Abstract: There has been a growing emphasis in
communication management from simple coordination of
promotional tools to a complex strategic process. This study will
examine the current marketing communications and engagement
strategies used in addressing the key stakeholders. In the case of
fertilizer industry in Malaysia, there has been little empirical
research on stakeholder communication when major challenges
facing the modern corporation is the need to communicate its
identity, its values and products in order to distinguish itself from
competitors. The study will employ both quantitative and qualitative
methods and the use of Structural Equation Modeling (SEM) to
establish a causal relationship amongst the key factors of stakeholder
communication strategies and increment in consumers-
choice/acceptance and impact on financial performance. One of the
major contributions is a conceptual framework for communication
strategies and engagement in increasing consumers- acceptance level
and the firm-s financial performance.
Abstract: This study aims to examine the factors affecting
knowledge sharing behavior in knowledge-based electronic communities (e-communities) because quantity and quality of
knowledge shared among the members play a critical role in the community-s sustainability. Past research has suggested three
perspectives that may affect the quantity and quality of knowledge
shared: economics, social psychology, and social ecology. In this
study, we strongly believe that an economic perspective may be suitable to validate factors influencing newly registered members-
knowledge contribution at the beginning of relationship development.
Accordingly, this study proposes a model to validate the factors influencing members- knowledge sharing based on Transaction Cost
Theory. By doing so, we may empirically test our hypotheses in various types of e-communities to determine the generalizability of our research models.
Abstract: Although water only takes a little percentage in the total mass of soil, it indeed plays an important role to the strength of structure. Moisture transfer can be carried out by many different mechanisms which may involve heat and mass transfer, thermodynamic phase change, and the interplay of various forces such as viscous, buoyancy, and capillary forces. The continuum models are not well suited for describing those phenomena in which the connectivity of the pore space or the fracture network, or that of a fluid phase, plays a major role. However, Lattice Boltzmann methods (LBMs) are especially well suited to simulate flows around complex geometries. Lattice Boltzmann methods were initially invented for solving fluid flows. Recently, fluid with multicomponent and phase change is also included in the equations. By comparing the numerical result with experimental result, the Lattice Boltzmann methods with phase change will be optimized.
Abstract: In this paper we evaluated the efficacy of
photodynamic treatment of infected wounds on pig animal model by
diffuse reflectance spectrometry. The study was conducted on fifteen
wounds contaminated with Staphylococcus aureus bacteria that were
incubated for 30 min with methylene blue solution (c = 3.3 x 10-3 M)
and exposed to laser radiations (λ = 670 nm, P = 15 mW) for 15 min.
The efficiency of photodynamic inactivation of bacteria was
evaluated by microbiological exams and diffuse reflectance
spectrometry. The results of the microbiological exams showed that
the bacterial concentration has decreased from 6.93±0.138
logCFU/ml to 3.12±0.108 logCFU/ml. The spectral examination
showed that the diffuse reflectance of wounds contaminated with
Staphylococcus aureus has decreased from 5.06±0.036 % to
3.36±0.025 %. In conclusion, photodynamic therapy is an effective
method for the treatment of infected wounds and there is a correlation
between the CFU count and diffuse reflectance.
Abstract: The aim of the work presented here was to either use
existing forest dynamic simulation models or calibrate a new one
both within the SYMFOR framework with the purpose of examining
changes in stand level basal area and functional composition in
response to selective logging considering trees > 10 cm d.b.h for two
areas of undisturbed Amazonian non flooded tropical forest in Brazil
and one in Peru. Model biological realism was evaluated for forest in
the undisturbed and selectively logged state and it was concluded that
forest dynamics were realistically represented. Results of the logging
simulation experiments showed that in relation to undisturbed forest
simulation subject to no form of harvesting intervention there was a
significant amount of change over a 90 year simulation period that
was positively proportional to the intensity of logging. Areas which
had in the dynamic equilibrium of undisturbed forest a greater
proportion of a specific ecological guild of trees known as the light
hardwoods (LHW’s) seemed to respond more favorably in terms of
less deviation but only within a specific range of baseline forest
composition beyond which compositional diversity became more
important. These finds are in line partially with practical management
experience and partiality basic systematics theory respectively.
Abstract: Software maintenance, which involves making enhancements, modifications and corrections to existing software systems, consumes more than half of developer time. Specification comprehensibility plays an important role in software maintenance as it permits the understanding of the system properties more easily and quickly. The use of formal notation such as B increases a specification-s precision and consistency. However, the notation is regarded as being difficult to comprehend. Semi-formal notation such as the Unified Modelling Language (UML) is perceived as more accessible but it lacks formality. Perhaps by combining both notations could produce a specification that is not only accurate and consistent but also accessible to users. This paper presents an experiment conducted on a model that integrates the use of both UML and B notations, namely UML-B, versus a B model alone. The objective of the experiment was to evaluate the comprehensibility of a UML-B model compared to a traditional B model. The measurement used in the experiment focused on the efficiency in performing the comprehension tasks. The experiment employed a cross-over design and was conducted on forty-one subjects, including undergraduate and masters students. The results show that the notation used in the UML-B model is more comprehensible than the B model.
Abstract: The Build-Then-Sell (BTS) is a novel system
implemented in Malaysia after a number of complaints have been
received from buyers in the preceding Sell-Then-Build (STB) system.
When the government announced the implementation of the BTS in
2007, proponents of BTS have asserted that the new system will
provide houses with low level of defects. Their argument however is
not supported by any empirical data. Hence, this study is conducted
to evaluate the housing defects in BTS houses. Six BTS residential
areas have been surveyed to collect the defects data. Questionnaires
were administered directly to the occupiers in each of the BTS houses
through door-to-door visits. The result has shown that the rate of
defects for the six residential areas is ranged from minor to slight,
which only affect the aesthetic value of the house.
Abstract: In this study, the dispersion of heavy particles line in
an isotropic and incompressible three-dimensional turbulent flow has
been studied using the Kinematic Simulation techniques to find out
the evolution of the line fractal dimension. The fractal dimension of
the line is found in the case of different particle gravity (in practice,
different values of particle drift velocity) in the presence of small
particle inertia with a comparison with that obtained in the diffusion
case of material line at the same Reynolds number. It can be
concluded for the dispersion of heavy particles line in turbulent flow
that the particle gravity affect the fractal dimension of the line for
different particle gravity velocities in the range 0.2 < W < 2. With
the increase of the particle drift velocity, the fractal dimension of the
line decreases which may be explained as the particles pass many
scales in their journey in the direction of the gravity and the particles
trajectories do not affect by these scales at high particle drift
velocities.
Abstract: In recent years, there has been an increasing interest in using daylight to save energy in buildings. In tropical regions, daylighting is always an energy saver. On the other hand, daylight provides visual comfort. According to standards, it shows that many criteria should be taken into consideration in order to have daylight utilization and visual comfort. The current standard in Malaysia, MS 1525 does not provide sufficient guideline. Hence, more research is needed on daylight performance. If architects do not consider daylight design, it not only causes inconvenience in working spaces but also causes more energy consumption as well as environmental pollution. This research had surveyed daylight performance in 5 selected office buildings from different area of Malaysian through experimental method. Several parameters of daylight quality such as daylight factor, surface luminance and surface luminance ratio were measured in different rooms in each building. The result of this research demonstrated that most of the buildings were not designed for daylight utilization. Therefore, it is very important that architects follow the daylight design recommendation to reduce consumption of electric power for artificial lighting while the sufficient quality of daylight is available.
Abstract: Data hiding into text documents itself involves pretty
complexities due to the nature of text documents. A robust text
watermarking scheme targeting an object based environment is
presented in this research. The heart of the proposed solution
describes the concept of watermarking an object based text document
where each and every text string is entertained as a separate object
having its own set of properties. Taking advantage of the z-ordering
of objects watermark is applied with the z-axis letting zero fidelity
disturbances to the text. Watermark sequence of bits generated
against user key is hashed with selected properties of given
document, to determine the bit sequence to embed. Bits are
embedded along z-axis and the document has no fidelity issues when
printed, scanned or photocopied.
Abstract: An effective approach for realizing the binary tree structure, representing a combinational logic functionality with enhanced throughput, is discussed in this paper. The optimization in maximum operating frequency was achieved through delay minimization, which in turn was possible by means of reducing the depth of the binary network. The proposed synthesis methodology has been validated by experimentation with FPGA as the target technology. Though our proposal is technology independent, yet the heuristic enables better optimization in throughput even after technology mapping for such Boolean functionality; whose reduced CNF form is associated with a lesser literal cost than its reduced DNF form at the Boolean equation level. For cases otherwise, our method converges to similar results as that of [12]. The practical results obtained for a variety of case studies demonstrate an improvement in the maximum throughput rate for Spartan IIE (XC2S50E-7FT256) and Spartan 3 (XC3S50-4PQ144) FPGA logic families by 10.49% and 13.68% respectively. With respect to the LUTs and IOBUFs required for physical implementation of the requisite non-regenerative logic functionality, the proposed method enabled savings to the tune of 44.35% and 44.67% respectively, over the existing efficient method available in literature [12].
Abstract: The impact of a proposed pier on tidal current
alteration was evaluated. The proposed pier location was in Salad
Bay on Koa Kood Island, Trat province, Thailand, and was designed
to accommodate passenger ships with a draft of less than 2 m. The
study began with collecting necessary data, including bathymetric,
water elevation and tidal current characteristics. The impact was
assessed using a software package (MIKE21). Although the results
showed that the pier would affect the existing current pattern, the
change was determined to be insignificant, as the design of the piles
for the pier provided sufficient spacing to let the current flow as
freely as possible. Consequences of the altered current, such as
seabed erosion, water stagnation, sediment deposition and
navigational risk were assessed. Environmental mitigation measures
might be necessary if the impacts were considered unacceptable.
Abstract: Using a force balanced translational-radial dynamics,
phase space of the moving single bubble sonoluminescence (m-
SBSL) in 85% wt sulfuric acid has been numerically calculated. This
phase space is compared with that of single bubble sonoluminescence
(SBSL) in pure water which has been calculated by using the mere
radial dynamics. It is shown that in 85% wt sulfuric acid, in a general
agreement with experiment, the bubble-s positional instability
threshold lays under the shape instability threshold. At the onset of
spatial instability of moving sonoluminescing (SL) bubble in 85%
wt sulfuric acid, temporal effects of the hydrodynamic force on the
bubble translational-radial dynamics have been investigated. The
appearance of non-zero history force on the moving SL bubble is
because of proper condition which was produced by high viscosity of
acid. Around the moving bubble collapse due to the rapid contraction
of the bubble wall, the inertial based added mass force overcomes the
viscous based history force and induces acceleration on the bubble
translational motion.
Abstract: This study was conducted to investigate the efficacy
of five herbicides on narrow leaved weeds and growth and yield of
wheat. An experiment was conducted at Agronomic Research
Farm, University of Agriculture Faisalabad. The experiment was
laid out in randomized complete block designee (RCBD) with three
replications. Treatments studied were clodinafop (Topic-15 WG) at
37 g a.i. ha-1, clodinafop (Topaz-15 WG) at 45 g a.i. ha-1,
fenoxaprop-p-ethyl (Puma Super-75 EW) at 45 g a.i. ha-1,
fenoxaprop-p-ethyl (Gramicide-6.9 EW) at 85 g a.i. ha-1,
fenoxaprop-p-ethyl (Chinlima-6.9 EW) at 85 g a.i. ha-1 and weedy
check. Plots treated with fenoxaprop-p-ethyl (Puma Super-75 EW)
at 45 g a.i. ha-1 produced relatively less weed biomass, more plant
height, number of spike bearing tillers, number of grains per spike,
1000-grain weight and grain yield (4.20 t ha-1).
Abstract: In inspection and workpiece localization, sampling point data is an important issue. Since the devices for sampling only sample discrete points, not the completely surface, sampling size and location of the points will be taken into consideration. In this paper a method is presented for determining the sampled points size and location for achieving efficient sampling. Firstly, uncertainty analysis of the localization parameters is investigated. A localization uncertainty model is developed to predict the uncertainty of the localization process. Using this model the minimum size of the sampled points is predicted. Secondly, based on the algebra theory an eigenvalue-optimal optimization is proposed. Then a freeform surface is used in the simulation. The proposed optimization is implemented. The simulation result shows its effectivity.
Abstract: In this paper, we present an improved fast and robust
search algorithm for copy detection using histogram-based features for
short MPEG video clips from large video database. There are two
types of histogram features used to generate more robust features. The
first one is based on the adjacent pixel intensity difference quantization
(APIDQ) algorithm, which had been reliably applied to human face
recognition previously. An APIDQ histogram is utilized as the feature
vector of the frame image. Another one is ordinal histogram feature
which is robust to color distortion. Furthermore, by Combining with a
temporal division method, the spatial and temporal features of the
video sequence are integrated to realize fast and robust video search
for copy detection. Experimental results show the proposed algorithm
can detect the similar video clip more accurately and robust than
conventional fast video search algorithm.
Abstract: We present a Large-Eddy simulation of a vortex cell
with circular shaped. The results show that the flow field can be sub
divided into four important zones, the shear layer above the cavity,
the stagnation zone, the vortex core in the cavity and the boundary
layer along the wall of the cavity. It is shown that the vortex core
consits of solid body rotation without much turbulence activity. The
vortex is mainly driven by high energy packets that are driven into the
cavity from the stagnation point region and by entrainment of fluid
from the cavity into the shear layer. The physics in the boundary
layer along the cavity-s wall seems to be far from that of a canonical
boundary layer which might be a crucial point for modelling this
flow.
Abstract: This paper provides an exergy analysis of the multistage refrigeration cycle used for C2+ recovery plant. The behavior of an industrial refrigeration cycle with refrigerant propane has been investigated by the exergy method. A computational model based on the exergy analysis is presented for the investigation of the effects of the valves on the exergy losses, the second law of efficiency, and the coefficient of performance (COP) of a vapor compression refrigeration cycle. The equations of exergy destruction and exergetic efficiency for the main cycle components such as evaporators, condensers, compressors, and expansion valves are developed. The relations for the total exergy destruction in the cycle and the cycle exergetic efficiency are obtained. An ethane recovery unit with its refrigeration cycle has been simulated to prepare the exergy analysis. Using a typical actual work input value; the exergetic efficiency of the refrigeration cycle is determined to be 39.90% indicating a great potential for improvements. The simulation results reveal that the exergetic efficiencies of the heat exchanger and expansion sections get the lowest rank among the other compartments of refrigeration cycle. Refrigeration calculations have been carried out through the analysis of T–S and P–H diagrams where coefficient of performance (COP) was obtained as 1.85. The novelty of this article includes the effect and sensitivity analysis of molar flow, pressure drops and temperature on the exergy efficiency and coefficient of performance of the cycle.
Abstract: Ciprofloxacin (CIP) and Carbamazepine (CBZ), nonbiodegradable pharmaceutical residues, were become emerging pollutants in several aquatic environments. The objectives of this research were to study the possibility to recover these pharmaceuticals residues from pharmaceutical wastewater by increasing the selective adsorption on synthesized functionalized porous silicate, comparing with powdered activated carbon (PAC). Hexagonal mesoporous silicate (HMS), functionalized HMSs (3- aminopropyltriethoxy, 3- mercaptopropyltrimethoxy and noctyldimethyl) were synthesized and characterized physico-chemical characteristics. Obtained adsorption kinetics and isotherms showed that 3-mercaptopropyltrimethoxy functional groups grafted on HMS provided highest CIP and CBZ adsorption capacities; however, it was still lower than that of PAC. The kinetic results were compatible with pseudo-second order. The hydrophobicity and hydrogen bonding might play a key role on the adsorption. Furthermore, the capacities were affected by varying pH values due to the strength of hydrogen bonding between targeted compounds and adsorbents. Electrostatic interaction might not affect the adsorption capacities.
Abstract: With the presence of a uniform vertical magnetic field and suspended particles, thermocapillary instability in a horizontal liquid layer is investigated. The resulting eigenvalue is solved by the Galerkin technique for various basic temperature gradients. It is found that the presence of magnetic field always has a stability effect of increasing the critical Marangoni number.