Abstract: The purpose of this research is to analyze the marketing strategies of Thai Halal products which related to the way of life for Thai Muslims. The expected benefit is the marketing strategy for brand building process for Halal products in Thailand. 4 elements of marketing strategies which necessary for the brand identity creation is the research framework: consists of Attributes, Benefits, Values and Personality. The research methodology was applied using qualitative and quantitative; 19 marketing experts with dynamic roles in Thai consumer products were interviewed. In addition, a field survey of 122 Thai Muslims selected from 175 Muslim communities in Bangkok was studied. Data analysis will be according to 5 categories of Thai Halal product: 1) Meat 2) Vegetable and Fruits 3) Instant foods and Garnishing ingredient 4) Beverages, Desserts and Snacks 5) Hygienic daily products; such as soap, shampoo and body lotion. The results will explain some suitable representation in the marketing strategies of Thai Halal products as are: 1) Benefit; the characteristics of the product with its benefit. Consumers will purchase this product with the reason of; it is beneficial nutrients product, there are no toxic or chemical residues. Fresh and clean materials 2) Attribute; the exterior images that attract to consumer. Consumers will purchase this product with the reason of; there is a standard proof mark, food and drug secure proof mark and Halal products mark. Packaging and its materials should be draw attention. Use an attractive graphic. Use outstanding images of product, material or ingredients. 3) Value; the value of products that affect to consumers perception; it is healthy products. Accumulate quality of life. It is a product of expertise, manufacturing of research result. Consumers are important. It’s sincere, honest and reliable to all. 4) Personality; reflection of consumers thought. The Personality feedback to them after they were consumes this product; they are health care persons. They are the rational person, moral person, justice person and thoughtful person like a progressive thinking.
Abstract: This paper aims to present the development of a web‑based system to serve the need of selling OTOP products in Samut Songkhram, Thailand. This system was designed to promote and sell OTOP products on Web site. We describe the design approaches and functional components of this system. The system was developed by PHP and JavaScript and MySQL database System. To evaluate the system performance, questionnaires were used to measure user satisfaction with system usability by specialists and users. The results were satisfactory as followed: Means for specialists and users were 4.05 and 3.97, and standard deviation for specialists and users were 0.563 and 0.644 respectively. Further analysis showed that the quality of One Tambon One Product (OTOP) Website was also at a good level as well.
Abstract: There have been few studies of cross-border shopping. However, many have focused on macroeconomic effects rather than on discovering the motivation and behaviour of cross-border shoppers who purchase abroad. Hatyai, Thailand is located about 30 km from the Malaysian border. The statistics reports that each year more than 400,000 Malaysian visitors visited Hatyai. The aims of this study are fourfold: (1) to investigate factors motivating cross-border shoppers to shop in Hatyai, Thailand; (2) to examine the relationship between ethnicity and shopper ethnocentrism; (3) to discover the impact of shopper ethnocentrism on foreign product judgment; and (4) to explore the impact of shopper ethnocentrism on the willingness to buy foreign products. The results reveal that the three most popular consumption items were food and beverages, clothing, and grocery products. Factor analysis shows that the three key reasons for choosing Hatyai as the cross-border shopping destination included product and store, close distance, and low exchange rate. Moreover, there were significant differences in ethnocentrism by three ethnic groups. Shopper ethnocentrism had a significant negative correlation with foreign product judgment, while shopper ethnocentrism was not significantly correlated with willingness to buy foreign products.
Abstract: This paper aims to present the key factors that support the decision to use the technology and to present the knowledge transformation flow of visually impaired students after the use of virtual knowledge system as proposed as a new service innovation to universities in Thailand. Correspondents of 27 visually impaired students are involved in this research. Total of 25 students are selected from university that mainly conducts non-classroom teaching environment; while another 2 visually impaired students are selected from classroom teaching environment. All of them are fully involved in the study along 8 weeks duration. All correspondents are classified into 5 small groups in various conditions. The research results revealed that the involvement from knowledge facilitator can push out for the behavioral actual use of the virtual knowledge system although there is no any developed intention to use behaviors. Secondly, the situations that the visually impaired students inadequate of the knowledge sources that usually provided by assistants i.e. peers, audio files etc. In this case, they will use the virtual knowledge system for both knowledge access and knowledge transfer request. With this evidence, the need of knowledge would play a stronger role than all technology acceptance factors. Finally, this paper revealed that the knowledge transfer in normal method that students have a chance to physically meet up is still confirmed as their preference method. In term of other aspects of technology acceptance, it will be discussed together with challenges and recommendations at the end of this paper.
Abstract: Continuous measurements of greenhouse gases (GHGs) emitted from soils are required to understand diurnal and seasonal variations in soil emissions and related mechanism. This understanding plays an important role in appropriate quantification and assessment of the overall change in soil carbon flow and budget. This study proposes to monitor GHGs emissions from soil under sugarcane cultivation in Thailand. The measurements were conducted over 379 days. The results showed that the total net amount of GHGs emitted from sugarcane plantation soil amounts to 36 Mg CO2eq ha-1. Carbon dioxide (CO2) and nitrous oxide (N2O) were found to be the main contributors to the emissions. For methane (CH4), the net emission was found to be almost zero. The measurement results also confirmed that soil moisture content and GHGs emissions are positively correlated.
Abstract: Herpes zoster is a disease that manifests as a dermatological condition. The characteristic of this disease is an irritating skin rash with blisters. This is often limited to one side of body. From the data of Herpes zoster cases in Thailand, we found that age structure effects to the transmission of this disease. In this study, we construct the age structural model of Herpes zoster in Thailand. The local stability analysis of this model is given. The numerical solutions are shown to confirm the analytical results.
Abstract: Information Quality (IQ) has become a critical,
strategic issue in Accounting Information Systems (AIS) adoption. In
order to implement AIS adoption successfully, it is important to
consider the quality of information use throughout the adoption
process, which seriously impacts the effectiveness of AIS adoption
practice and the optimisation of AIS adoption decisions. There is a
growing need for research to provide insights into issues and
solutions related to IQ in AIS adoption. The need for an integrated
approach to improve IQ in AIS adoption, as well as the unique
characteristics of accounting data, demands an AIS adoption specific
IQ framework. This research aims to explore ways of managing
information quality and AIS adoption to investigate the relationship
between the IQ issues and AIS adoption process. This study has led
to the development of a framework for understanding IQ
management in AIS adoption. This research was done on 44
respondents as ten organisations from manufacturing firms in
Thailand. The findings of the research’s empirical evidence suggest
that IQ dimensions in AIS adoption to provide assistance in all
process of decision making. This research provides empirical
evidence that information quality of AIS adoption affect decision
making and suggests that these variables should be considered in
adopting AIS in order to improve the effectiveness of AIS.
Abstract: The objectives of this research paper were to study the expectation and satisfaction of tourists in five tourism service quality dimensions, namely, website quality, service ability, trust ability, customer empathy, and responsiveness to customer and also to study the influences of satisfaction affecting loyalty toward quality service of the online tourism enterprises located in Bangkok Thailand. This research utilized both quantitative and qualitative research methods. In terms of quantitative method, a questionnaire was used as a tool to collect data from 400 tourists who were using in online travel services. Statistics analysis included descriptive statistics, t-test and Multiple Regression Analysis. In terms of qualitative analysis, an in-depth interview and content analysis were used along with 10 individual management levels of e-commerce enterprises.
The results revealed that the respondents had higher expectations than their level of satisfaction in all five categories. However, the respondents were more satisfied with online travel services than without online service. The demographic factors such as gender and age had no influence on the level of satisfaction whereas the demographic factors of education, occupation, and income had influenced the level of satisfaction. The test results also indicated that the level of satisfaction from responsiveness to customer had the highest influence on the loyalty of tourists who used online travel. The level of satisfaction from customer empathy had the highest influence on the tourists to recommend others to use online travel services. Also, the level of satisfaction from service ability had the highest influence on tourists to take an actual trip.
Abstract: This study focused on the estimation of carbon released to the atmosphere from dry dipterocarp forest (DDF) fires in Thailand. Laboratory experiments were conducted using a cone calorimeter to simulate the DDF fires. The leaf litter collected from DDF in western Thailand was used as biomass fuel. Three different masses of leaf litter were employed, 7g, 10g and 13g, to estimate the carbon released from this type of vegetation fire to the atmosphere. The chemical analysis of the leaf litter showed that the carbon content in the experimental biomass fuel was 46.0±0.1%. From the experiments, it was found that more than 95% of the carbon input was converted to carbon released to the atmosphere, while less than 5% were left in the form of residues, and returned to soil. From the study, the carbon released amounted 440.213±2.243 g/kgdry biomass, and the carbon retained in the residues was 19.786±2.243 g/kgdry biomass. The quantity of biomass fuel consumed to produce 1 g of carbon released was 2.27±0.01gkgdry biomass. Using these experimental data of carbon produced by the DDF fires, it was estimated that this type of fires in 2009 contributed to 4.659 tonnes of carbon released to the atmosphere, and 0.229 tonnes of carbon in the residues to be returned to soil in Thailand.
Abstract: This research is aimed to find optimal values of parameters of acacia wood chips combustion in a bubbling fluidized bed for electrification within the area of the Royal Thai Navy in Sattahip, Chonburi province, Thailand. The size of wood chips falls in the range of 25 mm in diameter. The bed temperature is set within the range of 800±10 oC with the air flow rate of 2.1-3.1 m/min corresponding to the air-fuel ratio between 0.71 to 1.03. The resulting thermal efficiency is approximately 95% with a thermal output of 474.76 kWth, which produced the electricity 0.131 kW-hr.
Abstract: This research is aimed at studying the nature of
problems and demands of the training for community leaders in the
upper northeastern region of Thailand. Population and group
samplings are based on 360 community leaders in the region who
have experienced prior training from the Udonthani Rajabhat
University. Stratified random samplings have been drawn upon 186
participants. The research tools is questionnaires. The frequency,
percentage and standard deviation are employed in data analysis. The
findings indicate that most of community leaders are males and
senior adults. The problems in training are associated with the
inconveniences of long-distance travelling to training locations,
inadequacy of learning centers and training sites and high training
costs. The demand of training is basically motivated by a desire for
self-development in modern knowledge in keeping up-to-date with
the changing world and the need for technological application and
facilitation in shortening the distance to training locations and in
limiting expensive training costs.
Abstract: This paper analysis performance of disbursement
procedure of public works project in Thailand. The results of
research were summarised based on contracts, submitted invoice,
inspection dated, copies of disbursement dated between client and
their main contractor and interviewed with persons involved in
central and local government projects during 1994-2008 in Thailand.
The data collection was to investigate the disbursement procedure
related to performance in disbursement during construction period
(Planned duration of contract against Actual execution date in each
month). A graphical presentation of a duration analysis of the
projects illustrated significant disbursement formation in each
project. It was established that the shortage of staff, the financial
stability of clients, bureaucratic, method of disbursement and
economics situation has play major role on performance of
disbursement to their main contractors.
Abstract: This research was aimed to develop and determine the
quality of online learning activities kit as well as to examine the
learning achievement of students and their satisfaction towards the kit
through authentic assessment. The tools in this research contained
online learning activities kit on plant in Thai literature in compliance
with the School Botanical Garden of Plant Genetic Conservation
Project under the Royal Initiative of Her Royal Highness Princess
Maha Chakri Sirindhorn, the assessment form, the learning
achievement test, the satisfaction form and the authentic assessment
form. The population consisted of 40 students in the second range of
primary years (Prathomsuksa 4 to 6) at Ban Khao Rak School,
Suratthani Province, Thailand. The research results showed that the
content quality of the developed online learning activities kit as
assessed by the experts was 4.70 on average or at very high level.
The pre-test and post-test comparison was made to examine the
learning achievement and it revealed that the post-test score was
higher than the pre-test score with statistical significance at the .01
level. The satisfaction of the sampling group towards the online
learning activities kit was 4.74 or at the highest level. The authentic
assessment showed an average of 1.69 or at good level. Therefore,
the online learning activities kit on plant in Thai literature in
compliance with the School Botanical Garden of Plant Genetic
Conservation Project under the Royal Initiative of Her Royal
Highness Princess Maha Chakri Sirindhorn could be used in real
classroom situations.
Abstract: An important technique in stability theory for
differential equations is known as the direct method of Lyapunov. In
this work we deal global stability properties of Leptospirosis
transmission model by age group in Thailand. First we consider the
data from Division of Epidemiology Ministry of Public Health,
Thailand between 1997-2011. Then we construct the mathematical
model for leptospirosis transmission by eight age groups. The
Lyapunov functions are used for our model which takes the forms of
an Ordinary Differential Equation system. The globally
asymptotically for equilibrium states are analyzed.
Abstract: The mosques have been appearance in Thailand since
Ayutthaya Kingdom (1350 to 1767 A.D.) Until today, more than 400 years later; there are many styles of art form behind their structure.
This research intended to identify Islamic Art in Thai mosques. A framework was applied using qualitative research methods; Thai
Muslims with dynamic roles in Islamic culture were interviewed. In
addition, a field survey of 40 selected mosques from 175 Thai
mosques was studied. Data analysis will be according to the pattern
of each period. The identification of Islamic Art in Thai Mosques are
1) the image of Thai identity: with Thai traditional art style and Government policy. 2) The image of the Ethnological identity: with
the traditional culture of Asian Muslims in Thailand. 3) The image of
the Nostalgia identity: with Islamic and Arabian conservative style.
4) The image of the Neo Classic identity: with Neo – Classic and
Contemporary art. 5) The image of the new identity: with Post
Modern and Deconstruction art.
Abstract: This research explores on the development of the structure of Carbon Credit Registry System those accords to the need of future events in Thailand. This research also explores the big picture of every connected system by referring to the design of each system, the Data Flow Diagram, and the design in term of the system-s data using DES standard. The purpose of this paper is to show how to design the model of each system. Furthermore, this paper can serve as guideline for designing an appropriate Carbon Credit Registry System.
Abstract: The OTOP Entrepreneurship that used to create
substantial source of income for local Thai communities are now in a
stage of exigent matters that required assistances from public sectors
due to over Entrepreneurship of duplicative ideas, unable to adjust
costs and prices, lack of innovation, and inadequate of quality
control. Moreover, there is a repetitive problem of middlemen who
constantly corner the OTOP market. Local OTOP producers become
easy preys since they do not know how to add more values, how to
create and maintain their own brand name, and how to create proper
packaging and labeling. The suggested solutions to local OTOP
producers are to adopt modern management techniques, to find
knowhow to add more values to products and to unravel other
marketing problems. The objectives of this research are to study the
prevalent OTOP products management and to discover direction to
manage OTOP products to enhance the effectiveness of OTOP
Entrepreneurship in Nonthaburi Province, Thailand. There were 113
participants in this study. The research tools can be divided into two
parts: First part is done by questionnaire to find responses of the
prevalent OTOP Entrepreneurship management. Second part is the
use of focus group which is conducted to encapsulate ideas and local
wisdom. Data analysis is performed by using frequency, percentage,
mean, and standard deviation as well as the synthesis of several small
group discussions. The findings reveal that 1) Business Resources:
the quality of product is most important and the marketing of product
is least important. 2) Business Management: Leadership is most
important and raw material planning is least important. 3) Business
Readiness: Communication is most important and packaging is least
important. 4) Support from public sector: Certified from the
government is most important and source of raw material is the least
important.
Abstract: In the past, there were many bridge-s collapses due to
lack of bridge structural capacity information. Most of concrete
bridge health was relied on information from visual inspection, which
sometime was inadequate. This study was conducted in order to
investigate relationship between bridge structural condition and
bridge visual condition. This study was a part of a big project
conducted at Department of Highways of Thailand. In this study, 31
bridges including slab-type bridges, plank-girder bridges, prestressed
box-beam bridges, prestressed I-girder bridges and prestressed multibeam
bridges were selected for visual inspection and load test. It was
found a positive correlation between bridge appearance and bridge-s
load carrying capacity. However, statistical characteristic revealed
low correlation between them.
Abstract: There has been considerable growth in the issue of
food & beverage safety in Thailand. This is important because the
level of satisfaction in food & beverage safety has impacts on travel
decision made by foreign tourists. Therefore, this paper was aimed to
test if there is any significant gender effect in the level of satisfaction
of food & beverage safety made by foreign tourists in Thailand. In
addition, this paper utilized the Chi Square test of independent to test
if there was an association between gender and sickness because of
food and if there was an association between gender and the
perception of food safety standard. During January to June, 2012, a
total of 400 foreign tourist respondents, 200 male as well as 200
female foreign tourists, were interviewed at the departure lounge at
Suvarnabhumi airport, Thailand. The findings revealed the
astonishing result that there was no significant effect of gender. Also,
there was no significant difference in the association between gender
and being sick because of food as well as the association between
gender and the perception on the standard of food safety during their
trip in Thailand.
Abstract: Pearson-s correlation coefficient and sequential path
analysis has been used for determining the interrelationship among
yield, yield components, soil minerals and aroma of Khao Dawk Mali
(KDML) 105 rice grown in the area of Tungkularonghai in Roi-Et
province, located in the northeast of Thailand. Pearson-s correlation
coefficient in this study showed that the number of panicles was the
only factor that had positive significant (0.790**) effect on grain
yield. Sequential path analysis revealed that the number of panicles
followed by the number of fertile spikelets and 100-grain weight
were the first-order factors which had positive direct effects on grain
yield. Whereas, other factors analyzed had indirect effects
influencing grain yield. This study also indicated that no significant
relationship was found between the aroma level and any of the
factors analyzed.