Abstract: This study aims to examine the determinants of
purchase intention in C2C e-commerce. Specifically the role of
instant messaging in the C2C e-commerce contextis investigated. In
addition to instant messaging, we brought in two antecedents of
purchase intention - trust and customer satisfaction - to establish a
theoretical research model. Structural equation modeling using
LISREL was used to analyze the data.We discussed the research
findings and suggested some implications for researchers and
practitioners.
Abstract: Quality Function Deployment (QFD) is an expounded, multi-step planning method for delivering commodity, services, and processes to customers, both external and internal to an organization. It is a way to convert between the diverse customer languages expressing demands (Voice of the Customer), and the organization-s languages expressing results that sate those demands. The policy is to establish one or more matrices that inter-relate producer and consumer reciprocal expectations. Due to its visual presence is called the “House of Quality" (HOQ). In this paper, we assumed HOQ in multi attribute decision making (MADM) pattern and through a proposed MADM method, rank technical specifications. Thereafter compute satisfaction degree of customer requirements and for it, we apply vagueness and uncertainty conditions in decision making by fuzzy set theory. This approach would propound supervised neural network (perceptron) for MADM problem solving.
Abstract: This paper describes the results and implications of a correlational study of learning styles and learner satisfaction. The relationship of these empirical concepts was examined in the context of traditional versus e-blended modes of course delivery in an introductory graduate research course. Significant results indicated that the visual side of the visual-verbal dimension of students- learning style(s) was positively correlated to satisfaction with themselves as learners in an e-blended course delivery mode and negatively correlated to satisfaction with the classroom environment in the context of a traditional classroom course delivery mode.
Abstract: This research aims to develop and evaluate a training
course to promote learning activities of 2nd year, Suan Sunandha
Rajabhat University, faculty of education students using multiple
intelligences theory. The process is divided into two phases: Phase 1
development of training course to promote learning activities
consisting of principles, objectives of the course, structure, training
duration, content, training materials, training activities, media
training, monitoring, measurement and evaluation quality of the
course. Phase 2 evaluation efficiency of training course was to use
the improved curriculum with experimental group which is 2nd year,
Suan Sunandha Rajabhat University, faculty of education students
was drawn randomly 152 students. The experimental pattern was
randomized Control Group Pre-Test Post-Test Design, Analysis Data
by t-Test with the software SPFSS for Windows. Research has shown
that: 1). the ability of teaching and learning according to the theory of
multiple intelligences after training is higher than before training
significantly in statistic at .01 level, 2). The satisfaction of students
to the training courses was overall at the highest level.
Abstract: Bythe development of the Internet, e-commerce has
got very popular between organizations. E-commerce means buying
and selling products and services over the Internet. One of the
challenging issues in e-commerce is how to attract the customers and
how to satisfy them. Therefore, it is important to keep good
relationship with the customers. This paper proposes a new model to
increase the customer satisfaction by introducing live-operator.
Live-operator is a system which is involved both with the customers
and the organization.In this system the customers feelthatthey receive
the service directly from the organization. This model decreases the
response time and the customer loss. Moreover, it increases customer
trust and the ability of organizations.
Abstract: Self-efficacy, self-reliance, and motivation were
examined in a quasi-experimental study with 178 sophomore
university students. Participants used an interactive cardiovascular
anatomy and physiology CD-ROM, and completed a 15-item
questionnaire. Reliability of the questionnaire was established using
Cronbach-s alpha. Post-tests and course grades were examined using
a t-test, demonstrating no significance. Results of an item-to-item
analysis of the questionnaire showed overall satisfaction with the
teaching methodology and varied results for self-efficacy, selfreliance,
and motivation. Kendall-s Tau was calculated for all items
in the questionnaire.
Abstract: This study investigates the relationships between
Work Motivation, Work Stress, and Job Satisfaction toward
cross-strait employees. The target subjects are three
manufacturing firms in Mainland China and Taiwan. Out of 450
distributed surveys, 352 valid surveys were obtained with the
response rate of 78.22%.The findings have addressed three main
pull factors toward cross-strait employees in choosing jobs, which
are (1) high level of firm stability, (2) good firm image, and (3)
good employee benefits. In addition, various employee attributes
exert different impacts on Work Motivation, Work Stress, and
Job Satisfaction. The comparison between expected and actual
perceived Job Satisfaction toward cross-strait employees shows
that “salary" ranks highest regarding expected Job Satisfaction
whereas “co-worker relationship" ranks highest regarding actual
perceived Job Satisfaction, which implies actual perceived Job
Satisfaction do not match employee expectations. Therefore, this
research further concludes that there exists differences between
employees- expected and actual perceived Job Satisfaction.
Abstract: The validity of Herzberg-s Two-Factor Theory of
Motivation was tested empirically by surveying 2372 chemical fiber
employees in 2012. In the valid sample of 1875 respondents, the
degree of overall job satisfaction was more than moderate. The most
highly valued components of job satisfaction were: “corporate image,"
“collaborative working atmosphere," and “supervisor-s expertise";
whereas the lowest mean score was 34.65 for “job rotation and
promotion." The top three job retention options rated by the
participants were “good image of the enterprise," “good
compensation," and “workplace is close to my residence." The overall
evaluation of the level of thriving facilitation workplace reached
almost to “mostly agree." For those participants who chose at least
one motivator as their job retention options had significantly greater
job satisfaction than those who chose only hygiene factors as their
retention options. Therefore, Herzberg-s Two-Factor Theory of
Motivation was proven valid in this study.
Abstract: This paper presents an approach based on the
adoption of a distributed cognition framework and a non parametric
multicriteria evaluation methodology (DEA) designed specifically to
compare e-commerce websites from the consumer/user viewpoint. In
particular, the framework considers a website relative efficiency as a
measure of its quality and usability. A website is modelled as a black
box capable to provide the consumer/user with a set of
functionalities. When the consumer/user interacts with the website to
perform a task, he/she is involved in a cognitive activity, sustaining a
cognitive cost to search, interpret and process information, and
experiencing a sense of satisfaction. The degree of ambiguity and
uncertainty he/she perceives and the needed search time determine
the effort size – and, henceforth, the cognitive cost amount – he/she
has to sustain to perform his/her task. On the contrary, task
performing and result achievement induce a sense of gratification,
satisfaction and usefulness. In total, 9 variables are measured,
classified in a set of 3 website macro-dimensions (user experience,
site navigability and structure). The framework is implemented to
compare 40 websites of businesses performing electronic commerce
in the information technology market. A questionnaire to collect
subjective judgements for the websites in the sample was purposely
designed and administered to 85 university students enrolled in
computer science and information systems engineering
undergraduate courses.
Abstract: Rural villagers in Thailand have unique skill for producing craft using local materials. However, the appearance and function of their products are not suited to the demand of international market. The Thai government policy on sustainable economy emphasises the necessity to incorporate a design strategy that will draw out the unique qualities and add value to the products, while raising the satisfaction of international consumer. As an industrial designer, the author sees opportunities that design can enhance sustainability of Thai local products through the potentials that available in village-based enterprises. This research attempts to address, how best use design to practically solve the problems in the development of Thais product in. The privilege solution is expressed through the design of design strategy that supports sustain economic development of microenterprise in Thailand in the way that aligns with product design development. This consideration integrates together with global business outlook in the development of products from rural communities.
Abstract: the purpose of this research is to identify and clarify
factors which have positive effect among user satisfaction and their
social networking through websites. The examined factors in this
research are; innovation, ease of use, trustworthy and customer
support which are defined as satisfaction factors. To obtain reliable
research approaches and to have better result in this research four
hypothesizes used to test. This hypothesis testing has been done by
correlation, regression and test of normality by using “SPSS16" also
the data which was analyzed by this software. this data was gathered
from prepaid questionnaire.
Abstract: The appearance management behavior of tanning by gay men is examined through the lens of Impression Formation. The study proposes that body image, self-esteem, and internalized homophobia are connected and affect the motives for engaging in sun, salon, and cosmetic tanning. Motives examined were: to look masculine, to look attractive to (potential) partners, to look attractive in general, to socialize, to meet a peer standard, and for personal satisfaction. Using regression analysis to examine data of 103 gay men who engage in at least one method of tanning, results reveal that components of body image and internalized homophobia–but not self-esteem–are linked to various motives and methods of tanning. These findings support and extend the literature of Impression Formation Theory and provide practitioners in the health and healthrelated fields new avenues to pursue when dealing with diseases related to tanning.
Abstract: The purpose of this study was to suggest some optimal
waterfront scales around small rivers by reviewing domestic and
foreign survey reports about concept and relevant systems of the
ecological cities, analyzing the data collected from a survey about
scales and facilities of waterfront green zones around small rivers. The
questionnaire survey was conducted by sampling professional
designers, developers, the citizens living in the GunpoSanbon district
covered by no river system and the citizens living in such districts
covered by a river system. The question items were about need, uses,
scale and facilities of waterfront in common, and about satisfaction
with waterfront in case of citizen groups. In short, most of the subjects
in 5 groups preferred 10~20 wide waterfront green zone. And it is
judged that the results of this study about uses and facilities of the
waterfront green zone and its scales would provide for some basic data
useful to future waterfront green zone and urban development plans.
Abstract: New generation mobile communication networks have
the ability of supporting triple play. In order that, Orthogonal
Frequency Division Multiplexing (OFDM) access techniques have
been chosen to enlarge the system ability for high data rates
networks. Many of cross-layer modeling and optimization schemes
for Quality of Service (QoS) and capacity of downlink multiuser
OFDM system were proposed. In this paper, the Maximum Weighted
Capacity (MWC) based resource allocation at the Physical (PHY)
layer is used. This resource allocation scheme provides a much better
QoS than the previous resource allocation schemes, while
maintaining the highest or nearly highest capacity and costing similar
complexity. In addition, the Delay Satisfaction (DS) scheduling at the
Medium Access Control (MAC) layer, which allows more than one
connection to be served in each slot is used. This scheduling
technique is more efficient than conventional scheduling to
investigate both of the number of users as well as the number of
subcarriers against system capacity. The system will be optimized for
different operational environments: the outdoor deployment scenarios
as well as the indoor deployment scenarios are investigated and also
for different channel models. In addition, effective capacity approach
[1] is used not only for providing QoS for different mobile users, but
also to increase the total wireless network's throughput.
Abstract: The objective of this research is to study the people’s level of participation in activities of the community, their satisfaction towards the community, the attachment they have to the community, factors that influence the attachment, as well as the characteristics of the relationships of military families’ of the Royal Guards community of Dusit District. The method used was non-probability sampling by quota sampling according to people’s age. The determined age group was 18 years or older.
One set of a sample group was done per family. The questionnaires were conducted by 287 people. Snowball sampling was also used by interviewing people of the community, starting from the Royal Guards Community’s leader, then by 20 of the community’s well-respected persons. The data was analyzed by using descriptive statistics, such as arithmetic mean and standard deviation, as well as by inferential statistics, such as Independent - Samples T test (T-test), One-Way ANOVA (F-test), Chi-Square. Descriptive analysis according to the structure of the interview content was also used. The results of the research is that the participation of the population in the Royal Guards Community in various activities is at a medium level, with the average participation level during Mother’s and Father’s Days. The people’s general level of satisfaction towards the premises of the Royal Guards Community is at the highest level.
The people were most satisfied with the transportation within the community and in contacting with people from outside the premises. The access to the community is convenient and there are various entrances. The attachment of the people to the Royal Guards Community in general and by each category is at a high level. The feeling that the community is their home rated the highest average. Factors that influence the attachment of the people of the Royal Guards Community are age, status, profession, income, length of stay in the community, membership of social groups, having neighbors they feel close and familiar with, and as well as the benefits they receive from the community. In addition, it was found that people that participate in activities have a high level of positive relationship towards the attachment of the people to the Royal Guards Community. The satisfaction of the community has a very high level of positive relationship with the attachment of the people to the Royal Guards Community.
The characteristics of the attachment of military families’ is that they live in big houses that everyone has to protect and care for, starting from the leader of the family as well as all members. Therefore, they all love the community they live in. The characteristics that show the participation of activities within the community and the high level of satisfaction towards the premises of the community will enable the people to be more attached to the community. The people feel that everyone is close neighbors within the community, as if they are one big family.
Abstract: The importance of happiness understanding research is caused by cardinal changes experiences in system of people values in the post-Soviet countries territory. «The time of changes», which characterized with destruction of old values and not creativeness of new, stimulating experiences by the person of existential vacuum. The given research is actual not only in connection with sense formation, but also in connection with necessity creatively to adapt in integrative space. According to numerous works [1,2,3], we define happiness as the peak experience connected with satisfaction correlated system of needs, dependent on style of subject's coping behavior.
Abstract: The purposes of this study were as follows to evaluate
the economic value of Phu Kradueng National Park by the travel cost
method (TCM) and the contingent valuation method (CVM) and to
estimate the demand for traveling and the willingness to pay. The
data for this study were collected by conducting two large scale
surveys on users and non-users. A total of 1,016 users and 1,034
non-users were interviewed. The data were analyzed using multiple
linear regression analysis, logistic regression model and the
consumer surplus (CS) was the integral of demand function for trips.
The survey found, were as follows:
1)Using the travel cost method which provides an estimate of direct
benefits to park users, we found that visitors- total willingness to pay
per visit was 2,284.57 bath, of which 958.29 bath was travel cost,
1,129.82 bath was expenditure for accommodation, food, and
services, and 166.66 bath was consumer surplus or the visitors -net
gain or satisfaction from the visit (the integral of demand function for
trips).
2) Thai visitors to Phu Kradueng National Park were further willing
to pay an average of 646.84 bath per head per year to ensure the
continued existence of Phu Kradueng National Park and to preserve
their option to use it in the future.
3) Thai non-visitors, on the other hand, are willing to pay an average
of 212.61 bath per head per year for the option and existence value
provided by the Park.
4) The total economic value of Phu Kradueng National Park to Thai
visitors and non-visitors taken together stands today at 9,249.55
million bath per year.
5) The users- average willingness to pay for access to Phu Kradueng
National Park rises
from 40 bath to 84.66 bath per head per trip for improved services
such as road improvement, increased cleanliness, and upgraded
information.
This paper was needed to investigate of the potential market
demand for bio prospecting in Phu Kradueng national Park and to
investigate how a larger share of the economic benefits of tourism
could be distributed income to the local residents.
Abstract: The purpose of this study was to assess the value of Second Life among post-secondary instructors with experience using Second Life as an educational tool. Using Everett Rogers-s diffusion of innovations theory, survey respondents (N = 162), were divided into three adopter categories: innovators, early adopters and the early majority. Respondents were from 15 countries and 25 academic disciplines, indicating the considerable potential this innovation has to be adopted across many different borders and in many areas of academe. Nearly 94% of respondents said they plan to use Second Life again as an educational tool. However, no significant differences were found in instructors- levels of satisfaction with Second Life as an educational tool or their perceived effect on student learning across adopter categories. On the other hand, instructors who conducted class fully in Second Life were significantly more satisfied than those who used Second Life as only a small supplement to a real-world class. Overall, personal interest factors, rather than interpersonal communication factors, most influenced respondents- decision to adopt Second Life as an educational tool. In light of these findings, theoretical implications are discussed and practical suggestions are provided.
Abstract: Throughout the world, the Islamic way of banking and
financing is increasing. The same trend is also visible in Pakistan, where the Islamic banking sector is increasing in size and volume
each year. The question immediately arises as why the Pakistanis patronize the Islamic banking system? This study was carried out to
find whether following the Islamic rules in finance is the main factor for such selection or whether other factors such as customer service,
location, banking hour, physical facilities of the bank etc also have
importance. The study was carried by distributing questionnaire and
200 responses were collected from the clients of Islamic banks. The result showed that the service quality and other factors are as
important as following the Islamic rules for finance to retain old ustomers and catch new customers. The result is important and
Islamic banks can take actions accordingly to look after both the factors
Abstract: This paper presents a large scale, quantitative investigation of the impact of discipline differences on the student experience of using an online learning environment (OLE). Based on a representative sample of 2526 respondents, a number of significant differences in the mean rating by broad discipline area of the importance of, and satisfaction with, a range of elements of an OLE were found. Broadly speaking, the Arts and Science and Technology discipline areas reported the lowest importance and satisfaction ratings for the OLE, while the Health and Behavioural Sciences area was the most satisfied with the OLE. A number of specific, systematic discipline differences are reported and discussed. Compared to the observed significant differences in mean importance ratings, there were fewer significant differences in mean satisfaction ratings, and those that were observed were less systematic than for importance ratings.