Abstract: Water quality is a subject of ongoing concern.
Deterioration of water quality has initiated serious management
efforts in many countries. This study endeavors to automatically
classify water quality. The water quality classes are evaluated using 6
factor indices. These factors are pH value (pH), Dissolved Oxygen
(DO), Biochemical Oxygen Demand (BOD), Nitrate Nitrogen
(NO3N), Ammonia Nitrogen (NH3N) and Total Coliform (TColiform).
The methodology involves applying data mining
techniques using multilayer perceptron (MLP) neural network
models. The data consisted of 11 sites of canals in Dusit district in
Bangkok, Thailand. The data is obtained from the Department of
Drainage and Sewerage Bangkok Metropolitan Administration
during 2007-2011. The results of multilayer perceptron neural
network exhibit a high accuracy multilayer perception rate at 96.52%
in classifying the water quality of Dusit district canal in Bangkok
Subsequently, this encouraging result could be applied with plan and
management source of water quality.
Abstract: This paper aims to present knowledge management for solving economic problem and poverty in Thai community. A community in Thailand is studied as a case study for master plan or social and economic plan which derived form the research people conducted by themselves in their community. The result shows that community uses knowledge management in recording income and expense, analyzing their consumption, and then systematic planning of the production, distribution and consumption in the community. Besides, community enterprises, that people create as the by-products of master plan, can facilitate diverse economic activities which are able to reduce economic problem and poverty. The knowledge that people gain from solving their problem through building community enterprises are both tacit and explicit knowledge. Four styles of knowledge conversion: socialization,externalization, combination and internalization, are used. Besides, knowledge sharing inside the organization, between organizations and its environment are found. Keywordsknowledge management, community enterprise, Thailand.
Abstract: this article proposed a methodology for computer
numerical control (CNC) machine scoring. The case study company
is a manufacturer of hard disk drive parts in Thailand. In this
company, sample of parts manufactured from CNC machine are
usually taken randomly for quality inspection. These inspection data
were used to make a decision to shut down the machine if it has
tendency to produce parts that are out of specification. Large amount
of data are produced in this process and data mining could be very
useful technique in analyzing them. In this research, data mining
techniques were used to construct a machine scoring model called
'machine priority assessment model (MPAM)'. This model helps to
ensure that the machine with higher risk of producing defective parts
be inspected before those with lower risk. If the defective prone
machine is identified sooner, defective part and rework could be
reduced hence improving the overall productivity. The results
showed that the proposed method can be successfully implemented
and approximately 351,000 baht of opportunity cost could have
saved in the case study company.
Abstract: To develop a process of extracting pixel values over the using of satellite remote sensing image data in Thailand. It is a very important and effective method of forecasting rainfall. This paper presents an approach for forecasting a possible rainfall area based on pixel values from remote sensing satellite images. First, a method uses an automatic extraction process of the pixel value data from the satellite image sequence. Then, a data process is designed to enable the inference of correlations between pixel value and possible rainfall occurrences. The result, when we have a high averaged pixel value of daily water vapor data, we will also have a high amount of daily rainfall. This suggests that the amount of averaged pixel values can be used as an indicator of raining events. There are some positive associations between pixel values of daily water vapor images and the amount of daily rainfall at each rain-gauge station throughout Thailand. The proposed approach was proven to be a helpful manual for rainfall forecasting from meteorologists by which using automated analyzing and interpreting process of meteorological remote sensing data.
Abstract: Leptospirosis occurs worldwide (except the
poles of the earth), urban and rural areas, developed and
developing countries, especially in Thailand. It can be
transmitted to the human by rats through direct and indirect
ways. Human can be infected by either touching the infected rats
or contacting with water, soil containing urine from the infected
rats through skin, eyes and nose. The data of the people who
are infected with this disease indicates that most of the
patients are adults. The transmission of this disease is studied
through mathematical model. The population is separated into human
and rat. The human is divided into two classes, namely juvenile
and adult. The model equation is constructed for each class. The
standard dynamical modeling method is then used for
analyzing the behaviours of solutions. In addition, the
conditions of the parameters for the disease free and endemic
states are obtained. Numerical solutions are shown to support the
theoretical predictions. The results of this study guide the way to
decrease the disease outbreak.
Abstract: The recent global financial problem urges government
to play role in stimulating the economy due to the fact that private
sector has little ability to purchase during the recession. A concerned
question is whether the increased government spending crowds out
private consumption and whether it helps stimulate the economy. If
the government spending policy is effective; the private consumption
is expected to increase and can compensate the recent extra
government expense. In this study, the government spending is
categorized into government consumption spending and government
capital spending. The study firstly examines consumer consumption
along the line with the demand function in microeconomic theory.
Three categories of private consumption are used in the study. Those
are food consumption, non food consumption, and services
consumption. The dynamic Almost Ideal Demand System of the three
categories of the private consumption is estimated using the Vector
Error Correction Mechanism model. The estimated model indicates
the substituting effects (negative impacts) of the government
consumption spending on budget shares of private non food
consumption and of the government capital spending on budget share
of private food consumption, respectively. Nevertheless the result
does not necessarily indicate whether the negative effects of changes
in the budget shares of the non food and the food consumption means
fallen total private consumption. Microeconomic consumer demand
analysis clearly indicates changes in component structure of
aggregate expenditure in the economy as a result of the government
spending policy. The macroeconomic concept of aggregate demand
comprising consumption, investment, government spending (the
government consumption spending and the government capital
spending), export, and import are used to estimate for their
relationship using the Vector Error Correction Mechanism model.
The macroeconomic study found no effect of the government capital
spending on either the private consumption or the growth of GDP
while the government consumption spending has negative effect on
the growth of GDP. Therefore no crowding out effect of the
government spending is found on the private consumption but it is
ineffective and even inefficient expenditure as found reducing growth
of the GDP in the context of Thailand.
Abstract: This paper presents the result of three senior capstone
projects at the Department of Computer Engineering, Prince of
Songkla University, Thailand. These projects focus on developing an
examination management system for the Faculty of Engineering in
order to manage the examination both the examination room
assignments and the examination proctor assignments in each room.
The current version of the software is a web-based application. The
developed software allows the examination proctors to select their
scheduled time online while each subject is assigned to each available
examination room according to its type and the room capacity. The
developed system is evaluated using real data by prospective users of
the system. Several suggestions for further improvements are given
by the testers. Even though the features of the developed software are
not superior, the developing process can be a case study for a projectbased
teaching style. Furthermore, the process of developing this
software can show several issues in developing an educational
support application.
Abstract: This study investigated the climatic factors associated
with Influenza incidence in Nakhon Si Thammarat, Southern
Thailand. Climatic factors comprised of the amount of rainfall,
percent of rainy days, relative humidity, wind speed, maximum,
minimum temperatures and temperature difference. A multiple
stepwise regression technique was used to fit the statistical model.
The result showed that the temperature difference and percent of
rainy days were positively associated with Influenza incidence in
Nakhon Si Thammarat.
Abstract: The nature of consumer products causes the difficulty
in forecasting the future demands and the accuracy of the forecasts
significantly affects the overall performance of the supply chain
system. In this study, two data mining methods, artificial neural
network (ANN) and support vector machine (SVM), were utilized to
predict the demand of consumer products. The training data used was
the actual demand of six different products from a consumer product
company in Thailand. The results indicated that SVM had a better
forecast quality (in term of MAPE) than ANN in every category of
products. Moreover, another important finding was the margin
difference of MAPE from these two methods was significantly high
when the data was highly correlated.
Abstract: This research project is developed in order to study
managerial styles of modern Thai executives. The thorough
understanding will lead to continuous improvement and efficient
performance of Thai business organizations. Regarding managerial
skills, Thai executives focus heavily upon human skills. Also, the
negotiator roles are most emphasis in their management. In addition,
Thai executives pay most attention to the fundamental management
principles including Harmony and Unity of Direction of the
organizations. Moreover, the management techniques, consisting of
Team work and Career Planning are of their main concern. Finally,
Thai executives wish to enhance their firms- image and employees-
morale through conducting the ethical and socially responsible
activities. The major tactic deployed to stimulate employees- ethical
behaviors and mindset is Code of Ethics development.
Abstract: Amarindra-vinitchai-mahaisuraya Bhiman throne hall
is one of the most significant throne halls in the grand palace in the
Ratthanakosin city situated in Bangkok, Thailand. This is the first
group of throne halls built in order to serve as a place for meetings,
performing state affairs and royal duties until the present time. The
structure and pattern of architectural design including the decoration
and interior design of the throne hall obviously exhibits and convey
the status of the king under the context of Thai society in the early
period of Ratthanakosin era. According to the tradition of ruling the
kingdom in absolute monarchy which had been in place since
Ayutthaya era (A.D.1350-1767), the king was deemed as Deva Raja,
the highest power and authority over the kingdom and as the greatest
emperor of the universe (Chakkravatin). The architectural design
adopted the concept of “Prasada" or Viman which served as the
dwelling place of the gods and was presented in the form of “Thai
traditional architecture" For the interior design of the throne hall, it
had been adopted to be the heaven and the centre of the Universe in
line with the cosmological beliefs of ancient people described in
scripture Tribhumikatha (Tri Bhumi) written by Phra Maha Thamma
Raja (Phraya Lithai) of the Sukhothai era (A.D.1347-1368).
According to this belief, the throne hall had been designed to represent
mount Meru, the central of the universe. On the top end of Mount
Meru is situated the Viman and dwelling place of Indra who is the king
of gods according to the idea of Deva Raja (the king god Avatar). At
the same time, Indra also existed as the king of the universe
simultaneously.
Abstract: This research was conducted in the Pua Watershed whereas located in the Upper Nan River Basin in Nan province, Thailand. Nan River basin originated in Nan province that comprises of many tributary streams to produce as inflow to the Sirikit dam provided huge reservoir with the storage capacity of 9510 million cubic meters. The common problems of most watersheds were found i.e. shortage water supply for consumption and agriculture utilizations, deteriorate of water quality, flood and landslide including debris flow, and unstable of riverbank. The Pua Watershed is one of several small river basins that flow through the Nan River Basin. The watershed includes 404 km2 representing the Pua District, the Upper Nan Basin, or the whole Nan River Basin, of 61.5%, 18.2% or 1.2% respectively. The Pua River is a main stream producing all year streamflow supplying the Pua District and an inflow to the Upper Nan Basin. Its length approximately 56.3 kilometers with an average slope of the channel by 1.9% measured. A diversion weir namely Pua weir bound the plain and mountainous areas with a very steep slope of the riverbed to 2.9% and drainage area of 149 km2 as upstream watershed while a mild slope of the riverbed to 0.2% found in a river reach of 20.3 km downstream of this weir, which considered as a gauged basin. However, the major branch streams of the Pua River are ungauged catchments namely: Nam Kwang and Nam Koon with the drainage area of 86 and 35 km2 respectively. These upstream watersheds produce runoff through the 3-streams downstream of Pua weir, Jao weir, and Kang weir, with an averaged annual runoff of 578 million cubic meters. They were analyzed using both statistical data at Pua weir and simulated data resulted from the hydrologic modeling system (HEC–HMS) which applied for the remaining ungauged basins. Since the Kwang and Koon catchments were limited with lack of hydrological data included streamflow and rainfall. Therefore, the mathematical modeling: HEC-HMS with the Snyder-s hydrograph synthesized and transposed methods were applied for those areas using calibrated hydrological parameters from the upstream of Pua weir with continuously daily recorded of streamflow and rainfall data during 2008-2011. The results showed that the simulated daily streamflow and sum up as annual runoff in 2008, 2010, and 2011 were fitted with observed annual runoff at Pua weir using the simple linear regression with the satisfied correlation R2 of 0.64, 062, and 0.59, respectively. The sensitivity of simulation results were come from difficulty using calibrated parameters i.e. lag-time, coefficient of peak flow, initial losses, uniform loss rates, and missing some daily observed data. These calibrated parameters were used to apply for the other 2-ungauged catchments and downstream catchments simulated.
Abstract: The population structure of the Tor tambroides was
investigated with morphometric data (i.e. morphormetric
measurement and truss measurement). A morphometric analysis was
conducted to compare specimens from three waterfalls: Sunanta, Nan
Chong Fa and Wang Muang waterfalls at Khao Nan National Park,
Nakhon Si Thammarat, Southern Thailand. The results of stepwise
discriminant analysis on seven morphometric variables and 21 truss
variables per individual were the same as from a neural network. Fish
from three waterfalls were separated into three groups based on their
morphometric measurements. The morphometric data shows that the
nerual network model performed better than the stepwise
discriminant analysis.
Abstract: In this paper, a Biochemical Methane Potential (BMP)
test provides a measure of the energy production potential from codigestion
between the frozen seafood wastewater and the decanter
cake. The experiments were conducted in laboratory-scale. The
suitable ratio of the frozen seafood wastewater and the decanter cake
was observed in the BMP test. The ratio of the co-digestion between
the frozen seafood wastewater and the decanter cake has impacts on
the biogas production and energy production potential. The best
performance for energy production potential using BMP test
observed from the 180 ml of the frozen seafood wastewater and 10 g
of the decanter cake ratio. This ratio provided the maximum methane
production at 0.351 l CH4/g TCODremoval. The removal efficiencies
are 76.18%, 83.55%, 43.16% and 56.76% at TCOD, SCOD, TS and
VS, respectively. The result can be concluded that the decanter cake
can improve the energy production potential of the frozen seafood
wastewater. The energy provides from co-digestion between frozen
seafood wastewater and decanter cake approximately 19x109
MJ/year in Thailand.
Abstract: The objectives of this research paper were to study the
influencing factors that contributed to the success of electronic
commerce (e-commerce) and to study the approach to enhance the
standard of e-commerce for small and medium enterprises (SME).
The research paper focused the study on only sole proprietorship
SMEs in Bangkok, Thailand. The factors contributed to the success
of SME included business management, learning in the organization,
business collaboration, and the quality of website. A quantitative and
qualitative mixed research methodology was used. In terms of
quantitative method, a questionnaire was used to collect data from
251 sole proprietorships. The System Equation Model (SEM) was
utilized as the tool for data analysis. In terms of qualitative method,
an in-depth interview, a dialogue with experts in the field of ecommerce
for SMEs, and content analysis were used.
By using the adjusted causal relationship structure model, it was
revealed that the factors affecting the success of e-commerce for
SMEs were found to be congruent with the empirical data. The
hypothesis testing indicated that business management influenced the
learning in the organization, the learning in the organization
influenced business collaboration and the quality of the website, and
these factors, in turn, influenced the success of SMEs. Moreover, the
approach to enhance the standard of SMEs revealed that the majority
of respondents wanted to enhance the standard of SMEs to a high
level in the category of safety of e-commerce system, basic structure
of e-commerce, development of staff potentials, assistance of budget
and tax reduction, and law improvement regarding the e-commerce
respectively.
Abstract: The objective of this research was to study the themes
of alcoholic beverage advertisements in Thailand after the enactment
of the 2008 Alcoholic Beverage Control Act. Data was collected
through textual analysis of 35 television and cinema advertisements
for alcoholic beverage products broadcast in Thailand. Nine themes
were identified, seven of which were themes that had previously been
used before the new law (i.e. power, competition, friendship,
Thainess, success, romance and safety) and two of which were new
themes (volunteerism and conservation) that were introduced as a
form of adaptation and negotiation in response to the new law.
Abstract: The use of e-business in small and medium-sized
enterprises (SMEs) has been recently received an enormous attention
in information systems research by both academic and practitioners.
With the adoption of new and efficient technologies to enhance
businesses, Thai SMEs should be able to compete worldwide.
Unfortunately, most of the owners are not used to new technologies.
It is clear that most Thai SMEs prefer to work manually rather than
electronically. This paper aims to provide a fundamental conceptual
framework for E-business adoption by Thai SMEs. Rooted in
Knowledge transfer model, several factors are identified, which drive
and enable e-business adoption. By overlooking the benefits
associated with implementing new technologies, it is difficult for
Thai SMEs to perform well enough to compete globally. The paper
also helps Thai SMEs to understand factors related to E-business
adoption.
Abstract: The objectives of this research are to search the
management pattern of Nakhon Pathom lodging entrepreneurs for
sufficient economy ways, to know the threat that affects this sector
and design fit arrangement model to sustain their business with
Nakhon Pathom style. What will happen if they do not use this
approach? Will they have a financial crisis? The data and
information are collected by informal discussions with 12 managers
and 400 questionnaires. A mixed method of both qualitative research
and quantitative research are used. Bent Flyvbjerg’s phronesis is
utilized for this analysis. Our research will prove that sufficient
economy can help small business firms to solve their problems. We
think that the results of our research will be a financial model to
solve many problems of the entrepreneurs and this way will can be a
model for other provinces of Thailand.
Abstract: The objective of this research is to develop the
performance indicators (PIs) in operational level for the Pre-hospital Emergency Medical Service (EMS) system employing in Thailand. This research started with ascertaining the current pre-hospital care
system. The team analyzed the strategies of Narerthorn, a government unit under the ministry of public health, and the existing PIs of the pre-hospital care. Afterwards, the current National Strategic Plan of EMS development (2008-2012) of the Emergency
Medical Institute of Thailand (EMIT) was considered using strategic
analysis to developed Strategy Map (SM) and identified the Success
Factors (SFs). The analysis results from strategy map and SFs were used to develop the Performance Indicators (PIs). To verify the set of
PIs, the team has interviewed with the relevant practitioners for the possibilities to implement the PIs. To this paper, it was to ascertain
that all the developed PIs support the objectives of the strategic plan. Nevertheless, the results showed that the operational level PIs suited
only with the first dimension of National Strategic Plan
(infrastructure and information technology development). Besides,
the SF was the infrastructure development (to contribute the EMS system to people throughout with standard and efficiency both in normally and disaster conditions). Finally, twenty-nine indicators
were developed from the analysis results of SM and SFs.
Abstract: This research aimed to study the market feasibility for
new brand coffee house, the case study of Thailand.. This study is a
mixed methods research combining quantitative research and the
qualitative research. Primary data 350 sets of questionnaires were
distributed, and the high quality completed questionnaires of 320 sets
returned. Research samples are identified as customers’ of Hi-end
department stores in Thailand. The sources of secondary data were
critical selected from highly reliable sources, both from public and
private sectors. The results were used to classify the customer group
into two main groups, the younger than 25 and the older than 25years
old. Results of the younger group, are give priority to the dimension
of coffee house and its services dimension more than others, then
branding dimension and the product dimension respectively. On the
other hand, the older group give the difference result as they rate the
important of the branding, coffee house and its services, then the
product respectively. Coffee consuming is not just the trend but it
has become part of people lifestyle. And the new cultures also created
by the wise businessman. Coffee was long produced and consumed in
Thailand. But it is surprisingly the hi-end brand coffee houses in Thai
market are mostly imported brands. The café business possibility for
Thai brand coffee house in Thai market were discussed in the paper.