.264/AVC. However, it has a weak point that low pass filtering is
performed regardless of prediction direction. Since it doesn-t consider
prediction direction, it may not reduce quantization error effectively.
Proposed method considers prediction direction for low pass filtering
and uses a threshold condition for reducing flag bit. We compare our
experimental result with conventional method in H.264/AVC and we
can achieve the average bit-rate reduction of 1.534% by applying the
proposed method. Bit-rate reduction between 0.580% and 3.567% are
shown for experimental results.
Abstract: The inherent complexity in nowadays- business
environments is forcing organizations to be attentive to the dynamics
in several fronts. Therefore, the management of technological
innovation is continually faced with uncertainty about the future.
These issues lead to a need for a systemic perspective, able to analyze
the consequences of interactions between different factors. The field
of technology foresight has proposed methods and tools to deal with
this broader perspective. In an attempt to provide a method to analyze
the complex interactions between events in several areas, departing
from the identification of the most strategic competencies, this paper
presents a methodology based on the Delphi method and Quality
Function Deployment. This methodology is applied in a sheet metal
processing equipment manufacturer, as a case study.
Abstract: This study proposes a novel recommender system to
provide the advertisements of context-aware services. Our proposed
model is designed to apply a modified collaborative filtering (CF)
algorithm with regard to the several dimensions for the personalization
of mobile devices – location, time and the user-s needs type. In
particular, we employ a classification rule to understand user-s needs
type using a decision tree algorithm. In addition, we collect primary
data from the mobile phone users and apply them to the proposed
model to validate its effectiveness. Experimental results show that the
proposed system makes more accurate and satisfactory advertisements
than comparative systems.
Abstract: Olomouc is a unique and complex landmark with
widespread forestation and land use. This research work was
conducted to assess important and complex land use change
trajectories in Olomouc region. Multi-temporal satellite data from
1991, 2001 and 2013 were used to extract land use/cover types by
object oriented classification method. To achieve the objectives, three
different aspects were used: (1) Calculate the quantity of each
transition; (2) Allocate location based landscape pattern (3) Compare
land use/cover evaluation procedure. Land cover change trajectories
shows that 16.69% agriculture, 54.33% forest and 21.98% other areas
(settlement, pasture and water-body) were stable in all three decade.
Approximately 30% of the study area maintained as a same land cove
type from 1991 to 2013. Here broad scale of political and socioeconomic
factors was also affect the rate and direction of landscape
changes. Distance from the settlements was the most important
predictor of land cover change trajectories. This showed that most of
landscape trajectories were caused by socio-economic activities and
mainly led to virtuous change on the ecological environment.
Abstract: Service quality has become a centerpiece for airline companies in vying with one another and keeps their image in the minds of passengers. Many airlines have pushed service quality through service personalization which includes both ground and on board especially from the viewpoint of retaining satisfied passengers and attracting new ones. Besides those, in-flight meals/food service is another important aspect of the airline operation. The in flight meals/food services now are seen as part of marketing strategies in attracting business or leisure travelers. This study reports the outcomes of the investigation on in-flight meals/food attributes toward passengers- level of satisfaction and re-flying intention. Taste, freshness, appearance of in-flight meals/food served and menu choices are important to the airlines passengers especially for the long haul flight. Food not only contributes to the prediction of the airline passengers- levels of satisfaction but besides other factors slightly influence passengers- re- flying intention. Airline companies therefore should not ignore this element but take the opportunity to create more attractive and acceptable in-flight meals/food along with other matter as marketing tools in attracting passengers to re-flying with them.
Abstract: Risk management is an essential fraction of project management, which plays a significant role in project success. Many failures associated with Web projects are the consequences of poor awareness of the risks involved and lack of process models that can serve as a guideline for the development of Web based applications. To circumvent this problem, contemporary process models have been devised for the development of conventional software. This paper introduces the WPRiMA (Web Project Risk Management Assessment) as the tool, which is used to implement RIAP, the risk identification architecture pattern model, which focuses upon the data from the proprietor-s and vendor-s perspectives. The paper also illustrates how WPRiMA tool works and how it can be used to calculate the risk level for a given Web project, to generate recommendations in order to facilitate risk avoidance in a project, and to improve the prospects of early risk management.
Abstract: Elastic boundary eigensolution problems are converted
into boundary integral equations by potential theory. The kernels of
the boundary integral equations have both the logarithmic and Hilbert
singularity simultaneously. We present the mechanical quadrature
methods for solving eigensolutions of the boundary integral equations
by dealing with two kinds of singularities at the same time. The methods
possess high accuracy O(h3) and low computing complexity. The
convergence and stability are proved based on Anselone-s collective
compact theory. Bases on the asymptotic error expansion with odd
powers, we can greatly improve the accuracy of the approximation,
and also derive a posteriori error estimate which can be used for
constructing self-adaptive algorithms. The efficiency of the algorithms
are illustrated by numerical examples.
Abstract: Network warfare is an emerging concept that focuses on the network and computer based forms through which information is attacked and defended. Various computer and network security concepts thus play a role in network warfare. Due the intricacy of the various interacting components, a model to better understand the complexity in a network warfare environment would be beneficial. Non-quantitative modeling is a useful method to better characterize the field due to the rich ideas that can be generated based on the use of secular associations, chronological origins, linked concepts, categorizations and context specifications. This paper proposes the use of non-quantitative methods through a morphological analysis to better explore and define the influential conditions in a network warfare environment.
Abstract: Solutions are proposed for the central problem of estimating the reaction rate coefficients in homogeneous kinetics. The first is based upon the fact that the right hand side of a kinetic differential equation is linear in the rate constants, whereas the second one uses the technique of neural networks. This second one is discussed deeply and its advantages, disadvantages and conditions of applicability are analyzed in the mirror of the first one. Numerical analysis carried out on practical models using simulated data, and our programs written in Mathematica.
Abstract: The relationship between tropical cyclogenesis and solar activity is addressed in this paper, analyzing the relationship between important parameters in the evolution of tropical cyclones as the CAPE, wind shear and relative vorticity, and the Dst geomagnetic index as a parameter of solar activity. The apparent relationship between all this phenomena has a different response depending on the phase of the solar cycles.
Abstract: This paper presents a numerical analysis of the
performance of a three-bladed Darrieus vertical-axis wind turbine
based on the DU91-W2-250 airfoil. A complete campaign of 2-D
simulations, performed for several values of tip speed ratio and based
on RANS unsteady calculations, has been performed to obtain the
rotor torque and power curves. Rotor performances have been
compared with the results of a previous work based on the use of the
NACA 0021 airfoil. Both the power coefficient and the torque
coefficient have been determined as a function of the tip speed ratio.
The flow field around rotor blades has also been analyzed. As a final
result, the performance of the DU airfoil based rotor appears to be
lower than the one based on the NACA 0021 blade section. This
behavior could be due to the higher stall characteristics of the NACA
profile, being the separation zone at the trailing edge more extended
for the DU airfoil.
Abstract: This paper proposes a genetic algorithm based on a
new replacement strategy to solve the quadratic assignment problems,
which are NP-hard. The new replacement strategy aims to improve the
performance of the genetic algorithm through well balancing the
convergence of the searching process and the diversity of the
population. In order to test the performance of the algorithm, the
instances in QAPLIB, a quadratic assignment problem library, are
tried and the results are compared with those reported in the literature.
The performance of the genetic algorithm is promising. The
significance is that this genetic algorithm is generic. It does not rely on
problem-specific genetic operators, and may be easily applied to
various types of combinatorial problems.
Abstract: This paper explains how mobile learning assures sustainable e-education for multicultural group of students. This paper reports the impact of mobile learning on distance education in multicultural environment. The emergence of learning technologies through CD, internet, and mobile is increasingly adopted by distance institutes for quick delivery and cost-effective purposes. Their sustainability is conditioned by the structure of learners as well as the teaching community. The experimental study was conducted among the distant learners of Vinayaka Missions University located at Salem in India. Students were drawn from multicultural environment based on different languages, religions, class and communities. During the mobile learning sessions, the students, who are divided on language, religion, class and community, were dominated by play impulse rather than study anxiety or cultural inhibitions. This study confirmed that mobile learning improved the performance of the students despite their division based on region, language or culture. In other words, technology was able to transcend the relative deprivation in the multicultural groups. It also confirms sustainable e-education through mobile learning and cost-effective system of instruction. Mobile learning appropriates the self-motivation and play impulse of the young learners in providing sustainable e-education to multicultural social groups of students.
Abstract: Experiments have been carried out at the Latvia
University of Agriculture Department of Food Technology. The aim
of this work was to assess the effect of thermal treatment in flexible
retort pouch packaging on the quality of potatoes’ produce during the
storage time. Samples were evaluated immediately after retort
thermal treatment; and following 1; 2; 3 and 4 storage months at the
ambient temperature of +18±2ºC in vacuum packaging from
polyamide/polyethylene (PA/PE) and aluminum/polyethylene
(Al/PE) film pouches with barrier properties. Experimentally the
quality of the potatoes’ produce in dry butter and mushroom
dressings was characterized by measuring pH, hardness, color,
microbiological properties and sensory evaluation. The sterilization
was effective in protecting the produce from physical, chemical, and
microbial quality degradation. According to the study of obtained
data, it can be argued that the selected product processing technology
and packaging materials could be applied to provide the safety and
security during four-month storage period.
Abstract: This article is an extension and a practical application
approach of Wheeler-s NEBIC theory (Net Enabled Business
Innovation Cycle). NEBIC theory is a new approach in IS research
and can be used for dynamic environment related to new technology.
Firms can follow the market changes rapidly with support of the IT
resources. Flexible firms adapt their market strategies, and respond
more quickly to customers changing behaviors. When every leading
firm in an industry has access to the same IT resources, the way that
these IT resources are managed will determine the competitive
advantages or disadvantages of firm. From Dynamic Capabilities
Perspective and from newly introduced NEBIC theory by Wheeler,
we know that only IT resources cannot deliver customer value but
good configuration of those resources can guarantee customer value
by choosing the right emerging technology, grasping the right
economic opportunities through business innovation and growth. We
found evidences in literature that SOA (Service Oriented
Architecture) is a promising emerging technology which can deliver
the desired economic opportunity through modularity, flexibility and
loose-coupling. SOA can also help firms to connect in network which
can open a new window of opportunity to collaborate in innovation
and right kind of outsourcing. There are many articles and research
reports indicates that failure rate in outsourcing is very high but at the
same time research indicates that successful outsourcing projects
adds tangible and intangible benefits to the service consumer.
Business executives and policy makers in the west should not afraid
of outsourcing but they should choose the right strategy through the
use of emerging technology to significantly reduce the failure rate in
outsourcing.
Abstract: This paper proposes a new of cloud computing for individual computer users to share applications in distributed communities, called community-based personal cloud computing (CPCC). The paper also presents a prototype design and implementation of CPCC. The users of CPCC are able to share their computing applications with other users of the community. Any member of the community is able to execute remote applications shared by other members. The remote applications behave in the same way as their local counterparts, allowing the user to enter input, receive output as well as providing the access to the local data of the user. CPCC provides a peer-to-peer (P2P) environment where each peer provides applications which can be used by the other peers that are connected CPCC.
Abstract: In the queueing theory, it is assumed that customer
arrivals correspond to a Poisson process and service time has the
exponential distribution. Using these assumptions, the behaviour of
the queueing system can be described by means of Markov chains
and it is possible to derive the characteristics of the system. In the
paper, these theoretical approaches are presented on several types of
systems and it is also shown how to compute the characteristics in a
situation when these assumptions are not satisfied