Abstract: The ever increasing product diversity and competition on the market of goods and services has dictated the pace of growth in the number of advertisements. Despite their admittedly diminished effectiveness over the recent years, advertisements remain the favored method of sales promotion. Consequently, the challenge for an advertiser is to explore every possible avenue of making an advertisement more noticeable, attractive and impellent for consumers. One way to achieve this is through invoking celebrity endorsements. On the one hand, the use of a celebrity to endorse a product involves substantial costs, however, on the other hand, it does not immediately guarantee the success of an advertisement. The question of how celebrities can be used in advertising to the best advantage is therefore of utmost importance. Celebrity endorsements have become commonplace: empirical evidence indicates that approximately 20 to 25 per cent of advertisements feature some famous person as a product endorser. The popularity of celebrity endorsements demonstrates the relevance of the topic, especially in the context of the current global economic downturn, when companies are forced to save in order to survive, yet simultaneously to heavily invest in advertising and sales promotion. The issue of the effective use of celebrity endorsements also figures prominently in the academic discourse. The study presented below is thus aimed at exploring what qualities (characteristics) of a celebrity endorser have an impact on the ffectiveness of the advertisement in which he/she appears and how.
Abstract: Aluminum/Copper clad sheet has been fabricated using
asymmetric extrusion method, which caused severe shear deformation
between Al and Cu plate to easily bond to each other. Interfacial
microstructure and mechanical properties of Al/Cu clad were studied
by scanning electron microscope equipped with energy dispersive
X-ray detector, micro-hardness, and tension tests. The asymmetric
extrusion bonding was very effective to provide a good interface for
atoms diffusion during subsequent annealing. The strength of bonding
was higher with the increasing extrusion ratio.
Abstract: The visualization of geographic information on mobile devices has become popular as the widespread use of mobile Internet. The mobility of these devices brings about much convenience to people-s life. By the add-on location-based services of the devices, people can have an access to timely information relevant to their tasks. However, visual analysis of geographic data on mobile devices presents several challenges due to the small display and restricted computing resources. These limitations on the screen size and resources may impair the usability aspects of the visualization applications. In this paper, a variable-scale visualization method is proposed to handle the challenge of small mobile display. By merging multiple scales of information into a single image, the viewer is able to focus on the interesting region, while having a good grasp of the surrounding context. This is essentially visualizing the map through a fisheye lens. However, the fisheye lens induces undesirable geometric distortion in the peripheral, which renders the information meaningless. The proposed solution is to apply map generalization that removes excessive information around the peripheral and an automatic smoothing process to correct the distortion while keeping the local topology consistent. The proposed method is applied on both artificial and real geographical data for evaluation.
Abstract: A generalized Dirichlet to Neumann map is
one of the main aspects characterizing a recently introduced
method for analyzing linear elliptic PDEs, through which it
became possible to couple known and unknown components
of the solution on the boundary of the domain without
solving on its interior. For its numerical solution, a well conditioned
quadratically convergent sine-Collocation method
was developed, which yielded a linear system of equations
with the diagonal blocks of its associated coefficient matrix
being point diagonal. This structural property, among others,
initiated interest for the employment of iterative methods for
its solution. In this work we present a conclusive numerical
study for the behavior of classical (Jacobi and Gauss-Seidel)
and Krylov subspace (GMRES and Bi-CGSTAB) iterative
methods when they are applied for the solution of the Dirichlet
to Neumann map associated with the Laplace-s equation
on regular polygons with the same boundary conditions on
all edges.
Abstract: Carbon steel is used in boilers, pressure vessels, heat
exchangers, piping, structural elements and other moderatetemperature
service systems in which good strength and ductility are
desired. ASME Boiler and Pressure Vessel Code, Section II Part A
(2004) provides specifications of ferrous materials for construction of
pressure equipment, covering wide range of mechanical properties
including high strength materials for power plants application.
However, increased level of springback is one of the major problems
in fabricating components of high strength steel using bending.
Presented work discuss the springback simulations for five different
steels (i.e. SA-36, SA-299, SA-515 grade 70, SA-612 and SA-724
grade B) using finite element analysis of air V-bending. Analytical
springback simulations of hypothetical layered materials are
presented. Result shows that; (i) combination of the material property
parameters controls the springback, (ii) layer of the high ductility
steel on the high strength steel greatly suppresses the springback.
Abstract: The study is aimed to test causal relationship between
growth and unemployment, using time series data for Pakistan from
1972 to 2006. Growth is considered to be a pathway to decrease the
level of unemployment. Unemployment is a social and political
issue. It is a phenomenon where human resources are wasted leading
to deacceleration in growth. Johanson Cointegration shows that there
is long run relationship between growth and unemployment. For
short run dynamics and causality, the study utilizes Vector Error
Correction Model (VECM). The results of VECM indicate that there
is short and long run causal relation between growth and
unemployment including capital, labor and human capital as
explanatory variables.
Abstract: Advances in information technology, recent changes in business environment, globalization, deregulation, privatization have made running a successful business more difficult than ever before. To remain successful and to be competitive have forced companies to react to the new changes in order to survive and succeed. The implementation of an Enterprise Resource planning (ERP) system improves information flow, reduce costs, establish linkage with suppliers and reduce response time to customer needs. This paper focuses on a sample of Greek companies, investigates the ERP market in Greece, the reasons why the Greek companies are investing in ERP systems, the benefits that users have achieved and the influence of ERP systems on the use of new accounting practices. The results indicate a greater level on information integration, flexibility in information access and greater functionality provided by ERP systems but little influence on the use of new accounting practices.
Abstract: In field of Computer Science and Mathematics,
sorting algorithm is an algorithm that puts elements of a list in a
certain order i.e. ascending or descending. Sorting is perhaps the
most widely studied problem in computer science and is frequently
used as a benchmark of a system-s performance. This paper
presented the comparative performance study of four sorting
algorithms on different platform. For each machine, it is found that
the algorithm depends upon the number of elements to be sorted. In
addition, as expected, results show that the relative performance of
the algorithms differed on the various machines. So, algorithm
performance is dependent on data size and there exists impact of
hardware also.
Abstract: Polymer-like organic thin films were deposited on both
aluminum alloy type 6061 and glass substrates at room temperature by
Plasma Enhanced Chemical Vapor Deposition (PECVD) methodusing
benzene and hexamethyldisiloxane (HMDSO) as precursor materials.
The surface and physical properties of plasma-polymerized organic
thin films were investigated at different r.f. powers. The effects of
benzene/argon ratio on the properties of plasma polymerized benzene
films were also investigated. It is found that using benzene alone
results in a non-coherent and non-adherent powdery deposited
material. The chemical structure and surface properties of the asgrown
plasma polymerized thin films were analyzed on glass
substrates with FTIR and contact angle measurements. FTIR spectra
of benzene deposited film indicated that the benzene rings are
preserved when increasing benzene ratio and/or decreasing r.f.
powers. FTIR spectra of HMDSO deposited films indicated an
increase of the hydrogen concentration and a decrease of the oxygen
concentration with the increase of r.f. power. The contact angle (θ) of
the films prepared from benzene was found to increase by about 43%
as benzene ratio increases from 10% to 20%. θ was then found to
decrease to the original value (51°) when the benzene ratio increases
to 100%. The contact angle, θ, for both benzene and HMDSO
deposited films were found to increase with r.f. power. This signifies
that the plasma polymerized organic films have substantially low
surface energy as the r.f power increases. The corrosion resistance of
aluminum alloy substrate both bare and covered with plasma
polymerized thin films was carried out by potentiodynamic
polarization measurements in standard 3.5 wt. % NaCl solution at
room temperature. The results indicate that the benzene and HMDSO
deposited films are suitable for protection of the aluminum substrate
against corrosion. The changes in the processing parameters seem to
have a strong influence on the film protective ability. Surface
roughness of films deposited on aluminum alloy substrate was
investigated using scanning electron microscopy (SEM). The SEM
images indicate that the surface roughness of benzene deposited films
increase with decreasing the benzene ratio. SEM images of benzene
and HMDSO deposited films indicate that the surface roughness
decreases with increasing r.f. power. Studying the above parameters
indicate that the films produced are suitable for specific practical
applications.
Abstract: The objective of this work is to explicit knowledge on the interactions between the chlorophyll-a and nine meroplankton larvae of epibenthonic fauna. The studied case is the Arraial do Cabo upwelling system, Southeastern of Brazil, which provides different environmental conditions. To assess this information a network approach based in probability estimative was used. Comparisons among the generated graphs are made in the light of different water masses, application of Shannon biodiversity index, and the closeness and betweenness centralities measurements. Our results show the main pattern among different water masses and how the core organisms belonging to the network skeleton are correlated to the main environmental variable. We conclude that the approach of complex networks is a promising tool for environmental diagnostic.
Abstract: Due to its geographical location, Iran is considered one of the earthquake-prone areas where the best way to decrease earthquake effects is supposed to be strengthening the buildings. Even though, one idea suggests that the use of adobe in constructing buildings be prohibited for its weak function especially in earthquake-prone areas, however, regarding ecological considerations, sustainability and other local skills, another idea pays special attention to adobe as one of the construction technologies which is popular among people. From the architectural and technological point of view, as strong sustainable building construction materials, compressed adobe construction materials make most of the construction in urban or rural areas ranging from small to big industrial buildings used to replace common earth blocks in traditional systems and strengthen traditional adobe buildings especially against earthquake. Mentioning efficient construction using compressed adobe system as a reliable replacement for traditional soil construction materials , this article focuses on the experiences of India in the fields of sustainable development of compressed adobe systems in the form of system in which the compressed soil is combined with cement, load bearing building with brick/solid concrete block system, brick system using rat trap bond, metal system with adobe infill and finally emphasizes on the use of these systems in the earthquake-struck city of Bam in Iran.
Abstract: One of the essential components of much of DSP
application is noise cancellation. Changes in real time signals are
quite rapid and swift. In noise cancellation, a reference signal which
is an approximation of noise signal (that corrupts the original
information signal) is obtained and then subtracted from the noise
bearing signal to obtain a noise free signal. This approximation of
noise signal is obtained through adaptive filters which are self
adjusting. As the changes in real time signals are abrupt, this needs
adaptive algorithm that converges fast and is stable. Least mean
square (LMS) and normalized LMS (NLMS) are two widely used
algorithms because of their plainness in calculations and
implementation. But their convergence rates are small. Adaptive
averaging filters (AFA) are also used because they have high
convergence, but they are less stable. This paper provides the
comparative study of LMS and Normalized NLMS, AFA and new
enhanced average adaptive (Average NLMS-ANLMS) filters for noise
cancelling application using speech signals.
Abstract: Time series models have been used to make predictions of academic enrollments, weather, road accident, casualties and stock prices, etc. Based on the concepts of quartile regression models, we have developed a simple time variant quantile based fuzzy time series forecasting method. The proposed method bases the forecast using prediction of future trend of the data. In place of actual quantiles of the data at each point, we have converted the statistical concept into fuzzy concept by using fuzzy quantiles using fuzzy membership function ensemble. We have given a fuzzy metric to use the trend forecast and calculate the future value. The proposed model is applied for TAIFEX forecasting. It is shown that proposed method work best as compared to other models when compared with respect to model complexity and forecasting accuracy.
Abstract: Precise frequency estimation methods for pulseshaped echoes are a prerequisite to determine the relative velocity between sensor and reflector. Signal frequencies are analysed using three different methods: Fourier Transform, Chirp ZTransform and the MUSIC algorithm. Simulations of echoes are performed varying both the noise level and the number of reflecting points. The superposition of echoes with a random initial phase is found to influence the precision of frequency estimation severely for FFT and MUSIC. The standard deviation of the frequency using FFT is larger than for MUSIC. However, MUSIC is more noise-sensitive. The distorting effect of superpositions is less pronounced in experimental data.
Abstract: Simulations play a major role in education not only because they provide realistic models with which students can interact to acquire real world experiences, but also because they constitute safe environments in which students can repeat processes without any risk in order to perceive easier concepts and theories. Virtual reality is widely recognized as a significant technological advance that can facilitate learning process through the development of highly realistic 3D simulations supporting immersive and interactive features. The objective of this paper is to analyze the influence of virtual reality-s use in chemistry instruction as well as to present an integrated web-based learning environment for the simulation of chemical experiments. The proposed application constitutes a cost-effective solution for both schools and universities without appropriate infrastructure and a valuable tool for distance learning and life-long education in chemistry. Its educational objectives are the familiarization of students with the equipment of a real chemical laboratory and the execution of virtual volumetric analysis experiments with the active participation of students.
Abstract: Kazakhstan attaches the great importance to
cooperation with European countries within the framework of
multilateral security organizations such as NATO. Cooperation of
Kazakhstan with the NATO is a prominent aspect of strengthening of
regional security of republic. It covers a wide spectrum of areas, such
as reform of sector of defense and security, military operative
compatibility of armed forces of NATO member-countries and
Kazakhstan, civil emergency planning and scientific cooperation. The
cooperation between Kazakhstan and NATO is based on the mutual
interests of neighboring republics in the region so that the existing
forms of cooperation between Kazakhstan and NATO will not be
negatively perceived both in Asia as well as among CIS countries.
Kazakhstan tailors its participation in the PfP programme through an
annual Individual Partnership Programme, selecting those activities
that will help achieve the goals it has set in the IPAP. Level of
cooperation within the limits of PfP essentially differs on each
republic. Cooperation with Kazakhstan progressed most of all since
has been signed IPAP from the NATO
Abstract: A theoretical approach to radiation damage evolution
is developed. Stable temporal behavior taking place in solids under
irradiation are examined as phenomena of self-organization in nonequilibrium
systems.
Experimental effects of temporal self-organization in solids under
irradiation are reviewed. Their essential common properties and
features are highlighted and analyzed.
Dynamical model to describe development of self-oscillation of
density of point defects under stationary irradiation is proposed. The
emphasis is the nonlinear couplings between rate of annealing and
density of defects that determine the kind and parameters of an
arising self-oscillation.
The field of parameters (defect generation rate and environment
temperature) at which self-oscillations develop is found. Bifurcation
curve and self-oscillation period near it is obtained.
Abstract: Electronic voting (E-voting) using an internet has been
recently performed in some nations and regions. There is no spatial
restriction which a voter directly has to visit the polling place, but an
e-voting using an internet has to go together the computer in which the
internet connection is possible. Also, this voting requires an access
code for the e-voting through the beforehand report of a voter. To
minimize these disadvantages, we propose a method in which a voter,
who has the wireless certificate issued in advance, uses its own cellular
phone for an e-voting without the special registration for a vote. Our
proposal allows a voter to cast his vote in a simple and convenient way
without the limit of time and location, thereby increasing the voting
rate, and also ensuring confidentiality and anonymity.
Abstract: This paper deals with the design of a moving sliding
surface in a variable structure plant for a second order system. The
chattering phenomena is also dealt with during the switching process
for an unstable sliding surface condition. The simulation examples
considered in this paper shows the effectiveness of the sliding mode
control method used for the design of the moving sliding surfaces. A
simulink model of the continuous system was also developed in
MATLAB-SIMULINK for the design and hence demonstrated. The
phase portraits and the state plots shows the demonstration of
the powerful control technique which can be applied for second
order systems.
Abstract: Chloride induced corrosion of steel reinforcement is
the main cause of deterioration of reinforced concrete marine
structures. This paper investigates the relative performance of
alternative repair options with respect to the deterioration of
reinforced concrete bridge elements in marine environments. Focus is
placed on the initiation phase of reinforcement corrosion. A
laboratory study is described which involved exposing concrete
samples to accelerated chloride-ion ingress. The study examined the
relative efficiencies of two repair methods, namely Ordinary Portland
Cement (OPC) concrete and a concrete which utilised Ground
Granulated Blastfurnace Cement (GGBS) as a partial cement
replacement. The mix designs and materials utilised were identical to
those implemented in the repair of a marine bridge on the South East
coast of Ireland in 2007. The results of this testing regime serve to
inform input variables employed in probabilistic modelling of
deterioration for subsequent reliability based analysis to compare the
relative performance of the studied repair options.