Empirical Study on the Diffusion of Smartphones and Consumer Behaviour

In this research, the diffusion of innovation regarding
smartphone usage is analysed through a consumer behaviour theory.
This research aims to determine whether a pattern surrounding the
diffusion of innovation exists. As a methodology, an empirical study
of the switch from a conventional cell phone to a smartphone was
performed. Specifically, a questionnaire survey was completed by
general consumers, and the situational and behavioural characteristics
of switching from a cell phone to a smartphone were analysed. In
conclusion, we found that the speed of the diffusion of innovation, the
consumer behaviour characteristics, and the utilities of the product
vary according to the stage of the product life cycle.

• F. Isada
• Y. Isada

• Diffusion of innovation
• consumer behaviour
• product life cycle
• smartphone
• empirical study
• questionnaire survey.

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