The Characteristics of Thai Movies and Factors Contributing to Becoming Widely Known in International Markets
Many Thai movies have been very popular
domestically and internationally. Some movies were box office hits
and receiving awards. However, there has not yet been research
about how Thai movies can sell in international markets
The objectives of the research were 1) To analyze the
characteristics of Thai movies that can sell to world audiences; 2) To
investigate the factors making Thai movies into foreign markets. Thai
film professionals were interviewed. Their ideas were analyzed to
find out what factors contributing to Thai movies widely seen in
worldwide markets. Nine foreign audiences were also interviewed to
reveal what characteristics of Thai movies would be well accepted by
the markets.
The results showed that major characteristics of Thai movies
proving successful worldwide were cultural and exotic Thai movies,
outstanding genres, well-known actors, music and songs. Factors
contributing to global market were marketing, qualities of Thai
movies, and financial support from the government.
[1] D. Nukaew, Thai Film Business: A Case Study of Large Production
Companies, Bangkok: Chulalongkorn University, 2005, pp. 1-2.
[2] www.wikipedia.org/wiki
[3] www.oknation.net/blog/print.php?id=202019
[4] www.movie.sanook.com/15561
[5] Nataporn Nitimontree, ThaiBizChina.Com, 2012.
[6] R. Wiwatsinudom, Directions of Domestic Film Industry Development,
Bangkok: Chulalongkorn University, 2006, p.121
[7] www.mculture.go.th/policy/ckfinder/usersfiles/files.../Asian.pdf
[8] www.screenwriting.lifetips.com/cat.asp?id=58194&pg_T=&pg_S=&Cat
egory=basic-elements-of-cinema
[9] N. Abrams, I. Bell, and J. Udris, Studying Film, London: Arnold, 2001,
p. 27.
[10] Ibid, p. 30.
[11] S. C. Benyahia, F. Gaffrey, and J. white, As Film Studies: The Essential
Introduction, London: Routledge, 2008, p.118.
[12] Ibid, p. 129.
[13] Bandit Thongdee. Interview. 30 July 2010.
[14] Ibid.
[15] Prawit Tang-agsorn. Interview. 10 June 2012.
[16] www.imdb.com/title/tt1611224/
[17] Pantham Thongsang. Interview. 15 June 2012
[18] www.wikipedia.org/wiki/Ong-Bak:_Muay_Thai_Warrior
[19] Yongyuth Thongkongtoon. Interview. 13 June 2012.
[20] www.imdb.com/title/tt1152282/plotsummary.
[21] www.wikipedia.org/wiki/Apichatpong_Weerasethakul
[22] www.wikipedia.org/wiki/Tony_Jaa
[23] www.answers.com/topic/beautiful-boxer-1
[24] M. Kim, "the role of the government in cultural industry: Some
observations from Korea-s experience," Keio Communication Review,
vol. 33, p. 173, 2011.
[25] R. Wiwatsinudom, Problems, obstacles and ways to promote Thai
feature film industry for export. Bangkok: Chulalongkorn University,
2005, pp. 231-233.
[1] D. Nukaew, Thai Film Business: A Case Study of Large Production
Companies, Bangkok: Chulalongkorn University, 2005, pp. 1-2.
[2] www.wikipedia.org/wiki
[3] www.oknation.net/blog/print.php?id=202019
[4] www.movie.sanook.com/15561
[5] Nataporn Nitimontree, ThaiBizChina.Com, 2012.
[6] R. Wiwatsinudom, Directions of Domestic Film Industry Development,
Bangkok: Chulalongkorn University, 2006, p.121
[7] www.mculture.go.th/policy/ckfinder/usersfiles/files.../Asian.pdf
[8] www.screenwriting.lifetips.com/cat.asp?id=58194&pg_T=&pg_S=&Cat
egory=basic-elements-of-cinema
[9] N. Abrams, I. Bell, and J. Udris, Studying Film, London: Arnold, 2001,
p. 27.
[10] Ibid, p. 30.
[11] S. C. Benyahia, F. Gaffrey, and J. white, As Film Studies: The Essential
Introduction, London: Routledge, 2008, p.118.
[12] Ibid, p. 129.
[13] Bandit Thongdee. Interview. 30 July 2010.
[14] Ibid.
[15] Prawit Tang-agsorn. Interview. 10 June 2012.
[16] www.imdb.com/title/tt1611224/
[17] Pantham Thongsang. Interview. 15 June 2012
[18] www.wikipedia.org/wiki/Ong-Bak:_Muay_Thai_Warrior
[19] Yongyuth Thongkongtoon. Interview. 13 June 2012.
[20] www.imdb.com/title/tt1152282/plotsummary.
[21] www.wikipedia.org/wiki/Apichatpong_Weerasethakul
[22] www.wikipedia.org/wiki/Tony_Jaa
[23] www.answers.com/topic/beautiful-boxer-1
[24] M. Kim, "the role of the government in cultural industry: Some
observations from Korea-s experience," Keio Communication Review,
vol. 33, p. 173, 2011.
[25] R. Wiwatsinudom, Problems, obstacles and ways to promote Thai
feature film industry for export. Bangkok: Chulalongkorn University,
2005, pp. 231-233.
@article{"International Journal of Business, Human and Social Sciences:58876", author = "Tanyatorn Panyasopon", title = "The Characteristics of Thai Movies and Factors Contributing to Becoming Widely Known in International Markets", abstract = "Many Thai movies have been very popular
domestically and internationally. Some movies were box office hits
and receiving awards. However, there has not yet been research
about how Thai movies can sell in international markets
The objectives of the research were 1) To analyze the
characteristics of Thai movies that can sell to world audiences; 2) To
investigate the factors making Thai movies into foreign markets. Thai
film professionals were interviewed. Their ideas were analyzed to
find out what factors contributing to Thai movies widely seen in
worldwide markets. Nine foreign audiences were also interviewed to
reveal what characteristics of Thai movies would be well accepted by
the markets.
The results showed that major characteristics of Thai movies
proving successful worldwide were cultural and exotic Thai movies,
outstanding genres, well-known actors, music and songs. Factors
contributing to global market were marketing, qualities of Thai
movies, and financial support from the government.", keywords = "Characteristics, factors, international markets, Thai
movies.", volume = "6", number = "10", pages = "2612-6", }