Abstract: Today advertising is actively penetrating into many spheres of our lives. We cannot imagine the existence of a lot of economic activities without advertising. That mostly concerns trade and services. Everyone of us should look better into the everyday communication and carefully consider the amount and the quality of the information we receive as well as its influence on our behaviour. Special attention should be paid to the young generation. Theoretical and practical research has proved the ever growing influence of information (especially the one contained in advertising) on a society; on its economics, culture, religion, politics and even people-s private lives and behaviour. Children have plenty of free time and, therefore, see a lot of different advertising. Though education of children is in the hands of parents and schools, advertising makers and customers should think with responsibility about the selection of time and transmission channels of child targeted advertising. The purpose of the present paper is to investigate the influence of advertising upon consumer views and behaviour of children in different age groups. The present investigation has clarified the influence of advertising as a means of information on a certain group of society, which in the modern information society is the most vulnerable – children. In this paper we assess children-s perception and their understanding of advertising.
Abstract: This paper deals with the formulation of Maxwell-s equations in a cavity resonator in the presence of the gravitational field produced by a blackhole. The metric of space-time due to the blackhole is the Schwarzchild metric. Conventionally, this is expressed in spherical polar coordinates. In order to adapt this metric to our problem, we have considered this metric in a small region close to the blackhole and expressed this metric in a cartesian system locally.
Abstract: In studies on psychological health and children-s personality development and in researches on emotional distresses, children-s behavioral disorders associated with mother deprivation, are known as the major cause of mental disorders. Therefore, for identification of children-s attachment styles in nursery-s children are of significant importance. For this purpose, to compare the attachment styles between children of nursery with those provided care by their families, the Separation Anxiety Test (SAT) of Slough and et al was administered on 72 children (36 in nursery and 36 family-cared). The results indicated, almost half of children in both groups have insecure attachment styles. Tendency ratio of both groups of children towards Secure and Ambivalent Insecure styles are almost the same. However the avoidant style of attachment in children of nursery is more than those provided care by their families. The children under family care compared to the children of nursery, in the situations of separation from their mothers in the first day of school and sleeping in their room, have shown more self reliance.
Abstract: Air pollution is still considered as one of the major
environmental and health issues. There is enough research evidence
to show a strong relationship between exposure to air contaminants
and respiratory illnesses among children and adults. In this paper we
used the Copula approach to study a potential relationship between
selected air pollutants (PM10 and NO2) and hospital admissions for
respiratory diseases. Kendall-s tau and Spearman-s rho rank
correlation coefficients are calculated and used in Copula method.
This paper demonstrates that copulas can be used to provide
additional information as a measure of an association when compared
to the standard correlation coefficients. The results find a significant
correlation between the selected air pollutants and hospital
admissions for most of the selected respiratory illnesses.
Abstract: Depression is a serious mental health problem that
affects people of all ages, including children and adolescents. Studies
showed that female gender is one of the risk factors may influence
the development of depression in adolescents. However, some of the
studies from Turkey suggested that gender does not lead to any
significant difference in the youth depression level. Therefore, the
presented study investigated whether girls differ from boys in respect
of depression. The association between genders and test scores for
the adolescents in a population of primary and secondary school
students was also evaluated. The study was consisting of 254
adolescents (122 boys and 132 girls) with a mean age of 13.86±1.43
(Mean±SD) ranging from 12-16 years. Psychological assessment was
performed using Children-s Depression Inventory (CDI). Chi-square
and Student-s t-test statistics were employed to analyze the data. The
mean of the CDI scores of the girls were higher than boys- CDI
scores (t = -4.580, p = 0.001). Higher ratio appeared for the girls
when they compared with boy group-s depression levels using a CDI
cut-off point of 19 (p = 0.001, Odds Ratio = 2,603). The findings of
the present study suggested that adolescent girls have high level of
depression than adolescent boys aged between 12-16 years in
Turkey. Although some studies reported that there is no any
differences depression level between adolescent boys and girls in
Turkey, result of the present study showed that adolescent girls have
high level of depression than adolescent boys in Turkey.
Abstract: A Reading Comprehend (RC) Platform has been
constructed and developed to facilitate children-s English reading
comprehension. Like a learning bridge, the RC Platform focuses on
the integration of rich media and picture-book texts. The study is to
examine the effects of the project within the RC Platform for children.
Two classes of fourth graders were selected from a public elementary
school in an urban area of central Taiwan. The findings taken from the
survey showed that the students demonstrated high interest in the RC
Platform. The students benefited greatly and enjoyed reading via the
technology-enhanced project within the RC Platform. This Platform is
a good reading bridge to enrich students- learning experiences and
enhance their performance in English reading comprehension.
Abstract: Malay Folk Literature in early childhood education
served as an important agent in child development that involved
emotional, thinking and language aspects. Up to this moment not
much research has been carried out in Malaysia particularly in the
teaching and learning aspects nor has there been an effort to publish
“big books." Hence this article will discuss the stance taken by
university undergraduate students, teachers and parents in evaluating
Malay Folk Literature in early childhood education to be used as big
books. The data collated and analyzed were taken from 646
respondents comprising 347 undergraduates and 299 teachers. Results
of the study indicated that Malay Folk Literature can be absorbed into
teaching and learning for early childhood with a mean of 4.25 while it
can be in big books with a mean of 4.14. Meanwhile the highest mean
value required for placing Malay Folk Literature genre as big books in
early childhood education rests on exemplary stories for
undergraduates with mean of 4.47; animal fables for teachers with a
mean of 4.38. The lowest mean value of 3.57 is given to lipurlara
stories. The most popular Malay Folk Literature found suitable for
early children is Sang Kancil and the Crocodile, followed by Bawang
Putih Bawang Merah. Pak Padir, Legends of Mahsuri, Origin of
Malacca, and Origin of Rainbow are among the popular stories as
well. Overall the undergraduates show a positive attitude toward all
the items compared to teachers. The t-test analysis has revealed a non
significant relationship between the undergraduate students and
teachers with all the items for the teaching and learning of Malay Folk
Literature.
Abstract: Today-s children, who are born into a more colorful,
more creative, more abstract and more accessible communication
environment than their ancestors as a result of dizzying advances in
technology, have an interesting capacity to perceive and make sense
of the world. Millennium children, who live in an environment where
all kinds of efforts by marketing communication are more intensive
than ever are, from their early childhood on, subject to all kinds of
persuasive messages. As regards advertising communication, it
outperforms all the other marketing communication efforts in
creating little consumer individuals and, as a result of processing of
codes and signs, plays a significant part in building a world of seeing,
thinking and understanding for children. Children who are raised with
metaphorical expressions such as tales and riddles also meet that fast
and effective meaning communication in advertisements.
Children-s perception of metaphors, which help grasp the “product
and its promise" both verbally and visually and facilitate association
between them is the subject of this study. Stimulating and activating
imagination, metaphors have unique advantages in promoting the
product and its promise especially in regard to print advertisements,
which have certain limitations. This study deals comparatively with
both literal and metaphoric versions of print advertisements
belonging to various product groups and attempts to discover to what
extent advertisements are liked, recalled, perceived and are
persuasive. The sample group of the study, which was conducted in
two elementary schools situated in areas that had different socioeconomic
features, consisted of children aged 12.
Abstract: Quality of school meals is one of the major concerns of governments and international organizations worldwide. This study aims to evaluate nutritional compliance of meals served at a Portuguese primary school considering the portions stated by Portuguese Education Ministry. To evaluate adequacy of portions served, weighing of all meal components offered to students and leftovers was performed during ten consecutive days at two different moments. Plate waste (%) was calculated by the ratio of food discarded and food served to the children. Nutritional evaluation of menus was made using the Portuguese Food Composition Table. Meals evaluated showed a percent contribution to energetic daily intake higher than recommendations. Meals served to children were considered high energy and protein dense. No significant waste of soup was accounted and the main meal components wasted were fish and vegetables. It will be necessary to adjust portions indicated by Ministry of Education in order to comply with recommendations and reduce food waste.
Abstract: Working memory (WM) can be defined as the system
which actively holds information in the mind to do tasks in spite of
the distraction. Contrary, short-term memory (STM) is a system that
represents the capacity for the active storing of information without
distraction. There has been accumulating evidence that these types of
memory are related to higher cognition (HC). The aim of this study
was to verify the relationship between HC and memory (visual STM
and WM, auditory STM and WM). 59 primary school children were
tested by intelligence test, mathematical tasks (HC) and memory
subtests. We have shown that visual but not auditory memory is a
significant predictor of higher cognition. The relevance of these
results are discussed.
Abstract: The aim of this study was to establish the feasibility of a minute incremental exercise testing protocol in young asthma children. Twenty-two children with clinically diagnosed mild to moderate asthma volunteered to participate. The maximum incremental exercise test was performed using a cycle ergometer with an electromagnetic braking. A warm-up unloaded for 2 minutes then the workload was started at 40 watts for 2 minutes, and then stepwise increments of 8 watts per 2 minutes were applied. The pedaling frequency was set at 50 rpm. Ventilation and gas exchange were measured with a breath-by-breath automatic metabolic measurement system. Results showed that this test was well tolerated by all asthmatic children. Most of the children reached the VO2 plateau and satisfied the criteria for maximal respiratory exchange ratio of ≥ 1. This Study demonstrated that this testing protocol was suitable for young asthmatic children.
Abstract: This work aims to explore the factors that have an incidence in reading comprehension process, with different type of texts. In a recent study with 2nd, 3rd and 4th grade children, it was observed that reading comprehension of narrative texts was better than comprehension of expository texts. Nevertheless it seems that not only the type of text but also other textual factors would account for comprehension depending on the cognitive processing demands posed by the text. In order to explore this assumption, three narrative and three expository texts were elaborated with different degree of complexity. A group of 40 fourth grade Spanish-speaking children took part in the study. Children were asked to read the texts and answer orally three literal and three inferential questions for each text. The quantitative and qualitative analysis of children responses showed that children had difficulties in both, narrative and expository texts. The problem was to answer those questions that involved establishing complex relationships among information units that were present in the text or that should be activated from children’s previous knowledge to make an inference. Considering the data analysis, it could be concluded that there is some interaction between the type of text and the cognitive processing load of a specific text.
Abstract: A total of twenty tensile biopsies were collected from
children undergoing tonsillectomy from teaching hospital ENT
department and Kurdistan private hospital in sulaimani city. All
biopsies were homogenized and cultured; the obtained bacterial
isolates were purified and identified by biochemical tests and VITEK
2 compact system. Among the twenty studied samples, only one
Pseudomonas putida with probability of 99% was isolated.
Antimicrobial susceptibility was carried out by disk diffusion
method, Pseudomonas putida showed resistance to all antibiotics
used except vancomycin. The isolate further subjected to PCR and
DNA sequence analysis of blaVIM gene using different set of primers
for different regions of VIM gene. The results were found to be PCR
positive for the blaVIM gene. To determine the sequence of blaVIM
gene, DNA sequencing performed. Sequence alignment of blaVIM
gene with previously recorded blaVIM gene in NCBI- database showed
that P. putida isolate have different blaVIM gene.
Abstract: Vitamin A deficiency is a public health problem in
Zimbabwe. Addressing vitamin A deficiency has the potential of
enhancing resistance to disease and reducing mortality especially in
children less than 5 years. We implemented and adapted vitamin A
outreach supplementation strategy within the National Immunization
Days and Extended Programme of Immunization in a rural district in
Zimbabwe. Despite usual operational challenges faced this approach
enabled the district to increase delivery of supplementation coverage.
This paper describes the outreach strategy that was implemented in
the remote rural district. The strategy covered 63 outreach sites with
2 sites being covered per day and visited once per month for the
whole year. Coverage reached 71% in an area of previous coverage
rates of around less than 50%. We recommend further exploration of
this strategy by others working in similar circumstances. This
strategy can be a potential way for use by Scaling-Up-Nutrition
member states.
Abstract: The psychological well-being of a family is a subjective matter for evaluation, all the more when it involves the element of religions, whether Islam, Christianity, Buddhism or Hinduism. Each of these religions emphasises similar values and morals on family psychological well-being. This comparative study is specifically to determine the role of religion on family psychological well-being in Pekan district, Pahang, Malaysia. The study adopts a quantitative and qualitative mixed method design and considers a total of 412 samples of parents and children for the quantitative study, and 21 samples for the qualitative study. The quantitative study uses simple random sampling, whereas the qualitative sampling is purposive. The instrument for quantitative study is Ryff’s Psychological Well-being Scale and the qualitative study involves the construction of a guidelines protocol for in-depth interviews of respondents. The quantitative study uses the SPSS version .19 with One Way Anova, and the qualitative analysis is manual based on transcripts with specific codes and themes. The results show nonsignificance, that is, no significant difference among religions in all family psychological well-being constructs in the comparison of Islam, Christianity, Buddhism and Hinduism, thereby accepting a null hypothesis and rejecting an alternative hypothesis. The qualitative study supports the quantitative study, that is, all 21 respondents explain that no difference exists in psychological wellbeing in the comparison of teachings in all the religious mentioned. These implications may be used as guidelines for government and non-government bodies in considering religion as an important element in family psychological well-being in the long run.
Abstract: The purpose of the study was to find out the efficacy
of selected mobility exercises and participation in special games on psychomotor abilities, functional abilities and skill performance
among intellectually disabled children of age group under 14. Thirty male students who were studying in Balar Kalvi Nilayam and YMCA
College Special School, Chennai, acted as subjects for the study.
They were only mild and moderate in intellectual disability. These
students did not undergo any special training or coaching programme apart from their regular routine physical activity classes as a part of
the curriculum in the school. They were attached at random, based on
age in which 30 belonged to under 14 age group, which was divided
into three equal group of ten for each experimental treatment. 10
students (Treatment group I) underwent calisthenics and special
games participation, 10 students (Treatment group II) underwent
aquatics and special games participation, 10 students (Treatment
group III) underwent yoga and special games participation. The subjects were tested on selected criterion variables prior (pre test)
and after twelve weeks of training (post test). The pre and post test
data collected from three groups on functional abilities(self care,
learning, capacity for independent living), psychomotor
variables(static balance, eye hand coordination, simple reaction time
test) and skill performance (bocce skill, badminton skill, table tennis
skill) were statistically examined for significant difference, by
applying the analysis ANACOVA. Whenever an 'F' ratio for
adjusted test was found to be significant for adjusted post test means,
Scheffe-s test was followed as a post-hoc test to determine which of
the paired mean differences was significant. The result of the study
showed that among under 14 age groups there was a significant improvement on selected criterion variables such as, Balance,
Coordination, self-care and learning and also in Bocce, Badminton & Table Tennis skill performance, due to mobility exercises and
participation in special games. However there were no significant
differences among the groups.
Abstract: Investigating language acquisition is one of the most
challenging problems in the area of studying language. Syllable
learning as a level of language acquisition has a considerable
significance since it plays an important role in language acquisition.
Because of impossibility of studying language acquisition directly
with children, especially in its developmental phases, computer
models will be useful in examining language acquisition. In this
paper a computer model of early language learning for syllable
learning is proposed. It is guided by a conceptual model of syllable
learning which is named Directions Into Velocities of Articulators
model (DIVA). The computer model uses simple associational and
reinforcement learning rules within neural network architecture
which are inspired by neuroscience. Our simulation results verify the
ability of the proposed computer model in producing phonemes
during babbling and early speech. Also, it provides a framework for
examining the neural basis of language learning and communication
disorders.
Abstract: Research in e-Business has been growing
tremendously covering all related aspects such as adoption issues, e-
Business models, strategies, etc. This research aims to explore the
potential of adopting e-Business for a micro size business operating
from home called home-based businesses (HBBs). In Malaysia, the
HBB industry started many years ago and were mostly monopolized
by women or housewives managed as a part-time job to support their
family economy. Today, things have changed. The availability of the
Internet technology and the emergence of e-Business concept
promote the evolution of HBBs, which have been adopted as another
alternative as a professional career for women without neglecting
their family needs especially the children. Although this study is
confined to a limited sample size and within geographical biasness,
the findings show that it concurs with previous large scale studies. In
this study, both qualitative and quantitative methods were used and
data were gathered using triangulation methods via interview, direct
observation, document analysis and survey questionnaires. This paper
discusses the literature review, research methods and findings
pertaining to e-Business adoption factors that influence the HBBs in
Malaysia.
Abstract: The purpose of this study was to find out the
effectiveness of neurological impress method and repeated reading
technique on reading fluency of children with learning disabilities.
Thirty primary four pupils in three public primary schools
participated in the study. There were two experimental groups and a
control. This research employed a 3 by 2 factorial matrix and the
participants were taught for one session. Two hypotheses were
formulated to guide the research. T-test was used to analyse the data
gathered, and data analysis revealed that pupils exposed to the two
treatment strategies had improvement in their reading fluency. It was
recommended that the two strategies used in the study can be used to
intervene in reading fluency problems in children with learning
disabilities.
Abstract: This paper describes the architectural design
considerations for building a new class of application, a Personal
Knowledge Integrator and a particular example a Knowledge Theatre.
It then supports this description by describing a scenario of a child
acquiring knowledge and how this process could be augmented by
the proposed architecture and design of a Knowledge Theatre. David
Merrill-s first “principles of instruction" are kept in focus to provide
a background to view the learning potential.