Abstract: Today-s children, who are born into a more colorful,
more creative, more abstract and more accessible communication
environment than their ancestors as a result of dizzying advances in
technology, have an interesting capacity to perceive and make sense
of the world. Millennium children, who live in an environment where
all kinds of efforts by marketing communication are more intensive
than ever are, from their early childhood on, subject to all kinds of
persuasive messages. As regards advertising communication, it
outperforms all the other marketing communication efforts in
creating little consumer individuals and, as a result of processing of
codes and signs, plays a significant part in building a world of seeing,
thinking and understanding for children. Children who are raised with
metaphorical expressions such as tales and riddles also meet that fast
and effective meaning communication in advertisements.
Children-s perception of metaphors, which help grasp the “product
and its promise" both verbally and visually and facilitate association
between them is the subject of this study. Stimulating and activating
imagination, metaphors have unique advantages in promoting the
product and its promise especially in regard to print advertisements,
which have certain limitations. This study deals comparatively with
both literal and metaphoric versions of print advertisements
belonging to various product groups and attempts to discover to what
extent advertisements are liked, recalled, perceived and are
persuasive. The sample group of the study, which was conducted in
two elementary schools situated in areas that had different socioeconomic
features, consisted of children aged 12.
Abstract: Aerospace vehicles are subjected to non-uniform
thermal loading that may cause thermal buckling. A study was
conducted on the thermal post-buckling of shape memory alloy
composite plates subjected to the non-uniform tent-like temperature
field. The shape memory alloy wires were embedded within the
laminated composite plates to add recovery stress to the plates. The
non-linear finite element model that considered the recovery stress of
the shape memory alloy and temperature dependent properties of the
shape memory alloy and composite matrix along with its source
codes were developed. It was found that the post-buckling paths of
the shape memory alloy composite plates subjected to various tentlike
temperature fields were stable within the studied temperature
range. The addition of shape memory alloy wires to the composite
plates was found to significantly improve the post-buckling behavior
of laminated composite plates under non-uniform temperature
distribution.
Abstract: The aim of the present study was to analyze and
distinguish playing pattern between winning and losing field hockey
team in Delhi 2012 tournament. The playing pattern is focus to the D
penetration (right, center, left.) and to distinguish D penetration
linking to end shot made from it. The data was recorded and analyzed
using Sportscode elite computer software. 12 matches were analyzed
from the tournament. Two groups of performance indicators are used
to analyze, that is D penetration right, center, and left. The type of
shot chosen is hit, push, flick, drag, drag flick, deflect sweep, deflect
push, scoop, sweep, and reverse hit. This is to distinguish the pattern
of play between winning and losing, only 2 performance indicator
showed high significant differences from right (Z=-2.87, p=.004,
p
Abstract: Customer-supplier collaboration enables firms to
achieve greater success than acting independently. Nevertheless, not
many firms have fully utilized the potential of collaboration. This
paper presents organizational and human related success factors for
collaboration in manufacturing supply chains in casting industry. Our
research approach was a case study including multiple cases. Data
was gathered by interviews and group discussions in two different
research projects. In the first research project we studied seven firms
and in the second five. It was found that the success factors are
interrelated, in other words, organizational and human factors
together enable success but not any of them alone. Some of the found
success factors are a culture of following agreements, and a speed of
informing the partner about changes affecting to the product or the
delivery chain.
Abstract: A solar powered air heating system using one ended evacuated tubes is experimentally investigated. A solar air heater containing forty evacuated tubes is used for heating purpose. The collector surface area is about 4.44 m2. The length and outer diameters of the outer glass tube and absorber tube are 1500, 47 and 37 mm, respectively. In this experimental setup, we have a header (heat exchanger) of square shape (190 mm x 190 mm). The length of header is 1500 mm. The header consists of a hollow pipe in the center whose diameter is 60 mm through which the air is made to flow. The experimental setup contains approximately 108 liters of water. Water is working as heat collecting medium which collects the solar heat falling on the tubes. This heat is delivered to the air flowing through the header pipe. This heat flow is due to natural convection and conduction. The outlet air temperature depends upon several factors along with air flow rate and solar radiation intensity. The study has been done for both up-flow and down-flow of air in header in similar weather conditions, at different flow rates. In the present investigations the study has been made to find the effect of intensity of solar radiations and flow rate of air on the out let temperature of the air with time and which flow is more efficient. The obtained results show that the system is highly effective for the heating in this region. Moreover, it has been observed that system is highly efficient for the particular flow rate of air. It was also observed that downflow configuration is more effective than up-flow condition at all flow rates due to lesser losses in down-flow. The results show that temperature differences of upper head and lower head, both of water and surface of pipes on the respective ends is lower in down-flow.
Abstract: Nowadays, the importance of energy saving is clearance to everyone. By attention to increasing price of fuels and also the problems of environment pollutions, there are the most efforts for using fuels littler and more optimum in everywhere. This essay studies optimizing of gas consumption in gas-burner space heaters. In oven of each gas-burner space heaters there is two snags to prevent the hot air (the result of combustion of natural gas) to go out of oven of the gas-burner space heaters directly without delivering its heat to the space of favorite environment like a room. These snags cause a excess circulating that helps hot air deliver its heat to the space of favorite environment. It means the exhaust air temperature will be decreased then when there are no snags. This is the aim of this essay to use maximum potential energy of the natural gas to make heat. In this study, by the help of a finite volume software (FLUENT) consumption of the gas-burner space heaters is simulated and optimized. At the end of this writing, by comparing the results of software and experimental results, it will be proved the authenticity of this method.
Abstract: Breast cancer is one of the most frequent occurring cancers in women throughout the world including U.K. The grading of this cancer plays a vital role in the prognosis of the disease. In this paper we present an overview of the use of advanced computational method of fuzzy inference system as a tool for the automation of breast cancer grading. A new spectral data set obtained from Fourier Transform Infrared Spectroscopy (FTIR) of cancer patients has been used for this study. The future work outlines the potential areas of fuzzy systems that can be used for the automation of breast cancer grading.
Abstract: The study investigated the educational implications
that can be derived from the work of a variety of celebrated figures
such as Piaget, Vygotsky, and Bruner that will be helpful in the field
of language learning. However, the writer believed these views were
previously expressed not full–fledged by Comenius who has been
described by Howatt (1984) as a genius–the one that the history of
language teaching can claim. And we owe to him more than anyone.
Abstract: This paper analyzes the effect of a single uniform accounting rule on reporting quality by investigating the influence of IFRS on earnings management. This paper examines whether earnings management is reduced after IFRS adoption through the use of “loss avoidance thresholds”, a method that has been verified in earlier studies. This paper concentrates on two European countries: one that represents the continental code law tradition with weak protection of investors (France) and one that represents the Anglo-American common law tradition, which typically implies a strong enforcement system (the United Kingdom).
The research investigates a sample of 526 companies (6822 firm-year observations) during the years 2000 – 2013. The results are different for the two jurisdictions. This study demonstrates that a single set of accounting standards contributes to better reporting quality and reduces the pervasiveness of earnings management in France. In contrast, there is no evidence that a reduction in earnings management followed the implementation of IFRS in the United Kingdom. Due to the fact that IFRS benefit France but not the United Kingdom, other political and economic factors, such legal system or capital market strength, must play a significant role in influencing the comparability and transparency cross-border companies’ financial statements. Overall, the result suggests that IFRS moderately contribute to the accounting quality of reported financial statements and bring benefit for stakeholders, though the role played by other economic factors cannot be discounted.
Abstract: Service life of existing reinforced concrete (RC)
structures in coastal towns of Sabah has been affected very much.
Concrete crack, spalling of concrete cover and reinforcement rusting
of RC buildings are seen even within 5 years of construction in
Sabah. Hence, in this study a new mix design of concrete grout was
developed using locally available materials and investigated under
two curing conditions and workability, compressive strength,
Accelerated Mortar Bar Test (AMBT), water absorption, volume of
permeable voids (VPV), Sorptivity and 90-days salt ponding test
were conducted. The compressive strength of concrete grout at the
age 90 days was found to be 44.49 N/mm2 under water curing. It was
observed that the percentage of mortar bar length change was below
1% for developed concrete grout. The water absorption of the
concrete grout was in between the range of 0.88 % to 3.60 % under
two different curing up to the age 90 days. It was also observed that
the VPV of concrete was in the range of 0 % to 9.75 and 2.44% to
13.05% under water curing and site curing respectively. It was found
that the Sorptivity of the concrete grout under water curing at the age
of 28 days is 0.211mm/√min and at the age 90 day are 0.067
mm/√min. The chloride content decreased greatly, 90% after a depth
of 15 mm. It was noticed that the site cured samples showed higher
chloride contents near surface compared to water cured samples.
This investigation suggested that the developed mix design of
concrete grout using locally available construction materials can be
used for crack repairing of existing RC structures in Sabah.
Abstract: The complex shape of the human pelvic bone was
successfully imaged and modeled using finite element FE processing.
The bone was subjected to quasi-static and dynamic loading
conditions simulating the effect of both weight gain and impact.
Loads varying between 500 – 2500 N (~50 – 250 Kg of weight) was
used to simulate 3D quasi-static weight gain. Two different 3D
dynamic analyses, body free fall at two different heights (1 and 2 m)
and forced side impact at two different velocities (20 and 40 Km/hr)
were also studied. The computed resulted stresses were compared for
the four loading cases, where Von Misses stresses increases linearly
with the weight gain increase under quasi-static loading. For the
dynamic models, the Von Misses stress history behaviors were
studied for the affected area and effected load with respect to time.
The normalization Von Misses stresses with respect to the applied
load were used for comparing the free fall and the forced impact load
results. It was found that under the forced impact loading condition
an over lapping behavior was noticed, where as for the free fall the
normalized Von Misses stresses behavior was found to nonlinearly
different. This phenomenon was explained through the energy
dissipation concept. This study will help designers in different
specialization in defining the weakest spots for designing different
supporting systems.
Abstract: One of the biggest problems of SMEs is their tendencies to financial distress because of insufficient finance background. In this study, an Early Warning System (EWS) model based on data mining for financial risk detection is presented. CHAID algorithm has been used for development of the EWS. Developed EWS can be served like a tailor made financial advisor in decision making process of the firms with its automated nature to the ones who have inadequate financial background. Besides, an application of the model implemented which covered 7,853 SMEs based on Turkish Central Bank (TCB) 2007 data. By using EWS model, 31 risk profiles, 15 risk indicators, 2 early warning signals, and 4 financial road maps has been determined for financial risk mitigation.
Abstract: Does a communication modality matter in delivering e-learning information? With the recent growth of broadcasting systems, media technologies and e-learning contents, various systems with different communication modalities have been introduced. In accordance with these trends, this study examines the effects of the information delivery modality on psychology of students. Findings from an experiment indicated that the delivering information which includes a video modality elicited higher degrees of credibility, quality, representativeness of content, and perceived suitability for delivering information than those of auditory information. However, there is no difference between content liking and attitude. The Implications of the findings and the limitations are discussed.
Abstract: Genome profiling (GP), a genotype based technology, which exploits random PCR and temperature gradient gel electrophoresis, has been successful in identification/classification of organisms. In this technology, spiddos (Species identification dots) and PaSS (Pattern similarity score) were employed for measuring the closeness (or distance) between genomes. Based on the closeness (PaSS), we can buildup phylogenetic trees of the organisms. We noticed that the topology of the tree is rather robust against the experimental fluctuation conveyed by spiddos. This fact was confirmed quantitatively in this study by computer-simulation, providing the limit of the reliability of this highly powerful methodology. As a result, we could demonstrate the effectiveness of the GP approach for identification/classification of organisms.
Abstract: Nayak et al have discussed in detail the inertial forces
such as Gravitational, Coriolis-Lense-Thirring and Centrifugal forces
in the Kerr-Newman Space-time in the Kerr-Newman Space-time.
The main theme of this paper is to study the Gravitational and
Centrifugal forces in the NUT-Kerr-Newman Space-time.
Abstract: Chatter vibration has been a troublesome problem
for a machine tool toward the high precision and high speed machining.
Essentially, the machining performance is determined by the dynamic
characteristics of the machine tool structure and dynamics of cutting
process, which can further be identified in terms of the stability lobe
diagram. Therefore, realization on the machine tool dynamic behavior
can help to enhance the cutting stability. To assess the dynamic
characteristics and machining stability of a vertical milling system
under the influence of a linear guide, this study developed a finite
element model integrated the modeling of linear components with the
implementation of contact stiffness at the rolling interface. Both the
finite element simulations and experimental measurements reveal that
the linear guide with different preload greatly affects the vibration
behavior and milling stability of the vertical column spindle head
system, which also clearly indicate that the predictions of the
machining stability agree well with the cutting tests. It is believed that
the proposed model can be successfully applied to evaluate the
dynamics performance of machine tool systems of various
configurations.
Abstract: The African Diaspora in Singapore (and larger Asia)
is a topic that has received little scholarly attention and research. This
exploratory study will analyze the changing identity of Africans
throughout the process of cultural adaptation in Singapore. For the
focus of this study, “black Africans" will be defined as any black
Africans from sub-Saharan Africa who have lived in Singapore for at
least six months. The dialectic relationship between Singaporean
conceptions of black African identity and African self-consciousness
will be analyzed from the perspective of black Africans so as to
evaluate the impact of intercultural discourse on the evolution of the
African identity in Singapore.
Abstract: In recent years, response surface methodology (RSM) has
brought many attentions of many quality engineers in different
industries. Most of the published literature on robust design
methodology is basically concerned with optimization of a single
response or quality characteristic which is often most critical to
consumers. For most products, however, quality is multidimensional,
so it is common to observe multiple responses in an experimental
situation. Through this paper interested person will be familiarize
with this methodology via surveying of the most cited technical
papers.
It is believed that the proposed procedure in this study can resolve
a complex parameter design problem with more than two responses.
It can be applied to those areas where there are large data sets and a
number of responses are to be optimized simultaneously. In addition,
the proposed procedure is relatively simple and can be implemented
easily by using ready-made standard statistical packages.
Abstract: Lateral-torsional buckling (LTB) is one of the
phenomenae controlling the ultimate bending strength of steel Ibeams
carrying distributed loads on top flange. Built-up I-sections
are used as main beams and distributors. This study investigates the
ultimate bending strength of such beams with sections of different
classes including slender elements. The nominal strengths of the
selected beams are calculated for different unsupported lengths
according to the Provisions of the American Institute of Steel
Constructions (AISC-LRFD). These calculations are compared with
results of a nonlinear inelastic study using accurate FE model for this
type of loading. The goal is to investigate the performance of the
provisions for the selected sections. Continuous distributed load at
the top flange of the beams was applied at the FE model.
Imperfections of different values are implemented to the FE model to
examine their effect on the LTB of beams at failure, and hence, their
effect on the ultimate strength of beams. The study also introduces a
procedure for evaluating the performance of the provisions compared
with the accurate FEA results of the selected sections. A simplified
design procedure is given and recommendations for future code
updates are made.
Abstract: This study examined the toxicological effects and
safety of polypeptide k isolated from the seeds of Momordica
charantia in laboratory rats. 30 male Sprague Dawley rats (12 weeks
old, bodyweight 180-200 g) were randomly divided into 3 groups
(1000 mg/kg, 500 mg and 0 mg/kg). Rats were acclimatized to
laboratory conditions for 7 days and at day 8 rats were dosed orally
with polypeptide k (in 2% DMSO/normal saline) and the controls
received the dosed vehicle only. Rats were then observed for 72
hours before sacrificed. Rats were anaesthetized by pentobarbital
(50 mg/kg ip) and 2-3.0 mL of blood was taken by cardiac puncture
and rats were scarified by anaesthetic overdose. Immediately, organs
(heart, lungs, liver, kidneys) were weigh and taken for histology.
Organ sections were then evaluated by a histopathologist. Serum
samples were assayed for liver functions (ALT and γ-GT) and kidney
functions (BUN and creatinine). All rats showed normal behavior
after the dosing and no statistical changes were observed in all blood
parameters and organ weight. Histological examinations revealed
normal organ structures. In conclusion, dosing of rats up to 1000
mg/kg did not have any effects on the rat behavior, liver or kidney
functions nor histology of the selected organs.