CRYPTO COPYCAT: A Fashion Centric Blockchain Framework for Eliminating Fashion Infringement
The fashion industry represents a significant portion of
the global gross domestic product, however, it is plagued by cheap
imitators that infringe on the trademarks which destroys the fashion
industry's hard work and investment. While eventually the copycats
would be found and stopped, the damage has already been done, sales
are missed and direct and indirect jobs are lost. The infringer thrives
on two main facts: the time it takes to discover them and the lack of
tracking technologies that can help the consumer distinguish them.
Blockchain technology is a new emerging technology that provides a
distributed encrypted immutable and fault resistant ledger. Blockchain
presents a ripe technology to resolve the infringement epidemic
facing the fashion industry. The significance of the study is that a
new approach leveraging the state of the art blockchain technology
coupled with artificial intelligence is used to create a framework
addressing the fashion infringement problem. It transforms the current
focus on legal enforcement, which is difficult at best, to consumer
awareness that is far more effective. The framework, Crypto CopyCat,
creates an immutable digital asset representing the actual product
to empower the customer with a near real time query system. This
combination emphasizes the consumer's awareness and appreciation
of the product's authenticity, while provides real time feedback to
the producer regarding the fake replicas. The main findings of this
study are that implementing this approach can delay the fake product
penetration of the original product market, thus allowing the original
product the time to take advantage of the market. The shift in the
fake adoption results in reduced returns, which impedes the copycat
market and moves the emphasis to the original product innovation.
[1] The economic cost of ipr infringement in the clothing, footwear and
accessories sector.
[2] The buying behavior of counterfeit fashion products in indian market
(1999), http : / / www. dissertationhomework .com/ essays / fashion / the -
buying-behaviour-of-counterfeit-fashion-products-in-indian-market.
[3] Adler, R.: System and method for modeling and analyzing strategic
business decisions (Nov 14 2002), uS Patent App. 10/091, 859.
[4] Bloch, P.H., Bush, R.F., Campbell, L.: Consumer accomplices in
product counterfeiting: a demand side investigation. Journal of consumer
marketing 10(4), 27–36 (1993).
[5] Carroll, M.W.: One size does not fit all: A framework for tailoring
intellectual property rights. Ohio St. LJ 70, 1361 (2009).
[6] Commuri, S.: The impact of counterfeiting on genuine-item consumers’
brand relationships. Journal of Marketing 73(3), 86–98 (2009).
[7] Crosby, M., Pattanayak, P., Verma, S., Kalyanaraman, V.: Blockchain
technology: Beyond bitcoin. Applied Innovation 2, 6–10 (2016).
[8] Dubois, B., Duquesne, P.: The market for luxury goods: Income versus
culture. European Journal of Marketing 27(1), 35–44 (1993).
[9] Eguchi, A.: Curtailing copycat couture: The merits of the innovative
design protection and piracy prevention act and a licensing scheme for
the fashion industry. Cornell L. Rev. 97, 131 (2011).
[10] Elavia, S.: How the lack of copyright protections for fashion designs
affects innovation in the fashion industry (2014).
[11] ElMessiry, A. M., Gao, X., Singh, M. P.: Incorporating expectations as
a basis for business service selection. In: International Conference on
Service-Oriented Computing. pp. 486–500. Springer (2010).
[12] Gandino, F., Montrucchio, B., Rebaudengo, M., Sanchez, E.: Analysis of
an rfid-based information system for tracking and tracing in an agri-food
chain. In: RFID Eurasia, 2007 1st annual. pp. 1–6. IEEE (2007)
[13] Globe, S.: Zara clothing company supply chain (2018), http://blog.
scmglobe.com/?page id=1513.
[14] Han, Y. J., Nunes, J. C., Dr`eze, X.: Signaling status with luxury goods:
The role of brand prominence. Journal of Marketing 74(4), 15–30.
(2010)
[15] Hemphill, C. S., Suk, J.: The law, culture, and economics of fashion.
Stan. L. Rev. 61, 1147 (2008).
[16] Kapfunde, M.: Is blockchain technology set to revolutionize the
fashion industry? (2016), http://fashnerd.com/2016/10/is- blockchaintechnology-
set-to-revolutionize-the-fashion-industry/.
[17] La Ferla, R.: Faster fashion, cheaper chic. NY Times (May 10,
2007), http://www. nytimes. eom/2007/05/10/fashion/lOFOREVER.
html (2007).
[18] Marcketti, S. B., Parsons, J. L.: Design piracy and self-regulation: the
fashion originators’ guild of america, 1932-1941. Clothing and Textiles
Research Journal 24(3), 214–228 (2006).
[19] Mukherjee, A.: Egyptian cotton, meet blockchain. Bloomberg (2016),
https : / /www. bloomberg .com/ gadfly / articles / 2016 - 08 - 25 / egyptian -
cotton-meet-blockchain.
[20] Point, T.: Managerial economics - overview (2018), https : / /
www.tutorialspoint.com/managerial economics/managerial economics
quick guide.htm.
[21] Priest, E.: Copyright and the harvard open access mandate. Nw. J. Tech.
& Intell. Prop. 10, i (2011).
[22] Raustiala, K., Sprigman, C.: The piracy paradox: Innovation and
intellectual property in fashion design. Virginia Law Review pp.
1687–1777 (2006).
[23] Rogaway, P., Shrimpton, T.: Cryptographic hash-function basics:
Definitions, implications, and separations for preimage resistance,
second-preimage resistance, and collision resistance. In: International
workshop on fast software encryption. pp. 371–388. Springer (2004).
[24] Sadouskaya, K., et al.: Adoption of blockchain technologyin supply
chain and logistics (2017).
[25] Shukla, P.: Impact of interpersonal influences, brand origin and
brand image on luxury purchase intentions: Measuring interfunctional
interactions and a cross-national comparison. Journal of world business
46(2), 242–252 (2011).
[26] Sproles, G. B.: Analyzing fashion life cycles: principles and
perspectives. The Journal of Marketing pp. 116–124 (1981).
[27] Tapscott, D., Tapscott, A.: Blockchain revolution: how the technology
behind bitcoin is changing money, business, and the world. Penguin
(2016).
[28] Tom, G., Garibaldi, B., Zeng, Y., Pilcher, J.: Consumer demand for
counterfeit goods. Psychology & Marketing 15(5), 405–421 (1998).
[29] Vangala, R. N.: Design of a dynamic quality control system for textile
processes (2008).
[30] VeChain: Vechain development plan, https://cdn.vechain.com/vechain
ico ideas of development en.pdf.
[31] Wang, J., Li, L., He, Q., Yu, X., Liu, Z.: Research on the application of
block chain in supply chain finance. DEStech Transactions on Computer
Science and Engineering (iceiti) (2017).
[32] Wenting, R.: Spinoff dynamics and the spatial formation of the fashion
design industry, 1858–2005. Journal of Economic Geography 8(5),
593–614. (2008)
[33] Wright, A., De Filippi, P.: Decentralized blockchain technology and the
rise of lex cryptographia (2015).
[1] The economic cost of ipr infringement in the clothing, footwear and
accessories sector.
[2] The buying behavior of counterfeit fashion products in indian market
(1999), http : / / www. dissertationhomework .com/ essays / fashion / the -
buying-behaviour-of-counterfeit-fashion-products-in-indian-market.
[3] Adler, R.: System and method for modeling and analyzing strategic
business decisions (Nov 14 2002), uS Patent App. 10/091, 859.
[4] Bloch, P.H., Bush, R.F., Campbell, L.: Consumer accomplices in
product counterfeiting: a demand side investigation. Journal of consumer
marketing 10(4), 27–36 (1993).
[5] Carroll, M.W.: One size does not fit all: A framework for tailoring
intellectual property rights. Ohio St. LJ 70, 1361 (2009).
[6] Commuri, S.: The impact of counterfeiting on genuine-item consumers’
brand relationships. Journal of Marketing 73(3), 86–98 (2009).
[7] Crosby, M., Pattanayak, P., Verma, S., Kalyanaraman, V.: Blockchain
technology: Beyond bitcoin. Applied Innovation 2, 6–10 (2016).
[8] Dubois, B., Duquesne, P.: The market for luxury goods: Income versus
culture. European Journal of Marketing 27(1), 35–44 (1993).
[9] Eguchi, A.: Curtailing copycat couture: The merits of the innovative
design protection and piracy prevention act and a licensing scheme for
the fashion industry. Cornell L. Rev. 97, 131 (2011).
[10] Elavia, S.: How the lack of copyright protections for fashion designs
affects innovation in the fashion industry (2014).
[11] ElMessiry, A. M., Gao, X., Singh, M. P.: Incorporating expectations as
a basis for business service selection. In: International Conference on
Service-Oriented Computing. pp. 486–500. Springer (2010).
[12] Gandino, F., Montrucchio, B., Rebaudengo, M., Sanchez, E.: Analysis of
an rfid-based information system for tracking and tracing in an agri-food
chain. In: RFID Eurasia, 2007 1st annual. pp. 1–6. IEEE (2007)
[13] Globe, S.: Zara clothing company supply chain (2018), http://blog.
scmglobe.com/?page id=1513.
[14] Han, Y. J., Nunes, J. C., Dr`eze, X.: Signaling status with luxury goods:
The role of brand prominence. Journal of Marketing 74(4), 15–30.
(2010)
[15] Hemphill, C. S., Suk, J.: The law, culture, and economics of fashion.
Stan. L. Rev. 61, 1147 (2008).
[16] Kapfunde, M.: Is blockchain technology set to revolutionize the
fashion industry? (2016), http://fashnerd.com/2016/10/is- blockchaintechnology-
set-to-revolutionize-the-fashion-industry/.
[17] La Ferla, R.: Faster fashion, cheaper chic. NY Times (May 10,
2007), http://www. nytimes. eom/2007/05/10/fashion/lOFOREVER.
html (2007).
[18] Marcketti, S. B., Parsons, J. L.: Design piracy and self-regulation: the
fashion originators’ guild of america, 1932-1941. Clothing and Textiles
Research Journal 24(3), 214–228 (2006).
[19] Mukherjee, A.: Egyptian cotton, meet blockchain. Bloomberg (2016),
https : / /www. bloomberg .com/ gadfly / articles / 2016 - 08 - 25 / egyptian -
cotton-meet-blockchain.
[20] Point, T.: Managerial economics - overview (2018), https : / /
www.tutorialspoint.com/managerial economics/managerial economics
quick guide.htm.
[21] Priest, E.: Copyright and the harvard open access mandate. Nw. J. Tech.
& Intell. Prop. 10, i (2011).
[22] Raustiala, K., Sprigman, C.: The piracy paradox: Innovation and
intellectual property in fashion design. Virginia Law Review pp.
1687–1777 (2006).
[23] Rogaway, P., Shrimpton, T.: Cryptographic hash-function basics:
Definitions, implications, and separations for preimage resistance,
second-preimage resistance, and collision resistance. In: International
workshop on fast software encryption. pp. 371–388. Springer (2004).
[24] Sadouskaya, K., et al.: Adoption of blockchain technologyin supply
chain and logistics (2017).
[25] Shukla, P.: Impact of interpersonal influences, brand origin and
brand image on luxury purchase intentions: Measuring interfunctional
interactions and a cross-national comparison. Journal of world business
46(2), 242–252 (2011).
[26] Sproles, G. B.: Analyzing fashion life cycles: principles and
perspectives. The Journal of Marketing pp. 116–124 (1981).
[27] Tapscott, D., Tapscott, A.: Blockchain revolution: how the technology
behind bitcoin is changing money, business, and the world. Penguin
(2016).
[28] Tom, G., Garibaldi, B., Zeng, Y., Pilcher, J.: Consumer demand for
counterfeit goods. Psychology & Marketing 15(5), 405–421 (1998).
[29] Vangala, R. N.: Design of a dynamic quality control system for textile
processes (2008).
[30] VeChain: Vechain development plan, https://cdn.vechain.com/vechain
ico ideas of development en.pdf.
[31] Wang, J., Li, L., He, Q., Yu, X., Liu, Z.: Research on the application of
block chain in supply chain finance. DEStech Transactions on Computer
Science and Engineering (iceiti) (2017).
[32] Wenting, R.: Spinoff dynamics and the spatial formation of the fashion
design industry, 1858–2005. Journal of Economic Geography 8(5),
593–614. (2008)
[33] Wright, A., De Filippi, P.: Decentralized blockchain technology and the
rise of lex cryptographia (2015).
@article{"International Journal of Chemical, Materials and Biomolecular Sciences:77681", author = "Magdi Elmessiry and Adel Elmessiry", title = "CRYPTO COPYCAT: A Fashion Centric Blockchain Framework for Eliminating Fashion Infringement", abstract = "The fashion industry represents a significant portion of
the global gross domestic product, however, it is plagued by cheap
imitators that infringe on the trademarks which destroys the fashion
industry's hard work and investment. While eventually the copycats
would be found and stopped, the damage has already been done, sales
are missed and direct and indirect jobs are lost. The infringer thrives
on two main facts: the time it takes to discover them and the lack of
tracking technologies that can help the consumer distinguish them.
Blockchain technology is a new emerging technology that provides a
distributed encrypted immutable and fault resistant ledger. Blockchain
presents a ripe technology to resolve the infringement epidemic
facing the fashion industry. The significance of the study is that a
new approach leveraging the state of the art blockchain technology
coupled with artificial intelligence is used to create a framework
addressing the fashion infringement problem. It transforms the current
focus on legal enforcement, which is difficult at best, to consumer
awareness that is far more effective. The framework, Crypto CopyCat,
creates an immutable digital asset representing the actual product
to empower the customer with a near real time query system. This
combination emphasizes the consumer's awareness and appreciation
of the product's authenticity, while provides real time feedback to
the producer regarding the fake replicas. The main findings of this
study are that implementing this approach can delay the fake product
penetration of the original product market, thus allowing the original
product the time to take advantage of the market. The shift in the
fake adoption results in reduced returns, which impedes the copycat
market and moves the emphasis to the original product innovation.", keywords = "Fashion, infringement, Blockchain, artificial
intelligence, textiles supply.", volume = "12", number = "7", pages = "332-8", }
