Abstract: The fashion industry represents a significant portion of
the global gross domestic product, however, it is plagued by cheap
imitators that infringe on the trademarks which destroys the fashion
industry's hard work and investment. While eventually the copycats
would be found and stopped, the damage has already been done, sales
are missed and direct and indirect jobs are lost. The infringer thrives
on two main facts: the time it takes to discover them and the lack of
tracking technologies that can help the consumer distinguish them.
Blockchain technology is a new emerging technology that provides a
distributed encrypted immutable and fault resistant ledger. Blockchain
presents a ripe technology to resolve the infringement epidemic
facing the fashion industry. The significance of the study is that a
new approach leveraging the state of the art blockchain technology
coupled with artificial intelligence is used to create a framework
addressing the fashion infringement problem. It transforms the current
focus on legal enforcement, which is difficult at best, to consumer
awareness that is far more effective. The framework, Crypto CopyCat,
creates an immutable digital asset representing the actual product
to empower the customer with a near real time query system. This
combination emphasizes the consumer's awareness and appreciation
of the product's authenticity, while provides real time feedback to
the producer regarding the fake replicas. The main findings of this
study are that implementing this approach can delay the fake product
penetration of the original product market, thus allowing the original
product the time to take advantage of the market. The shift in the
fake adoption results in reduced returns, which impedes the copycat
market and moves the emphasis to the original product innovation.
Abstract: The German manufacturing industry has to withstand an increasing global competition on product quality and production costs. As labor costs are high, several industries have suffered severely under the relocation of production facilities towards aspiring countries, which have managed to close the productivity and quality gap substantially. Established manufacturing companies have recognized that customers are not willing to pay large price premiums for incremental quality improvements. As a consequence, many companies from the German manufacturing industry adjust their production focusing on customized products and fast time to market. Leveraging the advantages of novel production strategies such as Agile Manufacturing and Mass Customization, manufacturing companies transform into integrated networks, in which companies unite their core competencies. Hereby, virtualization of the process- and supply-chain ensures smooth inter-company operations providing real-time access to relevant product and production information for all participating entities. Boundaries of companies deteriorate, as autonomous systems exchange data, gained by embedded systems throughout the entire value chain. By including Cyber-Physical-Systems, advanced communication between machines is tantamount to their dialogue with humans. The increasing utilization of information and communication technology allows digital engineering of products and production processes alike. Modular simulation and modeling techniques allow decentralized units to flexibly alter products and thereby enable rapid product innovation. The present article describes the developments of Industry 4.0 within the literature and reviews the associated research streams. Hereby, we analyze eight scientific journals with regards to the following research fields: Individualized production, end-to-end engineering in a virtual process chain and production networks. We employ cluster analysis to assign sub-topics into the respective research field. To assess the practical implications, we conducted face-to-face interviews with managers from the industry as well as from the consulting business using a structured interview guideline. The results reveal reasons for the adaption and refusal of Industry 4.0 practices from a managerial point of view. Our findings contribute to the upcoming research stream of Industry 4.0 and support decision-makers to assess their need for transformation towards Industry 4.0 practices.
Abstract: In highly competitive environments, a growing
number of companies must regularly launch new products speedily
and successfully. A company-s success is based on the systematic,
conscious product designing method which meets the market
requirements and takes risks as well as resources into consideration.
Research has found that developing and launching new products are
inherently risky endeavors. Hence in this research, we aim at
introducing a risk evaluation framework for the new product
innovation process. Our framework is based on the fuzzy analytical
hierarchy process (FAHP) methodology. We have applied all the
stages of the framework on the risk evaluation process of a
pharmaceuticals company.