CRYPTO COPYCAT: A Fashion Centric Blockchain Framework for Eliminating Fashion Infringement

The fashion industry represents a significant portion of
the global gross domestic product, however, it is plagued by cheap
imitators that infringe on the trademarks which destroys the fashion
industry's hard work and investment. While eventually the copycats
would be found and stopped, the damage has already been done, sales
are missed and direct and indirect jobs are lost. The infringer thrives
on two main facts: the time it takes to discover them and the lack of
tracking technologies that can help the consumer distinguish them.
Blockchain technology is a new emerging technology that provides a
distributed encrypted immutable and fault resistant ledger. Blockchain
presents a ripe technology to resolve the infringement epidemic
facing the fashion industry. The significance of the study is that a
new approach leveraging the state of the art blockchain technology
coupled with artificial intelligence is used to create a framework
addressing the fashion infringement problem. It transforms the current
focus on legal enforcement, which is difficult at best, to consumer
awareness that is far more effective. The framework, Crypto CopyCat,
creates an immutable digital asset representing the actual product
to empower the customer with a near real time query system. This
combination emphasizes the consumer's awareness and appreciation
of the product's authenticity, while provides real time feedback to
the producer regarding the fake replicas. The main findings of this
study are that implementing this approach can delay the fake product
penetration of the original product market, thus allowing the original
product the time to take advantage of the market. The shift in the
fake adoption results in reduced returns, which impedes the copycat
market and moves the emphasis to the original product innovation.

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