In highly competitive environments, a growing
number of companies must regularly launch new products speedily
and successfully. A company-s success is based on the systematic,
conscious product designing method which meets the market
requirements and takes risks as well as resources into consideration.
Research has found that developing and launching new products are
inherently risky endeavors. Hence in this research, we aim at
introducing a risk evaluation framework for the new product
innovation process. Our framework is based on the fuzzy analytical
hierarchy process (FAHP) methodology. We have applied all the
stages of the framework on the risk evaluation process of a
pharmaceuticals company.
[1] D. Cooper and C. Chapman, Risk analysis for large projects. John
Wiley&Sons, 1987.
[2] K. Nemeth-Erdodi, "Risk Management and Loss Optimization and
Design Process of Products", Journal of Applied Sciences at Budapest
Tech Hungary 5(3), 2008, pp. 105-115.
[3] F. T├╝ys├╝z and C. Kahraman, "Project Risk Evaluation Using a Fuzzy
Analytic Hierarchy Process: An Application to Information Technology
Projects", International Journal of Intelligent Systems 21, 2006, pp. 559-
584.
[4] T. Raz, A. Shenhar and D. Dvir, "Risk management, project success and
technological uncertainty", R&D Management 32, 2002, pp. 101-109.
[5] D.Y. Chang, "Extent Analysis and Synthetic Decision", Optimization
Techniques and Applications 1, World Scientific, 1992, Singapore, pp.
352.
[6] C. Kahraman, U. Cebeci and D. Ruan, "Multi-attribute comparison of
catering service companies using fuzzy AHP: The case of Turkey", Int.
Journal of Production Economics 98, 2004, pp. 171-184.
[7] C. Kahraman, T. Ertay and G. B├╝y├╝közkan, "A fuzzy optimization
model for QFD planning process using analytic network approach",
European Journal of Operational Research 171, 2006, pp. 390-411.
[1] D. Cooper and C. Chapman, Risk analysis for large projects. John
Wiley&Sons, 1987.
[2] K. Nemeth-Erdodi, "Risk Management and Loss Optimization and
Design Process of Products", Journal of Applied Sciences at Budapest
Tech Hungary 5(3), 2008, pp. 105-115.
[3] F. T├╝ys├╝z and C. Kahraman, "Project Risk Evaluation Using a Fuzzy
Analytic Hierarchy Process: An Application to Information Technology
Projects", International Journal of Intelligent Systems 21, 2006, pp. 559-
584.
[4] T. Raz, A. Shenhar and D. Dvir, "Risk management, project success and
technological uncertainty", R&D Management 32, 2002, pp. 101-109.
[5] D.Y. Chang, "Extent Analysis and Synthetic Decision", Optimization
Techniques and Applications 1, World Scientific, 1992, Singapore, pp.
352.
[6] C. Kahraman, U. Cebeci and D. Ruan, "Multi-attribute comparison of
catering service companies using fuzzy AHP: The case of Turkey", Int.
Journal of Production Economics 98, 2004, pp. 171-184.
[7] C. Kahraman, T. Ertay and G. B├╝y├╝közkan, "A fuzzy optimization
model for QFD planning process using analytic network approach",
European Journal of Operational Research 171, 2006, pp. 390-411.
@article{"International Journal of Mechanical, Industrial and Aerospace Sciences:51088", author = "Emre Alptekin and Damla Yalçınyiğit and Gülfem Alptekin", title = "Evaluation of Risks in New Product Innovation", abstract = "In highly competitive environments, a growing
number of companies must regularly launch new products speedily
and successfully. A company-s success is based on the systematic,
conscious product designing method which meets the market
requirements and takes risks as well as resources into consideration.
Research has found that developing and launching new products are
inherently risky endeavors. Hence in this research, we aim at
introducing a risk evaluation framework for the new product
innovation process. Our framework is based on the fuzzy analytical
hierarchy process (FAHP) methodology. We have applied all the
stages of the framework on the risk evaluation process of a
pharmaceuticals company.", keywords = "Evaluation, risks, product innovation.", volume = "3", number = "6", pages = "690-5", }