Abstract: A commercially-supported social network has become an emerging channel for an organization to communicate with and provide services to customers. The success of the commercially-supported social network depends on the ability of the organization to keep the customers in participating in the network. Drawing from the theories of information adoption, information systems continuance, and web usability, the author develops a model to explore how a commercially-supported social network can encourage customers to continue participating and using the information in the network. The theoretical model will be proved through an online survey of customers using the commercially-supported social networking sites of several high technology companies operating in the same sector. The result will be compared with previous studies to learn about the explanatory power of the research model, and to identify the main factors determining users’ intention to continue using a commercially-supported social network. Theoretical and practical implications and limitations are discussed.
Abstract: In this paper we investigate how wide-ranging
organizational support and the more specific form of support,
namely management support, may influence on tourism workers
satisfaction with a cash transaction system. The IS continuance
theory, proposed by Bhattacherjee in 2001, is utilized as a
theoretical framework. This implies that both perceived usefulness
and ease of use is included in the research model, in addition to
organizational and management support. The sample consists of
500 workers from 10 cruise and tourist ferries in Scandinavia that
use a cash transaction system to perform their work tasks. Using
structural equation modelling, results indicate that organizational
support and ease of use perceptions is critical for the users- level of
satisfaction with the cash transaction system.The findings have
implications for business managers and IS practitioners that want
to increase the quality of IT-based business processes within the
tourism industry.