Abstract: The present study explains the somatic marker theory of Antonio Damasio, which indicates that when making a decision, the stored or possible future scenarios (future memory) images allow people to feel for a moment what would happen when they make a choice, and how this is emotionally marked. This process can be conscious or unconscious. The development of new Neuromarketing techniques such as functional magnetic resonance imaging (fMRI), carries a greater understanding of how the brain functions and consumer behavior. In the results observed in different studies using fMRI, the evidence suggests that the somatic marker and future memories influence the decision-making process, adding a positive or negative emotional component to the options. This would mean that all decisions would involve a present emotional component, with a rational cost-benefit analysis that can be performed later.
Abstract: College students are expected to engage in an on-the-job training or internship for completion of a course requirement prior to graduation. In this scenario, they are exposed to the real world of work outside their training institution. To find out their readiness both emotionally and academically, this study has been conducted. A descriptive-correlational research design was employed and random sampling technique method was utilized among 265 randomly selected third year college students of PIT, SY 2014-15. A questionnaire on Emotional Intelligence (bearing the four components namely; emotional literacy, emotional quotient competence, values and beliefs and emotional quotient outcomes) was fielded to the respondents and GWA was extracted from the school automate. Data collected were statistically treated using percentage, weighted mean and Pearson-r for correlation.
Results revealed that respondents’ emotional intelligence level is moderately high while their academic performance is good. A high significant relationship was found between the EI component; Emotional Literacy and their academic performance while only significant relationship was found between Emotional Quotient Outcomes and their academic performance. Therefore, if EI influences academic performance significantly when correlated, a possibility that their OJT performance can also be affected either positively or negatively. Thus, EI can be considered predictor of their academic and academic-related performance. Based on the result, it is then recommended that the institution would try to look deeply into the consideration of embedding emotional intelligence as part of the (especially on Emotional Literacy and Emotional Quotient Outcomes of the students) college curriculum. It can be done if the school shall have an effective Emotional Intelligence framework or program manned by qualified and competent teachers, guidance counselors in different colleges in its implementation.
Abstract: Pure form of L-Dopa is used to enhance muscular development, fat breakdown and suppress Parkinson disease in humans. However, the L-Dopa in mucuna seed, when present with other antinutritional factors, causes nutritional disorders in monogastric animals. Information on the utilisation of pure L-Dopa in monogastric animals is scanty. Therefore, effect of L-Dopa on growth performance and carcass characteristics in broiler chickens was investigated. Two hundred and forty one-day-old chicks were allotted to six treatments, which consisted of a positive control (PC) with standard energy (3100Kcal/Kg) and negative control (NC) with high energy (3500Kcal/Kg). The rest 4 diets were NC+0.1, NC+0.2, NC+0.3 and NC+0.4% L-Dopa, respectively. All treatments had 4 replicates in a completely randomized design. Body weight gain, final weight, feed intake, dressed weight and carcass characteristics were determined. Body weight gain and final weight of birds fed PC were 1791.0 and 1830.0g, NC+0.1% L-Dopa were 1827.7 and 1866.7g and NC+0.2% L-Dopa were 1871.9 and 1910.9g respectively, and the feed intake of PC (3231.5g), were better than other treatments. The dressed weight at 1375.0g and 1357.1g of birds fed NC+0.1% and NC+0.2% L-Dopa, respectively, were similar but better than other treatments. Also, the thigh (202.5g and 194.9g) and the breast meat (413.8g and 410.8g) of birds fed NC+0.1% and NC+0.2% L-Dopa, respectively, were similar but better than birds fed other treatments. The drum stick of birds fed NC+0.1% L-Dopa (220.5g) was observed to be better than birds on other diets. Meat to bone ratio and relative organ weights were not affected across treatments. L-Dopa extract, at levels tested, had no detrimental effect on broilers, rather better bird performance and carcass characteristics were observed especially at 0.1% and 0.2% L-Dopa inclusion rates. Therefore, 0.2% inclusion is recommended in diets of broiler chickens for improved performance and carcass characteristics.
Abstract: The safflower seed contains about 25-40% solvent extract and 20-33% fiber. It is well known that dietary phospholipids lower serum cholesterol levels effectively. The nutrient composition of safflower seed changes depending on region, soil and genotypes. This research was made by using of six natural selected (A22, A29, A30, C12, E1, F4, G8, G12, J27) and three commercial (Remzibey, Dincer, Black Sun1) varieties of safflower genotypes. The research was conducted on field conditions for two years (2009 and 2010) in randomized complete block design with three replications in Konya-Turkey ecological conditions. Oil contents, mineral contents and their correlations were determined in the research. According to the results, oil content was ranged from 22.38% to 34.26%, while the minerals were in between the following values: 1469, 04-2068.07 mg kg-1 for Ca, 7.24-11.71 mg kg-1 for B, 13.29-17.41 mg kg-1 for Cu, 51.00-79.35 mg kg-1 for Fe, 3988-6638.34 mg kg-1 for K, 1418.61-2306.06 mg kg-1 for Mg, 11.37-17.76 mg kg-1 for Mn, 4172.33-7059.58 mg kg-1 for P and 32.60-59.00 mg kg-1 for Zn. Correlation analysis that was made separately for the commercial varieties and wild lines showed that high level of oil content was negatively affected by all the investigated minerals except for K and Zn in the commercial varieties.
Abstract: This study aims to investigate the impact of data leak of M&S customers on digital communities. Modern businesses are using digital communities as an important public relations tool for marketing purposes. This form of communication helps companies to build better relationship with their customers which also act as another source of information. The communication between the customers and the organizations is not regulated so users may post positive and negative comments. There are new platforms being developed on a daily basis and it is very crucial for the businesses to not only get themselves familiar with those but also know how to reach their existing and perspective consumers. The driving force of marketing and communication in modern businesses is the digital communities and these are continuously increasing and developing. This phenomenon is changing the way marketing is conducted. The current research has discussed the implications on M&S business performance since the data was exploited on digital communities; users contacted M&S and raised the security concerns. M&S closed down its website for few hours to try to resolve the issue. The next day M&S made a public apology about this incidence. This information was proliferated on various digital communities and it has impacted negatively on M&S brand name, sales and customers. The content analysis approach is being used to collect qualitative data from 100 digital bloggers including social media communities such as Facebook and Twitter. The results and finding provide useful new insights into the nature and form of security concerns of digital users. Findings have theoretical and practical implications. This research will showcase a large corporation utilizing various digital community platforms and can serve as a model for future organizations.
Abstract: This case study used the action research concept as a tool to integrate the innovation in a learning experience on a design course. The action research was investigated at Prince Sultan University, College of Engineering in the Interior Design and Architecture Department in January 2015, through the Higher Education Academy program. The action research was presented first with the definition of the research, leading to how it was used and how solutions were found. It concluded by showing that once the action research application in interior design and architecture were studied it was an effective tool to improve student’s learning, develop their practice in design courses, and it discussed the negative and positive issues that were encountered.
Abstract: Water suspensions of in-organic (metals and oxides)
and organic nano-objects (chitozan and collagen) were subjected to
the treatment of direct and alternative electrical fields. In addition to
quasi-periodical spatial patterning resonance-like performance of
spatial distributions of these suspensions has been found at low
frequencies of alternating electrical field. These resonances are
explained as the result of creation of equilibrium states of groups of
charged nano-objects with opposite signs of charges at the interparticle
distances where the forces of Coulomb attraction are
compensated by the repulsion forces induced by relatively negative
polarization of hydrated regions surrounding the nanoparticles with
respect to pure water. The low frequencies of these resonances are
explained by comparatively big distances between the particles and
their big masses with t\respect to masses of atoms constituting
molecules with high resonance frequencies. These new resonances
open a new approach to detailed modeling and understanding of
mechanisms of the influence of electrical fields on the functioning of
internal organs of living organisms at the level of cells and neurons.
Abstract: The effect of upstream surface roughness over a
smooth forward facing step in an open channel was investigated
using a particle image velocimetry technique. Three different
upstream surface topographies consisting of hydraulically smooth
wall, sandpaper 36 grit and sand grains were examined. Besides the
wall roughness conditions, all other upstream flow characteristics
were kept constant. It was also observed that upstream roughness
decreased the approach velocity by 2% and 10% but increased the
turbulence intensity by 14% and 35% at the wall-normal distance
corresponding to the top plane of the step compared to smooth
upstream. The results showed that roughness decreased the
reattachment lengths by 14% and 30% compared to smooth upstream.
Although the magnitudes of maximum positive and negative
Reynolds shear stress in separated and reattached region were 0.02Ue
for all the cases, the physical size of both the maximum and
minimum contour levels were decreased by increasing upstream
roughness.
Abstract: Surface characteristics of Bacillus megaterium strain
were investigated; zeta potential, FTIR and contact angle were
measured. Surface energy components including Lifshitz-van der
Waals, Hamaker constant, and acid/base components (Lewis
acid/Lewis base) were calculated from the contact angle data. The
results showed that the microbial cells were negatively charged over
all pH regions with high values at alkaline region. A hydrophilic
nature for the strain was confirmed by contact angle and free energy
of adhesion between microbial cells. Adsorption affinity of the strain
toward dolomite was studied at different pH values. The results
showed that the cells had a high affinity to dolomite at acid pH
comparing to neutral and alkaline pH. Extended DLVO theory was
applied to calculate interaction energy between B. megaterium cells
and dolomite particles. The adsorption results were in agreement with
the results of Extended DLVO approach. Surface changes occurred
on dolomite surface after the bio-treatment were monitored; contact
angle decreased from 69° to 38° and the mineral’s floatability
decreased from 95% to 25% after the treatment.
Abstract: Intellectual capital is one of the most valuable and
important parts of the intangible assets of enterprises especially in
knowledge-based enterprises. With respect to increasing gap between
the market value and the book value of the companies, intellectual
capital is one of the components that can be placed in this gap. This
paper uses the value added efficiency of the three components,
capital employed, human capital and structural capital, to measure the
intellectual capital efficiency of Iranian industries groups, listed in
the Tehran Stock Exchange (TSE), using a 8 years period data set
from 2005 to 2012. In order to analyze the effect of intellectual
capital on the market-to-book value ratio of the companies, the data
set was divided into 10 industries, Banking, Pharmaceutical, Metals
& Mineral Nonmetallic, Food, Computer, Building, Investments,
Chemical, Cement and Automotive, and the panel data method was
applied to estimating pooled OLS. The results exhibited that value
added of capital employed has a positive significant relation with
increasing market value in the industries, Banking, Metals & Mineral
Nonmetallic, Food, Computer, Chemical and Cement, and also,
showed that value added efficiency of structural capital has a positive
significant relation with increasing market value in the Banking,
Pharmaceutical and Computer industries groups. The results of the
value added showed a negative relation with the Banking and
Pharmaceutical industries groups and a positive relation with
computer and Automotive industries groups. Among the studied
industries, computer industry has placed the widest gap between the
market value and book value in its intellectual capital.
Abstract: The Hall Coefficient (HC) and the Magnetoresistance (MR) have been studied in two-dimensional systems. The HC and the MR in Rectangular Quantum Wire (RQW) subjected to a crossed DC electric field and magnetic field in the presence of a Strong Electromagnetic Wave (EMW) characterized by electric field are studied in this work. Using the quantum kinetic equation for electrons interacting with optical phonons, we obtain the analytic expressions for the HC and the MR with a dependence on magnetic field, EMW frequency, temperatures of systems and the length characteristic parameters of RQW. These expressions are different from those obtained for bulk semiconductors and cylindrical quantum wires. The analytical results are applied to GaAs/GaAs/Al. For this material, MR depends on the ratio of the EMW frequency to the cyclotron frequency. Indeed, MR reaches a minimum at the ratio 5/4, and when this ratio increases, it tends towards a saturation value. The HC can take negative or positive values. Each curve has one maximum and one minimum. When magnetic field increases, the HC is negative, achieves a minimum value and then increases suddenly to a maximum with a positive value. This phenomenon differs from the one observed in cylindrical quantum wire, which does not have maximum and minimum values.
Abstract: The cities of Johannesburg and Pretoria both located in the Gauteng province are separated by a distance of 58 km. The traffic queues on the Ben Schoeman freeway which connects these two cities can stretch for almost 1.5 km. Vehicle traffic congestion impacts negatively on the business and the commuter’s quality of life. The goal of this paper is to identify variables that influence the flow of traffic and to design a vehicle traffic prediction model, which will predict the traffic flow pattern in advance. The model will unable motorist to be able to make appropriate travel decisions ahead of time. The data used was collected by Mikro’s Traffic Monitoring (MTM). Multi-Layer perceptron (MLP) was used individually to construct the model and the MLP was also combined with Bagging ensemble method to training the data. The cross—validation method was used for evaluating the models. The results obtained from the techniques were compared using predictive and prediction costs. The cost was computed using combination of the loss matrix and the confusion matrix. The predicted models designed shows that the status of the traffic flow on the freeway can be predicted using the following parameters travel time, average speed, traffic volume and day of month. The implications of this work is that commuters will be able to spend less time travelling on the route and spend time with their families. The logistics industry will save more than twice what they are currently spending.
Abstract: Tourism can do a great deal of good in destinations,
whether it be by bringing economic benefits to local communities,
helping with conservation efforts or in placing a value on aspects of
cultural heritage. As responsive travelers, we must all try to do more
of the good and less of the negative. This is simply description of the
sustainable tourism. This paper aims to set some criteria of successful
sustainable tourism development and then through these criteria
analyzing the development of some resorts in Egypt known as
sustainable resorts. Hence, a comprehensive improvement of the
touristic areas is certainly needed to ensure a successful sustainable
tourism development radiated the sense of uniformity and coherence.
Egypt can benefit from these criteria to develop its resorts in order to
preserve and revitalize its unique natural character and achieve mixed
uses and tourism development.
Abstract: Multiple Sclerosis (MS) is a disease which affects the
central nervous system and causes balance problem. In clinical, this
disorder is usually evaluated using static posturography. Some linear
or nonlinear measures, extracted from the posturographic data (i.e.
center of pressure, COP) recorded during a balance test, has been
used to analyze postural control of MS patients. In this study, the
trend (TREND) and the sample entropy (SampEn), two nonlinear
parameters were chosen to investigate their relationships with the
expanded disability status scale (EDSS) score. 40 volunteers with
different EDSS scores participated in our experiments with eyes open
(EO) and closed (EC). TREND and 2 types of SampEn (SampEn1
and SampEn2) were calculated for each combined COP’s position
signal. The results have shown that TREND had a weak negative
correlation to EDSS while SampEn2 had a strong positive correlation
to EDSS. Compared to TREND and SampEn1, SampEn2 showed a
better significant correlation to EDSS and an ability to discriminate
the MS patients in the EC case. In addition, the outcome of the study
suggests that the multi-dimensional nonlinear analysis could provide
some information about the impact of disability progression in MS on
dynamics of the COP data.
Abstract: The field of instrumentation electronics is undergoing
an explosive growth, due to its wide range of applications. The
proliferation of electrical devices in a close working proximity can
negatively influence each other’s performance. The degradation in
the performance is due to electromagnetic interference (EMI). This paper investigates the negative effects of electromagnetic
interference originating in the General Purpose Interface Bus (GPIB)
control-network of the AC-DC transfer measurement system.
Remedial measures of reducing measurement errors and failure of
range of industrial devices due to EMI have been explored. The ACDC
transfer measurement system was analysed for the commonmode
(CM) EMI effects. Further investigation of coupling path as
well as much accurate identification of noise propagation mechanism
has been outlined. To prevent the occurrence of common-mode
(ground loops) which was identified between the GPIB system
control circuit and the measurement circuit, a microcontroller-driven
GPIB switching isolator device was designed, prototyped,
programmed and validated. This mitigation technique has been
explored to reduce EMI effectively.
Abstract: The purpose of this study is to analyze the temporal
and spatial variability of thermal conditions in the Republic of
Armenia. The paper describes annual fluctuations in air temperature.
Research has been focused on case study region of Armenia and
surrounding areas, where long–term measurements and observations
of weather conditions have been performed within the National
Meteorological Service of Armenia and its surrounding areas. The
study contains yearly air temperature data recorded between 1961-
2012. Mann-Kendal test and the autocorrelation function were
applied to detect the change trend of annual mean temperature, as
well as other parametric and non-parametric tests searching to find
the presence of some breaks in the long term evolution of
temperature. The analysis of all records reveals a tendency mostly
towards warmer years, with increased temperatures especially in
valleys and inner basins. The maximum temperature increase is up to
1,5°C. Negative results have not been observed in Armenia. The
patterns of temperature change have been observed since the 1990’s
over much of the Armenian territory. The climate in Armenia was
influenced by global change in the last 2 decades, as results from the
methods employed within the study.
Abstract: In this paper, the experimental study for the instability
of a separator rotor is presented, under dynamic loading response in
the harmonic analysis condition. The global measurement and
analysis of vibration on the cement separator RC500 is carried, the
points of measurement used are radial dots, vertical, horizontal and
oblique. The measures of trends and spectral analysis for
reconnaissance of the main anomalies, the main defects in the
separator and manifestation, the results prove that the defects effect
has a negative effect on the stability of the rotor. Experimentally the
study of the rotor in transient system allowed to determine the
vibratory responses due to the unbalances and various excitations.
Abstract: In the past years electric mobility became part of a
public discussion. The trend to fully electrified vehicles instead of
vehicles fueled with fossil energy has notably gained momentum.
Today nearly every big car manufacturer produces and sells fully
electrified vehicles, but electrified vehicles are still not as competitive
as conventional powered vehicles. As the traction battery states the
largest cost driver, lowering its price is a crucial objective. In
addition to improvements in product and production processes a nonnegligible,
but widely underestimated cost driver of production can
be found in logistics, since the production technology is not
continuous yet and neither are the logistics systems. This paper presents an approach to evaluate cost factors on
different designs of load carrier systems. Due to numerous
interdependencies, the combination of costs factors for a particular
scenario is not transparent. This is effecting actions for cost reduction
negatively, but still cost reduction is one of the major goals for
simultaneous engineering processes. Therefore a concurrent and
phase appropriate cost valuation method is necessary to serve cost
transparency. In this paper the four phases of this cost valuation
method are defined and explained, which based upon a new approach
integrating the logistics development process in to the integrated
product and process development.
Abstract: Mechanical behavior of 6082T6 aluminum is
investigated at different temperatures. The strain rate sensitivity is
investigated at different temperatures on the grain size variants. The
sensitivity of the measured grain size variants on 3-D grain is
discussed. It is shown that the strain rate sensitivities are negative for
the grain size variants during the deformation of nanostructured
materials. It is also observed that the strain rate sensitivities vary in
different ways with the equivalent radius, semi minor axis radius,
semi major axis radius and major axis radius. From the obtained
results, it is shown that the variation of strain rate sensitivity with
temperature suggests that the strain rate sensitivity at the low and the
high temperature ends of the 6082T6 aluminum range is different.
The obtained results revealed transition at different temperature from
negative strain rate sensitivity as temperature increased on the grain
size variants.
Abstract: Sentiment analysis means to classify a given review
document into positive or negative polar document. Sentiment
analysis research has been increased tremendously in recent times
due to its large number of applications in the industry and academia.
Sentiment analysis models can be used to determine the opinion of
the user towards any entity or product. E-commerce companies can
use sentiment analysis model to improve their products on the basis
of users’ opinion. In this paper, we propose a new One-class Support
Vector Machine (One-class SVM) based sentiment analysis model
for movie review documents. In the proposed approach, we initially
extract features from one class of documents, and further test the
given documents with the one-class SVM model if a given new test
document lies in the model or it is an outlier. Experimental results
show the effectiveness of the proposed sentiment analysis model.