Abstract: Worldwide, improving tourism competitiveness has been on the agendas of many stakeholders of the hotel sector, and they seem to have agreed that one of the best ways to compete is via the implementation of electronic customer relationship management (e-CRM). In so doing, the organizations enjoy strategic positioning on the competitive market by managing better not only the customers but, other business components including knowledge and employee management. Over the recent years, the tourism industry in Mauritius has witnessed a drastic economic boom at international and national levels; providing a new outlook to boost business performance through existing and potential customers. E-CRM has been one of the management tools used to achieving this position. Thus, this insightful context- Mauritius- was opted for the study. The aim was to assess the effectiveness of e-CRM as a strategic tool in the hotel sector in Mauritius through the implementation of business strategy to create competitive advantage and impact on the business performance. To achieve the objectives of the study, a quantitative research methodology was adopted and the research revealed that e-CRM is indeed an effective strategic tool in the hotel industry in Mauritius that can provide a competitive advantage and impact positively on the organization’s performance.
Abstract: In today's world where everything is rapidly changing
and information technology is high in development, many features of culture, society, politic and economy has changed. The advent of
information technology and electronic data transmission lead to easy communication and fields like e-learning and e-commerce, are
accessible for everyone easily. One of these technologies is virtual
training. The "quality" of such kind of education systems is critical. 131 questionnaires were prepared and distributed among university
student in Toba University. So the research has followed factors that affect the quality of learning from the perspective of staff, students, professors and this type of university. It is concluded that the important factors in virtual training are the quality of professors, the
quality of staff, and the quality of the university. These mentioned factors were the most prior factors in this education system and
necessary for improving virtual training.
Abstract: Positioning the organization in the strategic
environment of its industry is one of the first and most important
phases of the organizational strategic planning and in today
knowledge-based economy has its importance been duplicated for
higher education institutes as the centers of education, knowledge
creation and knowledge worker training. Up to now, various models
with diverse approaches have been applied to investigate
organizations- strategic position in different industries. Regarding the
essential importance and strategic role of quality in higher education
institutes, in this study, a quality-oriented approach has been
suggested to positioning them in their strategic environment. Then
the European Foundation of Quality Management (EFQM) model has
been adopted to position the top Iranian business schools in their
strategic environment. The result of this study can be used in strategic
planning of these institutes as well as the other Iranian business
schools.
Abstract: Defining strategic position of the organizations within
the industry environment is one of the basic and most important
phases of strategic planning to which extent that one of the
fundamental schools of strategic planning is the strategic positioning
school. In today-s knowledge-based economy and dynamic
environment, it is essential for universities as the centers of
education, knowledge creation and knowledge worker evolvement.
Till now, variant models with different approaches to strategic
positioning are deployed in defining the strategic position within the
various industries. Balanced Scorecard as one of the powerful models
for strategic positioning, analyzes all aspects of the organization
evenly. In this paper with the consideration of BSC strength in
strategic evaluation, it is used for analyzing the environmental
position of the best-s Iranian Business Schools. The results could be
used in developing strategic plans for these schools as well as other
Iranian Management and Business Schools.