Abstract: The aim of this research is to clarify the difference by
industry segment or product characteristics as regards organisation
management for an open innovation to raise R&D performance. In
particular, the trait of the pharmaceutical industry is defined in
comparison with IT component industry segment. In considering open
innovation, both inter-organisational relation and the management in
an organisation are important issues. As methodology, a questionnaire
was conducted. In conclusion, suitable organisation management
according to the difference in industry segment or product
characteristics became clear.
Abstract: In this research, the diffusion of innovation regarding
smartphone usage is analysed through a consumer behaviour theory.
This research aims to determine whether a pattern surrounding the
diffusion of innovation exists. As a methodology, an empirical study
of the switch from a conventional cell phone to a smartphone was
performed. Specifically, a questionnaire survey was completed by
general consumers, and the situational and behavioural characteristics
of switching from a cell phone to a smartphone were analysed. In
conclusion, we found that the speed of the diffusion of innovation, the
consumer behaviour characteristics, and the utilities of the product
vary according to the stage of the product life cycle.