Abstract: The purposes of this research were 1) to study
consumer-based equity of luxury brands, 2) to study consumers-
purchase intention for luxury brands, 3) to study direct factors
affecting purchase intention towards luxury brands, and 4) to study
indirect factors affecting purchase intention towards luxury brands
through brand consciousness and brand equity to analyze information
by descriptive statistic and hierarchical stepwise regression analysis.
The findings revealed that the eight variables of the framework which
were: need for uniqueness, normative susceptibility, status
consumption, brand consciousness, brand awareness, perceived
quality, brand association, and brand loyalty affected the purchase
intention of the luxury brands (at the significance of 0.05). Brand
Loyalty had the strongest direct effect while status consumption had
the strongest indirect effect affecting the purchase intention towards
luxury brands. Brand consciousness and brand equity had the
mediators through the purchase intention of the luxury brands (at the
significance of 0.05).
Abstract: The genre of fantasy depicts a world of imagine that triggers popular interest from a created view of world, and a fantasy is defined as a story that illustrates a world of imagine where scientific or horror elements are stand in its center. This study is not focused on the narrative of the fantasy, i.e. not on the adventurous story, but is concentrated on the image of the fantasy to work on its relationship with intended themes and differences among cultures due to meanings of materials. As for films, we have selected some films in the 2000's that are internationally recognized as expressing unique images of fantasy containing the theme of love in them. The selected films are 5 pieces including two European films, Amelie from Montmartre (2001) and The Science of Sleep (2005) and three Asian films, Citizen Dog from Thailand (2004), Memories of Matsuko from Japan (2006), and I'm a Cyborg, but That's OK from Korea (2006). These films share some common characteristics to the effect that they give tiny lessons and feelings for life with expressions of fantasy images as if they were fairy tales for adults and that they lead the audience to reflect on their days and revive forgotten dreams of childhood. We analyze the images of fantasy in each of the films on the basis of the elements of Mise-en-Scène (setting and props, costume, hair and make-up, facial expressions and body language, lighting and color, positioning of characters, and objects within a frame).
Abstract: This work aims to reduce the read power consumption
as well as to enhance the stability of the SRAM cell during the read
operation. A new 10-transisor cell is proposed with a new read
scheme to minimize the power consumption within the memory core.
It has separate read and write ports, thus cell read stability is
significantly improved. A 16Kb SRAM macro operating at 1V
supply voltage is demonstrated in 65 nm CMOS process. Its read
power consumption is reduced to 24% of the conventional design.
The new cell also has lower leakage current due to its special bit-line
pre-charge scheme. As a result, it is suitable for low-power mobile
applications where power supply is restricted by the battery.
Abstract: Computer based geostatistical methods can offer effective data analysis possibilities for agricultural areas by using
vectorial data and their objective informations. These methods will help to detect the spatial changes on different locations of the large
agricultural lands, which will lead to effective fertilization for optimal yield with reduced environmental pollution. In this study, topsoil (0-20 cm) and subsoil (20-40 cm) samples were taken from a
sugar beet field by 20 x 20 m grids. Plant samples were also collected
from the same plots. Some physical and chemical analyses for these
samples were made by routine methods. According to derived variation coefficients, topsoil organic matter (OM) distribution was more than subsoil OM distribution. The highest C.V. value of
17.79% was found for topsoil OM. The data were analyzed
comparatively according to kriging methods which are also used
widely in geostatistic. Several interpolation methods (Ordinary,Simple and Universal) and semivariogram models (Spherical,
Exponential and Gaussian) were tested in order to choose the suitable
methods. Average standard deviations of values estimated by simple
kriging interpolation method were less than average standard
deviations (topsoil OM ± 0.48, N ± 0.37, subsoil OM ± 0.18) of measured values. The most suitable interpolation method was simple
kriging method and exponantial semivariogram model for topsoil,
whereas the best optimal interpolation method was simple kriging
method and spherical semivariogram model for subsoil. The results
also showed that these computer based geostatistical methods should
be tested and calibrated for different experimental conditions and semivariogram models.
Abstract: Content-Based Image Retrieval (CBIR) has been
one on the most vivid research areas in the field of computer vision
over the last 10 years. Many programs and tools have been
developed to formulate and execute queries based on the visual or
audio content and to help browsing large multimedia repositories.
Still, no general breakthrough has been achieved with respect to
large varied databases with documents of difering sorts and with
varying characteristics. Answers to many questions with respect to
speed, semantic descriptors or objective image interpretations are
still unanswered. In the medical field, images, and especially
digital images, are produced in ever increasing quantities and used
for diagnostics and therapy. In several articles, content based
access to medical images for supporting clinical decision making
has been proposed that would ease the management of clinical data
and scenarios for the integration of content-based access methods
into Picture Archiving and Communication Systems (PACS) have
been created. This paper gives an overview of soft computing
techniques. New research directions are being defined that can
prove to be useful. Still, there are very few systems that seem to be
used in clinical practice. It needs to be stated as well that the goal
is not, in general, to replace text based retrieval methods as they
exist at the moment.
Abstract: Ambiguities in effects of earthquake on various
structures in all earthquake codes would necessitate more study and
research concerning influential factors on dynamic behavior.
Previous studies which were done on different features in different
buildings play a major role in the type of response a structure makes
to lateral vibrations. Diagnosing each of these irregularities can help
structure designers in choosing appropriate setbacks for decreasing
possible damages. Therefore vertical setback is one of the irregularity
factors in the height of the building where can be seen in skyscrapers
and hotels. Previous researches reveal notable changes in the place of
these setbacks showing dynamic response of the structure.
Consequently analyzing 48 models of concrete frames for 3, 6 and 9
stories heights with three different bays in general shape of a surface
decline by height have been constructed in ETABS2000 software,
and then the shape effect of each and every one of these frames in
period scale has been discussed. The result of this study reveals that
not only mass, stiffness and height but also shape of the frame is
influential.
Abstract: The rate of nitrate adsorption by a nitrate selective ion
exchange resin was investigated in a well-stirred batch experiments.
The kinetic experimental data were simulated with diffusion models including external mass transfer, particle diffusion and chemical
adsorption. Particle pore volume diffusion and particle surface diffusion were taken into consideration separately and simultaneously
in the modeling. The model equations were solved numerically using the Crank-Nicholson scheme. An optimization technique was
employed to optimize the model parameters. All nitrate concentration
decay data were well described with the all diffusion models. The
results indicated that the kinetic process is initially controlled by external mass transfer and then by particle diffusion. The external
mass transfer coefficient and the coefficients of pore volume diffusion and surface diffusion in all experiments were close to each
other with the average value of 8.3×10-3 cm/S for external mass
transfer coefficient. In addition, the models are more sensitive to the
mass transfer coefficient in comparison with particle diffusion. Moreover, it seems that surface diffusion is the dominant particle
diffusion in comparison with pore volume diffusion.
Abstract: The study aimed to investigate the effect of rice types on chewing behaviours (chewing time, number of chews, and portion size) and bolus properties (bolus moisture content, solid loss, and particle size distribution (PSD)) in human subjects. Five cooked rice types including brown rice (BR), white rice (WR), parboiled white rice (PR), high amylose white rice (HR) and waxy white rice (WXR) were chewed by six subjects. The chewing behaviours were recorded and the food boluses were collected during mastication. Rice typeswere found to significantly influence all chewing parameters evaluated. The WXR and BR showed the most pronounced differences compared with other rice types. The initial moisture content of un-chewed WXR was lowest (43.39%) whereas those of other rice types were ranged from 66.86 to 70.33%. The bolus obtained from chewing the WXR contained lowest moisture content (56.43%) whilst its solid loss (22.03%) was not significant different from those of all rice types. In PSD evaluation using Mastersizer S, the diameter of particles measured was ranged between 4 to 3500 μm. The particle size of food bolus from BR, HR, and WXR contained much finer particles than those of WR and PR.
Abstract: The environmental impact caused by industries is an issue that, in the last 20 years, has become very important in terms of society, economics and politics in Colombia. Particularly, the tannery process is extremely polluting because of uneffective treatments and regulations given to the dumping process and atmospheric emissions. Considering that, this investigation is intended to propose a management model based on the integration of Lean Supply Chain, Green Supply Chain, Cleaner Production and ISO 14001-2004, that prioritizes the strategic components of the organizations. As a result, a management model will be obtained and it will provide a strategic perspective through a systemic approach to the tanning process. This will be achieved through the use of Multicriteria Decision tools, along with Quality Function Deployment and Fuzzy Logic. The strategic approach that embraces the management model using the alignment of Lean Supply Chain, Green Supply Chain, Cleaner Production and ISO 14001-2004, is an integrated perspective that allows a gradual frame of the tactical and operative elements through the correct setting of the information flow, improving the decision making process. In that way, Small Medium Enterprises (SMEs) could improve their productivity, competitiveness and as an added value, the minimization of the environmental impact. This improvement is expected to be controlled through a Dashboard that helps the Organization measure its performance along the implementation of the model in its productive process.
Abstract: The value of emission factor was calculated in the
older type of Diesel engine operating on an engine testing bench and
then compared with the parameters monitored under similar
conditions when the EnviroxTM additive was applied. It has been
found out that the additive based on CeO2 nanoparticles reduces
emission of NOx. The dependencies of NOx emissions on reduced
torque, engine power and revolutions have been observed as well.
Abstract: This paper aims to improve a fine lapping process of
hard disk drive (HDD) lapping machines by removing materials from
each slider together with controlling the strip height (SH) variation to
minimum value. The standard deviation is the key parameter to
evaluate the strip height variation, hence it is minimized. In this
paper, a design of experiment (DOE) with factorial analysis by twoway
analysis of variance (ANOVA) is adopted to obtain a
statistically information. The statistics results reveal that initial stripe
height patterns affect the final SH variation. Therefore, initial SH
classification using a radial basis function neural network is
implemented to achieve the proportional gain prediction.
Abstract: In this paper, a novel approach for robust trajectory tracking of induction motor drive is presented. By combining variable structure systems theory with fuzzy logic concept and neural network techniques, a new algorithm is developed. Fuzzy logic was used for the adaptation of the learning algorithm to improve the robustness of learning and operating of the neural network. The developed control algorithm is robust to parameter variations and external influences. It also assures precise trajectory tracking with the prescribed dynamics. The algorithm was verified by simulation and the results obtained demonstrate the effectiveness of the designed controller of induction motor drives which considered as highly non linear dynamic complex systems and variable characteristics over the operating conditions.
Abstract: Elastic and inelastic scattering of α-particles by 9Be nuclei at different incident energies have been analyzed. Optical model parameters (OMPs) of α-particles elastic scattering by 9Be at different energies have been obtained. Coupled Reaction Channel (CRC) of elastic scattering, inelastic scattering and transfer reaction has been calculated using Fresco Code. The effect of involving CRC calculations on the analysis of differential cross section has been studied. The transfer reaction of (5He) in the reaction 9Be(α,9Be)α has been studied. The spectroscopic factor of 9Be≡α+5He has been extracted.
Abstract: This paper presents a novel method for prediction of
the mechanical behavior of proximal femur using the general
framework of the quantitative computed tomography (QCT)-based
finite element Analysis (FEA). A systematic imaging and modeling
procedure was developed for reliable correspondence between the
QCT-based FEA and the in-vitro mechanical testing. A speciallydesigned
holding frame was used to define and maintain a unique
geometrical reference system during the analysis and testing. The
QCT images were directly converted into voxel-based 3D finite
element models for linear and nonlinear analyses. The equivalent
plastic strain and the strain energy density measures were used to
identify the critical elements and predict the failure patterns. The
samples were destructively tested using a specially-designed gripping
fixture (with five degrees of freedom) mounted within a universal
mechanical testing machine. Very good agreements were found
between the experimental and the predicted failure patterns and the
associated load levels.
Abstract: The electrical potentials generated during eye movements and blinks are one of the main sources of artifacts in Electroencephalogram (EEG) recording and can propagate much across the scalp, masking and distorting brain signals. In recent times, signal separation algorithms are used widely for removing artifacts from the observed EEG data. In this paper, a recently introduced signal separation algorithm Mutual Information based Least dependent Component Analysis (MILCA) is employed to separate ocular artifacts from EEG. The aim of MILCA is to minimize the Mutual Information (MI) between the independent components (estimated sources) under a pure rotation. Performance of this algorithm is compared with eleven popular algorithms (Infomax, Extended Infomax, Fast ICA, SOBI, TDSEP, JADE, OGWE, MS-ICA, SHIBBS, Kernel-ICA, and RADICAL) for the actual independence and uniqueness of the estimated source components obtained for different sets of EEG data with ocular artifacts by using a reliable MI Estimator. Results show that MILCA is best in separating the ocular artifacts and EEG and is recommended for further analysis.
Abstract: Unlike the best effort service provided by the internet
today, next-generation wireless networks will support real-time
applications. This paper proposes an adaptive early packet discard
(AEPD) policy to improve the performance of the real time TCP
traffic over ATM networks and avoid the fragmentation problem.
Three main aspects are incorporated in the proposed policy. First,
providing quality-of-service (QoS) guaranteed for real-time
applications by implementing a priority scheduling. Second,
resolving the partially corrupted packets problem by differentiating
the buffered cells of one packet from another. Third, adapting a
threshold dynamically using Fuzzy logic based on the traffic
behavior to maintain a high throughput under a variety of load
conditions. The simulation is run for two priority classes of the input
traffic: real time and non-real time classes. Simulation results show
that the proposed AEPD policy improves throughput and fairness
over that using static threshold under the same traffic conditions.
Abstract: In article the data of chronic toxicity for pre-clinical
researches of Ramon preparation is described. Ramon effects to
hormone system and gastrointestinal tract; local irritative effect,
allergic, pyrogenic properties and reaction to the immune system
were studied.
Abstract: Formal Specification languages are being widely used
for system specification and testing. Highly critical systems such as
real time systems, avionics, and medical systems are represented
using Formal specification languages. Formal specifications based
testing is mostly performed using black box testing approaches thus
testing only the set of inputs and outputs of the system. The formal
specification language such as VDMµ can be used for white box
testing as they provide enough constructs as any other high level
programming language. In this work, we perform data and control
flow analysis of VDMµ class specifications. The proposed work is
discussed with an example of SavingAccount.
Abstract: During the last few years, several sheet hydroforming
processes have been introduced. Despite the advantages of these
methods, they have some limitations. Of the processes, the two main
ones are the standard hydroforming and hydromechanical deep
drawing. A new sheet hydroforming die set was proposed that has the
advantages of both processes and eliminates their limitations. In this
method, a polyurethane plate was used as a part of the die-set to
control the blank holder force. This paper outlines the Taguchi
optimization methodology, which is applied to optimize the effective
parameters in forming cylindrical cups by the new die set of sheet
hydroforming process. The process parameters evaluated in this
research are polyurethane hardness, polyurethane thickness, forming
pressure path and polyurethane hole diameter. The design of
experiments based upon L9 orthogonal arrays by Taguchi was used
and analysis of variance (ANOVA) was employed to analyze the
effect of these parameters on the forming pressure. The analysis of
the results showed that the optimal combination for low forming
pressure is harder polyurethane, bigger diameter of polyurethane hole
and thinner polyurethane. Finally, the confirmation test was derived
based on the optimal combination of parameters and it was shown
that the Taguchi method is suitable to examine the optimization
process.
Abstract: Animated graph gives some good impressions in
presenting information. However, not many people are able to produce it because the process of generating an animated graph requires some technical skills. This work presents Content
Management System with Animated Graph (CMS-AG). It is a webbased system enabling users to produce an effective and interactive
graphical report in a short time period. It allows for three levels of user authentication, provides update profile, account management, template management, graph management, and track changes. The system development applies incremental development approach, object-oriented concepts and Web programming technologies. The design architecture promotes new technology of reporting. It also helps user cut off unnecessary expenses, save time and learn new things on different levels of users. In this paper, the developed system is described.