Abstract: This study proposes a novel recommender system that uses data mining and multi-model ensemble techniques to enhance the recommendation performance through reflecting the precise user’s preference. The proposed model consists of two steps. In the first step, this study uses logistic regression, decision trees, and artificial neural networks to predict customers who have high likelihood to purchase products in each product group. Then, this study combines the results of each predictor using the multi-model ensemble techniques such as bagging and bumping. In the second step, this study uses the market basket analysis to extract association rules for co-purchased products. Finally, the system selects customers who have high likelihood to purchase products in each product group and recommends proper products from same or different product groups to them through above two steps. We test the usability of the proposed system by using prototype and real-world transaction and profile data. In addition, we survey about user satisfaction for the recommended product list from the proposed system and the randomly selected product lists. The results also show that the proposed system may be useful in real-world online shopping store.
Abstract: This study proposes a novel recommender system to
provide the advertisements of context-aware services. Our proposed
model is designed to apply a modified collaborative filtering (CF)
algorithm with regard to the several dimensions for the personalization
of mobile devices – location, time and the user-s needs type. In
particular, we employ a classification rule to understand user-s needs
type using a decision tree algorithm. In addition, we collect primary
data from the mobile phone users and apply them to the proposed
model to validate its effectiveness. Experimental results show that the
proposed system makes more accurate and satisfactory advertisements
than comparative systems.
Abstract: Recommender systems are usually regarded as an
important marketing tool in the e-commerce. They use important
information about users to facilitate accurate recommendation. The
information includes user context such as location, time and interest
for personalization of mobile users. We can easily collect information
about location and time because mobile devices communicate with the
base station of the service provider. However, information about user
interest can-t be easily collected because user interest can not be
captured automatically without user-s approval process. User interest
usually represented as a need. In this study, we classify needs into two
types according to prior research. This study investigates the
usefulness of data mining techniques for classifying user need type for
recommendation systems. We employ several data mining techniques
including artificial neural networks, decision trees, case-based
reasoning, and multivariate discriminant analysis. Experimental
results show that CHAID algorithm outperforms other models for
classifying user need type. This study performs McNemar test to
examine the statistical significance of the differences of classification
results. The results of McNemar test also show that CHAID performs
better than the other models with statistical significance.
Abstract: Corporate credit rating prediction using statistical and
artificial intelligence (AI) techniques has been one of the attractive
research topics in the literature. In recent years, multiclass
classification models such as artificial neural network (ANN) or
multiclass support vector machine (MSVM) have become a very
appealing machine learning approaches due to their good
performance. However, most of them have only focused on classifying
samples into nominal categories, thus the unique characteristic of the
credit rating - ordinality - has been seldom considered in their
approaches. This study proposes new types of ANN and MSVM
classifiers, which are named OMANN and OMSVM respectively.
OMANN and OMSVM are designed to extend binary ANN or SVM
classifiers by applying ordinal pairwise partitioning (OPP) strategy.
These models can handle ordinal multiple classes efficiently and
effectively. To validate the usefulness of these two models, we applied
them to the real-world bond rating case. We compared the results of
our models to those of conventional approaches. The experimental
results showed that our proposed models improve classification
accuracy in comparison to typical multiclass classification techniques
with the reduced computation resource.
Abstract: This study proposes novel hybrid social network analysis and collaborative filtering approach to enhance the performance of recommender systems. The proposed model selects subgroups of users in Internet community through social network analysis (SNA), and then performs clustering analysis using the information about subgroups. Finally, it makes recommendations using cluster-indexing CF based on the clustering results. This study tries to use the cores in subgroups as an initial seed for a conventional clustering algorithm. This model chooses five cores which have the highest value of degree centrality from SNA, and then performs clustering analysis by using the cores as initial centroids (cluster centers). Then, the model amplifies the impact of friends in social network in the process of cluster-indexing CF.