Abstract: This research adapts experimental design to investigate
the effect of conditioning or not and pre-exposure or not on brand
attitude, so it is a 2×2=4 factorial design. The results show that the
brand attitude of conditioning group is significantly higher than that of
unconditioning group. The brand attitude with pre-exposure is
significantly higher than that without pre-exposure. Conditioning or
not and pre-exposure or not have significant interaction. No matter the
celebrity is pre-exposure or not, the brand attitude is higher under
conditioning process.
Abstract: To evaluate genetic variation of wheat (Triticum aestivum) affected by heat and drought stress on eight Australian wheat genotypes that are parents of Doubled Haploid (HD) mapping populations at the vegetative stage, the water stress experiment was conducted at 65% field capacity in growth room. Heat stress experiment was conducted in the research field under irrigation over summer. Result show that water stress decreased dry shoot weight and RWC but increased osmolarity and means of Fv/Fm values in all varieties except for Krichauff. Krichauff and Kukri had the maximum RWC under drought stress. Trident variety was shown maximum WUE, osmolarity (610 mM/Kg), dry mater, quantum yield and Fv/Fm 0.815 under water stress condition. However, the recovery of quantum yield was apparent between 4 to 7 days after stress in all varieties. Nevertheless, increase in water stress after that lead to strong decrease in quantum yield. There was a genetic variation for leaf pigments content among varieties under heat stress. Heat stress decreased significantly the total chlorophyll content that measured by SPAD. Krichauff had maximum value of Anthocyanin content (2.978 A/g FW), chlorophyll a+b (2.001 mg/g FW) and chlorophyll a (1.502 mg/g FW). Maximum value of chlorophyll b (0.515 mg/g FW) and Carotenoids (0.234 mg/g FW) content belonged to Kukri. The quantum yield of all varieties decreased significantly, when the weather temperature increased from 28 ÔùªC to 36 ÔùªC during the 6 days. However, the recovery of quantum yield was apparent after 8th day in all varieties. The maximum decrease and recovery in quantum yield was observed in Krichauff. Drought and heat tolerant and moderately tolerant wheat genotypes were included Trident, Krichauff, Kukri and RAC875. Molineux, Berkut and Excalibur were clustered into most sensitive and moderately sensitive genotypes. Finally, the results show that there was a significantly genetic variation among the eight varieties that were studied under heat and water stress.
Abstract: En bloc assumes modeling all phases of the orthostatic test with the only one mathematical model, which allows the complex parametric view of orthostatic response. The work presents the implementation of a mathematical model for processing of the measurements of systolic, diastolic blood pressure and heart rate performed on volunteers during orthostatic test. The original assumption of model hypothesis that every postural change means only one Stressor, did not complying with the measurements of physiological circulation factor-time profiles. Results of the identification support the hypothesis that second postural change of orthostatic test causes induced Stressors, with the observation of a physiological regulation mechanism. Maximal demonstrations are on the heart rate and diastolic blood pressure-time profile, minimal are for the measurements of the systolic blood pressure. Presented study gives a new view on orthostatic test with impact on clinical practice.
Abstract: Many Thai movies have been very popular
domestically and internationally. Some movies were box office hits
and receiving awards. However, there has not yet been research
about how Thai movies can sell in international markets
The objectives of the research were 1) To analyze the
characteristics of Thai movies that can sell to world audiences; 2) To
investigate the factors making Thai movies into foreign markets. Thai
film professionals were interviewed. Their ideas were analyzed to
find out what factors contributing to Thai movies widely seen in
worldwide markets. Nine foreign audiences were also interviewed to
reveal what characteristics of Thai movies would be well accepted by
the markets.
The results showed that major characteristics of Thai movies
proving successful worldwide were cultural and exotic Thai movies,
outstanding genres, well-known actors, music and songs. Factors
contributing to global market were marketing, qualities of Thai
movies, and financial support from the government.
Abstract: Nanostructured materials have attracted many
researchers due to their outstanding mechanical and physical
properties. For example, carbon nanotubes (CNTs) or carbon
nanofibres (CNFs) are considered to be attractive reinforcement
materials for light weight and high strength metal matrix composites.
These composites are being projected for use in structural
applications for their high specific strength as well as functional
materials for their exciting thermal and electrical characteristics. The
critical issues of CNT-reinforced MMCs include processing
techniques, nanotube dispersion, interface, strengthening mechanisms
and mechanical properties. One of the major obstacles to the effective
use of carbon nanotubes as reinforcements in metal matrix
composites is their agglomeration and poor distribution/dispersion
within the metallic matrix. In order to tap into the advantages of the
properties of CNTs (or CNFs) in composites, the high dispersion of
CNTs (or CNFs) and strong interfacial bonding are the key issues
which are still challenging. Processing techniques used for synthesis
of the composites have been studied with an objective to achieve
homogeneous distribution of carbon nanotubes in the matrix.
Modified mechanical alloying (ball milling) techniques have emerged
as promising routes for the fabrication of carbon nanotube (CNT)
reinforced metal matrix composites. In order to obtain a
homogeneous product, good control of the milling process, in
particular control of the ball movement, is essential. The control of
the ball motion during the milling leads to a reduction in grinding
energy and a more homogeneous product. Also, the critical inner
diameter of the milling container at a particular rotational speed can
be calculated. In the present work, we use conventional and modified
mechanical alloying to generate a homogenous distribution of 2 wt.
% CNT within Al powders. 99% purity Aluminium powder (Acros,
200mesh) was used along with two different types of multiwall
carbon nanotube (MWCNTs) having different aspect ratios to
produce Al-CNT composites. The composite powders were processed
into bulk material by compaction, and sintering using a cylindrical
compaction and tube furnace. Field Emission Scanning electron
microscopy (FESEM), X-Ray diffraction (XRD), Raman
spectroscopy and Vickers macro hardness tester were used to
evaluate CNT dispersion, powder morphology, CNT damage, phase
analysis, mechanical properties and crystal size determination.
Despite the success of ball milling in dispersing CNTs in Al powder,
it is often accompanied with considerable strain hardening of the Al
powder, which may have implications on the final properties of the
composite. The results show that particle size and morphology vary
with milling time. Also, by using the mixing process and sonication
before mechanical alloying and modified ball mill, dispersion of the
CNTs in Al matrix improves.
Abstract: In this paper, estimation of the linear regression
model is made by ordinary least squares method and the
partially linear regression model is estimated by penalized
least squares method using smoothing spline. Then, it is
investigated that differences and similarity in the sum of
squares related for linear regression and partial linear
regression models (semi-parametric regression models). It is
denoted that the sum of squares in linear regression is reduced
to sum of squares in partial linear regression models.
Furthermore, we indicated that various sums of squares in the
linear regression are similar to different deviance statements in
partial linear regression. In addition to, coefficient of the
determination derived in linear regression model is easily
generalized to coefficient of the determination of the partial
linear regression model. For this aim, it is made two different
applications. A simulated and a real data set are considered to
prove the claim mentioned here. In this way, this study is
supported with a simulation and a real data example.
Abstract: MultiProtocol Label Switching (MPLS) is an
emerging technology that aims to address many of the existing issues
associated with packet forwarding in today-s Internetworking
environment. It provides a method of forwarding packets at a high
rate of speed by combining the speed and performance of Layer 2
with the scalability and IP intelligence of Layer 3. In a traditional IP
(Internet Protocol) routing network, a router analyzes the destination
IP address contained in the packet header. The router independently
determines the next hop for the packet using the destination IP
address and the interior gateway protocol. This process is repeated at
each hop to deliver the packet to its final destination. In contrast, in
the MPLS forwarding paradigm routers on the edge of the network
(label edge routers) attach labels to packets based on the forwarding
Equivalence class (FEC). Packets are then forwarded through the
MPLS domain, based on their associated FECs , through swapping
the labels by routers in the core of the network called label switch
routers. The act of simply swapping the label instead of referencing
the IP header of the packet in the routing table at each hop provides
a more efficient manner of forwarding packets, which in turn allows
the opportunity for traffic to be forwarded at tremendous speeds and
to have granular control over the path taken by a packet. This paper
deals with the process of MPLS forwarding mechanism,
implementation of MPLS datapath , and test results showing the
performance comparison of MPLS and IP routing. The discussion
will focus primarily on MPLS IP packet networks – by far the
most common application of MPLS today.
Abstract: The Integrated Management of Child illnesses (IMCI) and the surveillance Health Information Systems (HIS) are related strategies that are designed to manage child illnesses and community practices of diseases. However, both strategies do not function well together because of classification incompatibilities and, as such, are difficult to use by health care personnel in rural areas where a majority of people lack the basic knowledge of interpreting disease classification from these methods. This paper discusses a single approach on how a stand-alone expert system can be used as a prompt diagnostic tool for all cases of illnesses presented. The system combines the action-oriented IMCI and the disease-oriented HIS approaches to diagnose malaria and typhoid fever in the rural areas of the Niger-delta region.
Abstract: The aim of this paper is to investigate a process of modernization of the People-s Republic of China. The theme of scientific research is interesting, first, because the Chinese model of development is recognized as successful and most dynamically developing. They are obliged by these successes of the modernization spent in the country. Economy modernization as the basic motive power of progress of the country is a priority direction of development in the Republic of Kazakhstan. So the example of successful development modernization processes in China can be rather useful to use in working out of the Kazakhstan national reforms.
Abstract: Hydroxymethylfurfural (HMF) is formed by thermally
treating products rich in carbohydrates. HMF and other furan
derivatives are toxic.
The aim of the research was to establish the content of HMF in
gingerbread biscuits with honey and sugar syrup additives by using
three leavening agents— ammonium carbonate (NH4HCO3 and
(NH4)2CO3), baking powder, and baking soda (NaHCO3).
The content of HMF is significantly affected by the leavening
agent used. The content of HMF with honey where ammonium
carbonate was used as additive range from 5.7 to 27.3mg 100g-1, but
when sugar syrup is used the content varies from 2.3 to 7.4mg 100g-1.
When baking powder and baking soda are used as leavening agents,
the content of HMF exceeds 4mg 100g-1 in the event honey had been
added and the baking time had been longer (10 minutes at 180°C or
9 minutes at 200°C).
Abstract: Basic ingredients of concrete are cement, fine aggregate, coarse aggregate and water. To produce a concrete of certain specific properties, optimum proportion of these ingredients are mixed. The important factors which govern the mix design are grade of concrete, type of cement and size, shape and grading of aggregates. Concrete mix design method is based on experimentally evolved empirical relationship between the factors in the choice of mix design. Basic draw backs of this method are that it does not produce desired strength, calculations are cumbersome and a number of tables are to be referred for arriving at trial mix proportion moreover, the variation in attainment of desired strength is uncertain below the target strength and may even fail. To solve this problem, a lot of cubes of standard grades were prepared and attained 28 days strength determined for different combination of cement, fine aggregate, coarse aggregate and water. An artificial neural network (ANN) was prepared using these data. The input of ANN were grade of concrete, type of cement, size, shape and grading of aggregates and output were proportions of various ingredients. With the help of these inputs and outputs, ANN was trained using feed forward back proportion model. Finally trained ANN was validated, it was seen that it gave the result with/ error of maximum 4 to 5%. Hence, specific type of concrete can be prepared from given material properties and proportions of these materials can be quickly evaluated using the proposed ANN.
Abstract: In this paper, the feasibility study of using a hybrid
system of ground heat exchangers (GHE) and direct evaporative
cooling system in arid weather condition has been performed. The
model is applied for Yazd and Kerman, two cities with arid weather
condition in Iran. The system composed of three sections: Ground-
Coupled-Circuit (GCC), Direct Evaporative Cooler (DEC) and
Cooling Coil Unite (CCU). The GCC provides the necessary precooling
for DEC. The GCC includes four vertical GHE which are
designed in series configuration. Simulation results show that
hybridization of GCC and DEC could provide comfort condition
whereas DEC alone did not. Based on the results the cooling
effectiveness of a hybrid system is more than unity. Thus, this novel
hybrid system could decrease the air temperature below the ambient
wet-bulb temperature. This environmentally clean and energy
efficient system can be considered as an alternative to the mechanical
vapor compression systems.
Abstract: Scale Time Offset Robust Modulation (STORM) [1]–
[3] is a high bandwidth waveform design that adds time-scale
to embedded reference modulations using only time-delay [4]. In
an environment where each user has a specific delay and scale,
identification of the user with the highest signal power and that
user-s phase is facilitated by the STORM processor. Both of these
parameters are required in an efficient multiuser detection algorithm.
In this paper, the STORM modulation approach is evaluated with
a direct sequence spread quadrature phase shift keying (DS-QPSK)
system. A misconception of the STORM time scale modulation is that
a fine temporal resolution is required at the receiver. STORM will
be applied to a QPSK code division multiaccess (CDMA) system
by modifying the spreading codes. Specifically, the in-phase code
will use a typical spreading code, and the quadrature code will
use a time-delayed and time-scaled version of the in-phase code.
Subsequently, the same temporal resolution in the receiver is required
before and after the application of STORM. In this paper, the bit error
performance of STORM in a synchronous CDMA system is evaluated
and compared to theory, and the bit error performance of STORM
incorporated in a single user WCDMA downlink is presented to
demonstrate the applicability of STORM in a modern communication
system.
Abstract: Wireless Sensor Networks (WSN) are emerging
because of the developments in wireless communication technology and miniaturization of the hardware. WSN consists of a large number of low-cost, low-power, multifunctional sensor nodes to monitor physical conditions, such as temperature, sound, vibration, pressure,
motion, etc. The MAC protocol to be used in the sensor networks must be energy efficient and this should aim at conserving the energy during its operation. In this paper, with the focus of analyzing the
MAC protocols used in wireless Adhoc networks to WSN, simulation
experiments were conducted in Global Mobile Simulator
(GloMoSim) software. Number of packets sent by regular nodes, and received by sink node in different deployment strategies, total energy
spent, and the network life time have been chosen as the metric for comparison. From the results of simulation, it is evident that the IEEE 802.11 protocol performs better compared to CSMA and MACA protocols.
Abstract: Throughout this paper, a relatively new technique, the Tabu search variable selection model, is elaborated showing how it can be efficiently applied within the financial world whenever researchers come across the selection of a subset of variables from a whole set of descriptive variables under analysis. In the field of financial prediction, researchers often have to select a subset of variables from a larger set to solve different type of problems such as corporate bankruptcy prediction, personal bankruptcy prediction, mortgage, credit scoring and the Arbitrage Pricing Model (APM). Consequently, to demonstrate how the method operates and to illustrate its usefulness as well as its superiority compared to other commonly used methods, the Tabu search algorithm for variable selection is compared to two main alternative search procedures namely, the stepwise regression and the maximum R 2 improvement method. The Tabu search is then implemented in finance; where it attempts to predict corporate bankruptcy by selecting the most appropriate financial ratios and thus creating its own prediction score equation. In comparison to other methods, mostly the Altman Z-Score model, the Tabu search model produces a higher success rate in predicting correctly the failure of firms or the continuous running of existing entities.
Abstract: We here propose improved version of elastic graph matching (EGM) as a face detector, called the multi-scale EGM (MS-EGM). In this improvement, Gabor wavelet-based pyramid reduces computational complexity for the feature representation often used in the conventional EGM, but preserving a critical amount of information about an image. The MS-EGM gives us higher detection performance than Viola-Jones object detection algorithm of the AdaBoost Haar-like feature cascade. We also show rapid detection speeds of the MS-EGM, comparable to the Viola-Jones method. We find fruitful benefits in the MS-EGM, in terms of topological feature representation for a face.
Abstract: The aeration process via injectors is used to combat
the lack of oxygen in lakes due to eutrophication. A 3D numerical
simulation of the resulting flow using a simplified model is presented.
In order to generate the best dynamic in the fluid with respect to
the aeration purpose, the optimization of the injectors location is
considered. We propose to adapt to this problem the topological
sensitivity analysis method which gives the variation of a criterion
with respect to the creation of a small hole in the domain. The main
idea is to derive the topological sensitivity analysis of the physical
model with respect to the insertion of an injector in the fluid flow
domain. We propose in this work a topological optimization algorithm
based on the studied asymptotic expansion. Finally we present some
numerical results, showing the efficiency of our approach
Abstract: This work focuses on the remediation of polycyclic
aromatic hydrocarbons (PAHs)-contaminated soil via Fenton
treatment coupled with novel chelating agent (CA). The feasibility of
chelated modified Fenton (MF) treatment to promote PAH oxidation
in artificially contaminated soils was investigated in laboratory scale
batch experiments at natural pH. The effects of adding inorganic and
organic CA are discussed. Experiments using different iron catalyst
to CA ratios were conducted, resulting in hydrogen peroxide: soil:
iron: CA weight ratios that varied from 0.049: 1: 0.072: 0.008 to
0.049: 1: 0.072: 0.067. The results revealed that (1) inorganic CA
could provide much higher PAH removal efficiency and (2) most of
the proposed CAs were more efficient than commonly utilised CAs
even at mild ratio. This work highlights the potential of novel
chelating agents in maintaining a suitable environment throughout
the Fenton treatment, particularly in soils with high buffer capacity.
Abstract: Abu Dhabi is one of the fastest developed cities in the region. On top of all the current and future environmental challenges, Abu Dhabi aims to be among the top governments in the world in sustainable development. Abu Dhabi plans to create an attractive, livable and sustainable managed urban environment in which all necessary services and infrastructure are provided in a sustainable and timely manner. Abu Dhabi is engaged in a difficult challenge to develop credible environmental indicators that would assess the ambitious environmental targets. The aim of those indicators is to provide reliable guidance to decision makers and the public concerning key factors that determine the state of urban environment and identify major areas for policy intervention. In order to ensure sustainable development in UAE in general, and of Abu Dhabi City in particular, relevant and contextual environmental indicators need to be carefully considered. These indicators provide a gauge at a national government scale of how close countries are to establish environmental policy goals. The environment indicators assist city decision-making in such areas as identification of significant environmental aspects and observation of environmental performance trends. Those can help to find ways of reducing environmental pollution and in improving eco-efficiency. This paper outlines recent strategies implemented in Abu Dhabi that aims to improve the sustainable performance of the city-s built environment. The paper explores the variety of current and possible indicators at different levels and their roles in the development of the city.
Abstract: This paper examines predictability in stock return in
developed and emergingmarkets by testing long memory in stock
returns using wavelet approach. Wavelet-based maximum likelihood
estimator of the fractional integration estimator is superior to the
conventional Hurst exponent and Geweke and Porter-Hudak
estimator in terms of asymptotic properties and mean squared error.
We use 4-year moving windows to estimate the fractional integration
parameter. Evidence suggests that stock return may not be predictable
indeveloped countries of the Asia-Pacificregion. However,
predictability of stock return insome developing countries in this
region such as Indonesia, Malaysia and Philippines may not be ruled
out. Stock return in the Thailand stock market appears to be not
predictable after the political crisis in 2008.