Abstract: With the flourishing development of online shopping,
an increasing number of customers see online shopping as an
entertaining experience. Because the online consumer has a double
identity as a shopper and an Internet user, online shopping should offer
hedonic values of shopping and Internet usage. The purpose of this
study is to investigate hedonic online shopping motivations from the
perspectives of traditional hedonic value and flow theory.
The study adopted a focus group interview method, including two
online and two offline interviews. Four focus groups of shoppers
consisted of online professionals, online college students, offline
professionals and offline college students. The results of the study
indicate that traditional hedonic values and dimensions of flow theory
exist in the online shopping environment. The study indicated that
online shoppers seem to appreciate being able to learn things and grow
to become competitive achievers online. Comparisons of online
hedonic motivations between groups are conducted. This study serves
as a basis for the future growth of Internet marketing.
Abstract: Networking is important among students to achieve
better understanding. Social networking plays an important role in the
education. Realizing its huge potential, various organizations,
including institutions of higher learning have moved to the area of
social networks to interact with their students especially through
Facebook. Therefore, measuring the effectiveness of Facebook as a
learning tool has become an area of interest to academicians and
researchers. Therefore, this study tried to integrate and propose new
theoretical and empirical evidences by linking the western idea of
adopting Facebook as an alternative learning platform from a
Malaysian perspective. This study, thus, aimed to fill a gap by being
among the pioneering research that tries to study the effectiveness of
adopting Facebook as a learning platform across other cultural
settings, namely Malaysia. Structural equation modeling was
employed for data analysis and hypothesis testing. This study finding
has provided some insights that would likely affect students’
awareness towards using Facebook as an alternative learning
platform in the Malaysian higher learning institutions. At the end,
future direction is proposed.
Abstract: The article represents the results of research of
antitumor activity of different structural types of plant flavonoids
extracted by authors from Polygonum L. plants in commercial
reserves at the territory of the Republic of Kazakhstan. For the first
time ever the results comparative research of antitumor activity of
plant flavonoids of different structural groups and their synthetic
derivatives have been represented. The results of determination of
toxicity of flavonoids in single parenteral infusion conditions have
been represented. Experimental substantiation of possible
mechanisms of antiproliferative and cytotoxic action of flavonoids
has been suggested. The perspectives of usage of plant flavonoids as
medications and creation of effective dosage forms of antitumor
medicines on their basis have been substantiated.
Abstract: The seismic risk mitigation from the perspective of
the old buildings stock is truly essential in Algerian urban areas,
particularly those located in seismic prone regions, such as Annaba
city, and which the old buildings present high levels of degradation
associated with no seismic strengthening and/or rehabilitation
concerns. In this sense, the present paper approaches the issue of the
seismic vulnerability assessment of old masonry building stocks
through the adaptation of a simplified methodology developed for a
European context area similar to that of Annaba city, Algeria.
Therefore, this method is used for the first level of seismic
vulnerability assessment of the masonry buildings stock of the old
city center of Annaba. This methodology is based on a vulnerability
index that is suitable for the evaluation of damage and for the
creation of large-scale loss scenarios. Over 380 buildings were
evaluated in accordance with the referred methodology and the
results obtained were then integrated into a Geographical Information
System (GIS) tool. Such results can be used by the Annaba city
council for supporting management decisions, based on a global view
of the site under analysis, which led to more accurate and faster
decisions for the risk mitigation strategies and rehabilitation plans.
Abstract: In emerging economies, recycling is an opportunity
for the cities to increase the lifespan of sanitary landfills, reduce the
costs of the solid waste management, decrease the environmental
problems of the waste treatment through reincorporate waste in the
productive cycle and protect and develop people’s livelihoods of
informal waste pickers. However, few studies have analysed the
possibilities and strategies to integrate formal and informal sectors in
the solid waste management for the benefit of both. This study seek
to make a strength, weakness, opportunity, and threat (SWOT)
analysis in three recycling associations of Bogotá with the aim to
understand and determine the situation of recycling from perspective
of informal sector in its transition to enter as authorized waste
providers. Data used in the analysis are derived from multiple
strategies such as literature review, the Bogota’s recycling database,
focus group meetings, governmental reports, national laws and
regulations and specific interviews with key stakeholders. Results of
this study show as the main stakeholders of formal and informal
sector of waste management can identify the internal and internal
conditions of recycling in Bogotá. Several strategies were designed
based on the SWOTs determined, could be useful for Bogotá to
advance and promote recycling as a key strategy for integrated
sustainable waste management in the city.
Abstract: Our globalizing world has become almost a small
village and everyone can access any information at any time.
Everyone lets each other know who does whatever in which place.
We can learn which social events occur in which place in the world.
From the perspective of education, the course notes that a lecturer use
in lessons in a university in any state of America can be examined by
a student studying in a city of Africa or the Far East. This dizzying
communication we have mentioned happened thanks to fast
developments in computer and internet technologies. While these
developments occur in the world, Turkey that has a very large young
population and whose electronic infrastructure rapidly improves has
also been affected by these developments. Nowadays, mobile devices
have become common and thus, it causes to increase data traffic in
social networks. This study was carried out on students in the
different age groups in Selcuk University Vocational School of
Technical Sciences, the Department of Computer Technology.
Students’ opinions about the use of internet and social media were
obtained. The features such as using the Internet and social media
skills, purposes, operating frequency, accessing facilities and tools,
social life and effects on vocational education and so forth were
explored. The positive effects and negative effects of both internet
and social media use on the students in this department and findings
are evaluated from different perspectives and results are obtained. In
addition, relations and differences were found out statistically.
Abstract: It is well known that in recent years magnetic
materials have received increased attention due to their properties.
For this reason a significant number of patents that were published
during the last decade are oriented towards synthesis and study of
such materials. The aim of this work is to create and study ferrite
nanocrystalline materials with spinel structure, using sol-gel
technology with participation of auto-combustion. This method is
perspective in that it is a cheap and low-temperature technique that
allows for the fine control on the product’s chemical composition.
Abstract: This paper discusses the value theory in cultural
heritage and the value theory in environmental economics. Two
economic views of the value theory are compared, within the field of
cultural heritage maintenance and within the field of the environment.
The main aims are to find common features in these two differently
structured theories under the layer of differently defined terms as well
as really differing features of these two approaches; to clear the
confusion which stems from different terminology as in fact these
terms capture the same aspects of reality; and to show possible
inspiration these two perspectives can offer one another. Another aim
is to present these two value systems in one value framework. First,
important moments of the value theory from the economic
perspective are presented, leading to the marginal revolution of (not
only) the Austrian School. Then the theory of value within cultural
heritage and environmental economics are explored. Finally,
individual approaches are compared and their potential mutual
inspiration searched for.
Abstract: In the past researchers have questioned the
effectiveness of ethics training in higher education. Also, there are
observations that support the view that ethical behaviour (range of
actions)/ethical decision making models used in the past make use of
vignettes to explain ethical behaviour. The understanding remains in
the perspective that these vignettes play a limited role in determining
individual intentions and not actions. Some authors have also agreed
that there are possibilities of differences in one’s intentions and
actions. This paper makes an attempt to fill those gaps by evaluating
real actions rather than intentions. In a way this study suggests the
use of an experiential methodology to explore Berlo’s model of
communication as an action along with orchestration of various
principles. To this endeavor, an attempt was made to use
conversational analysis in the pursuance of evaluating ethical
decision making behaviour among students and middle level
managers. The process was repeated six times with the set of an
average of 15 participants. Similarities have been observed in the
behaviour of students and middle level managers that calls for
understanding that both the groups of individuals have no cognizance
of their actual actions. The deliberations derived out of conversation
were taken a step forward for meta-ethical evaluations to portray a
clear picture of ethical behaviour among participants. This study
provides insights for understanding demonstrated unconscious human
behaviour which may fortuitously be termed both ethical and
unethical.
Abstract: This paper reports the worldwide status of building
information modeling (BIM) adoption from the perspectives of the
engagement level, the Hype Cycle model, the technology diffusion
model, and BIM services. An online survey was distributed, and 156
experts from six continents responded. Overall, North America was
the most advanced continent, followed by Oceania and Europe.
Countries in Asia perceived their phase mainly as slope of
enlightenment (mature) in the Hype Cycle model. In the technology
diffusion model, the main BIM-users worldwide were “early majority”
(third phase), but those in the Middle East/Africa and South America
were “early adopters” (second phase). In addition, the more advanced
the country, the more number of BIM services employed in general. In
summary, North America, Europe, Oceania, and Asia were advancing
rapidly toward the mature stage of BIM, whereas the Middle
East/Africa and South America were still in the early phase. The
simple indexes used in this study may be used to track the worldwide
status of BIM adoption in long-term surveys.
Abstract: Recently, the competition between websites becomes
intense. How to make users “adopt” their websites is an issue of urgent
importance for online communities companies. Social procedures
(such as social influence) can possibly explain how and why users’
technologies usage behaviors affect other people to use the
technologies. This study proposes two types of social influences on the
initial usage of Facebook Check In-friends and group members.
Besides, this study combines social influences theory and social
network theory to explore the factors influencing initial usage of
Facebook Check In. This study indicates that Facebook friends’
previous usage of Facebook Check In and Facebook group members’
previous usage of Facebook Check In will positively influence focal
actors’ Facebook Check In adoption intention, and network centrality
will moderate the relationships among Facebook friends’ previous
usage of Facebook Check In, Facebook group members’ previous
usage of Facebook Check In and focal actors’ Facebook Check In
adoption intention. The article concludes with contributions to
academic research and practice.
Abstract: Soil quality monitoring is a science-based soil
management tool that assesses soil ecosystem health.
A soil monitoring program in Auckland, New Zealand’s largest
city extends from 1995 to the present. The objective of this study was
to firstly determine changes in soil parameters (basic soil properties
and heavy metals) that were assessed from rural land in 1995-2000
and repeated in 2008-2012. The second objective was to determine
differences in soil parameters across various land uses including
native bush, rural (horticulture, pasture and plantation forestry) and
urban land uses using soil data collected in more recent years (2009-
2013).
Across rural land, mean concentrations of Olsen P had
significantly increased in the second sampling period and was
identified as the indicator of most concern, followed by soil
macroporosity, particularly for horticultural and pastoral land. Mean
concentrations of Cd were also greatest for pastoral and horticultural
land and a positive correlation existed between these two parameters,
which highlights the importance of analysing basic soil parameters in
conjunction with heavy metals. In contrast, mean concentrations of
As, Cr, Pb, Ni and Zn were greatest for urban sites. Native bush sites
had the lowest concentrations of heavy metals and were used to
calculate a ‘pollution index’ (PI). The mean PI was classified as high
(PI > 3) for Cd and Ni and moderate for Pb, Zn, Cr, Cu, As and Hg,
indicating high levels of heavy metal pollution across both rural and
urban soils. From a land use perspective, the mean ‘integrated
pollution index’ was highest for urban sites at 2.9 followed by
pasture, horticulture and plantation forests at 2.7, 2.6 and 0.9,
respectively.
It is recommended that soil sampling continues over time because
a longer spanning record will allow further identification of where
soil problems exist and where resources need to be targeted in the
future. Findings from this study will also inform policy and science
direction in regional councils.
Abstract: Nowadays, huge amount of multimedia repositories
make the browsing, retrieval and delivery of video contents very slow
and even difficult tasks. Video summarization has been proposed to
improve faster browsing of large video collections and more efficient
content indexing and access. In this paper, we focus on approaches to
video summarization. The video summaries can be generated in many
different forms. However, two fundamentals ways to generate
summaries are static and dynamic. We present different techniques
for each mode in the literature and describe some features used for
generating video summaries. We conclude with perspective for
further research.
Abstract: Offering a Product-Service System (PSS) is a
well-accepted strategy that companies may adopt to provide a set of
systemic solutions to customers. PSSs were initially provided in a
simple form but now take diversified and complex forms involving
multiple services, products and technologies. With the growing
interest in the PSS, frameworks for the PSS development have been
introduced by many researchers. However, most of the existing
frameworks fail to examine various relations existing in a complex
PSS. Since designing a complex PSS involves full integration of
multiple products and services, it is essential to identify not only
product-service relations but also product-product/ service-service
relations. It is also equally important to specify how they are related
for better understanding of the system. Moreover, as customers tend to
view their purchase from a more holistic perspective, a PSS should be
developed based on the whole system’s requirements, rather than
focusing only on the product requirements or service requirements.
Thus, we propose a framework to develop a complex PSS that is
coordinated fully with the requirements of both worlds. Specifically,
our approach adopts a multi-domain matrix (MDM). A MDM
identifies not only inter-domain relations but also intra-domain
relations so that it helps to design a PSS that includes highly desired
and closely related core functions/ features. Also, various dependency
types and rating schemes proposed in our approach would help the
integration process.
Abstract: Despite the highly touted benefits, emerging
technologies have unleashed pervasive concerns regarding unintended
and unforeseen social impacts. Thus, those wishing to create safe and
socially acceptable products need to identify such side effects and
mitigate them prior to the market proliferation. Various methodologies
in the field of technology assessment (TA), namely Delphi, impact
assessment, and scenario planning, have been widely incorporated in
such a circumstance. However, literatures face a major limitation in
terms of sole reliance on participatory workshop activities. They
unfortunately missed out the availability of a massive untapped data
source of futuristic information flooding through the Internet. This
research thus seeks to gain insights into utilization of futuristic data,
future-oriented documents from the Internet, as a supplementary
method to generate social impact scenarios whilst capturing
perspectives of experts from a wide variety of disciplines. To this end,
network analysis is conducted based on the social keywords extracted
from the futuristic documents by text mining, which is then used as a
guide to produce a comprehensive set of detailed scenarios. Our
proposed approach facilitates harmonized depictions of possible
hazardous consequences of emerging technologies and thereby makes
decision makers more aware of, and responsive to, broad qualitative
uncertainties.
Abstract: The Malaysian government had consistently revived
its campaign for “Buy Malaysian Goods” from time to time. The
purpose of the campaign is to remind consumers to be ethnocentric
and patriotic when purchasing product and services. This is necessary
to ensure high demand for local products and services compared to
foreign products. However, the decline of domestic investment in
2012 has triggered concern for the Malaysian economy. Hence, this
study attempts to determine the drivers of actual purchasing behavior,
intention to purchase domestic products and ethnocentrism. The
study employs the cross-sectional primary data, self-administered on
household, selected using stratified random sampling in four
Malaysian regions. A nine factor driver of actual domestic purchasing
behavior (culture openness, conservatism, collectivism, patriotism,
control belief, interest in foreign travel, attitude, ethnocentrism and
intention) were measured utilizing 60 items, using 7-point Likertscale.
From 1000 questionnaires distributed, a sample of 486 were
returned representing 48.6 percent response rate. From the fit
generated structural model (SEM analysis), it was found that the
drivers of actual purchase behavior are collectivism, cultural
openness and patriotism; the drivers of intention to purchase
domestic product are attitude, control belief, collectivism and
conservatism; and drivers of ethnocentrism are cultural openness,
control belief, foreign travel and patriotism. It also shows that
Malaysian consumers scored high in ethnocentrism and patriotism.
The findings are discussed in the perspective of its implication to
Malaysian National Agenda.
Abstract: Since the initial creation of the Barbie doll in 1959, it
became a symbol of US society. Likewise, the Licca-chan, a Japanese
doll created in 1967, also became a Japanese symbolic doll of Japanese
society. Prior to the introduction of Licca-chan, Barbie was already
marketed in Japan but their sales were dismal. Licca-chan (an actual
name: Kayama Licca) is a plastic doll with a variety of sizes ranging
from 21.0 cm to 29.0 cm which many Japanese girls dream of having.
For over 35 years, the manufacturer, Takara Co., Ltd. has sold over 48
million dolls and has produced doll houses, accessories, clothes, and
Licca-chan video games for the Nintendo DS. Many First-generation
Licca-chan consumers still are enamored with Licca-chan, and go to
Licca-chan House, in an amusement park with their daughters. These
people are called Licca-chan maniacs, as they enjoy touring the
Licca-chan’s factory in Tohoku or purchase various Licca-chan
accessories. After the successful launch of Licca-chan into the
Japanese market, a mixed-like doll from the US and Japan, a doll,
JeNny, was later sold in the same Japanese market by Takara Co., Ltd.
in 1982.
Comparison of these cultural iconic dolls, Barbie and Licca-chan,
are analyzed in this paper. In fact, these dolls have concepts of girls’
dreams. By using concepts of mythology of Jean Baudrillard, these
dolls can be represented idealized images of figures in the products for
consumers, but at the same time, consumers can see products with
different perspectives, which can cause controversy.
Abstract: This paper examines international marketing in
business practice of Czech exporting small and medium-sized
enterprises (SMEs) with regard to the strategic perspectives.
Research was focused on Czech exporting SMEs from Moravian-
Silesia region and their behavior on international markets. For
purpose of collecting data, a questionnaire was given to 262 SMEs
involved in international business. Statistics utilized in this research
included frequency, mean, percentage, and chi-square test. Data were
analyzed by Statistical Package for the Social Sciences software. The
research analysis disclosed that there is certain space for
improvement in strategic marketing especially in a marketing
research, perception of cultural and social differences, product
adaptation and usage of marketing communication tools.
Abstract: The goal of this study is to identify success factors
that could influence the ISMS self-implementation in government
sector from qualitative perspective. This study is based on a case
study in one of the Malaysian government agency. Semi-structured
interviews involving five key informants were conducted to examine
factors addressed in the conceptual framework. Subsequently,
thematic analysis was executed to describe the influence of each
factor on the success implementation of ISMS. The result of this
study indicates that management commitment, implementer
commitment and implementer competency are part of the success
factors for ISMS self-implementation in Malaysian Government
Sector.
Abstract: The implementation of e-assessment as tool to support
the process of teaching and learning in university has become a
popular technological means in universities. E-Assessment provides
many advantages to the users especially the flexibility in teaching and
learning. The e-assessment system has the capability to improve its
quality of delivering education. However, there still exists a
drawback in terms of security which limits the user acceptance of the
online learning system. Even though there are studies providing
solutions for identified security threats in e-learning usage, there is no
particular model which addresses the factors that influences the
acceptance of e-assessment system by lecturers from security
perspective. The aim of this study is to explore security aspects of eassessment
in regard to the acceptance of the technology. As a result
a conceptual model of secure acceptance of e-assessment is proposed.
Both human and security factors are considered in formulation of this
conceptual model. In order to increase understanding of critical issues
related to the subject of this study, interpretive approach involving
convergent mixed method research method is proposed to be used to
execute the research. This study will be useful in providing more
insightful understanding regarding the factors that influence the user
acceptance of e-assessment system from security perspective.