Abstract: Knowledge and these notions have become more and
more important and we speak about a knowledge based society
today. A lot of small and big companies have reacted upon these new
challenges. But there is a deep abyss about knowledge conception
and practice between the professional researchers and company - life.
The question of this research was: How can small and mediumsized
companies be equal to the demands of new economy?
Questionnaires were used in this research and a special segment of
the native knowledge based on economy was focused on.
Researchers would have liked to know what the sources of success
are and how they can be in connection with questions of knowledge
acquisition, knowledge transfer, knowledge utilization in small and
medium-sized companies. These companies know that they have to
change their behaviour and thinking, but they are not on the suitable
level that they can compete with bigger or multinational companies.
Abstract: Intensive changes of environment and strong market
competition have raised management of information and knowledge
to the strategic level of companies. In a knowledge based economy
only those organizations are capable of living which have up-to-date,
special knowledge and they are able to exploit and develop it.
Companies have to know what knowledge they have by taking a
survey of organizational knowledge and they have to fix actual and
additional knowledge in organizational memory. The question is how
to identify, acquire, fix and use knowledge effectively. The paper will
show that over and above the tools of information technology
supporting acquisition, storage and use of information and
organizational learning as well as knowledge coming into being as a
result of it, fixing and storage of knowledge in the memory of a
company play an important role in the intelligence of organizations
and competitiveness of a company.