Abstract: The goal of this study was to disclose the core of the advertising research based on the psychological aspects by acquainting with the nature of advertising research and revealing the importance of psychological aspects of advertising during the advertising research. The growing interest in consumer response to advertisement served as an encouragement to make the analysis of psychological aspects of the advertising research, because the information obtained during the advertising research helps to answer the question how advertising really works. In the research analysis focuses on the nature of advertising research. The place of advertising research in advertisement planning process and the advertising research process are unfolded. Moreover, the importance of psychological aspects in the advertising research is being examined. The certain psychological aspects like the particularities of advertising communication process, psychological process that are active at advertising acceptance and awareness process as well as the advertising effects are analysed in more detail.
Abstract: Oxidative stress makes up common incidents in
eukaryotic metabolism. The presence of diverse components
disturbing the equilibrium during oxygen metabolism increases
oxidative damage unspecifically in living cells. Body´s own
ubiquinone (Q10) seems to be a promising drug in defending the
heightened appearance of reactive oxygen species (ROS). Though, its
lipophilic properties require a new strategy in drug formulation to
overcome their low bioavailability. Consequently, the manufacture of
heterogeneous nanodispersions is in focus for medical applications.
The composition of conventional nanodispersions is made up of a
drug-consisting core and a surfactive agent, also named as surfactant.
Long-termed encapsulation of the surfactive components into tissues
might be the consequence of the use during medical therapeutics. The
potential of provoking side-effects is given by their nonbiodegradable
properties. Further improvements during fabrication
process use the incorporation of biodegradable components such as
modified γ-polyglutamic acid which decreases the potential of
prospective side-effects.
Abstract: Cosmic showers, during the transit through space, produce
sub - products as a result of interactions with the intergalactic
or interstellar medium which after entering earth generate secondary
particles called Extensive Air Shower (EAS). Detection and analysis
of High Energy Particle Showers involve a plethora of theoretical and
experimental works with a host of constraints resulting in inaccuracies
in measurements. Therefore, there exist a necessity to develop a
readily available system based on soft-computational approaches
which can be used for EAS analysis. This is due to the fact that soft
computational tools such as Artificial Neural Network (ANN)s can be
trained as classifiers to adapt and learn the surrounding variations. But
single classifiers fail to reach optimality of decision making in many
situations for which Multiple Classifier System (MCS) are preferred
to enhance the ability of the system to make decisions adjusting
to finer variations. This work describes the formation of an MCS
using Multi Layer Perceptron (MLP), Recurrent Neural Network
(RNN) and Probabilistic Neural Network (PNN) with data inputs
from correlation mapping Self Organizing Map (SOM) blocks and
the output optimized by another SOM. The results show that the setup
can be adopted for real time practical applications for prediction
of primary energy and location of EAS from density values captured
using detectors in a circular grid.
Abstract: In Image processing the Image compression can improve
the performance of the digital systems by reducing the cost and
time in image storage and transmission without significant reduction
of the Image quality. This paper describes hardware architecture of
low complexity Discrete Cosine Transform (DCT) architecture for
image compression[6]. In this DCT architecture, common computations
are identified and shared to remove redundant computations
in DCT matrix operation. Vector processing is a method used for
implementation of DCT. This reduction in computational complexity
of 2D DCT reduces power consumption. The 2D DCT is performed
on 8x8 matrix using two 1-Dimensional Discrete cosine transform
blocks and a transposition memory [7]. Inverse discrete cosine
transform (IDCT) is performed to obtain the image matrix and
reconstruct the original image. The proposed image compression
algorithm is comprehended using MATLAB code. The VLSI design
of the architecture is implemented Using Verilog HDL. The proposed
hardware architecture for image compression employing DCT was
synthesized using RTL complier and it was mapped using 180nm
standard cells. . The Simulation is done using Modelsim. The
simulation results from MATLAB and Verilog HDL are compared.
Detailed analysis for power and area was done using RTL compiler
from CADENCE. Power consumption of DCT core is reduced to
1.027mW with minimum area[1].
Abstract: The intention of this study to design the probability optimized sewing sack-s workstation based on ergonomics for productivity improvement and decreasing musculoskeletal disorders. The physical dimensions of two workers were using to design the new workstation. The physical dimensions are (1) sitting height, (2) mid shoulder height sitting, (3) shoulder breadth, (4) knee height, (5) popliteal height, (6) hip breadth and (7) buttock-knee length. The 5th percentile of buttock knee length sitting (51 cm), the 50th percentile of mid shoulder height sitting (62 cm) and the 95th percentile of popliteal height (43 cm) and hip breadth (45 cm) applied to design the workstation for sewing sack-s operator and the others used to adjust the components of this workstation. The risk assessment by RULA before and after using the probability optimized workstation were 7 and 7 scores and REBA scores were 11 and 5, respectively. Body discomfort-abnormal index was used to assess muscle fatigue of operators before adjustment workstation found that neck muscles, arm muscles area, muscles on the back and the lower back muscles fatigue. Therefore, the extension and flexion exercise was applied to relief musculoskeletal stresses. The workers exercised 15 minutes before the beginning and the end of work for 5 days. After that, the capability of flexion and extension muscles- workers were increasing in 3 muscles (arm, leg, and back muscles).
Abstract: The demand for higher performance graphics
continues to grow because of the incessant desire towards realism.
And, rapid advances in fabrication technology have enabled us to
build several processor cores on a single die. Hence, it is important to
develop single chip parallel architectures for such data-intensive
applications. In this paper, we propose an efficient PIM architectures
tailored for computer graphics which requires a large number of
memory accesses. We then address the two important tasks necessary
for maximally exploiting the parallelism provided by the architecture,
namely, partitioning and placement of graphic data, which affect
respectively load balances and communication costs. Under the
constraints of uniform partitioning, we develop approaches for optimal
partitioning and placement, which significantly reduce search space.
We also present heuristics for identifying near-optimal placement,
since the search space for placement is impractically large despite our
optimization. We then demonstrate the effectiveness of our partitioning
and placement approaches via analysis of example scenes; simulation
results show considerable search space reductions, and our heuristics
for placement performs close to optimal – the average ratio of
communication overheads between our heuristics and the optimal was
1.05. Our uniform partitioning showed average load-balance ratio of
1.47 for geometry processing and 1.44 for rasterization, which is
reasonable.
Abstract: In this paper we propose a multi-agent architecture for web information retrieval using fuzzy logic based result fusion mechanism. The model is designed in JADE framework and takes advantage of JXTA agent communication method to allow agent communication through firewalls and network address translators. This approach enables developers to build and deploy P2P applications through a unified medium to manage agent-based document retrieval from multiple sources.
Abstract: School homework has been synonymous with students- life in Chinese national type primary schools in Malaysia. Although many reports in the press claimed that students were burdened with too much of it, homework continues to be a common practice in national type schools that is believed to contribute to academic achievement. This study is conducted to identify the relationship between the burden of school homework and academic achievement among pupils in Chinese National Type Primary School in the state of Perak, Malaysia. A total of 284 students (142 from urban and 142 from rural) respectively were chosen as participants in this study. Variables of gender and location (urban/rural areas) has shown significant difference in student academic achievement. Female Chinese student from rural areas showed a higher mean score than males from urban area. Therefore, the Chinese language teachers should give appropriate and relevant homework to primary school students to achieve good academic performance.
Abstract: New nondestructive technique, namely an inverse technique based on vibration tests, to characterize nonlinear mechanical properties of adhesive layers in sandwich composites is developed. An adhesive layer is described as a viscoelastic isotropic material with storage and loss moduli which are both frequency dependent values in wide frequency range. An optimization based on the planning of experiments and response surface technique to minimize the error functional is applied to decrease considerably the computational expenses. The developed identification technique has been tested on aluminum panels and successfully applied to characterize viscoelastic material properties of 3M damping polymer ISD-112 used as a core material in sandwich panels.
Abstract: We present a Large-Eddy simulation of a vortex cell
with circular shaped. The results show that the flow field can be sub
divided into four important zones, the shear layer above the cavity,
the stagnation zone, the vortex core in the cavity and the boundary
layer along the wall of the cavity. It is shown that the vortex core
consits of solid body rotation without much turbulence activity. The
vortex is mainly driven by high energy packets that are driven into the
cavity from the stagnation point region and by entrainment of fluid
from the cavity into the shear layer. The physics in the boundary
layer along the cavity-s wall seems to be far from that of a canonical
boundary layer which might be a crucial point for modelling this
flow.
Abstract: In determining the electromagnetic properties of
magnetic materials, hysteresis modeling is of high importance. Many
models are available to investigate those characteristics but they tend
to be complex and difficult to implement. In this paper a new
qualitative hysteresis model for ferromagnetic core is presented,
based on the function approximation capabilities of adaptive neuro
fuzzy inference system (ANFIS). The proposed ANFIS model
combined the neural network adaptive capabilities and the fuzzy
logic qualitative approach can restored the hysteresis curve with a
little RMS error. The model accuracy is good and can be easily
adapted to the requirements of the application by extending or
reducing the network training set and thus the required amount of
measurement data.
Abstract: Loop detectors report traffic characteristics in real
time. They are at the core of traffic control process. Intuitively,
one would expect that as density of detection increases, so would
the quality of estimates derived from detector data. However, as
detector deployment increases, the associated operating and
maintenance cost increases. Thus, traffic agencies often need to
decide where to add new detectors and which detectors should
continue receiving maintenance, given their resource constraints.
This paper evaluates the effect of detector spacing on freeway
travel time estimation. A freeway section (Interstate-15) in Salt
Lake City metropolitan region is examined. The research reveals
that travel time accuracy does not necessarily deteriorate with
increased detector spacing. Rather, the actual location of detectors
has far greater influence on the quality of travel time estimates.
The study presents an innovative computational approach that
delivers optimal detector locations through a process that relies on
Genetic Algorithm formulation.
Abstract: Emerging adulthood, the new period which is
especially prevalent in the developed or industrialized countries
during ages 18 to 29, is a new conceptualization proposed by Arnett.
Intimacy is a superordinate concept which includes intimate
interaction and intimate relationship. This study includes two
proceses which are scale development and conduction of gender
differences about markers of starting romantic intimacy among
Turkish emerging adults. In first process, Markers of Starting
Romantic Intimacy Scale, with 17 items and 5 factors, was developed
using by 220 participants. In the second step, the scale was
administered to 318 Turkish male and female emerging adults
between ages 22 and 25. Results show that there is no significant
difference between gender and total score of the scale. With respect
to gender, there are significant differences between gender and in
four subscales which are self perception, affective and cognitive
intimacy, self knowledge and romantic verbalizations. Moreover,
there is no significant relationship between gender and behavioral
intimacy subscale.
Abstract: This paper deals with analysis of flexural stiffness,
indentation and their energies in three point loading of sandwich
beams with composite faces from Eglass/epoxy and cores from
Polyurethane or PVC. Energy is consumed in three stages of
indentation in laminated beam, indentation of sandwich beam and
bending of sandwich beam. Theory of elasticity is chosen to present
equations for indentation of laminated beam, then these equations
have been corrected to offer better results. An analytical model has
been used assuming an elastic-perfectly plastic compressive behavior
of the foam core. Classical theory of beam is used to describe three
point bending. Finite element (FE) analysis of static indentation
sandwich beams is performed using the FE code ABAQUS. The
foam core is modeled using the crushable foam material model and
response of the foam core is experimentally characterized in uniaxial
compression.
Three point bending and indentation have been done
experimentally in two cases of low velocity and higher velocity
(quasi-impact) of loading. Results can describe response of beam in
terms of core and faces thicknesses, core material, indentor diameter,
energy absorbed, and length of plastic area in the testing. The
experimental results are in good agreement with the analytical and
FE analyses. These results can be used as an introduction for impact
loading and energy absorbing of sandwich structures.
Abstract: Cell formation is the first step in the design of cellular
manufacturing systems. In this study, a general purpose
computational scheme employing a hybrid tabu search algorithm as
the core is proposed to solve the cell formation problem and its
variants. In the proposed scheme, great flexibilities are left to the
users. The core solution searching algorithm embedded in the scheme
can be easily changed to any other meta-heuristic algorithms, such as
the simulated annealing, genetic algorithm, etc., based on the
characteristics of the problems to be solved or the preferences the
users might have. In addition, several counters are designed to control
the timing of conducting intensified solution searching and diversified
solution searching strategies interactively.
Abstract: Double heterogeneity of randomly located pebbles in
the core and Coated Fuel Particles (CFPs) in the pebbles are specific
features in pebble bed reactors and usually, because of difficulty to
model with MCNP code capabilities, are neglected. In this study,
characteristics of HTR-10, Tsinghua University research reactor, are
used and not only double heterogeneous but also truncated CFPs and
Pebbles are considered.Firstly, 8335 CFPs are distributed randomly
in a pebble and then the core of reactor is filled with those pebbles
and graphite pebbles as moderator such that 57:43 ratio of fuel and
moderator pebbles is established.Finally, four different core
configurations are modeled. They are Simple Cubic (SC) structure
with truncated pebbles,SC structure without truncated pebble, and
Simple Hexagonal(SH) structure without truncated pebbles and SH
structure with truncated pebbles. Results like effective multiplication
factor (Keff), critical height,etc. are compared with available data.
Abstract: Processes of plant breeding, testing and licensing of new varieties, patent protection in seed production, relations in trade and protection of copyright are dependent on identification, differentiation and characterization of plant genotypes. Therefore, we focused our research on utilization of wheat storage proteins as genetic markers suitable not only for differentiation of individual genotypes, but also for identification and characterization of their considerable properties. We analyzed a collection of 102 genotypes of bread wheat (Triticum aestivum L.), 41 genotypes of spelt wheat (Triticum spelta L.), and 35 genotypes of durum wheat (Triticum durum Desf.), in this study. Our results show, that genotypes of bread wheat and durum wheat were homogenous and single line, but spelt wheat genotypes were heterogenous. We observed variability of HMW-GS composition according to environmental factors and level of breeding and predict technological quality on the basis of Glu-score calculation.
Abstract: Heterogeneity has to be taken into account when
integrating a set of existing information sources into a distributed
information system that are nowadays often based on Service-
Oriented Architectures (SOA). This is also particularly applicable to
distributed services such as event monitoring, which are useful in the
context of Event Driven Architectures (EDA) and Complex Event
Processing (CEP). Web services deal with this heterogeneity at a
technical level, also providing little support for event processing. Our
central thesis is that such a fully generic solution cannot provide
complete support for event monitoring; instead, source specific
semantics such as certain event types or support for certain event
monitoring techniques have to be taken into account. Our core result
is the design of a configurable event monitoring (Web) service that
allows us to trade genericity for the exploitation of source specific
characteristics. It thus delivers results for the areas of SOA, Web
services, CEP and EDA.
Abstract: Considering the merits and limitations of energy dissipation system, seismic isolation system and suspension system, a new earthquake resistant system is proposed and is demonstrated numerically through a frame-core structure. Base isolators and story isolators are installed in the proposed system. The former “isolates" the frame from the foundation and the latter “separates" the frame from the center core. Equations of motion are formulated to study the response of the proposed structural system to strong earthquake motion. As compared with the fixed-base building system, the proposed structural system shows substantial reduction on structural response.
Abstract: The contribution deals with analysis of identity style
at adolescents (N=463) at the age from 16 to 19 (the average age is
17,7 years). We used the Identity Style Inventory by Berzonsky,
distinguishing three basic, measured identity styles: informational,
normative, diffuse-avoidant identity style and also commitment. The
informational identity style influencing on personal adaptability,
coping strategies, quality of life and the normative identity style, it
means the style in which an individual takes on models of authorities
at self-defining were found to have the highest representation in the
studied group of adolescents by higher scores at girls in comparison
with boys. The normative identity style positively correlates with the
informational identity style. The diffuse-avoidant identity style was
found to be positively associated with maladaptive decisional
strategies, neuroticism and depressive reactions. There is the style,
in which the individual shifts aside defining his personality. In our
research sample the lowest score represents it and negatively
correlates with commitment, it means with coping strategies, thrust in
oneself and the surrounding world. The age of adolescents did not
significantly differentiate representation of identity style. We were
finding the model, in which informational and normative identity
style had positive relationship and the informational and diffuseavoidant
style had negative relationship, which were determinated
with commitment. In the same time the commitment is influenced
with other outside factors.