Abstract: In order to survive on the market, companies must
constantly develop improved and new products. These products are
designed to serve the needs of their customers in the best possible
way. The creation of new products is also called innovation and is
primarily driven by a company’s internal research and development
department. However, a new approach has been taking place for some
years now, involving external knowledge in the innovation process.
This approach is called open innovation and identifies customer
knowledge as the most important source in the innovation process. This paper presents a concept of using social media posts as an external source to support the open innovation approach in its
initial phase, the Ideation phase. For this purpose, the social media
posts are semantically structured with the help of an ontology and
the authors are evaluated using graph-theoretical metrics such as
density. For the structuring and evaluation of relevant social media
posts, we also use the findings of Natural Language Processing, e.
g. Named Entity Recognition, specific dictionaries, Triple Tagger
and Part-of-Speech-Tagger. The selection and evaluation of the tools
used are discussed in this paper. Using our ontology and metrics
to structure social media posts enables users to semantically search
these posts for new product ideas and thus gain an improved insight
into the external sources such as customer needs.
Abstract: The aim of this research is to clarify the difference by
industry segment or product characteristics as regards organisation
management for an open innovation to raise R&D performance. In
particular, the trait of the pharmaceutical industry is defined in
comparison with IT component industry segment. In considering open
innovation, both inter-organisational relation and the management in
an organisation are important issues. As methodology, a questionnaire
was conducted. In conclusion, suitable organisation management
according to the difference in industry segment or product
characteristics became clear.
Abstract: The company-s ability to draw on a range of external
sources to meet their needs for innovation, has been termed 'open
innovation' (OI). Very few empirical analyses have been conducted
on Small and Medium Enterprises (SMEs) to the extent that they
describe and understand the characteristics and implications of this
new paradigm.
The study's objective is to identify and characterize different
modes of OI, (considering innovation process phases and the variety
and breadth of the collaboration), determinants, barriers and
motivations in SMEs. Therefore a survey was carried out among
Italian manufacturing firms and a database of 105 companies was
obtained. With regard to data elaboration, a factorial and cluster
analysis has been conducted and three different OI modes have
emerged: selective low open, unselective open upstream, and mid-
partners integrated open. The different behaviours of the three
clusters in terms of determinants factors, performance, firm-s
technology intensity, barriers and motivations have been analyzed
and discussed.