Abstract: The ever increasing product diversity and competition on the market of goods and services has dictated the pace of growth in the number of advertisements. Despite their admittedly diminished effectiveness over the recent years, advertisements remain the favored method of sales promotion. Consequently, the challenge for an advertiser is to explore every possible avenue of making an advertisement more noticeable, attractive and impellent for consumers. One way to achieve this is through invoking celebrity endorsements. On the one hand, the use of a celebrity to endorse a product involves substantial costs, however, on the other hand, it does not immediately guarantee the success of an advertisement. The question of how celebrities can be used in advertising to the best advantage is therefore of utmost importance. Celebrity endorsements have become commonplace: empirical evidence indicates that approximately 20 to 25 per cent of advertisements feature some famous person as a product endorser. The popularity of celebrity endorsements demonstrates the relevance of the topic, especially in the context of the current global economic downturn, when companies are forced to save in order to survive, yet simultaneously to heavily invest in advertising and sales promotion. The issue of the effective use of celebrity endorsements also figures prominently in the academic discourse. The study presented below is thus aimed at exploring what qualities (characteristics) of a celebrity endorser have an impact on the ffectiveness of the advertisement in which he/she appears and how.
Abstract: One of the essential components of much of DSP
application is noise cancellation. Changes in real time signals are
quite rapid and swift. In noise cancellation, a reference signal which
is an approximation of noise signal (that corrupts the original
information signal) is obtained and then subtracted from the noise
bearing signal to obtain a noise free signal. This approximation of
noise signal is obtained through adaptive filters which are self
adjusting. As the changes in real time signals are abrupt, this needs
adaptive algorithm that converges fast and is stable. Least mean
square (LMS) and normalized LMS (NLMS) are two widely used
algorithms because of their plainness in calculations and
implementation. But their convergence rates are small. Adaptive
averaging filters (AFA) are also used because they have high
convergence, but they are less stable. This paper provides the
comparative study of LMS and Normalized NLMS, AFA and new
enhanced average adaptive (Average NLMS-ANLMS) filters for noise
cancelling application using speech signals.
Abstract: In this research, the use of light beam size to design the adjustable mirror bender is presented. The focused beam line characterized by its size towards the synchrotron light beam line is investigated. The COSMOSWorks is used in all simulation components of curvature adjustment system to analyze in finite element method. The results based on simulation covers the use of applied forces during adjustment of the mirror radius are presented.
Abstract: Classes on creativity, innovation, and entrepreneurship
are becoming quite popular at universities throughout the world.
However, it is not easy for business students to get involved to
innovative activities, especially patent application. The present study
investigated how to enhance business students- intention to participate
in innovative activities and which incentives universities should
consider. A 22-item research scale was used, and confirmatory factor
analysis was conducted to verify its reliability and validity. Multiple
regression and discriminant analyses were also conducted. The results
demonstrate the effect of growth-need strength on innovative behavior
and indicate that the theory of planned behavior can explain and
predict business students- intention to participate in innovative
activities. Additionally, the results suggest that applying our proposed
model in practice would effectively strengthen business students-
intentions to engage in innovative activities.
Abstract: Recently research on human wayfinding has focused
mainly on mental representations rather than processes of
wayfinding. The objective of this paper is to demonstrate the
rationality behind applying multi-agent simulation paradigm to the
modeling of rescuer team wayfinding in order to develop
computational theory of perceptual wayfinding in crisis situations
using image schemata and affordances, which explains how people
find a specific destination in an unfamiliar building such as a
hospital. The hypothesis of this paper is that successful navigation is
possible if the agents are able to make the correct decision through
well-defined cues in critical cases, so the design of the building
signage is evaluated through the multi-agent-based simulation. In
addition, a special case of wayfinding in a building, finding one-s
way through three hospitals, is used to demonstrate the model.
Thereby, total rescue time for rescue operation during building fire is
computed. This paper discuses the computed rescue time for various
signage localization and provides experimental result for
optimization of building signage design. Therefore the most
appropriate signage design resulted in the shortest total rescue time in
various situations.
Abstract: Validity is an overriding consideration in language testing. If a test score is intended for a particular purpose, this must be supported through empirical evidence. This article addresses the validity of a multiple-choice achievement test (MCT). The test is administered at the end of each semester to decide about students' mastery of a course in general English. To provide empirical evidence pertaining to the validity of this test, two criterion measures were used. In so doing, a Cloze test and a C-test which are reported to gauge general English proficiency were utilized. The results of analyses show that there is a statistically significant correlation among participants' scores on the MCT, Cloze, and Ctest. Drawing on the findings of the study, it can be cautiously deduced that these tests measure the same underlying trait. However, allowing for the limitations of using criterion measures to validate tests, we cannot make any absolute claim as to the validity of this MCT test.
Abstract: A 1.2 V, 0.61 mA bias current, low noise amplifier
(LNA) suitable for low-power applications in the 2.4 GHz band is
presented. Circuit has been implemented, laid out and simulated using
a UMC 130 nm RF-CMOS process. The amplifier provides a 13.3 dB
power gain a noise figure NF< 2.28 dB and a 1-dB compression point
of -15.69 dBm, while dissipating 0.74 mW. Such performance make
this design suitable for wireless sensor networks applications such as
ZigBee.
Abstract: The values of managers and employees in organizations are phenomena that have captured the interest of researchers at large. Despite this attention, there continues to be a lack of agreement on what values are and how they influence individuals, or how they are constituted in individuals- mind. In this article content-based approach is presented as alternative reference frame for exploring values. In content-based approach human thinking in different contexts is set at the focal point. Differences in valuations can be explained through the information contents of mental representations. In addition to the information contents, attention is devoted to those cognitive processes through which mental representations of values are constructed. Such informational contents are in decisive role for understanding human behavior. By applying content-based analysis to an examination of values as mental representations, it is possible to reach a deeper to the motivational foundation of behaviors, such as decision making in organizational procedures, through understanding the structure and meanings of specific values at play.
Abstract: The growth of open networks created the interest to commercialise it. The establishment of an electronic business mechanism must be accompanied by a digital-electronic payment system to transfer the value of transactions. Financial organizations are requested to offer a secure e-payment synthesis with equivalent levels of trust and security served in conventional paper-based payment transactions. The paper addresses the challenge of the first trade problem in e-commerce, provides a brief literature review on electronic payment and attempts to explain the underlying concept and method of trust in relevance to electronic payment.
Abstract: Polystyrene particles of different sizes are optically
trapped with a gaussian beam from a He-Cd laser operating at 442
nm. The particles are observed to exhibit luminescence after a certain
trapping time followed by an escape from the optical trap. The
observed luminescence is explained in terms of the photodegradation
of the polystyrene backbone. It is speculated that these chemical
modifications also play a role for the escape of the particles from the
trap. Variations of the particle size and the laser power show that
these parameters have a great influence on the observed phenomena.
Abstract: The entomopathogenic nematodes Steinernema
feltiaeare are components of many biological pesticides. The
biological pesticides are applicated by means a spraying machines.
The influence of high pressure operating time on viability of
nematodes has been experimentally investigated in order to explain if
static pressure inside of the sprayers installation was able to destroy
nematodes. The value of pressure was 55 MPa and its maximum
operating time was 3 hours. Changes were found in viability of
pressurized samples of nematodes, mixed with water.
Abstract: In 2011, Debiao et al. pointed out that S-3PAKE protocol proposed by Lu and Cao for password-authenticated key exchange in the three-party setting is vulnerable to an off-line dictionary attack. Then, they proposed some countermeasures to eliminate the security vulnerability of the S-3PAKE. Nevertheless, this paper points out their enhanced S-3PAKE protocol is still vulnerable to undetectable on-line dictionary attacks unlike their claim.
Abstract: The psychological well-being of a family is a subjective matter for evaluation, all the more when it involves the element of religions, whether Islam, Christianity, Buddhism or Hinduism. Each of these religions emphasises similar values and morals on family psychological well-being. This comparative study is specifically to determine the role of religion on family psychological well-being in Pekan district, Pahang, Malaysia. The study adopts a quantitative and qualitative mixed method design and considers a total of 412 samples of parents and children for the quantitative study, and 21 samples for the qualitative study. The quantitative study uses simple random sampling, whereas the qualitative sampling is purposive. The instrument for quantitative study is Ryff’s Psychological Well-being Scale and the qualitative study involves the construction of a guidelines protocol for in-depth interviews of respondents. The quantitative study uses the SPSS version .19 with One Way Anova, and the qualitative analysis is manual based on transcripts with specific codes and themes. The results show nonsignificance, that is, no significant difference among religions in all family psychological well-being constructs in the comparison of Islam, Christianity, Buddhism and Hinduism, thereby accepting a null hypothesis and rejecting an alternative hypothesis. The qualitative study supports the quantitative study, that is, all 21 respondents explain that no difference exists in psychological wellbeing in the comparison of teachings in all the religious mentioned. These implications may be used as guidelines for government and non-government bodies in considering religion as an important element in family psychological well-being in the long run.
Abstract: When the characteristic length of an elastic solid is
down to the nanometer level, its deformation behavior becomes size
dependent. Surface energy /surface stress have recently been applied
to explain such dependency. In this paper, the effect of
strain-independent surface stress on the deformation of an isotropic
elastic solid containing a nanosized elliptical hole is studied by the
finite element method. Two loading cases are considered, in the first
case, hoop stress along the rim of the elliptical hole induced by pure
surface stress is studied, in the second case, hoop stress around the
elliptical opening under combined remote tension and surface stress is
investigated. It has been shown that positive surface stress induces
compressive hoop stress along the hole, and negative surface stress has
opposite effect, maximum hoop stress occurs near the major semi-axes
of the ellipse. Under combined loading of remote tension and surface
stress, stress concentration around the hole can be either intensified or
weakened depending on the sign of the surface stress.
Abstract: This article combines two techniques: data
envelopment analysis (DEA) and Factor analysis (FA) to data
reduction in decision making units (DMU). Data envelopment
analysis (DEA), a popular linear programming technique is useful to
rate comparatively operational efficiency of decision making units
(DMU) based on their deterministic (not necessarily stochastic)
input–output data and factor analysis techniques, have been proposed
as data reduction and classification technique, which can be applied
in data envelopment analysis (DEA) technique for reduction input –
output data. Numerical results reveal that the new approach shows a
good consistency in ranking with DEA.
Abstract: It has been shown that a load discontinuity at the end of
an impulse will result in an extra impulse and hence an extra amplitude
distortion if a step-by-step integration method is employed to yield the
shock response. In order to overcome this difficulty, three remedies
are proposed to reduce the extra amplitude distortion. The first remedy
is to solve the momentum equation of motion instead of the force
equation of motion in the step-by-step solution of the shock response,
where an external momentum is used in the solution of the momentum
equation of motion. Since the external momentum is a resultant of the
time integration of external force, the problem of load discontinuity
will automatically disappear. The second remedy is to perform a single
small time step immediately upon termination of the applied impulse
while the other time steps can still be conducted by using the time step
determined from general considerations. This is because that the extra
impulse caused by a load discontinuity at the end of an impulse is
almost linearly proportional to the step size. Finally, the third remedy
is to use the average value of the two different values at the integration
point of the load discontinuity to replace the use of one of them for
loading input. The basic motivation of this remedy originates from the
concept of no loading input error associated with the integration point
of load discontinuity. The feasibility of the three remedies are
analytically explained and numerically illustrated.
Abstract: According to the new developments in the field of information and communication technologies, the necessity arises for active use of these new technologies in education. It is clear that the integration of technology in education system will be different for primary-higher education or traditional- distance education. In this study, the subject of the integration of technology for distance education was discussed. The subject was taken from the viewpoint of students. With using the information of student feedback about education program in which new technological medias are used, how can survey variables can be separated into the factors as positive, negative and supporter and how can be redesigned education strategy of the higher education associations with the examining the variables of each determinated factor is explained. The paper concludes with the recommendations about the necessitity of working as a group of different area experts and using of numerical methods in establishing of education strategy to be successful.
Abstract: This paper introduces an isolated and unique ancient language Burushaski, spoken in Hunza, Nagar, Yasin and parts of Gilgit in the Northern Areas of Pakistan. It explains the working mechanism of Multi Language Text Editor for Urdu and Burushaski. It is developed under the use of ISO/IEC 10646 Unicode standards for Urdu and Burushaski open-type fonts. It gives an ample opportunity to this regional ancient language to have a modern Information technology for its promotion and preservation. The main objective of this research paper is to help preserve the heritage of such rare languages and give smart way of automation. It also facilitates to those who are interested in undertaking research on Burushaski or keen to trace fonatic relationship between the national Urdu language and Burushaski. Since this editor covers both Burushaski and Urdu so it can play an important role to introduce Burusho linguistic culture to the world at large. Precisely, as a result of this research paper, Burushaski publication through IT means would be possible.
Abstract: Our objectives were to evaluate the effects of sire
breed, type of protein supplement, level of supplementation and sex
on wool spinning fineness (SF), its correlations with other wool
characteristics and prediction accuracy in F1 Merino crossbred lambs.
Texel, Coopworth, White Suffolk, East Friesian and Dorset rams
were mated with 500 purebred Merino dams at a ratio of 1:100 in
separate paddocks within a single management system. The F1
progeny were raised on ryegrass pasture until weaning, before forty
lambs were randomly allocated to treatments in a 5 x 2 x 2 x 2
factorial experimental design representing 5 sire breeds, 2
supplementary feeds (canola or lupins), 2 levels of supplementation
(1% or 2% of liveweight) and sex (wethers or ewes). Lambs were
supplemented for six weeks after an initial three weeks of adjustment,
wool sampled at the commencement and conclusion of the feeding
trial and analyzed for SF, mean fibre diameter (FD), coefficient of
variation (CV), standard deviation, comfort factor (CF), fibre
curvature (CURV), and clean fleece yield. Data were analyzed using
mixed linear model procedures with sire fitted as a random effect,
and sire breed, sex, supplementary feed type, level of
supplementation and their second-order interactions as fixed effects.
Sire breed (P
Abstract: This paper proposes a novel approach to the question of lithofacies classification based on an assessment of the uncertainty in the classification results. The proposed approach has multiple neural networks (NN), and interval neutrosophic sets (INS) are used to classify the input well log data into outputs of multiple classes of lithofacies. A pair of n-class neural networks are used to predict n-degree of truth memberships and n-degree of false memberships. Indeterminacy memberships or uncertainties in the predictions are estimated using a multidimensional interpolation method. These three memberships form the INS used to support the confidence in results of multiclass classification. Based on the experimental data, our approach improves the classification performance as compared to an existing technique applied only to the truth membership. In addition, our approach has the capability to provide a measure of uncertainty in the problem of multiclass classification.