International Marketing in Business Practice of Small and Medium-Sized Enterprises

This paper examines international marketing in
business practice of Czech exporting small and medium-sized
enterprises (SMEs) with regard to the strategic perspectives.
Research was focused on Czech exporting SMEs from Moravian-
Silesia region and their behavior on international markets. For
purpose of collecting data, a questionnaire was given to 262 SMEs
involved in international business. Statistics utilized in this research
included frequency, mean, percentage, and chi-square test. Data were
analyzed by Statistical Package for the Social Sciences software. The
research analysis disclosed that there is certain space for
improvement in strategic marketing especially in a marketing
research, perception of cultural and social differences, product
adaptation and usage of marketing communication tools.

• K. Matušínská
• Z. Bednarčík
• M. Klepek

• International Marketing
• Marketing Mix
• Marketing Research
• Small and Medium-sized Enterprises (SMEs)
• Strategic Marketing.

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