Abstract: Recommendation systems are widely used in
e-commerce applications. The engine of a current recommendation
system recommends items to a particular user based on user
preferences and previous high ratings. Various recommendation
schemes such as collaborative filtering and content-based approaches
are used to build a recommendation system. Most of current
recommendation systems were developed to fit a certain domain such
as books, articles, and movies. We propose1 a hybrid framework
recommendation system to be applied on two dimensional spaces
(User × Item) with a large number of Users and a small number
of Items. Moreover, our proposed framework makes use of both
favorite and non-favorite items of a particular user. The proposed
framework is built upon the integration of association rules mining
and the content-based approach. The results of experiments show
that our proposed framework can provide accurate recommendations
to users.
Abstract: The values of managers and employees in organizations are phenomena that have captured the interest of researchers at large. Despite this attention, there continues to be a lack of agreement on what values are and how they influence individuals, or how they are constituted in individuals- mind. In this article content-based approach is presented as alternative reference frame for exploring values. In content-based approach human thinking in different contexts is set at the focal point. Differences in valuations can be explained through the information contents of mental representations. In addition to the information contents, attention is devoted to those cognitive processes through which mental representations of values are constructed. Such informational contents are in decisive role for understanding human behavior. By applying content-based analysis to an examination of values as mental representations, it is possible to reach a deeper to the motivational foundation of behaviors, such as decision making in organizational procedures, through understanding the structure and meanings of specific values at play.