Abstract: A commercially-supported social network has become an emerging channel for an organization to communicate with and provide services to customers. The success of the commercially-supported social network depends on the ability of the organization to keep the customers in participating in the network. Drawing from the theories of information adoption, information systems continuance, and web usability, the author develops a model to explore how a commercially-supported social network can encourage customers to continue participating and using the information in the network. The theoretical model will be proved through an online survey of customers using the commercially-supported social networking sites of several high technology companies operating in the same sector. The result will be compared with previous studies to learn about the explanatory power of the research model, and to identify the main factors determining users’ intention to continue using a commercially-supported social network. Theoretical and practical implications and limitations are discussed.
Abstract: With the proliferation of World Wide Web,
development of web-based technologies and the growth in web
content, the structure of a website becomes more complex and web
navigation becomes a critical issue to both web designers and users.
In this paper we define the content and web pages as two important
and influential factors in website navigation and paraphrase the
enhancement in the website navigation as making some useful
changes in the link structure of the website based on the
aforementioned factors. Then we suggest a new method for
proposing the changes using fuzzy approach to optimize the website
architecture. Applying the proposed method to a real case of Iranian
Civil Aviation Organization (CAO) website, we discuss the results of
the novel approach at the final section.